Kamis, 31 Mei 2012

Search Engine Marketing – Exclusive Services

Get your site exposed. Are you ruining your own campaign? Marketing is not something to be forgotten when delving into an online business. Marketing is in fact just as, if not even more important today in promoting a website than any offline business. So what does it take to market on online business? Well, it’s the newest strategy on the market and it’s called Search Engine Marketing. In the same way a business would choose an advertising company to lead an advertising campaign, an online business should choose an online advertising company to lead their search engine marketing campaign. Effective marketing requires the experience and expertise of professional advertisers. For a website, this means knowledge and understanding of the internet, and more importantly, of search engines. Search Engines dictate the way people shop online. A search marketing company is the best way to get your site some online exposure. There are a great number of tasks to get a site ready for search marketing. Keyword research, placement, and selection are all an essential part of targeting your market. Search marketing companies have the tools and the technology to select the best keywords and keyword phrases for your audience. Other important considerations for site include overall website design and theme. There are many factors in design that can affect the way search engines rank a website. Website hosting is another important key to search marketing. Exclusive search marketing services include a complete analysis of your hosting account to ensure good service. If your hosting partner causes your site to be down frequently, it can be detrimental to your search marketing campaign. If your site is down when a search engine comes to visit, this can be bad news. It’s also important that you have all day access to your files to work on the site. Most importantly, there may be banned sites on that hosts IP address, and this can cause the search engines to automatically ban your site also. Once your site design and hosting are up to par, search engine marketing dictates a vigorous campaign to market the site. Advertising consists of tactics to increase the visibility of a site, to get it noticed in more places by more search engines. A search engine marketing company will submit the site to major search engines, and other sites used by search engines to rank sites. Once a site is submitted, it must be maintained carefully and monitored frequently to assess rankings. The industry of the internet and the search engines is changing everyday. To make a business successful, it has to keep up with the ever changing trends. A company with exclusive search marketing services can help a business meet its goals and reach success. With marketing a website, the guidelines are specific and the results are real and the success of a business is not worth gambling with.

Rabu, 30 Mei 2012

SEO Tools Poem

I am in my cave, and looking out kind of furtive, The reason being, psychologically, I am low assertive, It seems to me with dinosaurs just outside the cave, Its entirely reasonable now, to be anything but brave, But the tribal psychiatrist insists that I must face my fears, And he issued me with stones, and little wooden spears, And so I went out bravely, into the land of fools, And got quickly eaten because I lacked the proper tools. ”You see things haven’t changed much,” the tutor whispered sage, ”Psychiatry still screws up, no matter what millennium or age”, He pauses for best effect, and to let the chuckles die, ”What was needed was a plan, and the means to try.” ”So they tried all sorts of weapons, all sorts of cunning ruse, But they always ended up, as just amusing little chews, And just when they were despondent, try as they might, Along came Dinosaur disaster, in a great big meteorite.” ”So there’s a lesson in the parable, of your cavemen of old, Don’t listen to the shrinks and to anything you are told, For if you are to triumph, over the odds against the rules, You will need a bigger club, or ideally 21st century tools, We don’t have dinosaurs now with which to fight, But PCs and internets where things have to be right, So ignore your Psychiatrist when problems rear their head, Just go and see your Guru, and use his tools instead.” The poem you just heard and wondered at in awe, Is a totally new creation and not cribbed from one before, And the Tutor is a Fowler, mentioned on the training pages, Who uses methods slightly more in tune to current ages, There may not be any dinosaurs lurking on your drive, But these days a super virus may be all too much alive, And though Google isn’t Pterodactyl proof, it avoids bad links, And dodgy linking areas, and your ranking quickly sinks. So crawl out of your cave and click on the link to tools, That validate bad html and make your website cool, That check your viability and show you where you are, And put you back in charge, instead of watching from afar, Google will love you, the more you do right and sound, And these tools will pare away all that is not allowed, And should you need an expert we are here never doubt, Not with psychiatric counseling, but with proper technical clout. One day I stepped outside my cave, and the creatures were in shock, For I hadn’t brought a little spear, hadn’t primed up my flintlock, Hadn‘t sharpened up my arrows, with my trusty longbow in tow, Hadn’t brought a big pistol or a nasty grenade to throw, No I had brought a massive tank, and though it was overkill, I flattened all the bloody creatures that ever wished me ill, And so instead of cowering, like me come out clanking, And visit the Gurus tools site, and develop your prime ranking.

Selasa, 29 Mei 2012

How the Content Can be Treated?

We live in the time of instant mass communications, where information can be transmitted by all modern means of communications such as radio, TV and internet. However, mass media in Western society should exercise some cautions on several sensitive topics and subjects such as religious beliefs of other people. Last year, one Danish paper published some cartoons that depicted and derided Prophet Mohammed. The publication produced negative reactions on the parts of several Asian and Northern African nations where urgings for the boycott of Danish goods, were heard and even ambassadress were recalled from Denmark. In spite of this reaction (or maybe just due to it), French and German newspapers decided to follow the example of Danish colleagues by republishing above mentioned cartoons. The newspapers claimed that they had legitimate right to publish whatever material they see fit and that they had depicted and laughed at religious beliefs of various people in the past. It is a well-known fact that France Soir had been experiencing some financial problems and it was determined and was resolved to attract the attention of the public and mass media representatives around the world. Whereas French paper maintained that the cartoons were harmless and should not be regarded as offensive or derogatory, other Western European newspaper Geram Wielt stated that they regretted that Danish newspaper apologized for publishing of the cartoons. According to these newspapers there is a legitimate right in western society to criticize or laugh at all aspects of religious life, and Islam must not be an exception from the rule. One must recall what scandal such publication caused in Muslim countries and Muslim communities around the world. Such dairy companies as Arla foods lost several million dollars and even fired several workers due to the negative impact of the boycott. Some of the nations even recalled their ambassadors or closed their embassies in the Denmark. In spite of the fact that such actions might be futile (as the Government could not exercise their control over the independent newspapers in European nations), yet some reactions in Muslim countries should be examined and the most important points of this controversial issue should be studied. In spite of the fact that Government has no power to control the editorial policy of independent newspapers in many instances there are some self –imposed restraints in the policy of independent mass media. Few of well-established and reputable newspapers would think to stoop to the level of poorly educated person who derives some perverted pleasure from provoking or offending feelings or beliefs of other people. However, those newspapers that experience either financial difficulties or the lack of readers might republish whatever they would like to in a desperate effort to get the attention of the public and international mass media, and maybe even some copywriter. That is why mild reaction or the absence of the reaction whatsoever is the best option to prevent the republishing of this type of material as they are destined mostly to bring the exact reaction that Danish cartoons brought.

Senin, 28 Mei 2012

Tips To Keyword Efficiency

Internet marketing is fast becoming the advertising method of choice of small businesses. They get maximum exposure and internet traffic from prospective purchasers and customers. In fact, according to ISP Interland, small home businesses and medium scale companies (SMBs) are getting returns that are significantly higher because of their online marketing strategy. Also, more than half of business owners are saying that the increase in their monthly revenues are due to online purchases. Aside from this, most of their offline sales are due to the influence of their websites and online marketing. However, it is surprising that not all are using search engine optimization when in recent years, search engines are essential tools for buyers. Instead of companies and businesses looking for clients online, it is the buyers that are looking for worthy purchases on the internet. Studies and surveys show that over two-thirds of SMBs' online and offline sales are fueled by online researches. It is therefore crucial for SMBs' products, services, and company names to appear in these searches. Visibility in search engines is part of a good and efficient internet marketing plan, but merely appearing on these searches. What these SMBs need are effective keywords that draw customers in and not just visitors. Visibility in search engines is effectively linked to credibility and brand awareness. Sally Falkow, an online marketing specialist suggests that optimizing press releases gives SMBs excellent visibility and keep them on the consumers' radar. Falkow provides another useful tip: giving these releases "news" appeal gives them credibility. Aside from these general tips from a specialist, there are other guides that SMBs rely on in internet marketing. Researching and testing keywords is an effective way to find the most popular combinations. Sites like WordTracker and Overture help in selecting keywords. Internet marketing optimization benefits from the use of phrases rather than a single word as keyword. Jill Whalen, search consultant for High Rankings, says that more specific keywords draw and attract real customers and not just people who are browsing around. It is also important to mix general terms and specific words as keywords; this way, SMBs draw in all prospective clients. It is also a good idea to include the company name and title tags as part of the keywords. The use of jargon is also a good idea especially if the SMBs' products are industry-specific. Linking keyworded articles to other articles or sites is also an effective strategy. Lastly, it is vital that SMBs be honest about the service and product that they offer to avoid disappointed buyers. It is one thing to advertise a product and a completely different thing to exaggerate about its features.

