When designing or redesigning a website the most important part of the project happens before any graphics or code are created.
Start by determining the primary goals of your website. Are you using it to sell your products or services? Maybe it’s intended simply to advertise your offline business, provide support to your existing customers or build your company brand. Whatever the goals are, clearly defining them ahead of time will better guide you in the actual creation process.
Next, remember that first impressions mean everything. Your website design must be professional and portray the right image for your business. Most web surfers decide within seconds of reaching your main page if they will browse deeper into your site or click away to another. Studies have shown that this decision is usually made based on the appeal of the design rather than the text copy. This means that your site design has to grab their attention and convince them that you’re offering something of value fast.
Chances are you’re not a graphic designer or web coding guru, so how can you develop a professional design? We get asked this question a lot by potential clients at BanPro NET, especially from owners of home-based or new small businesses.
You basically have two options, hire a professional designer or firm to create your website or purchase a website template. Templates are pre-made designs that allow you to just add your text and product graphics. Templates have the advantage of being able to go live with your website quickly and usually for a very low cost, however they also have the disadvantage of being seen on numerous websites, so you won’t stand out from the crowd as well.
Either way, keep in mind that your website design is what most online visitors to your site are going to judge your company on, regardless of your industry, so it must be as professional as possible.