When doing your marketing campaign, what is the first thing that you would want your promotional strategy (whether full color printing or not) to have? As a business owner or graphic designer, you’d probably say that a creative campaign that captures the attention of your target clients is your best bet for success.
True. Often, what makes a marketing tool effective is whether the ad is entertaining or creative enough to entice your target audience. In fact, those ads (tv commercials for example) that are bland and unexciting can cost business owners the leads to increase their sales.
But do you know that liking a marketing strategy doesn’t really matter when it comes to effectively making a sale? Rather, your marketing efforts¢ success depends entirely on the needs, wants, desires, motivation, as well as financial resources of your target customers.
It’s very simple indeed. It doesn’t really matter whether you have a great ad, as long as it appeals to the needs and wants of your target clients, then you can effectively sell whatever product or service you have.
More often than not, what appeals to a certain group of audience, sometimes irritate those that fall outside your intended market.
Let’s take for example an ad that uses both color printing and commercial printing, that targets those in the young adult bracket. These types of ads would probably have words that would be more familiar with this age group. In fact, the colors used would probably be so brilliant and striking so as to attract the fancy of the younger generation. On the other hand, the ad would probably be annoying and at the same time hard to understand for the more mature group. Surely, the odds would be that the marketing tool would be appealing from ages 18 to 24, while those ranging from 65 years and above would definitely find it unlikable.
As a marketer, you have to remember that the whole purpose of creating an advertisement is to increase your sales. It is therefore unimportant what other people might think about your collateral, as long as your target market actually buys your product, then you’ve accomplished what you’ve set out to do.
Having said all of these, it is easy to conclude therefore that creating appealing marketing collateral that conveys your message is the very first step to having a successful advertising campaign. When you can produce marketing collateral, integrating full color printing and commercial printing, you are most likely to have an increase in your leads which would eventually equal to an increase in sales.
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