Minggu, 27 Mei 2012

How to Make the Most Out of Automated Link Exchanges

One of the early problems of automated link exchanges was that when you joined such a website and submitted your link, you would instantly get hundreds or thousands of incoming links. This might sound great, at first, but that was not true for the search engines. Reality shows that all the major SEs want to see a lot of link towards your site, but they want to see a natural link building process. When a 1,000 links are instantly directed towards your website, Google and the other search engines will see something suspicious and your web pages will not get the expected popularity and recognition. Here are a few things that you should consider when you are using an automated link exchange website or directory: Add your website in the right category – this is very important, as webmasters are looking for websites related to their own topics. Don’t place your pet website in the “travel” section of the directory, as that will make it very difficult for other webmasters to find you and initiate link exchanges. Create a well written description for your site – this is also essential, as you want webmasters looking for link exchanges to see that your website is (or wishes to become) an authority in the field. No one will want to trade links with a short, rushed description that is full of errors. Filter out unwanted categories – your wedding related website, for example, will not benefit much from trading links with online poker websites. A great directory which allows you to filter unwanted categories of topics and only allow link exchanges with related websites is: o http://www.MyLinkMachine.com Allow the link exchange process to be gradual – this is important as the search engines want to see a natural link exchange pattern. Don’t rush to approve hundreds of link exchanges each day. Take things slowly and only deal with a few dozen link exchanges each day – in the long run, this will be extremely beneficial as Google and the other search engines will consider that you are doing a quality-based exchange campaign, not a bulk links campaign. Allow the link exchange directory to be visible – some webmasters fear that by placing their link exchange pages where their visitors can reach them they will lose traffic. Although some visitors are lost to link partners, the same number of visitors is probably gained from the links you have on other websites. So don’t hide your link exchange pages and place a link to easily access them from most areas of your site. Your link exchange partners will notice this and this will also determine how many link exchange requests you get. Be constant with your link exchange campaign – you will need at least a month or two of decent link exchanges to start seeing results in search engine placement and traffic numbers. Automated link exchange programs are the best choice for keeping a constant link exchange campaign while also investing very little time and effort.

Sabtu, 26 Mei 2012

Keyword Research Is Critical To Your Website's Success

So you have developed your idea for a niche website and you’re raring to go, but before you go ahead and start writing content there is another vital step you should take. It seems so obvious and yet many people make the error of failing to take it. What is this critical next move? Keyword research. The importance of keyword research The effective use of keyword research can mean the difference between a website that climbs the search engine listings, has thousands of visitors each day and generates an excellent revenue and a website that goes unnoticed. Using niche keywords can improve your sales and boost your profits. Keywords or keyword phrases are the terms that a searcher types into a search engine to find whatever they’re looking for on the internet. Keyword research is the process of selecting the most appropriate keywords on order to optimize your search engine rankings and help lead visitors to your site. How to research keywords You don’t have to be a marketing expert to do your own keyword expert; there are already tools out there to help you. Two good examples are Instant Keyword Research and Keyword Elite. Both are simple tool to use and will save you a lot of time and leg work. The advantages of such a tool are obvious: You can find more specifically targeted keywords You can improve your search engine ranking You can save time You can increase your profits You can generate large keyword lists You can uncover negative keywords to avoid Keyword analysis Another advantage of using a keyword research tool is that it will give you an estimate on daily clicks per keyword and pay-per-click bid values. Why is this important? If you want to optimize your profits you need a heads up on the competition. These figures will allow you to analyze how many pages are competing for the top rankings and to focus your keywords. How to use your keywords Once you have completed your research and generated a list of targeted keywords you need to know where to place them on your website. Strategic placement will greatly improve your search engine ranking. It’s important not to fall into the trap of overusing them otherwise the search engines may interpret them as spam. Optimal use of keywords is 3-7 times on each page The title tag should contain your most important keywords, usually 5-6 Headings tags should contain your most important keywords or keyword phrases Use keywords in hypertext links Keyword content should be placed in the upper third portion of the text Most Internet marketing experts will tell you that keyword research and proper usage means more to your website’s success than almost any other aspect. So take your time, do the research and create your content the right way.

Jumat, 25 Mei 2012

Sitemaps and SEO - Do sitemaps help your Google PageRank?

With the millions and millions of websites in existence today, how do you get yours noticed? The most common way is for it to be high up in the rankings of useful and relevant websites. Google is the most widely used search engine today. When someone keys in a search term on Google, you can only hope that your website comes up in the first ten pages of results. You do not have to sit there and just hope, though. There are a number of things you could do to improve your chances of being noticed. Google came up with a system to determine how important a website is. Everyday, Google’s automated programs called spiders “crawl” the World Wide Web. The purpose is to index all the existing web pages out there. The information these spiders gather is used as the basis for calculating what Google calls PageRank. This concept was developed by Google founders Larry Page and Sergey Brin of Stanford University. What exactly is PageRank? It is an algorithm which assigns numerical weights to linked pages. The higher the figures, the more important the page is. The PageRank is resultant of how many pages link to your own page. It is of no use to make bogus incoming links to your page though. Google gives more weight to more reputable sites that link to your page. Bogus and paid incoming links can actually be detected. The algorithm takes into account all incoming links – both external and internal. This is where sitemaps come into the picture. As can be gathered from the name, sitemaps are basically a guide to what can be found in your website. It is a page within your site wherein the user can see the overall structure and informational content. It contains links to all the pages in your website. Will providing a sitemap increase your Google PageRank? The answer is simple: yes it may. As mentioned earlier, the PageRank system also takes into account internal links. The more pages you have in your website, the higher you PageRank. A word of caution is necessary here. Pages should contain original content and not simply be copies of each other. Otherwise, your PageRank may actually decrease. As the spiders follow links to get to web pages, a sitemap will actually facilitate the “travel” of these spiders within your site. If each of the pages on your web site are interconnected and are easily accessible from one page, then chances are the spiders will find the necessary information faster and easier. Experts suggest that you put only a maximum of 100 links in one page. If you have more than that number of links, you should create different sets of sitemaps. In order for the idea of the sitemap to really work, you need to provide a link to the sitemap on every page on your website. The keys to increasing your PageRank are fairly simple. Include original content in as many pages as you can. Link your pages together. Create a sitemap to make navigation easier. Provide links to the sitemap for each page. This way, both user and spiders can find all the information that you have to offer.

Kamis, 24 Mei 2012

SEO - Search Engine Optimization Software

Search engine optimization is the practice that website publishers engage in to increase their popularity in the search engine results for their chosen niche. Search engine optimization users hope to gain higher priority for their chosen search terms in the major search engines such as Google, Yahoo! and MSN Live. Search engine optimization, when done correctly, can have a profound impact on any business, online or off, since it enables thousands or even millions of internet users to better find the optimized website whereas without optimization they may not have found it at all. Search engine optimization (SEO) software includes tools that help webmasters research their chosen markets in order to hopefully rank better in the search engines. SEO software also sometimes automates much of the research needed in order to accomplish this goal. While many SEO Software offerings are not worth their asking price due to being outdated or irrelevant from their inception, some search engine optimization software gives a competitive edge due to the resources they provide. Some examples of features offered by SEO software: • Find competitors’ websites that rank higher. This can be a very useful function because once a competitors’ website is found, their methodology in ranking higher can be reverse-engineered and thus beaten. • Backlink searches. Backlinks are the backbone of the internet since search engines utilize links to crawl websites for data and determine how each website should be ranked. A website that has backlinks relevant to its content will place much higher in the search engine results than one with little or no links. • Alerts webmasters to how many pages of their websites are indexed. Since search engines only index web pages and not entire sites in their results, it is important to know what has to be done to ensure that all relevant pages are indexed in order to better understand what methods are successful and which ones are not. • Finds penalized websites that websites are linked to. This is a very important feature of any SEO software. A website that is penalized means that it has been dropped from the popular search engines because it has been involved in unscrupulous activity. Linking to such websites can hurt the linking websites rank in the search engines. This feature helps webmasters eliminate that problem. Search engines are constantly working to evolve the algorithms that they use in order to rank websites for relevant content so SEO software also continues to evolve. The savvy webmasters utilize SEO software to elevate their websites so that they are able to receive maximum exposure.

