Rabu, 29 Februari 2012

Google Page Ranking And The Value Of Links.

In today’s incarnation of the Internet search engine optimization or SEO is more important than webpage design skills. The best designed webpage has limited usefulness if no one visits it. A website is a product and a product that people don’t know about doesn’t sell. With the many search engines that are available it is important to know which are the most useful and how they are useful. Let’s look at Google.

Google uses a particular search algorithm that assigns a value to websites called PageRank that is one part of how it ranks pages. The PageRank value is determined by several things but the most important are the values derived from the ingoing and outgoing links in your page. Let’s look at that first.

The links in your website allow Google to navigate the pages on your site and index more of the content. Keep in mind that it is your pages that are ranked and not your site. You could conceivably have one page ranked higher than all of your others put together. This is the biggest reason to make sure that all of your pages have links into and out of them and that you never have dangling links or pages that can be linked to but not out of. This is why the navigation structure of your site is vitally important.

With that covered let’s look at the main factors used for PageRank. First of all a page on your site has to be indexed by Google to even have a PageRank. At that point the page has an intrinsic PageRank value. That page has links to your other pages. When one page links to another page it increases that page’s PageRank value without deceasing its own. It is almost like one page voting for another without penalizing itself. This is why you want to avoid any dangling links because although that page would have an increase in PegeRank it could not do the same for another page. With this in mind it is prudent to direct more links to your most important pages to increase its value. Then from that page the visitors to your site can link to the other pages.

The best strategy for increasing PageRank is to link pages to each other with a single link. By doing this you avoid splitting the value between multiple pages. However you want to make sure that all of your pages are linked together so that you can navigate your entire site from a single starting point.

Remember that in SEO you must learn as many aspects of it as possible as they are ever evolving.

Selasa, 28 Februari 2012

Best SEO Company in INDIA

PAGE RANK UPDATE IN ALL GOOGLE DATA CENTER

From last couple of days I noticed different page rank in different Google datacenter and today in the morning when I reached to the office and as per schedule I was checking my websites I noticed PR update on all my new domains.
I visited many website today and found this PR updating is not too good for previous well ranked websites. I checked major seo websites and other well ranked websites and I noticed most of all websites PR went down.
Recently Google had changed algorithm and very strict about paid linking. In Google webmaster tool they introduced paid links form where you can write about any website that selling or buying a link. Mostly paid linking is used to manipulation of search engine. I visited iwebtool.com; they are also selling links and found that their page rank goes down from 7 to 4. This shows Google is very strict about paid linking and in future Google may penalize website that involved in paid linking.

Google's Page Rank Update Goes After Paid Links?
Seems like there is a Page Rank update taking place now that seems to be impacting sites that sell links. Can't say that we were not warned about this. Danny Sullivan wrote Official: Selling Paid Links Can Hurt Your PageRank Or Rankings On Google over two weeks ago, and now it appears many sites are getting hit with a drop in Page Rank.
Here is a list of some sites, including major publishers, who seem to have taken a hit overnight:
• http://www.washingtonpost.com/ PR7 to PR5
• http://www.forbes.com/ PR7 to PR5
• http://www.suntimes.com/ PR7 to PR5
• http://www.sfgate.com/ PR7 to PR5
• http://www.statcounter.com/ PR10 to PR6
• http://www.masternewmedia.org/ PR7 to PR4
• http://www.autoblog.com/ PR6 to PR4
• http://www.engadget.com/ PR7 to PR5
• http://www.problogger.net/ PR6 to PR4
• http://www.copyblogger.com/ PR6 to PR4
• http://www.joystiq.com/ PR6 to PR4
• http://www.tuaw.com/ PR6 to PR4
• http://www.searchengineguide.com/ PR7 to PR4
• http://www.searchenginejournal.com/ PR7 to PR4
• http://www.johnchow.com/ PR6 to PR4
• http://www.quickonlinetips.com/ PR6 to PR3
• http://weblogtoolscollection.com/ PR6 to PR4
• http://andybeard.eu/ PR5 to PR3
• http://www.seroundtable.com/ PR7 to PR4
• http://www.blogherald.com/ PR6 to PR4
I am sure there are many more. Is this a direct hit against sites that sell paid links? That is too hard to say for sure.
FOR MORE DETAILS CONTACT and LOGON:http://www.vasuinfotech.com

Senin, 27 Februari 2012

SEO Copywriting for Online Success

Whether it is the print, electronic or cyber media, a good copy can dowonders for a marketing campaign. In this cyber age, the Internet is considered as the greatest means of communication between people around the globe. Web businesses also have realised the importance of content and are now regarding it as the 'king' of their websites.

In Search Engine Optimisation Services, good copywriting is a must for online success. An effective copy is the one that manages to grab attention, create interest, build desire and then lead to action (from users). The use of powerful and persuasive words to drive target audiences and generate sales has become the norm with websites nowadays.

Online business owners specially hire content writers to revamp the text matter on their websites, and make it more appealing to Internet surfers. This form of writing is known as SEO copywriting. The main purpose behind this service is reaching out to a target audience,which is comprised of your potential buyers.

The best part about writing for the Web is that it has no time or space constraint. News websites do have the urge to meet deadlines, but in general, almost all websites can simply go on and on, creating additional pages at will. However, to achieve SEO success, they do need to adhere to search engine guidelines even when writing text for web pages.

Being a virtual medium, the 'emotional connection' between buyer and sellers the minimum on the web. Therefore, it is necessary to establish that relationship with the help of the written word, keeping in mind the needs of the user as well as the dissimilarities between two different mindsets.

In simple terms, Copywriting for Search Engine Optimisation means re-writing the text on a website page in such a way that it appeals to a web surfer, along with being compatible to search engines. Working on this domain requires specialised skills,especially when it comes to judicious use of keywords. And, one should remember that a good web page content does not have to be flowery or laden with complex words. Instead, it has to be simple,easily comprehensible, and keyword rich.

Don't be content if your website is amazingly designed and well-structured,adorned with proper links and easily navigable. All your efforts will go down the drain if your content is not appealing enough, and doesn't manage to hold the user's attention. At the end of the day, the success of your Internet marketing campaign lies in bringing targeted traffic for the long term. Thus, put in extra efforts in building your site's content matter and see the difference it makes.

Minggu, 26 Februari 2012

Get Your Website Listed With Search Engine Submission Services

"Search engine submission" refers to the work of getting your web site listed with search engines. Earlier in the history of the web the submission process could be automated. Nowadays, however, most search engines have implemented steps to prevent this. Today this activity is generally done by experts in Search engine submission services. Getting listed on search engines does not mean that the sites will necessarily rank well for particular terms. However, it simply means that the search engine knows your pages exist.

When it comes to owning a website, traffic is the most important concern. More traffic means more customers. Search engine submission and website promotion is a vital aspect of gaining traffic to your site. There are millions of websites on the Internet and it can be difficult to compete with them for a ranking in search engine. Search engine submission services strive to provide customers with a high search engine ranking though it is not always possible in high competition markets. Remember, Search engine submission services do not guarantee high placement.

