9/10 times your web site visitors won't stay for more than 15 seconds. This is how you get them to stay, or should I say, get them to come back!
For most of you, your web site is a great brochure. It probably outlines your services very well. There's nothing wrong with that what-so-ever!
There are creative marketing strategies that you can implement so that you don't entirely loose your clients, you just need to keep them in the loop for when the time comes for them to buy.
"Marketing Online - Is about creative patience"
Being creative with your web marketing ventures is crucial but it doesn't necessarily react like print magazine ads or like newspaper press releases. No, it takes time for something to kick into full force.
This is why you should always keep on top of creating something new because, just like regular marketing, if you don't have another campaign ready to go when your done this one, you'll start to loose prospects on the way and create a slow period for your business.
You want your world online to consistently grow. Don't grow too quickly, just grow and keep growing with all your marketing efforts.
Here are some of the marketing strategies you can implement:
- Create an online newsletters
- Give something away for free
- Create online questionnaires
- Engage yourself into discussion groups
- Write helpful tips
- Create local resources for others
- Have a section of tips from others in your field
- Create a forum on your site
As you can see, these are all marketing strategies that ingage people in some way. The key is to create emotion through your visitors. Once you've engaged someone from your site, your site will be imprinted on their mind. It may take them a year to buy something from you but once in a while, maybe even weekly, they will keep coming back to your site.
The important thing to remember is that, eventually, we loose all of our visitors, even more important is to find marketing ventures that keep them coming back from time to time.
Just because someone saw your service today, doesn't mean that he/she is ready to buy what you are offering. Many people "Shop For Tomorrow". They like to browse around, see the options out there before they dig into their wallet.
I hope this article will spawn off some ideas for you!