Rabu, 23 Mei 2012

Making Keyword Optimization Work for your Website

Keyword optimization is a tool that anyone starting a website (or trying to maintain one) should take advantage of. This tool can do wonders for a web-based business, and has proven to keep web visitors coming back to certain sites time and time again—if it’s done correctly. Here are some suggestions for making keyword optimization work for your website that could improve the state of your Internet business or informational website. Test the keywords out yourself. When you’re thinking of keywords that will make your site more searchable, test a few out on popular search engines to see that kind of results a person looking for your site or a site similar to yours will find. You’ll be surprised sometimes to find that keywords you think are ‘common’ or ‘regular’ may not yield the results you expected. Try to think both as practical and as abstract as possible when it comes to keywords, and select keywords that you think are somewhere in the middle. For instance, if you’re opening an online boutique, you’ll want to input keywords like ‘boutique’, ‘accessories’, or ‘handbags’, because it is safe to assume that the people searching for your boutique will be looking for accessories or handbags. However, you may also want to use words or phrases like ‘online boutique’, ‘original designs’, and ‘boutique clothing’ for secondary keywords, so that if people are looking for something a little more specific, they can still be led almost directly to your site. Find out how different search engines work. Another great way to make sure that keyword optimization is working for your website it to test out different search engines, and learn the ‘rules’ behind each of them. Use the keywords you have chosen several times with different search engines, so you can see just how effective they are. Some search engines yield better results when the person searching enters a short phrase (i.e. Yahoo), because more words offer more details, and the search engine can give more specific details in terms of findings. And, some search engines work well when using only one or two words (i.e. Google, Microsoft). Making sure that potential customers can find you no matter what search engine they’re using will definitely help to increase business and traffic for your site. Change your keywords if necessary. Every now and then, you may want to change your keywords or phrases in order to make your site more searchable. This depends largely on the type of content that you’re putting on your site, so you may need to add a few keywords to your list to make sure that customers can find you easily. The more updated your site is, the more attractive it will be for new and existing customers, the more traffic your site will be able to take on.

Selasa, 22 Mei 2012

The Google Adwords Keyword Tool

If you want to run an effective Google Adwords campaign, you'll find it necessary to learn to use the Google Adwords keyword tool. This handy little tool allows you to select keywords and establish how much you are willing to pay per click for ads that appear on web pages and search engine results pages that contain the identified keywords. Choosing the right keywords is very important to your success in operating an Adwords campaign. You want to reach an audience that is likely to want and need your product or service so that, once they arrive at your website, they will convert to a sale or lead. Having people click on your ad does nothing but cost you money unless you maintain a high conversion rate. When choosing the keyword or keywords that you want to target, keep in mind the keywords that your website is based upon. Those are, at least in part, the keywords you will want to select for advertising. However, you may have keywords on your website that are much broader than those that you want to use for your Adwords campaign. Whereas a person selling classic car parts online might use "auto parts" as a keyword on their website, it would certainly be a very bad choice for an Adword keyword. Driving traffic that are seeking auto parts for late model cars will simply leave the website as soon as they see what is offered and, since you choose the keyword, the click would still cost you money. Instead, focus on keywords that are very directly related to what you offer such as, in the case here, "classic car parts", for example. That way, only those people searching for and visiting websites related to classic cars and parts for those cars will see your Adwords campaign. The Google Adwords keyword tool allows you to add and remove keywords at any time you choose. You aren't tied to using keywords that aren't working for you for any specific length of time. If you find a keyword you have selected is working very poorly, go to the keyword tool and remove that keyword from your campaign. You might replace it with a better keyword, or simply drop the keyword and not replace it at all. The greatest thing about Google Adwords is the flexibility. You can change anything about your campaign at any time you want. Keywords that prove effective can be changed to a higher price per click while those that offer little traffic can be changed or removed. Find keywords that drive traffic that converts and stick with those keywords. A great alternative , even better than the google adwords tool is the new keyword elite which has more options and will give you the exact adwords pricing for each keyword and per search engine as well as competition, adsense high paying keywords and so on.

Senin, 21 Mei 2012

Web Site Promotion Scam site submission and search engine lead times

Web Site Promotion Scam site submission and search engine lead times Has your inbox been flooded with emails from online promotion companies shortly after you submit your web site to the search engines and Yahoo? Be very careful how you proceed, because these companies could be online scam artists. Here is why. First, all search engine and directory submissions have lead times. What this means is that your web site or web page is submitted to the search engine, the site has been recorded by the search engine spider, but it will take some time before your web page is added to the search engine catalogue. For a directory, your site must be reviewed first, accepted into the directory, and then added to the catalogue. The time between submission and addition to the catalogue is called the lead time. Lead times vary from a few days to a few months. In fact, most web pages are not added to a search engine catalogue for at least 2 weeks following submission, barring any technical difficulties. Now, we've noticed that the spam mail usually comes after a Yahoo submission, but we're sure other promotion companies have found similar trends. If you have a new web site and if your site was recently submitted into the search engines and Yahoo, when you get an email stating that your site is nowhere to be found in the search engines, delete that email. Your site has not had enough time to be added to the catalogues, and these scam artists are trying to take advantage of peoples' ignorance about lead times. If you hired a good search engine optimization specialist, your site will show up eventually, just not immediately. Also, these scam companies assume that they can figure out your keywords and key phrases just by looking at your meta-tags on one page. Good online marketing specialists know how to strategically place keywords throughout your site, not just in the meta-tags, for optimum search engine indexing. They know how to use singulars and plurals, synonyms, and well-written headings throughout your entire site. Just because one keyword does not get you in a Top 10 position does not mean that your site cannot be found on search engines. Only you can determine which keywords and key phrases people are using on the search engines and directories to find you (on your site reports). You might find that people are finding your site using a certain phrase or your service and a location name, such as "web site designer Illinois." Once you determine how people are finding your site, then you can adjust the HTML coding accordingly. So please don't be in such a rush to hire these scam artists. They are relying on your ignorance of search engine and directory lead times to scam you out of your hard-earned money. They will continue to spam you even when your site is listed well in the search engines and directories.

Minggu, 20 Mei 2012

The Science of Search Engine Promotion

At least 75% of Internet users use search engines to find information, services and products. These users reach the site after an active research. Therefore these do not only represent hits, but potential clients. Search engine promotion involves promoting your website through various online channels in order to increase visibility and your potential to receive a higher page ranking or position within the search engine results pages. Common search engine promotion campaigns include article marketing, press release, optimization and submissions. Search engine promotion is the process of improving rankings, visitor numbers and utilizing search engines to promote brand awareness. Every activity whose purpose is to promote a site and provide hits through search engines comes under the orb of Search engine promotion. Search Engine Promotion is designed to build upon the 'Search Engine Optimisation' process by taking your website even further up the Search Engine rankings. Whereas building a 'Search Engine friendly' website or 'optimizing' your website for the Search Engines are normally one-off tasks, 'Search Engine Promotion' is a regular ongoing process. In December 2006, 6.5 billion searches were carried out in search engines. People are not just looking for information; around 25% of all online purchases originate from search engines. It's crucial that your site gets the best possible position in the search results for your products. Search engine promotion and search engine optimization is a must if you want to maximise your online presence. Search engine promotion is known by many different names, search engine optimisation, search engine positioning, online marketing, but all of them are essentially the same thing which is to get websites visibility by making them appear to more users when a person types in a keyword or looks at a directory listing in a search engine or directory. Unlike the yellow pages, search engines don't order web sites alphabetically, they give you the results in the order they think is the most relevant to your search. So to get to the top: there are lots of small things that need to be done on your web site. 98.8% of internet users report using search engines. The ultimate aim of having your site optimised is to increase traffic. Having your site optimized, means greatly increasing your visibility, your profile and therefore the volume of potential customers visiting your site. Nowadays Search Engines are basically looking to see if they consider your site to be 'important'. They also want to be able to 'understand' what your site is about. That's where Search Engine Promotion comes in. It involves SEO services to optimize a website to increase search engine visibility. By increasing the visibility, and the interpretive importance of a web site according to relevant keywords, the site will more likely to be found by your next prospective customers.

Sabtu, 19 Mei 2012

3 Steps To Getting Listed In The Search Engines

You've just finished putting in all kinds of effort towards getting your website online. You're ready to take orders and make sales. The only problem is... No one can find your website! You need to get listed in the major search engines in order to get visitors to visit your website. What can you do? Follow these 3 steps and the search engines will know about your site in no time at all. 1. Write an article related to the main topic of your website. Not sure if you know enough about writing to write an article? Don't worry about being perfect. Write about what you know. Keep the article short, between 300-600 words long. When you write the article, give out general information that anyone would gladly post on their site as valuable content. Don't try to sell your product or service in this article. Remember the goal of the article is for you to get a valuable link back to your website, not to make a sale. In fact, if you try to make a sale in the article, most webmasters will not want to publish your article on their site. The whole goal of writing articles is to get your articles on as many websites as possible with a link pointing back to your site. 2. Include a resource box at the end of the article with your website link in it. If you've created a good general information article that is relevant to the topic of your website, you are ready to create your resource box. Keep in mind here to get to the point quickly. It is usually considered fine to promote your product or service in this resource box but it is necessary to keep it short. You should remember that the main point of including this resource box is to get a link going back to your website. The secondary purpose of the resource box is to get readers of your article to click through and visit your website. When including a link in your resource box, make sure that one of your links includes the main keywords of your home page. Keywords are a fancy term for the phrase or words a visitor will type in to find your website. Make the keyword the clickable portion of the link instead of your web address. Put this keyword text in between your html anchor link. 3. Submit your article to the major article directories. Once you've created your article, submit it to the major article directories to get the article distributed on as many websites as possible. Some major article directories include EzineArticles, ArticleCity, ZapContent.com and Isnare. Some services like Isnare will even distribute your article for you for a fee. Do these three steps and search engines will find, crawl, then list your website in their listings. It's as simple as that!