There are two basic reasons to submit a web site or web page to a search engine. The first reason would be to add an entirely new web site because the site operators don’t want to wait for a search engine to discover them. The second reason is to have a web page or web site updated in the respective search engine. There are two basic methods still in use today by Search engine submission services to submit your site to a search engine. They can either submit just one web page at a time. Or, they can submit the entire site at one time with a site map. However, many times, most search engines are able to crawl a site with just the home page, provided that it is well designed.

Web sites desire to be listed in popular search engines because that is how most sites are often seen by visitors who eventually convert into customers. Sites that appear on the first page of a search are said to be in the top 10.

Nevertheless, many Search engine submission services still exist that offer to automatically place any web site with several hundred search engines for a fee. These business services are generally considered to be scam operations because they do not work. There are little more than a dozen or two search engines to begin with. And, there are really only 3 major search engines. It should take only about 15 minutes to submit a site to all three of these search engines. Therefore you should be extremely careful while enlisting Search engine submission services.

Sabtu, 25 Februari 2012

Make Your Prospect More Romantic

SEO Services Delhi company e-fuzion is an optimistic organization on its way. In search engine optimization process the technology do its fast job. It selects the unique contents which are not repeated and exposes with creativity. SEO keeps the ranking of the web site with it. For a better position of the web site it always feels worry. Here in SEO Services Delhi company e-fuzion the organization provides all the basic needs which are applicable for the web site development. It did not follow any partiality for web site ranking. SEO Services Delhi company e-fuzion is just crowned the universal web site in which creativity is uploaded. Search engine optimization just over look the style and content and then chose it for ranking. In the searching process the technology obtain many other things that are search engine marketing, pay per click and many more. For develop a web site this technologies also work and offers a good position. It helps the customer to earn money that means if the web site arrives at a good ranking then the visiting of the visitor’s increases and the money comes to them indirectly. It depends on how many times visitors click the particular web site. Per click a we site owner get 10 to 100 rupees in Indian rupees. SEO Services Delhi company e-fuzion is ideal organization for providing the services like search engine optimization, web development, web promotion, online marketing and different online services and many more. Its one of the major organization found in India. And this SEO Services Delhi Company provides better services with comparing other different companies. In e-fuzion the search engine process provides all the information’s clearly and it just very easily affords all the details about searching process. This organization just provides all the details clearly by which a lay man who is unknown about the searching process can also understands clearly about the search engine process.

SEO Services Delhi company e-fuzion is just provides all the details about online marketing, is the easiest process for web site to reach at the higher ranking. For bloom your web site with blossom flower SEO Services Delhi company e-fuzion just input its fragrance to develop your site to onward step. And by which it makes your prediction more accurate and knowledgeable. Through which every web site just conscious to contain all the details and contain in the midst of freshness.

Jumat, 24 Februari 2012

Part III - Getting Your Site Indexed in Yahoo

Unlike Google, which allows you to use sitemaps as a way to get your site indexed and spidered, Yahoo uses several different approaches to indexing content.

It can take a little while to get indexed, but if you are persistent, you'll see your site indexed on Yahoo in no time.

First, you need to understand the different ways that Yahoo indexes content because there are both free and paid versions.

However, since Yahoo no longer uses Google for its backend results, and Yahoo Directory listings are now mixed with search results, paying $299 a year to get included in the directory may not be the way you want to go.

Of course, if you have a personal, instead of a commercial website, you can get included in the Yahoo Directory for free. This will take some time; however, it is well worth the effort.

Now, before you submit your site to Yahoo, you will need to make sure that it is properly prepared, and that you have a Yahoo account. You can sign up for free.

The easiest way, of course, to get indexed is to have an RSS feed that has been correctly formatted in XML. Then all you have to do is log into your Yahoo account, add it to your My Yahoo page, and your site will begin to get indexed almost immediately. This works especially well for blogs, as well as sites that are updated frequently.

If this isn't a viable option for you, then you can submit the traditional way.

You will need to log into your Yahoo account to get started (it's free), and then you can visit the submission page:

http://submit.search.yahoo.com/free/request

There are two ways to submit your site: you can submit your site feed, or you can submit your main url for your website. When you use this form, you will be submitting your site directly to the crawler, which is free.

This is no guarantee that you site will be accepted. If you don't get indexed the first time, add more content to your site, as well as optimize it, and resubmit.

The real secret to doing well on the search engines is to offer real value to your site visitors. Offer real value to your site visitors, and you won't have any trouble getting indexed in the search engines.

There are also other ways to get indexed by Yahoo depending on the type of content you offer and how newsworthy your site is. Google also offers several other paid ways to get indexed like Product Search, as well as travel and sponsored search.

To see a complete list, start here: http://search.yahoo.com/info/submit.html

Although Yahoo isn't the largest, or the highest ranking search engine on the internet, it is still one of the most important, and if you want use search engine optimization and promotion as a main technique in your marketing arsenal, you definitely need to get listed here.

Kamis, 23 Februari 2012

Importance of Genuine SEO Techniques

There are some methods of SEO (Search Engine Optimization) you should follow for your website. SEO is very important for all websites out there in the WWW. Without SEO techniques, which are genuine, you cannot get your website to be known, and get any profit from it.

1. Content is King: Every search engine, Google included, looks for only the content. Content is the most important thing to rank high in search engines. Without content, your site is just another site, without much importance. So create good genuine content.
2. Build links: Building links is utmost important just as content. For this, there are several methods. One such method is writing to the related Webmasters and letting them know of your site’s existence. If they believe that your site has some content, which is linkable, they will definitely link to your content. Maybe some reciprocal linking is required. In that case, you can negotiate with the webmaster and ask them about the reciprocal.
3. No one can guarantee number one in search engines: Google is the most important search engine out there, and even Google top employees cannot guarantee your number one position in Google search. It is the result of your hard work and genuine SEO link building that will position you at the top of the search results. Otherwise, you cannot just get to the top of any search engines.
4. Link building yourself is better than consulting: You may promote your blog with genuine SEO, and that will rank your site higher than any SEO firm can do. So, it is extremely important that you do it yourself. Set apart some time in your daily schedule to build links with any niche blogs you know of. Also, ask your friends who have blogs themselves in the same subject to link into your site.
5. Do not trust blackhat SEO firms: Blackhat SEO techniques are those, which do not do genuine SEO but go by such methods as doorway pages, invisible text, keyword stuffing, etc. SEO should be done through Whitehat methods only. Otherwise, you may be permanently banned by search engines.
6. Do not do reckless link buildings: if your blog is two days old and has 1200 incoming links, then Google will ban you on the third day. So, reckless link building is equal to link spamming. Do not do that.

These and more of the techniques to do good SEO are available in the resources mentioned below. SEO is a very important technique to get your site to the top of search engines, thereby building your brand, getting sales, and profit. So, genuine natural SEO technique is extremely important for the success of a website.

