Webmasters and newsletter publishers all over the world are constantly searching for new quality content. There are many websites that fulfill this need by providing pre-licensed articles. The requirements for using pre-licensed content is that the publisher must leave the author information and any links intact. Publishers are not allowed to edit the articles.
Many webmasters (publishers) will go to the free content sites to look for articles that they can use on their web sites, blogs, ezines, or newsletters.
How can this benefit someone who needs to promote their website?
If you can write an informative and useful article and publish it on a free content site you are well on your way to increasing traffic and popularity for your website. Every article that you write will have your own author information at the end. This author information will include a link to your own web site. When appropriate you can include a link within the body. Use the links sparingly as you do not want the article to be viewed as "spam". Most free content sites will not allow affiliate links to be used within your article. As a rule try to write articles that are informative and interesting. Do not write an article that is simply a "sales pitch". Publishers will not be likely to use an article that is written only to sell a product or service.
The more well written the article is, the more attractive it is for other webmasters and the more it will be used. That means more and more back links to your website. This is of course an excellent way to increase traffic to your website. This makes article writing an ultimate marketing tool.
A major factor in determining your page rank and search engine rankings is link popularity. Link popularity refers to the relevancy and number of links that point to your site from others. Basically speaking, the more inbound links you have the better your ranking will be. This is an important benefit to writing articles for content. Every time your article is published on a site you will automatically have an inbound link! And since publishers try to choose only those articles that match their subject matter and audience then most of those links will be coming from relevant sites.
To take full advantage of the link popularity factor it is important to use relevant keywords in the text links that you use. This is an important part of SEO or Search Engine Optimization. For example, instead of using "visit my site" as a text link use something like "Learn more about Writing Articles to Increase your Website Traffic and Link Popularity"