Jumat, 18 Mei 2012

Importance Of Area SEO Strategies for Business

Localized searches on search engines are becoming more and more widespread within the Area SEO community. Customers are choosing to use Search engines such as Google, Yahoo, MSN, AOL, and the rest over their traditional paper Yellow Pages. It takes too much time and effort these days to open the Paper directory and search and search alphabetically for the business you would like to find. Some users stick to online yellow pages and search for a topic of interest. Most searchers may not be seeking a business but information. When they search online they may end up finding area seo content within a page full of information that they are searching for and end up using or contacting the business because it is where they located their pertinent area seo information. Out comes the search engine philosophy of Localized Area SEO. A potential customer opens his or her favorite search engine and types in their city, state county or zip and the business type or information they are searching for. Based on this it is important to see how a company must be optimized for their local seo area. If they are not listed in the search engines on the first page and are not marketed for their Neighborhood, Area, City, or state there is little or no chance of them being found by a searcher online. Regardless of the business type model it has become required to be found online when someone is searching. There are also at least two types of possible searches and results being found online these days. The customer is either looking for a localized search based on location or a general search based on web search. In an area seo perspective both of these are equally important. For customers searching for businesses online Localized search becomes important to be listed with directories for local businesses. When a customer searches for information based on a local area seo search web search localization becomes the key target. When customers for instance in Palm Coast Florida seek to find a local Seo professional so they can meet and communicate their desires in person, they would type in Palm Coast SEO. The same obviously applies to all locals in the nearby area such as Daytona SEO. Since geographically these areas Palm Coast and Daytona are fairly close, a marketing professional would chose to target both of them equally. A localized customer in search of an seo company would not type Florida SEO and the market is too general and would include results they would not be interested in. For an SEO professional although it may be a national market that they strive to achieve it is equally important to be listed in their localized search so that potential local customers will be able to locate their products and know they are locally listed. In part two of Local Area SEO we will discuss the importance of understanding the customers target market to achieve best results for Area SEO.

Kamis, 17 Mei 2012

Top 3 Tips researched to get your website on the Top

Tip 1: Search Engine Optimization Search Engine Optimization or SEO is either taken very lightly or taken so consciously that the results are undesirable. Give around 30% of your time to understand what exactly is your business requirements or on what products/services would you get more business. What exactly are you planning to target and what is your Audience? Conduct a market analysis of it and filter our 10 key phrases that best suit your business. If your website is fresh and /or you have just started with your online business, target light-weight (less-researched) key phrases. Go for targeting more of long-tailed key-phrases rather than single key-words. Give proper Title and Meta, appropriate Alt tags. Check your content in relative to your Meta you have kept and see that your page gets easily downloaded. Tip 2: Link Building Once you are done with On-page optimization, put your best of efforts to gain as much inbound links you can. There are multiple ways that you can work on to achieve a golden value for your website. At the outset, submit your website URL to 100+ Search Engines and 500+ Quality online directories that give you quality link-backs. Write good relevant articles and submit them into quality Article sites. You may also submit your Press-notes into quality Press-release directories. Put your Ads into free classified directories. You may also go for link-exchange campaigns but Google has stopped giving much weightage to these links. Tip 3: Social Media Make a list of quality social networking sites where in you can go and bookmark your important web-pages into these social sites. You may also create your blogs (relevant to your services), post good content on these and make them more interactive for more visitors to visit them. One such good social marketing is posting comments into good blogs or forums and thereby creating a rich link-base. You are sure to get high traction through social media marketing. It may go as high as getting 2000 hits in just 5 days on one single comment posted with a link to our website. It really makes a lot of difference! Buyers rely heavily upon search and social media for researching products and services. It is therefore critical that you not only have relevant and detailed content on your website, but you must be showing up where they are searching for you. To do so you must undertake an integrated and comprehensive search and social media marketing effort. For more information on these and how to rank your website on the top SERPs or if you want us to get your website rank on the top of SERPs, contact us on 201-777-2366 or email your details at kj@semaphore-software.com.

Rabu, 16 Mei 2012

How is Directory Submission helpful in Search engine optimization?

What is directory submission? How does it help in the web site promotion? Many think directory submission is similar to the data entry jobs and they assume it to be very simple and easy. Sites like yahoo, Google etc have huge web directories similar to the phone directory we use. These directories are store houses of relevant information about business concerns and web sites all over the world. Thus for promoting a web site its details are submitted to the directory in exchange for a small fee. Again this directory submission can either be done manually or implemented through automated services. When someone submits his web site to a directory human editors have to go through them to check quality and other guidelines. With millions of web sites coming in daily it is not easy or it is very stressful to go through them and check for quality. So automated directory submissions was invented to check for the submission guidelines. The advantage of this automated submission is that it is easy and less time consuming. It automatically checks and submits without delay. But what really matters is whether the web directories can accept automated directory submission as they are very strict about the guidelines. Moreover if the category to which the submission is made is not chosen properly then it loses its purpose. You cannot expect an automotive service to analyze which category your submission is best suited don’t you? Thus though the time factor favors automated directory submission it still has a long way to go to outbid manual services. Any product or service hitting the public market needs to be advertised. There are various ways and means through which this advertisement can reach the general public. The print media, roadside banners, brochures, graphic boards etc are some of the familiar marketing techniques followed. Created a professional website to promote the business is the new and trendy marketing tool undertaken today to expose a business. Imperative features like the SEO, SEM, directory submission, link building etc help to increase the search result when someone searches in the search engine. The web site payout along with the catchy content and tags should be competent to bring in customer traffic. And to enable this many factors are concerned imperative like the SEO, SEM, directory submission, link building etc. any business concern which takes off as a fresher must give away a press release and do the Online Directories and Search Engine Submissions. Press Release is nothing but a public relation announcement about the new business prospects. The information provided should be 100% original and no false or exaggerated content should be focused on. This is the main door which opens up to the public who will trust what they see or read from this press release. This can also be done during a course of a business when they roll out a new product or have introduced or opened a new store.

Selasa, 15 Mei 2012

Participating In SEO Contests? Then You Have To Think Of A Well Structured Strategy To Win!

In normal niches the competition is not as killing as in SEO contests, well... except for the search engine optimization niche off coarse. But to be the best in an SEO contest you don't always have to have a big wallet, or a huge network of authority websites. You can also win with a good strategy, and good SEO tactics. The number one for the search engine contest keyword phrase is always the one everybody is focused upon. And everything that page does is being duplicated by hundreds of people. And that's not what you want, do you? You want to win by surprise. The best way is off course hitting the first spot a day before the end of the contest. But how can you do that? Well I'll explain it to you. First of all you need to get yourself indexed, get some low pagerank backlinks from some link directories or something. This is to know your position in the contest, once you rank at a spot for the specific key phrase you kind of know how hard it is going to be, if you rank on the first 3 pages of Google the competition isn't that hard. But if you rank at the tenth page it's going to be a little more difficult. The next thing is to use your network of websites. You can do that by placing a link from each website to your contest page. But if you have many websites and many pages on those websites, it can trigger a Google penalty, and you don't want that in the contest. What you also can do is creating a page on every website you own and link to that page from all the pages within the website. You will get high valuable links with a lot of weight because the links are on topic. Another tip from me is try to rank high with a handicap. If you screw up your on page optimization and you can rank high, you can give a final boost to your ranking by doing some on page optimization right before the contest ends. And off coarse do what I'm doing now: write articles. This is almost the most important thing in SEO, writing articles about the subject. This article is about SEO contests, and it would never been written if i never participated in the pvmultimedia seo contest. Also like you see above, you can put anything in your article, so put your targeted keywords in it for the contest. You can see I'm doing that as well, I wrote down the words pvmultimedia seo contest because those are the contest keywords. And if you write a lot of articles you have to submit them to ezinarticles.com and other big article directories, they will be all over the web in no-time. All organic backlinks from highly optimized content related web pages from all around the globe, all different ip addresses, all with the one link you prefer, all one way links. This is the way to be the best, not money, no networks just be smart and stay out of sight.