Rabu, 22 Februari 2012

Affordable Search Engine Optimization Within Reach

A few years back businesses were throwing 20-30k a month on search engine optimization; at least the bigger businesses were. The small business was hard pressed to find search engine optimization for much less that actually worked.

As of today the landscape of search engine optimization has changed. Many of the once coveted secrets of seo are now common knowledge. More and more people know how to do search engine optimization and since supply increased the prices have dropped.

Another factor is that alot of the grunt work of seo that would have increased costs has been diminished via outsourcing to India and other countries who can now do this mind numbing work for much less thereby allowing seo firms to lower their costs even more.

As an seo with around 7 years of experience I find that most of my time these days is spent in research. Google is pretty good at keeping us all on our toes with each update they make to their search engine algorithm. Scouring forums, chatting with colleagues and investing time in experimentation seems to fill many of my days lately.

Having relegated much of my own firm’s grunt work to freelancers I am able to provide more and more value to my own clients for less dollars. In fact I find that my clients keep getting smarter and smarter and more confident about doing their own seo that I many times simply play the role of a consultant or seo coach.

As a consumer though I advise that people still be very careful about what they purchase even if it is cheap. Money is money and after all you still want results. The old rules apply here when searching for affordable search engine optimization and are as follows…

Get case studies from any prospective seo you might hire
Get testimonials
Check references
Look for a proven track record and at least 3 years of online history in the industry
Always make sure they have a money back guarantee
Try dealing with a local firm based in the U.S. whether or not they use outsourcing is no matter as long as the actual company itself has a U.S. base. The reason being is that if something goes wrong it’s very difficult legally if you were dealing with a company based somewhere like Bulgaria.

Honestly a lot of seo really isn’t that hard but it does require an attentive eye and a lot of patience. There are tried and true strategies to achieve top rankings but they don’t happen over night.

We actually just created a mentoring package for folks who just want to do it themselves and save money and do it the right way. It seems to be working well and I encourage those who are not happy with their current website traffic or search engine rankings to consider such a program as a viable alternative.

Selasa, 21 Februari 2012

An Immense Sensation with SEO Delhi

SEO Delhi company e-fuzion search engine optimization can enable to provide a better service to you. Diminutive commerce owner to contend for goods and services with better companies; they introduce impressive which would not be potential in conventional media. The appearance of explore engines has hence been a main increase for diminutive businesses. SEO Delhi is becoming increasingly reasonable for the accomplishment of small businesses today. Fresh trends point to facilitate the internet is replace conventional medium as the foremost basis of in order and e-commerce is replace elevated avenue to retail as the most important sales feed. Explore engine marketing is chiefly significant for a diminutive commerce as expenses involved are frequently lower than implement all over the country or even a limited promotion movement using conventional methods of promotion such as print media or advertisements in niche publications within the industry. In addition to search engine marketing offering a higher return on investment, the recent trends in consumer behavior indicate that intact search engines have a wider reach than even television in some market sectors. The ultimate goal of Search Engine Optimization or SEO Delhi is to get visitors to your website. Search engine optimization can bring highly targeted traffic to your website form search engines when users explore for your harvest and services. In attendance is a rough antagonism to in the planet but only 10 can appear on the first page of a search engine like Google for a fastidious explore idiom. Look for engine study include revealed that if a Web site does not rank between the peak 15 of a explore result, odds are it will not get noticed and subsequently not generate any traffic to the website. Point out your keywords accurately. In adding to selecting the right keywords for your website, positioning them strategically within your content is crucial. In SEO Delhi the main keywords should be in the title, description and within the body. Create a simple but clear and professional Web site. Your website is the first impression or your business so it is significant for your website to be professionally designed systematizes content.

The in order on the website SEO Delhi is supposed to not be messy. In SEO Delhi the Information ought to be categorized meaningfully and content should be appropriately categorized into different sub pages of the website. If user fails to find what they want right away, they are likely to go to one more site.

Senin, 20 Februari 2012

Tips for Developing Links Exchange Strategies.

One of the absolute best things a website owner can do for their site is develop some great links exchange strategies. Why should taking the time to exchange links with other websites be all that important you might be asking yourself? Well there are several great reason why having some excellent links exchange strategies in place with do wonderful things for your website.

One of the best reasons that having solid links exchange strategies is beneficial is that they will help drive traffic to your website. By seeking out other websites that are in a similar field but in direct competition with you as one of your links exchange strategies you will be able to drive exactly the type of potential clients you are looking for right to your site.

Finding great web sites to exchange links with as part of your links exchange strategies can provide your site with some excellent content. As most all webmasters know one of the very best ways to get a web site noticed by a search engine is ti have well written quality content. While finding as many sites to exchange links with can be a very smart links exchange strategy you really do what to make sure you are choosing quality and hopefully fairly popular sites to trade links with.

Keeping your website updated with informative links is another idea to add to your links exchange strategies. If you are providing the best possible links to subject related to your website, web surfers and potential customers are likely to return again and again. If you take a moment to write a couple of sentences letting your visitors know why you recommend visiting the links on your site you can make them even more useful.

Finding out what keywords related to your website topic is a very smart idea when developing links exchange strategies. Once you have that figured out type them into a search engine to see what websites come up. Then you will have an excellent idea of which websites would be most beneficial for you to exchange links with. Websites that appear on the first two pages of search engine rankings are usually the ones drawing the most traffic.

Entering your website url into a search engine is a great way to see how well your links exchange strategies are working for you. When you enter your url into a search engine you should be able to see which sites you have exchanged links with have your link listed on their website.

These are just a few of the great ideas to consider while developing your links exchange strategies. The internet has a huge amount of information on this topic so with a little bit of research your well thought out links exchange strategies will be bringing your website success in no time at all.
http://www.searchengineoptimizationtoronto.com/

Minggu, 19 Februari 2012

Vital Ladder for Site Encouragement

SEO Services Delhi company e-fuzion basically focuses on the different contents which help your site by clarifying its quality ant quantity. This organization just exposes your sites development. Also SEO Services Delhi company e-fuzion provides a basic feature, which can scan your links and check different we sites which are still based on linking back to you. This SEO Services Delhi company e-fuzion provides al the basic requirements for the web promotion. Basically it included all the information, which will helps you to carry your web site to the top of every search outline. This is particularly happen when during a connecting situating end. SEO Services Delhi company e-fuzion added huge amount of belonging for web ranking and counts investigate reverse links in every search engine. Which is specially verdict the eminent public relation web sites. Which is specifically used for web promotion? This SEO Services Delhi company e-fuzion helps to analyze the site perfectly. It helps you to get your web site in better position. It can show you the competitors in your field and you can actually request a partnership with them. Also SEO Services Delhi provide different types of techniques which can scan your site thoroughly. If you encompass, let’s say, over 100 back links on your web site, it would take you more than a week to contact all your partners and check whether they are still linking back. A searching process takes more than a one week to provide highest ranking in the site. Further more if your site increases with timely then some of your old back relation might become useless for you. It can show high rank particularly in web site by using different links. This SEO Services Delhi Company can help you to obtain get rid of relations. Which does not give you any compensation? For more details A visitor can get the information by log in into e-fuzion.com.

SEO Services Delhi company e-fuzion just performs an outstanding performance in the online market promotion. This organization helps to improve and analyze the site details with different clarification. It’s even probable to find out the competitor. Because due to choosing the SEO services company Delhi no one can capable to compete. With out using search engine optimization process not a single web site can reach at the goal. SEO is a basic technology and by its help the web site only able to reach at highest.

Sabtu, 18 Februari 2012

Search Engine Placement, Search Engine Ranking, Search Engine Visibility, Search Engine Optimization

With the advent of search engines, there have been users who have used ways and means to achieve high search engine rankings. In the beginning, these search engine techniques were fairly simple, such as stuffing hidden tags with keywords or using invisible text on pages. As the search engines caught on to these tactics, the techniques used to achieve high search engine ranking evolved into more sophisticated methodologies.

What is overlooked is the fact that the search engines have established ranking criteria based upon extensive study of their users. In most cases, the sites that do not have high search engine ranking are not giving the visitor what the search engine rule book has deemed important. Unless they have the awareness to know what search engine users want, how could a web designer or business owner expect to do better?

In short, put informative content on your pages. Your search engine techniques shouldn't center on taking an existing site and changing it as little as possible for the sole purpose of achieving high search engine rankings- rather it should center on making whatever changes are necessary to directly address the interests of your visitors. 'The Visitor is King.’ - keep that in mind when working on your website, and the search engines are sure to reward you with high search engine rankings.

For high search engine ranking you also need to make sure that your website gets fully indexed. There are two main ways to ensure that your site is spider friendly and that the relevancy is added. The first is to place text links at the bottom of your homepage to your main internal pages. The second is to create a sitemap to all your internal pages and link to it from your homepage.

Remember, all major search engines give credit to sites that have quality links pointing to them. How many is enough depends on your industry and targeted phrases. The first place to seek links is with topic-specific directories. After that you may want to move into reciprocal link building. Some webmasters will simply link to any website that links back to them. But we advise you to link to relevant sites only.

If your web designer is unable to show high rankings for your site, its time to change hands. Search engine optimization (SEO) specialists such as AuroIN.com bring you effective solutions to give your site high search engine ranking. Find a specialist with a good track record and reap the results.

Jumat, 17 Februari 2012

SEO (Search Engine Optimization) Basics – Part I

The first thing you should know about SEO is that Consistency is the “key word”.
Because of that, in this first article I will cover the immediate things that relate to
solid Search Engine Ranks for particular number of key phrases. This will apply to any type of website, on any industry you are targeting. Lets review first 5 areas:

Search Engines Rank web pages, not web sites.
You should have unique Titles, Descriptions and Keywords in your pages. Therefore,
there should be only one page per keyword phrase you are targeting, highly focused
on that phrase. You can also target as many related combinations of your phrase as searches are using to find it, as long as you have individual pages focused for them.

Your web site has to be relevant to searchers, not just the search engine.
One very important area of SEO is to be well-balanced. There many variables that
matter when it comes to optimizing a site, there is not a specific area were all the
effort should be on. Instead focus on achieving a Top 10 Position, and here is why:
It is OK to be number 5 or number 3 in any given rank… If you are in the 1st spot and you are clicked simply because that spot gets more clicks, are you really going to get more of whatever your site’s goal is just because you are the number 1?

Less is more, when it comes to targeted keywords.
If you have like most, an average site, focus on 5-10 keywords. Build your entire site around these keywords. Remember to be relevant to searches using these keywords. You should rather have one keyword for which your site is on the Top 10 (first page), than ten that are on secondary pages. Put those keywords in your Title, Description, and Keyword areas, and remember the uniqueness factor.

Build real content for people, not for machines.
It is said that “content is king”, and for a good reason. When two sites highly optimized in a particular industry for a particular key phrase compete, this is
one of the most important areas Search Engines evaluate for relevancy, and
therefore positioning. Keep your content updated either by adding new, or by
editing existing one. The relation between content and its freshness is a must.

Tell me who links to you, who you link to, and I will tell you who you are.
Yes, linking is that important in SEO. You must have incoming links, but what really matters, is that you must have quality incoming links, and you must build them all naturally. Search Engines reward sites when their links are build steadily over time.

Kamis, 16 Februari 2012

Adwords, Adsense, SEO – Common Denominator, Keywords

If you have just put up a website, you probably all ready have heard words like: keywords, Google Adwords, Google Adsense, SEO. Adwords, Adsense, SEO have one thing in common – Keywords. How important are keywords? Very Important.

Google Adwords

Adwords, be it through Google, Miva, or any pay-per-click search engines, you need keywords. With Adwords, you create a three-line ad – 25 word title, with two 35 word lines of ad copy – then you create your keywords. To get the hits, you have to brainstorm for different keywords, that are different but relevant to your target audience. Sound easy? It’s not. It takes time, patience, constant tweaking, and hoping that the product you are selling is not already saturated -- to much competition, makes it a little more difficult for the novice to make a profit.

Google Adsense

Google Adsense is an advertising program created by Google, and which is beginning to be explored by other search engines, such as Yahoo and MSN – that allows you to put targeted ads on your website. If someone clicks on the ad, you earn a small amount of money. These ads are keyword driven and are relevant to your webpage or website.

Sounds simple? Well, not really. There is more too it than just putting an ad on your website and expecting someone to click on it. What’s involved? Let’s see – color, position, style, to name just a few.

SEO

Search engine optimization – this for me has been a time-consuming process – since I am still learning. SEO is keyword driven – the search engines pull the keywords from your web copy – not, to my surprise,
from the meta keywords tag. Granted, I still use the meta keywords tag, but maybe in the near future, I will slowly eliminate the tag from my webpages…

The search engines do, however, pull information from Meta Description, Meta Title, and the content of your webpages. Thus, content does reign supreme.

Since content reigns supreme, each page should contain useful content and most importantly, your most relevant keywords that you want to emphasize. Secondly, it is best to try and base your keywords around a central theme. I have found that when the keywords diverts away from the main theme – that sends a red flag to search engines. So, if you want to look at your keywords and the density of the keywords on your webpage or webpages – You can get a quick rundown at: http://www.ranks.nl/tools/spider.html . It’s a free
tool, and very helpful.


To conclude, keywords is one of the main ingredients that leads people to your website, product, service and/or ad. …AND, keywords based around your quality content will help with your positioning on your website.

Rabu, 15 Februari 2012

A Technical Process for Web Amplify

With SEO Delhi you get a considerable growth in the number of searches in Google since December 2007, which helped in cementing its position as the top search engine. Google posted 4.8 billion searches in the month of March 2008, which is 25.5% more than the searches done in March 2007.