Senin, 14 Mei 2012

Want To a Big Achiever

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Minggu, 13 Mei 2012

Part V - Getting Your Site Indexed in Exactseek

Some may disagree with me on the importance of Exactseek. After all, Google, Yahoo, and MSN are the top three sites (not in that order), and then we jump to Exactseek, which is ranked in the top 2000. However, in the search engine game, Exactseek is a major player with some pretty cool tools and some great stuff to help you market your business online. Whether you choose the free or paid version, you'll get great results, and it's easy to submit your site. Exactseek is also an excellent way to help you get into the top three because of their spiders. This site gets spidered, and it also gets a lot of traffic. These are two of the reasons for its high rankings. Although the top three provide about 80 percent of the search traffic these days, this site will help you work on grabbing the other 20 percent that might not find you because you aren't in this directory, or all of the other smaller search engines. Unlike Google, which is a true search engine because it uses spiders to gather the links of a site, Exactseek is more of a web directory. Since this is a web directory, you will only need to provide the top level domain for your site, and you should only submit your top level domain. Before submitting to Exactseek, there are a few things you need to do to make sure that your site gets accepted. First, you want to make sure that the metatags in your header for your page are complete. Unlike the top three, your metatags are very important here because this is the description of your site that will be shown. Make sure that you write a good description, and that you properly target your keywords. Not only will this help you in getting your site accepted here, when the other major search engines spider this site, you'll be correctly spidered. Also, when you submit to Exactseek, you need to provide a valid email address. The reason is that you will need to confirm your submission. If you fail to do this, you won't be accepted into the Exactseek directory. You can submit your site here: http://www.exactseek.com/add.html. If you are looking to get exposure more quickly, you will find that Exactseek offers one of the best promotion deals on the internet. For only $12 per quarter, or $36 per year, you can get a featured listing. This is a very low cost way to get the word out about affiliate programs that you may be selling, and this allows you to be featured on 200+ websites throughout the internet. Unlike pay per clicks, you pay a one time fee, and you can check for keyword availability. To find out more, visit: http://exactseek.com/featured_listings.html. You will also want to read the help section prior to submission so that you fully understand the program. Although Exactseek isn't exactly a search engine, it's still one of the best places to promote your website. Using Exactseek can help you get some of the traffic you won't get from the three major search engines.

Sabtu, 12 Mei 2012

How to Push Your Website to the Top of a Web Search

Keeping SEO in mind when you design your site can make it much easier for you to get a good page rank and more traffic from day one. Link Farms: Some search engines use a recommendation system as part of how they rank your web site. So webmasters will often trade links with other webmasters. The different search engines see a link from web site A to web site B as a recommendation from web site A. a link farm is when a web master will have many different websites and will just fill them with links to all the pages of his other sites no matter how unrelated the items on the different sites may be. Spam: Many people think that spam is just those annoying emails that offer to increase your size or guarantee weight loss, one of my favorites are the stock tips that come in from nowhere because I may actually buy stocks because someone I don’t know got my email address as well as a few thousand others and told me to buy some stock, or the annoying pop ups that appear when you are trying to read a web site. These are common forms of spam but they are not the only kind. There are also spam websites. This is when there is no content on the site of actual use and the sites content is only to try to bring in people in the hopes that you will click a link to a site that pays the first site for traffic. Some websites will pay $0.25 for every person you bring to their site. These sites are also considered spam. Content: The content of your site is very important. You need to make sure that not only is it relevant to the topic of your site, but that it is interesting or informative to your readers/customers. If you do not change the content on your site and add items regularly you will find that people will stop visiting your site. Lets say you have a travel website and you do not update it often you may still be advertising summer vacations in the winter and will not be making as many winter vacations sales as you should be. Algorithms: An algorithm is basically a mathematical equation. The search engines check over website on the internet every few weeks. It then tallies up how relevant your content keywords are compared to your Meta keywords, the basic design of the site and it counts all the links to your site. It then takes all this information and does what it does and then it comes out with your page rank. Then in another few weeks when it runs it again it will recalculate and re rank the site. User Interface: One of the things a search engine will look for is how simple your site will be for the end user. The site needs to be easy to get around and it should not be too difficult to find information listed on an inner page. If I am looking for something and I can not find it on your site in a few seconds I will just click on another site. So make sure to keep that in mind. Factoring in the above information when building your website or taking it into account and redesigning you site will help you bring in more traffic.

Is a Linking Campaign the Only Trend?

An appropriate linking strategy can improve the page rank for Google and the other search engines. But how can a search engine optimizer's inbound links be spidered and indexed by Google and the other search engines?

The important part in a successful linking strategy is that pages linked to highly ranked sites are a higher value than those with fewer links. Links from serious and higher ranked sites are increasing the value of their destination, improving its position, giving a higher placement in the results list.

Similar results can be obtained using any of the search engines with the same keywords or phrases. To improve the search engine position, the most often recommended solution is to make a linking campaign.

An inbound links method is a proven solution in the high ranking attempt of almost every search engine optimizer. Some inbound links may come from the sites that had added interesting articles about the main site's topics. If the keywords are used with a moderate frequency, keeping the article’s content pleasant, attractive, and interesting; this kind of linking strategy can bring spectacular results.

But what about the reciprocal links? Are they really useful for this strategy? If a long list of reciprocal links exists, does the website have spectacular improved position on the results pages? After a few important experiments, it looks like the result is not as spectacular as the premises are.

Only a small part of the reciprocal links is considered valid by Google and the other search engines. The part applied to the page rank is not as important as the number of reciprocal links is, so this technique must be applied with measure and prudence.

Those thoughts are the results of my personal experience in a site's ranking. I used all the SEO possibilities I knew, but using inbound links was the most powerful tool to improve my web site ranking.

Every link added is ranking the site higher than linking every page individually. If the link also contains valuable keywords for the website content, the results are more promising. A linking strategy well done for each site containing single articles listed on small sites is bringing good results.

The page rank can also be improved by designing a sitemap. It is wise to have a page that links to all others to get every page spidered and indexed. It is not difficult to create a map page and link it from the site’s home page. The results will be appreciable.

To begin linking your sites with other sites, you can start by joining a linking directory. This will help increase your page rank, but you must make sure people are linking back to you. Don't just add a bunch of links to your page and think you're done. You have to have your link reciprocated on the other person's site. To learn more about joining a linking directory, go to:

o http://www.MyLinkMachine.com

Article writing is also a good resource to help with your PR. By joining article directories, you can insert your link in your articles as well as the Resource Box. A great resource to submit your articles is:

o http://www.MyContentBuilder.com

If you are already familiar with submitting articles and you are looking for a faster and easier way to get them into all those directories, you may want to consider an automatic submitting software. To watch a video on how to accomplish this, go to:

o http://1trac.com/dt/t/Article_Submitter_Video.php

The Three Basic Keys of Search Engine Optimisation

With search engine optimisation on the rise, there are many mind blowing theories that are circulating about what will get you high up in the search engines. From having your keywords in bold font, to having your text as close to the top of a page, along with the famous 3% - 7% keyword density rule, we can scrap them all since it comes down to three basic key points.

1. Keyword Selection

The most important point out of the three is keyword selection. If you end up selecting keywords that do not have any/few searches, then you are simply wasting time by optimising for them. There is no point in being ranked number one for a keyword when there are no searchers for that term. A good place to start is by using keyword research tools such as “Wordtracker”, “Overture Keyword Assistant” and “Keyword Discovery”, to find out what people are typing into search engines. Once you have found those terms, the next step is to work out the level of competition and effort it will take to get a reasonable rank for each term. The best way is to look at the number of competing pages in search engines for each keyword and how many incoming links the top ten websites have (“Marketleap link popularity checker” is a good tool for that). If you have the knowledge and time, you may want to go for the slightly more competitive keywords.

2. Good On-the-Page and Off-the-Page Structure

For on-the-page factors, making sure that there is a sufficient amount of text based content, title tags and a strong internal linking between all web pages, is a good start. Title tags and content should contain keywords provided that they are not “stuffed” into the text. For example, if your keyword is “dog supplies”, this sort of writing should be avoided:

“We base our business on dog supplies and have a great range of dog supplies. Check out our latest dog supplies today!”

A visitor will be immediately turned off from this sort of writing and will question the credibility of your site. Keywords should be written around the content, not the other way around.

Off-the-page factors relates to reducing code within your web pages (placing code into external files, such as JavaScript and Style Sheets) and having a website design where search engines can index all your content.

3. Incoming Links

Attaining incoming links to your website has become a more heavily relied upon factor in last couple of years. Each incoming link is seen by search engines as a vouch from another site. The more incoming relevant links you have, the more trusted your website becomes by search engines. This does not mean you can simply acquire a bunch of links from any site. Links need to relevant in the sense that the website linking to you has some sort of affiliation with your theme otherwise the links will not benefit you.

Provided you stick to the three basic key points of search engine optimisation, in time you will notice a stronger website presence in the search engines. Whist it can be done on your own if you have the knowledge and time, hiring an SEO agency is one avenue to success if you have the budget. Having said that, time should not be spared in taking advantage of the vast opportunities the internet can bring you and your business.