Google posted a considerable growth in the number of searches done in March 2008 over the year, according to the monthly report on search engine shares released. Though there is a slight raise in the number of searches done through Yahoo, there is a clear decline in Yahoo search engine market share when compared to March 2007's performance. MSN performed better when compared to previous month and also over the year, both in the market share and the number of searches in March 2008. Social Bookmark Submission Social Book marking services called: Social Media Optimization or Social Media Marketing. Social networking websites are getting a lot of attention these days including Dig, delicious and My Space. Along SEO Delhi you get the buzz, these sites are also generating a lot of traffic! It’s a fairly new advance in generating qualified web traffic to your site. Social book marking helps to drive quick traffic and to pass PR effect as they are high PR websites. Paid Directory Submissions is today’s search engines are giving more weight to Paid Directory links. In SEO Delhi the reason for this is that these paid directories such as business.com, avivadirectory.com, the open directory and about two dozen other top directories are human edited directories that only allow relevant and quality websites to be submitted. Paid directories are high PR directories and have strong back-links which eventually help your website to climb up in search engine results and pass the PR effect. Paid directories normally take 24-72 hours to approve your links and listing.

In SEO services Delhi you get blog submissions as more and more people are getting involved with the internet and as more websites, blogs, news services, and other online resources continue to grow in number and variety it becomes vital for all websites and blog owners to maintain high visibility and exposure for the content being generated by closely following the major distribution media. Blog submissions will bring traffic to your website, boost your PR, and give your website the prestige it needs to rank high in the search engines.

Selasa, 14 Februari 2012

Search Engine Optimization Specialists

Search engine optimization process is no child's play. But it is no rocket science either. Knowledge and experience make good search engine optimizers, and achieving results beyond customer's expectations makes seo experts or to put it modestly, Mosaic Services.

By claiming to be search engine optimization specialists, we constantly challenge our expertise and skills. We understand the basics of search engine optimization process and are equally well knowledgeable to execute it. We are a competent search engine optimization company due to certain very simple reasons.

Skilled manpower

With years of training and on hands experience we have graduated to a new league of companies where quality becomes priority and customers become partners. Our skills in search engine marketing and search engine positioning services have helped many of our customers reap higher profits and experience a surge in the brand popularity.

Understanding the psychology of search engines

Like humans, search engines have a psychology. Many search engines are hard to please and some very easy to embrace. However, the challenge comes when you have a hard competition for a particular keyword. We understand the several factors that Google takes into consideration while ranking your web sites. We know how to create a magnet to pull its spiders to your web pages.

Knowing the various aspects

Search engine optimization is an elaborate process, incomplete if you miss even one aspect of it. Although with no defined dimensions, certain techniques such as PPC campaigns, link popularity, web site & directory submission, meta tags, keyword placement and SEO Copywriting do help in the process. Besides, making the web site rich in content and poor in graphics will just help invite Google a little easily. Further, we have a more customized and personalized approach toward SEO.

Getting a better RIO

Since search engine optimization is basically a process to reap better profits and get a brand promotion done, you have to watch your budget. Minimum investments and maximum returns is our motto as SEO consultants. With hands on experience of optimizing several web sites, we make our customers aware of various processes that we would be following to achieve a higher search engine ranking.

More than just search engine optimization

Our process is transparent and professional. We firmly believe in work ethics and working as per the specifications of the customer. We conform to the international standards and norms, and continuously strive to set newer heights. To put it simple, we make things extremely comfortable for our customers.

Senin, 13 Februari 2012

Search Engine Optimization Specialists

Search engine optimization process is no child's play. But it is no rocket science either. Knowledge and experience make good search engine optimizers, and achieving results beyond customer's expectations makes seo experts or to put it modestly, Mosaic Services.

By claiming to be search engine optimization specialists, we constantly challenge our expertise and skills. We understand the basics of search engine optimization process and are equally well knowledgeable to execute it. We are a competent search engine optimization company due to certain very simple reasons.

Skilled manpower

With years of training and on hands experience we have graduated to a new league of companies where quality becomes priority and customers become partners. Our skills in search engine marketing and search engine positioning services have helped many of our customers reap higher profits and experience a surge in the brand popularity.

Understanding the psychology of search engines

Like humans, search engines have a psychology. Many search engines are hard to please and some very easy to embrace. However, the challenge comes when you have a hard competition for a particular keyword. We understand the several factors that Google takes into consideration while ranking your web sites. We know how to create a magnet to pull its spiders to your web pages.

Knowing the various aspects

Search engine optimization is an elaborate process, incomplete if you miss even one aspect of it. Although with no defined dimensions, certain techniques such as PPC campaigns, link popularity, web site & directory submission, meta tags, keyword placement and SEO Copywriting do help in the process. Besides, making the web site rich in content and poor in graphics will just help invite Google a little easily. Further, we have a more customized and personalized approach toward SEO.

Getting a better RIO

Since search engine optimization is basically a process to reap better profits and get a brand promotion done, you have to watch your budget. Minimum investments and maximum returns is our motto as SEO consultants. With hands on experience of optimizing several web sites, we make our customers aware of various processes that we would be following to achieve a higher search engine ranking.

More than just search engine optimization

Our process is transparent and professional. We firmly believe in work ethics and working as per the specifications of the customer. We conform to the international standards and norms, and continuously strive to set newer heights. To put it simple, we make things extremely comfortable for our customers.

Minggu, 12 Februari 2012

Profitable Key phrases

If you target the wrong key phrases you might as well give up and go home now......

Keywords are the first thing you need to consider when approaching the subject of internet marketing and search engine optimisation and if not properly selected will loose you copious amounts of targeted traffic.

I would hazard a guess that probably 99% of websites are not targeting the keywords that would be most profitable for them and so are losing thousands if not hundreds of thousands of pounds by ignoring this important part of Search Engine Optimisation.

Most businesses when asked “So how did you decide on the keywords you wanted to target” will say one of the following two:

1.“They are the keywords my competitors use so I used them”.
2.“Well it obvious they are the keywords I should use isn’t it”.

Do these comments sound familiar to you? To 99% of you they will and if that’s the case then you need to read on.

Keyword selection is an easy process but many people overlook it and target keywords that they would expect to be profitable and find out to their peril that they were not.

First of let me clear one thing up that not a lot of people seem to realise and that is that a keyword is individual, So for arguments sake the key phrase “great keyword” is different to the key phrase “keywords that are great”. This sounds strange I know but if you are optimising for a specific key phrase you need to keep your eye on that key phrase (this is important to remember).

There are now many tools that make the process of keyword selection very easy. One example of this is Yahoo marketing’s (formally known as overture) keyword tool that’s free to use and will quickly tell you all the different variations of the keywords you are targeting and exactly how popular they are.

I always recommend the following when deciding the best keywords for a campaign:

1. Put yourself in your customer’s shoes (what would you search for if you were looking for your product or service?).
2. Research your competition and see what they are doing but don’t just do what they are doing because they are.
3. Write down all of your suggestions and ideas for keywords (you will need them next)
4. Go to the Yahoo marketing web page and use their free keyword checking tool and in turn type in your key phrase suggestions.
5. Take note of all of the different combinations that are suggested to you and the amount of searches done on them this is where you normally find out that the key phrase you thought was profitable are not the most profitable on the list.
6. This is where you now decide to reselect your keywords unless you are in the 1%.