Get What You Want From Professional SEO Companies

Most folks are admittedly not ready to do their own SEO. People would rather focus on spicing up a site’s topics and reviews or appearance, than learning the tricky tools of SEO. The good thing however is that you can hire someone else to do it, but be on the lookout for scam artists and sub-par SEO “experts”.

The art of SEO is basically an open and shut case, either it achieves pre-set objectives or it does not.

If it does not, the SEO process has failed. If it works, the optimization method has worked. The objectives could, and probably would involve achieving certain ranking positions on a particular search engine in a stated time. Achieving this may sound easy, however one needs to consider the environment in which SEO professionals work, and that is the search engines.

SEO and Search Engines
Search engines at present are a lucrative billion-dollar business. With over an estimated billion searches made every day using the search engines, search engines take their roles very seriously. The main reason why users come is to search and attain relevant results, and each of the major search engines long for a bigger slice of the growing market, which means gaining more users.

However, it is important to note that search engines sometimes do not mind a sites’ ranking, as long as they got to that position "organically." If the site tries to rank via some other methods, like spamming and is discovered, the site is likely to be de-listed. Also, one good thing to remember is that search engines regularly change their covert ranking algorithms, and this makes SEO an unclear and indefinite science. This reason actually justifies the need for you to have an SEO professional working on your site.

How to Pick an SEO Professional

Basically, no degrees are required in Search Engine Optimization; however there are accreditations from groups like SEMPO and Bruceclay for example. There are courses in Search marketing offered in schools world wide, in US and European colleges. The art of Search Engine Optimization requires a range of skills from the hard (technical) to the soft, or people skills and "spin" marketing. Before signing up for a particular SEO professional or firm, check on some important details.

Analyze the SEO company. Read through the company website. Does the site list exact goals and techniques? Does it discuss using ethical, or white hat SEO methods?. Does it stir confidence, or do the experts sound like shrewd salesmen?. Check the company domain for example; click to see their whois details, how long has the domain been registered for?, does the company list complete and accurate whois details?, However, if the domain is new, or if the whois details aren't listed, you may be looking at a suspicious company.

So how should you choose a professional SEO Company? The truth is that there are very few excellent SEO firms but there are tens of thousands of SEO companies that advertise their quality services, which could be poor or highly questionable. The SEO market is an unregulated and relatively new sector in considerable demand, so it is not so surprising for scam artists to be around. Try sorting out firms on the Web carefully, or better get a list from industry and government Web watchdogs for a safer search.

Build Your Website to Be Seen

When you are building links to increase your website popularity, whom do you link to? The question of where to link to increase ranking can be confusing. Logical thinking is needed to achieve link popularity in a natural way. Yes, indeed, Google page rank should come first and foremost. Page rank is part of the algorithm of Google's ranking in the search engine results. Other search engines use link popularity in their algorithm to evaluate your website as well. But page rank is only one of the 100 plus criteria Google uses to evaluate your web pages. Use the idea of page rank as a "tool" to help make decisions, there's no need to live and die by the results. Link popularity itself is merely one-way to improve your ranking.

In fact, there is a general fear of reciprocal linking to websites who inadvertently link to a "bad neighborhood" with penalties or page rank zero, passing on problems to you. Use your common sense. Is this a website you would want to visit or your visitors would want to visit? If the answer is no or you can't tell what the subject of the site is, make a note of it and keep looking. A website full of links with little content doesn't "make sense" because what benefit is it to you or your visitors? Of course you are going to link to your partners in business or maybe the small website that is doing a bang up job of selling widgets and providing widget information.
The idea of acquiring link popularity by linking back and forth to other sites to boost your popularity artificially is a popular method. But is it of value to your website? Ask yourself: Would you link to this site if link popularity in the search engines didn't matter? Would your visitor care about this link or find it helpful? Does the website have good content? Is this an opportunity for you to publicize your website by being listed there? Will this link cause you to spend a great deal of time worrying about it?
Is the link "just a link" or do you want a link from any site whose visitors care about what you have to say

It makes sense to list your website in the search engines and directories. In fact, one-way linking, such as listing your site in directories, is a good way to improve your link popularity naturally. Well, you say to yourself, of course I've done that. Besides the major directories, what else is out there? You'd be surprised at the amount of good secondary and specialty directories that drive traffic. Some even specialize in a topic - maybe your topic. If you have a product to sell, look at who your competitor is linking to. Search for directories and business sites on your topic. Look for websites that talk about the widgets you sell and see if they accept submissions to their directory listings in the category for widgets. Do they accept original articles, product reviews, press releases or white papers about widgets? If so, submit your topical articles and watch your link popularity rise naturally. With your good content on other websites as well as archived on your own website, there you have it, links pointing back to your website.

Finally, enhance content stick-ness and optimize your web pages using proper keywords in your site to develop your website so once your visitors arrive, they will want to stay. The World Wide Web uses linking to connect us all. By using hard work to create a quality website and common sense when linking you can stop worrying and start succeeding in internet marketing attempt.

SEO ‘Tools Of The Trade’

Before you start optimizing your site for search engines, there are some tools that you should arm yourself with. These tools can become your best friends when it comes to SEO, especially when you’re just starting out. The first and most important step in any search engine position campaign is recognizing which keywords you should optimize your site for, and there are several pieces of software that are useful for this, including Wordtracker, Optilink, Zeus, and Agent Web Ranking.

WordTracker's keyword research service is the only one on the Internet that provides a comprehensive database of the most popular keywords in a particular industry. It can help you recognize associated keywords that you may have never thought of. One of the differences between WordTracker and other tools is that it can spot subtle differences, for example singular and plural keywords, or often-misspelled ones, and tell you which versions are more popular.

Optilink has become very popular in a short period of time because of the power it gives you over search engines. Every site that links to you boosts your ranking, especially if its content is relevant to yours. Optilink helps you to come up with strategies to improve your link structure and get a better ranking. Here are some of the things it does:

1. Analyzes the link structures of your top-ranking competitors.

2. Tells you why your competitors rank well, so you can try to copy what they’re doing.

3. Tells you what kind of rankings you can expect if you adopt similar linking strategies.

4. Helps to monitor sites you’ve exchanged links with, to ensure that they’re still linking to you.

Zeus has an excellent way of increasing the link popularity of your site -- by exchanging with other sites that are related to yours, giving you a head start on your SEO. Zeus does the work for you, identifying sites that it thinks you should try to exchange links with. If you look for the sites yourself you’ll often find it’s not worth the time, but an SEO tool like Zeus lets you do it instantly. Once you’ve got links, you can manage and maintain them automatically.

Agent Web Ranking helps you to check your sites rankings – this is good to see how your SEO efforts are working. Many people just optimize and submit, thinking the work is done, but they’re wrong. You need to continuously check your site's rankings, and Agent Web Ranking is a reliable and quick tool for doing this.

The only real problem you might have with any of this software is that search engines can change the way they display their results, breaking the tools until their authors update them. This means that most position reporting software gets outdated very quickly. It’s not that much of an issue, though, as most software is provided on a subscription basis with updates included, rather than bought only once.

If you really want to stay ahead in the SEO industry, you should try as many different tools as you can. By paying attention to what tools others are using and learning how they work, you will have the edge in the SEO market. So get out there, and download these SEO tools of the trade!

SEO vs. SEM – The ROI Myth Busted

Search engine optimization and search engine marketing both are intrinsic part of Internet marketing efforts. But there is some confusion as to which one is better strategy in return on investment (ROI) terms. This article helps clear some of the doubts.

SEO vs. SEM – The ROI Myth Busted

Return on investment (ROI) is one of the deciding factors for any course of action involving investment of resources. For quite sometime now, a debate has been raging on whether search engine optimization (SEO) has better ROI than professional search engine marketing (SEM).

In fact it has become a bit of a myth that it is easier to get good ROI through SEO than it is to get the same ROI through SEM. Two facts have helped evolve this myth – SEM involves click costs while SEO works through free traffic. Let’s see whether this myth holds any water.

Well, a closer look tells us that this myth doesn’t have any truth in it and there are several reasons for that. In this article though, we will deal with just one reason: the ‘landing page difference’.

In SEM, you decide the landing page your visitors will see. In SEO, a search engine spider decides on the landing page visitors will see. There's a difference in control, and that difference makes all the difference. That’s why serious search engine marketing services providers opt for full blown SEM rather than just SEO.

Searchers, after all, are people with itchy back-button fingers. If they come to a site and don't think it's the best site for them, they'll return to the search engine results page - and click on your competitors' links - in a matter of seconds.

But if your landing page is optimized for the keywords the searchers choose, and the ad copy the searchers see, then you're able to tell a new visitor, right away, that he/she's come to the right place.

And no matter how amazing your site is, that's a message that visitors need to hear. Because people don't just want to see a good landing page, they want to see a relevant landing page.

But only a good search engine marketing firm can optimize your landing page. A search spider won't.

In both SEO and SEM, you only hit ROI if your searchers convert. A search engine marketing services provider might require a higher initial investment than an SEO firm does (because SEM requires the management cost, plus the PPC cost; while SEO only costs the price of management alone) - but you're also likely to get better conversions through SEM, because you're likely to get better landing pages through SEM. And it's only conversions that will get you ROI.

Are we saying that getting the best SEO possible isn't worthwhile?

Absolutely not!

The more real estate you take up in the search engine results page, the better. It will plant your brand in the psyche of the browsers making your website easier to recall when they would require services/products you offer.

So good SEO is absolutely vital to strong internet marketing! But saying that SEO will get better ROI than SEM - because organic traffic is free - ignores the most important element of SEM: control. And its control that makes all the difference between getting traffic, and getting traffic that converts.

And that makes a huge difference when it comes to ROI.

Choosing The Right Keywords

Internet marketing and search engine optimization hinge on knowing what keyword or keywords web search surfers are searching for on the web. By doing extensive keyword analysis you can zero in on the best keyword terms to use when setting up pay per click advertising, writing keyword articles, and optimizing web pages.

Not only is it necessary to know what keywords are searched for the most but also how many times particular keywords have been searched. There are a number of effective tools available for keyword analysis and keyword suggestion.

Yahoo Search Marketing

Yahoo has an excellent tool for helping webmasters and Internet marketers determine what keywords people are searching for on a monthly basis. This tool, located at http://searchmarketing.yahoo.com/srch/index.php is powered by Yahoo Search Marketing that was previously known as Overture.


One of the more popular tools for doing keyword research is Wordtracker.
WordTracker can be found at http://www.wordtracker.com/. Keyword results provided by Wordtracker are compiled from Dogpile and Metacrawler. Wordtracker is not free but with the ability to do targeted keyword research the results can quickly pay for the software.

Once you have done some preliminary research you will need to decide which keywords or keyword phrases to target in your Internet marketing campaign. It is best to choose keywords that have a good amount of traffic without too much competition for placement.

For example, let’s say you are marketing a variety of photography books and you search on photography only to find that it had more than 1,000,000 searches last month. The competition for placement with this keyword is probably going to be pretty tough. Try researching on more targeted phrases such as nature photography, landscape photography, photography books, etc.

You will likely find that these terms have less monthly searches and much less competition. There will be a lower search to competition ratio. Generally, a keyword with 30,000 to 50,000 monthly searches is going to be one that you can compete for in terms of placement and being found on the search engines. Instead of spinning your wheels marketing for those who are searching for photography instead create multiple campaigns that market to more targeted keyword phrases.

You can evaluate the search to competition ratio by taking the number of searchs of a particular keyword and dividing by the number of web site which return for that keyword when searched. The higher the number the better. For example, if you have a keyword that is searched for 100 times in a month and when you search on that keyword you return 1000 results then the ratio is 100/1000 or 0.10. If you have a keyword that is searched for 100 times but there are 10,000 search return results then the ratio goes down to 0.01. The larger the ratio the better in terms of your ability to be competitive.

Finding the best keywords to use in your web site promotion is vital to effectively driving targeted traffic to your web site. Take the time to find out what people are searching for and your efforts will pay off in terms of traffic and sales conversion.

Keyword Services

Are you allocated to some keyword services? For, these keyword services can provide you with a list of right keywords every week at your disposal. And it is very important for you to develop your website according to the keywords provided by these keyword services. In fact knowing apt keywords is a key to obtain internet traffic and link popularity. So, to sustain on the internet, you very much need to know the right keywords used by people in your niche market.

This is because if you do not know the right keywords, you cannot popularize your site as well. For, search engines will never locate the website without the right keywords in their top search results. So maintaining a list of right keywords is a must for you. And the keyword services would enable you to find the right keywords that would also help you maintain a high rank with the major search engines.

The keywords services enable you to improve your website by sending you the most relevant keywords for your niche market. Generally, people spend hours in researching about the keyword, finding and matching with their websites. But by obtaining an online keyword service you can heavily save on your time. And more to your joy, these keywords services are available quite easily today. You can leave every thing related to the keyword research to these service providers. A number of websites offer you to help in your keyword search.

The procedure of obtaining the keyword service is very simple. You have to fill up a form and submit with important details about your website. With in 24 hour of the submission, the keyword service consultant will contact you. The keyword service is aimed at providing you with the best keywords that play a vital role to boost your website ranking. The consultant will discuss every detail about your website.

A team of internet experts will device a strategy to search the keywords for your website. All the brain storming about possibilities of finding the best key words is done by these people. The professionals closely work on your website. The keyword services aim at monitoring the web traffic coming your way. This makes them recognize the fact about what type of traffic you have. Accordingly the keywords are searched.

The keyword service providers monitor the links of your competitors as well. They find the keywords being used for their web page search. Also the meta-tags contain some extremely useful keywords. The services use online tools to search the related keywords. Most widely used online keyword searching tool is a word tracker. This enables anyone to find the keywords and several terms containing that keyword. This is because most searches are not the single keyword searches.

The top keyword searches are conducted by using online keyword tools and programs. They also send you a statistical analysis of the keywords being searched related to your website. You get valuable keyword finding tips as well. You can hire a keyword service comfortably. And the service charge will depend upon the number of keywords you want.

So, the keyword service will take away all the worries from you by giving you the most beneficial keywords.

How to Make Money Online with proper SEO

I have been to many forums and found that people like to do their own SEO initially and then give up later after they do not find reasonable results. I would suggest that they should keep on trying, until they really feel that their sales is directly dependent on their ranking in the search engines.
I have high respect for all the people who have achieved success using in-house/personal SEO and still are able to maintain there top spot for highly competitive keywords like digital camera software or photo software. The world of SEO has changed rapidly and so have the techniques. Now lets start with main subject that is "Making money online with SEO".
The first well-known fact:

Higher the traffic better the sales
It is a proven fact that among the billions of pages that are searched by search engines only a few make it to the top and these top 30 websites make the most business. Type in digital camera software for instance and you will understand what I mean. Do you remember how many times have you gone beyond the 3-4th page of your search page results? I would expect the same behavior from 99.9% of the Internet surfers as no one has the time to go beyond the top 30 listed pages. I am exaggerating when I say top 30 because mostly the top 10 get 75% of the hits. So if you are not at the top you are losing on a huge chunk of sales, unless you are advertising locally and are limited to a local business.

Google adwords is worth a mention at this point as millions use them and know their importance. The users of google adwords know that they will get listed at the top page (sponsored listing) for the specified keywords. However, they do not estimate the sales that they will make. They can easily do it in a month and then change their bid amount to be paying less in advertising on google. Being listed in the top page does not mean that you will end up with guaranteed sales. You need to have a real good sales page that will make the "buyer" feel the need to buy it. Remember it is all about making him feel that he needs it.

Search engine optimization will propel your page to the top 10 without having to pay for the adwords campaign that is a pay per click campaign and you might end up paying far more than your sales. Having said this if you choose the niche keywords for your campaign and have a good sales copy you are bound to make a lot out of the campaign. Out of thousands who click to your page at least 50 should buy your product.

The million-dollar question
How will you benefit from SEO? How much should you spend?
If you have a good product and at a reasonable price compared to competition and feel that you can garner enough sales once your website receives traffic SEO will benefit you by providing you with exposure for the chosen keywords ( a proper keyword analysis for searches per month for that chosen keyword) will be conducted by the SEO expert. Depending on the competition you have for those keywords the plan will be chalked out by him. Sometimes only on-page SEO may take you to the top however, nowadays SEO has become a popular career with many top websites spending huge amounts on SEO to be listed in the top.

Your expense should depend on how much sale you are bound to make. A proper estimation of this can be drawn after the first month that you are listed in the top 10. Your expense can range from any where between $250-$2500 depending on the competition you face.

Be careful while choosing an SEO firm or person as they can use spammed techniques that can get you banned from search engines.

Search engine optimization (SEO) has become a necessity for websites

Search engine optimization (SEO) has become a necessity for websites looking to increase their market penetration. What makes search engine optimization such a challenging field is that search engines are making changes to their search algorithms on a regular basis. It takes considerable skill for any SEO firm to stay in tune with the latest SEO developments. If you are looking to increase the popularity of your website and want to hire a SEO firm to take care of the search engine optimization of your site, here are a few tips to help you choose a SEO firm.

One of the most important aspects of SEO is optimizing content, major search engines like Google and Yahoo are basically content centric. This means a website without optimized content stands a very poor chance of performing well with major search engines. The first thing you should look for in a SEO firm is if it is capable of offering content writing services for SEO. Almost all major SEO firms now offer content centric services like web content writing. Apart from optimizing content, it is also important to look for a SEO firm that can utilize other content centric avenues like article writing and press release writing.
Another thing to keep in mind while choosing a SEO firm is the services that are on offer. It pays to work with a SEO firm that can offer a complete portfolio of services from link building to specialized web designing services. SEO firms offer a wide variety of link building packages, depending on the page rank you are targeting you should be able to choose the link building package you want. If you are using a SEO firm for carrying out SEO of your site from the ground up, then the SEO firm will automatically choose the link building package your site needs.