Only once you know what specific key phrases you are targeting can you start the job of search engine optimisation safe in the knowledge that you are not chasing a white elephant.

Sabtu, 11 Februari 2012

Effective SEO Comes Cheap

Search engine optimization or SEO is the hottest way to drive targeted traffic to your website. Maximizing the benefits of a well optimized website will yield lots of earnings for the marketer. However, optimizing your site might cost you thousands of dollars if you are not skilled in this area.

But to tell you the truth, you can essentially get information on low cost SEO anywhere in the Internet. But only several really show you how to work out an affordable search engine optimization endeavor. And those few that really inform include this article.

1. Link exchanges

One cheap SEO method that can get you best results is through link exchanges or linking to and from other web sites. Depending on the websites that you would like to exchange links with, this tool could even cost you nothing at all. Contact the author or owner of the web site you want to have a link exchange with. You will be surprised with the eventual spiking up of your page ranking using this means of getting your website optimized.

2. Write or acquire key word rich articles

Writing truly informative and keyword-rich articles is one surefire way to make your Internet business more visible than ever. It's either you write your own articles or you get them from article directories that allow you to post these articles on your website as long as you keep the resource box or the author's byline in tact. Just don't stuff your articles with keywords that even idiots would get bore of reading them. The readability and freshness of your articles will still be the basis of whether your writers will keep on coming back to your website or not.

3. Catchy Domain Name

What better will make your target visitors remember your website but with a very easy-to-recall domain name. Something sweet and short will prove to be very invaluable. Registering your domain name is not for free. But creativity is.

4. Organize your site navigation

Providing easy steps in navigating your site is one way to make your visitors become at ease with your site. This, in turn, will improve the flow of traffic to your website.

Low cost SEO is always evolving like any other approach in information technology. There are many methods that can very well land you on the top ten rankings of Google or on any other search engines. Some may cost a lot but there are methods that can give you the same results at a low price or you can even do on your own such as those mentioned above.

Jumat, 10 Februari 2012

Guidelines to Submit your site in Various Directories

In the world of website promotion directory submission is very important due to following reasons.

[1] They will provide you strong back links
[2] improve your popularity
[3] generally they are permanent linking. so you will not see your URL dancing in SERPs

There are some common rules for directory submission. Follow these rules before you submit your site. other wise your site may be rejected by editors. The rules for submit your site in directories are..

[1] They never accept mirror sites.
[2] Sites with overlapping and repetitive content will not accept.
[3] They generally don't accept sites that redirects on other link.
[4] Sites with 'Under construction' status will not accepted
[5] Affiliate/referral links generally not accepted.
[6] Don't use promotional language.
[7] Don't write your title with all words in CAPITAL
[8] submit your site in appropriate categories

Some of Top Directories

[1] http://www.dmoz.org

We can say dmoz is father of all other directories. your site will include in about 1200 other web directories including Google. you will see in boost in your PR once your site accepted in dmoz.These ODP links are treated like gold by Pagerank™. It doesn't even matter what the individual PR of the category page is. I have seen sites gain a large PR boost on the toolbar as soon as Google updates it's directory with the latest one from dmoz.org

[2] http://zeal.com/

If you site is non commercial type than you can submit your site to Zeal.com. which is actually a Looksmart directory. just like Google obtains results from ODP, Looksmart obtains it's non-commercial listings from the Zeal web directory other wise you have to submit your site in looksmart directory which is paid option

[3] http://dir.yahoo.com/

like zeal if your site is non commercial type than only you can submit your site here other wise there is paid option available.

[4] http://joeant.com

Become an editor to add your site. paid inclusion option also available click here to know more>>http://www.joeant.com/suggest.html

[5] http://www.gimpsy.com/gimpsy/searcher/suggest.php

Only paid option is available to submit your site.nice directory and provide strong back links

[6] http://www.goguides.org/info/addurl.htm

Only paid option is available to submit your site.nice site and provide strong back links

[7]http://www.skaffe.com/info/addurl.htm

Become an editor to submit your site in Skaffe or paid inclusion option is available.

[8] http://www.wowdirectory.com/

You can submit your site here both free as well as paid inclusion (for fast and guaranteed review) are available.

I have created a Large list of web directories you can visit it here >> http://seo-resources.inetzeal.com/

Kamis, 09 Februari 2012

A Big Searching Way Waiting For You

Think about the first thing you ever heard about "marketing a website" on the web. Several time the first words anyone ever hears are "search engine marketing" Or some sembla Search engine optimization Services will helps you capture targeted traffic for the people who are already looking for the product or service you offer. A truly sustainable long term solution to your traffic woes, Search engine optimization (SEO) is a process that has been optimized for search engines as it can stay at the top for long periods of time. A well optimized website plays a pivotal role in any search engine marketing (SEM) strategy.

Up-to-date in our approach, SEO Delhi incorporates into our methods all the benefits that the latest technology has to offer. Is to understand the algorithmic structure in the engineering of a website that is in all practical purposes equal to a company's competition's relevancy, and make the client's website more relevant than the competition's in the eyes of the search engines. By optimizing for relevant keywords and phrases, this keeps both the search engine and the optimized website owner happy. The search engine maintains relevancy, and the website receives that all important targeted traffic. It is also the Role of SEO Delhi Professional understand the complex and ever changing relationships between different search providers. The purpose of this is to be able to cast a sufficiently wide net in an effort to capture as much of the webs targeted traffic as possible and to drive those targeted search engine users to a company's website.

SEO Delhi provides the services like-

Search Engine Optimization Keyword Strategy Consultation
Search Engine & Directory Paid Inclusions
Search Engine Optimization with Guaranteed Top 10 positioning
PPC and Affiliate Management Guidance
Periodic Search Engine Optimization Ranking Reports
Dedicated Search Engine Optimization Account manager

Search engine optimization Services will helps you capture targeted traffic for the people who are already looking for the product or service you offer. A truly sustainable long term solution to your traffic woes, Search engine optimization (SEO) is a process that has been optimized for search engines as it can stay at the top for long periods of time. A well optimized website plays a pivotal role in any search engine marketing (SEM) strategy.

Rabu, 08 Februari 2012

Make a Press Release Work on You

Business environment has always been competitive, but nowadays it is perhaps more competitive than in any previous era. Whatever industry you operate in, one has to work very hard to stay out from your competitors. With the development and huge progress in IT technology new ways to promote products have been devised. A press release is a regular thing in major corporations and companies. This is the most powerful form of marketing and advertising available. A product or service needs attention of mass media to be advertised, it has to be seen in the public. It is a big mistake to underestimate the power of mass media over people’s minds. Press release writing will get you the press and media coverage you need to advertise a product. A press release is a powerful marketing tool if a salesman knows how to use it. There are a lot of things to consider before forwarding a press release to necessary establishments. Media centers want to hear news about new products and services. This is your decision and responsibility: to make a press release interesting for journalists and other media workers.