It is also important to look at the credentials of the firm you are dealing with, most SEO firms make tall claims but have very little to back up their claims. Before you choose a SEO firm ask them for a website they have optimized, most SEO firms will show you a website they have optimized and the keywords for which it is ranking. In addition, also look at the ranking of the website of the SEO firm itself. If the SEO firm’s website is ranking well for popular keywords you can rest assured that your website’s optimization is in good hands.
Another important aspect to keep in mind is how up to date the services on offer are, if you have no idea which services to look for then a good indicator are services like XHTML validation and XHTML slice. In essence, what you are looking for is a SEO firm that can offer you as many or as few services as you require. In addition, a SEO firm should provide the latest search engine optimizations services in conjunction with tried and trusted search engine optimization services.

Finally, it is important to understand your own requirements before you hire a SEO firm. Most webmasters know what they are looking for and know which keywords they would like to rank for. It is important to have a list of keywords you want your website to rank for, it is equally important to understand that not all keywords are viable. For example, there is no point in optimizing a website for the keyword ‘water’ as beating wikipedia is not an easy task. It is important to be in constant contact with the SEO firm so you can better understand how the firm is working and what steps are being taken to improve your site’s ranking. Also be wary of SEO firms that offer overnight success.

Wordtracker: a Must for any Search Engine Optimization Project

While many factors influence the rankings of a web site, any search engine optimization effort isn’t worth even a second of your time without one and single unknown: relevant and competitive keywords.

Let’s examine an example: a local moving company decided to optimize its website. It knows (or assumes that it does) that the most popular keywords for their type of business are “movers” and “moving”. At a first glance, looks like everything’s fine: the keywords seem to be relevant, and should produce good results. However, there are two mistakes made here.

The first one is keyword relevancy. What’s the use for our local moving company of people that are looking for “movers” or “moving” in Denver, CO, Boston, MA or New York, NY, if they are located and offering services in and around San Francisco only?

Another mistake is keyword effectiveness. It’ll take much more time and effort to get top rankings for such popular and competitive general keywords as “moving” and “movers” than to get same results for something more specific and relevant, such as “movers San Francisco” or “moving San Francisco”. Not only are these keywords more likely to convert visitors to buyers, but also it’s a much easier and less time-consuming task.

If the world we live in consists of atoms, the smallest and most important particles in search engine optimization world are keywords. In fact, there’s nothing complicated about them, if one remembers three things about keywords: relevancy, effectiveness and Wordtracker.

Wordtracker.com is an UK based company that offers an irreplaceable search engine marketing service tool: keyword research and analysis. It helps to find and pick keywords that are both relevant and competitive. Relevant mean that the keywords are related to your website, and that these are the words people are typing in Google, Yahoo or MSN in order to find your kind of business. Another important factor in determining a “good” keyword is its effectiveness. Let’s say we have a keyword “movers” which has a record of appearing in Google search list for 1009 times; there are 15400000 different web pages competing for this keyword. This means that this keyword’s effectiveness index is 1009/15400000=0.066. This index shows that the keyword is far too competitive and you’ll probably end up somewhere in the middle of Google’s search results if you try to optimize your webpage for this particular keyword. A rule of thumb is to find keywords that are quite popular and at the same time have fewer webpages competing for them. A good keyword is considered to have an effectiveness index of over 100, although anything in between 10 and 100 can be targeted as well.

Needless to say, without having the right keywords that are both relevant and competitive it’s impossible to succeed in any search engine optimization campaign. Without knowing your niche words, you’ll probably end up competing against web sites with thousands of inbound links optimized by search engine optimization gurus and will be lost in millions of search results – no one will even ever find out you exist. On the other hand, all it takes to get your web traffic from 0 to couple hundreds a day might be something as simple and cost-effective as Wordtracker.

Search Engine Optimization Tips

How do you get the most out of your web site? Setting up and maintaining your web site isn't at all difficult, and if there is anything you need to learn you can find out everything you need to know on the Internet. Without too much effort and a lot of time, you can create a beautiful web site, filled with images and great content.

So…how do you get people to visit your site?

Just because you know that your web site is great, it doesn't mean that everyone else does. There are thousands upon thousands of web sites floating around out there in cyberspace, and everyone has a piece of the pie. For everything there is, there exists a web site. Every single type of business that you could name has its own web site on the Internet. How are you supposed to get yours to stand out above so many others that are out there?

How do you get traffic?

Internet users know that search engines are your key to finding what you want. Search engines are a friendly little Internet tool that does the work for us. All we have to do is think about what we're looking for in the vaguest of terms. For instance, you're doing a research paper on the wives and daughters of King Henry the eighth of England. So, you go to a search engine and type in the keywords, "Henry VIII and wives." Just like magic, the search engine instantly presents you with a list of web sites filled with information about King Henry and his many wives.

As most everyone knows, those sites that appear at the top of the list get visited most often. The top of the list is definitely where you want to be, so that potential visitors will see your web site proudly displayed among the best. But, in order to appear at the top of list, you need to know something about search engine optimization.

Which leads to the burning questions: what is search engine optimization? It sounds sinister, but really search engine optimization is simple and easy. The following is a list of tips that will help you with search engine optimization. Using these tips, your web site will appear closer to the top of that list, and you'll get more traffic on your site:

- Simple, easy to spell keywords
Internet users don't want to take a lot of time - with anything. They aren't going to spend a lot of time looking at the bottom of a search engine list, and they aren't going to be that specific or exacting (at least not in the first search) with the keywords that they use. Keep your keywords as simple as possible. Commonly misspelled keywords should be featured on your site under all possible spellings, to maximize the possibilities of getting hits to your site. Long, complex, and hard to spell words don't get searched out very often, so be sure to use as many short, simple keywords as possible.

- Lots of links
Search engines love links, so include as many as possible on your site. Both internal links, links that link to pages within your own site, and external links are good. The more links you have, the better your chances with the search engines.

- Lots of content
The more content you have means the more possible keywords you'll have on your site. Search engines look at sites for content and their rankings are based upon that content, so you'll want to have plenty of it. Keywords without content is nothing, and search engines don't give good rankings to sites that have lots of keywords but very little content. Even if you content isn't the greatest, it won't hurt your chances with the search engines.

Links For (Search Engine Optimization) SEO - Part 1

This article covers a much discussed topic in the SEO community. Also, clients and often site owners come up with questions about what links to get, and how to get them. Note that I will not consider reciprocal links here, because of better alternatives, and because their effectiveness only applies to a small number of sites, who use them under 10% of their overall link ratio. I will review the main types you want to get for your site.

The natural one-way links.
This one is solely based in good content and resources. This is the safest method of link building available as far as search engines, which look at the “intent” of links. But it is also the slowest. If your site is new, then as part of its launch, submit it to niche web directories. Start with a few highly trusted directories, but do not have more than 10-15% of your overall links coming from them. Don't overlook industry-specific directories that may be paid or unpaid. These usually send highly qualified traffic and can be a real bargain. Directories will get you site many natural one-way links, at a natural speed of growth. This combination of type and speed is very beneficial. Look for sites that would benefit from offering users your content.

Linkbaiting, or link bait.
This one is not easy, and involves creativity. But it is worth every effort. Linkbaiting refers to content, videos, images or anything on your site that is created with the intention of increasing links to it. It is highly effective in getting links, probably the cheapest too, based on the cost of the “bait” you use, has no negative effects from the search engines, at least not for the moment, since all links generated look natural. When complemented by social bookmarking, the networks associated with these links will add even more value to them.

Paying for links, or paid links.
These links can have great short-term search benefits. These are good mainly for sites that have tons of pages with content, and have been well established online for years. In addition, these sites also have tons of natural links to them, again because they had been well established online for years. These are not recommended for new sites. Look for sites that are highly on topic with yours, and in complementary niches. A very important factor in the evaluation of these links, like any other, is age. And the latest “Google Slap” effect were sites fall pass the top 30 in the listings, is affecting primarily those which do heavy link buying.

Bad links and their effects.
Outbound links play a big role in the way search engines determine who your “neighborhood” is. Bad neighborhoods will affect your search engine rankings. Things like FFA (Free For All) link pages, links farms, etc, fall in this category. Note that this has nothing to do with your pages going into the supplemental index. That is not the kind of penalty these links cause for your site. And the amount of bad links considered is a big one. A small amount of them would not trigger a penalty, but make sure that your site is not related in any way to those link patterns.

By Utah SEO Jose Nunez