There are some things one should remember abut journalists. Their mail-boxes are staffed with similar press releases that do not tell anything interesting, so the possibility for your press release to succeed is very low, unless your suggestions and information in a press release is unique and interesting for the public. Take this into consideration writing press release for a big media center. Journalists do not experience lack of information and therefore they do not care about your company, your web site or your products unless you make their jobs easier and provide them with everything necessary to prepare a good newsworthy material. Make your press release literate, well-structured, nicely composed in strict adherence to the format yet with a fresh outline.

Do not overload your press release with facts and information. Leave something for media investigation. There should be an intrigue, yet providing full information on how to find your office and talk to representatives and find information. It is vitally important that your press release should include keywords to make your press release containing more information on the product than in the text itself. If you have doubts in your talents and talents of your co-workers, use a company providing press release services and distributing your submitted press releases. There are not may qualified companies with a good press release service so it is quite time to be picky. If you trust your case to professionals, their help will turn a standard company into a million-dollar business at the blink of an eye.

Selasa, 07 Februari 2012

Creating Fresh Content for Search Engines

Fresh content is very important in terms of search engine optimization. Users surfing the net are always looking for the latest information. Search engines understand this and therefore places a great emphasis on the content freshness. Sites that are regularly updated also encourage the spiders to visit often. For example, a page that has its content updated daily will find that search engine crawls the page more often than the other less active pages. This explains why blogs have frequent bots visit as compared to other sites.

Perhaps the easiest way to get fresh content for your site is through RSS feeds. These feeds can be found by searching for RSS feeds in the search engines. Some of the most popular feeds directories are Syndic8 and Feedster. All you need is a RSS parser that can convert these feeds to real time content for your site and you will have daily content instantly! A common RSS parser used by many webmasters is the Magpie Parser; this powerful open source PHP parser allows the coder to transform any feeds to relevant content pages. RSS feeds are a great way to create fresh content when one has no time to write.

Reprinting articles on your site is another great way to have fresh content. There are a lot of article directories that allows the webmasters to reprint their articles. Reprinting articles involve very little effort and often allow the search engines to have new content to index for your site. However, many article directories limit the amount of times the articles can be reprinted on your site. Nevertheless, this is one of the easier methods to have fresh content.

The above methods are great in creating fresh content but it is also important to note that creating unique content for your site is another issue worth considering. The only way to create unique content is to write them yourself or get someone else to write for you. Weblogs are extremely useful when it comes to adding of new unique content. WordPress is one of the most popular tools for content management. It allows the owner to enable multiple people in a company to post new content so that a group of people can manage the content more efficiently.

Another method to acquire for unique content is to create a forum for your members. This is a very low cost operation if you have many supporting members who are active and willing to commit.

In the eyes of Search Engine Optimization, fresh and unique content is of paramount importance. In order to show the latest information on your site to the visitors through search engines, your page must be updated regularly so that the spiders will visit and index more often.

Thank you.

Senin, 06 Februari 2012

Why Give a Lot of Thought on Search Engine Optimization

When you own a web business you have to be aware that a strong web presence and high brand respect means higher sales and increased profits. But if your website ranks beyond the top twenty positions in the search engine listings you have a small hope of getting people to check out your site. No matter how good your products are and how exciting and stunning your pages are, you won’t still be able to get the required traffic.

There are essentially three ways for a customer to get to your site. First is for the customer to type your website address. The only problem with this is that people have to actually know your web address in order to use it. The second way is for people to link to your site from other website. Again, the problem with this is that the other sites must grant you permission to post a link on their site. The third method is for a customer to find your site through a search engine. And this is how you plunge into the world of search engine optimization.

Consider this situation: if you get a visitor to your site from a search engine, chances are the person is interested in your products. Although there are instances that some high school kid happen to stumble on your site because he was writing an essay on candle making. Just the same there is a possibility that he also wants to buy candles from you. You just simply have to convert this visit into a sale.

When it comes to online marketing, search engine optimization is the key to obtaining visitors at very little cost. To increase your website’s traffic, it should rank within the top positions in the results of the major search engines. You also have to make sure that your site keeps its ranking over along period of time.

However, search engines consider dozens of aspects to rank sites. For instance, Google says they have more than a hundred standards in their ranking system. Basically, the search engine has to be convinced that your site contains the information that the browser is looking for. For this purpose you need a lot of keyword rich content. If you have lots of articles with information on candles but you have not used the keyword candles often enough, you may lose the battle. Apart from keywords, you can boost your search engine rankings by using links on your site. This convinces the search engine that yours is an important site therefore more likely to have useful information.

Search engine optimization is, thus, one of the important marketing tools available today. So what are you waiting for? Work on those rankings to get the customer that you need. Remember that for every second that you waste you could be losing out on those all-important visitors that could translate into customers for your business.

Minggu, 05 Februari 2012

The Next Generation Of Link Exchange And Search Engines Optimization Strategies

Once your new web site is up and it is open to the public, it is vital to begin formulating a promotion tactic. The apparent objective is to catch the attention of as many visitors as you be able to. One of the finest ways to do this is by using a "Linking Campaign".

A lot of non-reciprocal inbound links tells a search engine that your site contains valuable information, so you need to get those, but how do you do that?

Let's say you have one more additional site with some pages already indexed in the search engines. Instead of promoting the new site that you want to rank high by placing a text link to it on all of the pages on the other site (which may be looks at as spam by many SEO experts), using a non-reciprocal link exchange network like LinksDealing.com, you can get hundreds of text links to your desired promoted URL with the anchor text of your choice from quality sites spread all over the Internet, which is something good for your link promotion efforts.

LinksDealing is an automatic system that enables you to promote sites by almost instantly receiving many text links pointing to your promoted URLs. The text links are placed on quality sites, most of which are related to the same theme group as your promoted site, and these text links to your promoted site stay on those sites for a lengthy time.

How does it work? When you signup as a member of the LinksDealing network, you contribute areas of text link placement on your other site's pages; these sites are named Donor Sites. You also specify another list of URLs that you wish to promote using the LinksDealing network; these URLs are named as Promoted URLs. The Promoted URLs in turn get text links from other members' donor sites' pages.

The more donor sites you contribute to the Links Dealing network, the more text links from other members' donor sites' pages you get to your promoted URLs, thereby increasing the number of visitors to your promoted URLs and their search engines results pages placements for your desired keyword.

Promoting your site and getting new incoming links to it should not be hard work, Visit http://www.LinksDealing.com to find out how to instantaneously receive many non reciprocal links to your website without the hassle of engaging in link exchange activity all day long.

Sabtu, 04 Februari 2012

Hiring A SEO Professional

In the present day and age, thousands of business owners are flocking to the Internet and World Wide Web to establish websites to sell products and to market services of all types and varieties. Perhaps you are a person who is interested in embarking on the creation of an Internet based business enterprise. In the alternative, perhaps you are considering establishing an Internet based venue for a business that already exists in the brick and mortar world. In either case, if you are inclined to create an Internet based venue for a business enterprise, you should give serious to consideration to retaining the services of a SEO professional.

SEO -- search engine optimization -- is the method through which traffic is increased to a particular website by increasing the ranking and positioning of a particular website with the various search engines now in operation on the Net. Many people originally are drawn to a particular website after finding the website listed after a search engine search. More often than not a person will visit a website that is located towards the top of the list of search results provided by an Internet search engine. Therefore, if you want to have the greatest amount of traffic directed to your own business website, you will want your business listed at the top of the list of search results.

In this regard, you would be well served in hiring an SEO professional. A truly qualified SEO professional understands the mechanics of SEO, of search engine optimization. For example, a SEO professionals knows what keywords should be included in the content of your website that will result in your business website being ranked higher in the search results provided by an Internet based search engine. In other words, and using more common terms, a SEO professional understands the so-called tricks of the trade. He or she can work with you and for you to develop an overall SEO program that will boost traffic to your website business venture by increasing its rankings on search engine results.

While it obviously will cost money to employ or engage the services of a SEO professional, it truly will be an investment into the future of your business. The efforts of a reputable and qualified SEO professional will increase traffic to your website, will increase revenue generated from your website and, in the end, will increase the profits enjoyed by your business enterprise now and into the future.

Jumat, 03 Februari 2012

Increase your website Traffic

Anyone who owns a website wants it to be extremely popular with high amounts of traffic that converts to new business. This is the always the case whether its a local service like Andrew Hill Salon, a big company like WH Smith or a national charity such as the PCRF (Prostate Cancer Research Foundation). By developing websites everyday, we have a vast understanding of not only design, accessibility and usability for a website but more importantly, search engine optimisation. Search engine optimisation is a very competitive area with every web site wanting to come on the first page for particular key phrases. Companies want the number 1 spot in Google as well as Yahoo, MSN and AltaVista - the major players in the search engine world.

Animation Technologies focus their web site optimisation both on-site and off-site optimisation on the search engine Google, the reason being, 72.8% of online users use Google as their primary search engine. It is also the case that if you get website optimisation right in Google - gaining a high page rank - it is often the case that the other search engines will follow, even though each one has its own unique algorithm for ranking web sites.

To increase your website traffic takes not only excellent search engine optimisation but also a number of other factors which make up your website on the whole.

Learn about usability - Having a great looking website is useless if users cannot use the website and view the content.

Invest in a good design - Design is not the be all and end all of a website, it is one key aspect that will make a first impression on the user, so quality is important gaining the visitors trust.

Keep it up to date - Your website needs to look fresh, new and great. If the website has outdated news, broken links or hideous graphic animations, this will all deter users.

Topical News - A news feed/blog is a great way of not only keeping new and returning customers up to date about your industry/service, company information and popular news stories.

Create a useful website - Relevant content is king when it comes to increasing your traffic. Your website will not only be telling users about your company but tips that actually help users, thus users referring others to the website.

Manage your reputation - Responding to your readers comments is key to establishing your company as one that cares about what people say about you.

Make Accessible - Many web design companys focus purely on design, in partiuclar flash websites which may jump around the page or make all sorts of noises however, blind and deaf people still need to be able to use it. If they cannot use your website then you will not get their custom - thats potential business your ignoring.

Kamis, 02 Februari 2012

High Search Engine Ranking Needs Concentrated Efforts

With the advent of search engines, there have been users who have used ways and means to achieve high search engine rankings. In the beginning, these search engine techniques were fairly simple, such as stuffing hidden tags with keywords or using invisible text on pages. As the search engines caught on to these tactics, the techniques used to achieve high search engine ranking evolved into more sophisticated methodologies.

What is overlooked is the fact that the search engines have established ranking criteria based upon extensive study of their users. In most cases, the sites that do not have high search engine ranking are not giving the visitor what the search engine rule book has deemed important. Unless they have the awareness to know what search engine users want, how could a web designer or business owner expect to do better?

In short, put informative content on your pages. Your search engine techniques shouldn't center on taking an existing site and changing it as little as possible for the sole purpose of achieving high search engine rankings- rather it should center around making whatever changes are necessary to directly address the interests of your visitors. 'The Visitor is King.’ - keep that in mind when working on your website, and the search engines are sure to reward you with high search engine rankings.

For high search engine ranking you also need to make sure that your website gets fully indexed. There are two main ways to ensure that your site is spider friendly and that the relevancy is added. The first is to place text links at the bottom of your homepage to your main internal pages. The second is to create a sitemap to all your internal pages and link to it from your homepage.

Remember, all major search engines give credit to sites that have quality links pointing to them. How many is enough depends on your industry and targeted phrases. The first place to seek links is with topic-specific directories. After that you may want to move into reciprocal link building. Some webmasters will simply link to any website that links back to them. But we advise you to link to relevant sites only

If your web designer is unable to show high rankings for your site, its time to change hands. Search engine optimization (SEO) specialists bring you effective solutions to give your site high search engine ranking. Find a specialist with a good track record and reap the results.

Rabu, 01 Februari 2012

How to Improve Your Search Engine Ranking

Search engine ranking is the ranking of a website or web page in the search engine results, for a given keyword phrase

Getting top search engine ranking requires that your site is designed well and is easily spiderable. Designing a search-engine-friendly web site isn't difficult; you just have to keep a few basic concepts in mind.

Search engines like to spider and rank sites that appeal to users. This is the main challenge for search engine developers to create algorithms that will favor user-friendly web sites while casting aside sites that are created mainly for spiders. This means that the rule of search engine friendly design is the same as the rule for web design in general: Make it user-friendly!

There are a few important things you should do in order to improve your search engine ranking:
• Your title tag should have keywords that meaningfully describe your page. Note that this "title" refers to the one in the ‘head’ section of your document, not the one displayed in your browser window.

• The description meta tag may also influence the ranking of your page for specific search terms. This means, presumably, that if someone searches for a particular keyword, and it appears in your description and title tags, Google will accord that page a higher rank.

• Keyword density is important to Google. This probably means that if someone searches for "search engine ranking" and your page has many instances of those three words in sequence, your page is considered more relevant than another page with those three individual words scattered all over the page.

• Words in the keyword meta tag have the same value as the other words on the web page itself, except for one very important case: if your meta keyword tag contains keywords that do not occur in your main web page, your page will be penalized. Your search engine ranking may improve if you use both the title tag and relevant meta tag.

• Avoid keywords stuffing, extremely small text, hidden text, etc. Google considers these to be spammy techniques.

• Stay away from duplicate content: this includes mirrors of your site as well as identical content appearing from different domain names.
Remember, search engine users generally only explore the first 20 sites in the search results. If you site isn't in the top 20, you won't be found, it's as simple as that. You should always include search engine optimization in your marketing budget to make your site as effective as a billboard on a street. So what are you waiting for? Select the best SEO services available, and start the journey towards higher search engine ranking NOW!