Is it really dead?
In an online forum post from WebProWorld.com (A discussion on Google), people from all over are speculating about what is going on. In fact, one member was quick to point out that the last big shift Google had, we saw the PR system go down as well. This begs the question...
Are we on the verge of a BIG PR shift? or,
Are we seeing a Google marketing scheme just to shake people up?
In many ways, Google needs to be improved upon their "broken down PR system". There are so many areas if they payed attention to forums and blogs all around the world, they would have more than enough feedback about their PR system to fix this growing PR issue.
Page ranking is a potentially a great system. It CAN be a great system if it directly ranks websites properly by content, relevance, and not simply by the number of links pointing to an individual website.
These days, you see a website with 15 "medium relevant" links pointing to it while its front page holds a PR of 7-8 out of 10. How do you justify that?
What will it mean if Google's PR systems stays down?
I believe it will mean a big shift to online marketing. Many newbies out there that are barely legal when it comes to SEO have an opportunity to measure everything they do. In turn, the newbies may even sound professional to their clients. Take away these tools and you are left with true marketing gurus that have stood the test of time and can deliver results for themselves and their clients.
The internet is vastly growing into a pool of professional fakes and scammers. This is really giving the internet marketing community a bad name. Without the Google PR, many people won't be able to prove their results nor will they have that "fake respect" that you get from having a website with PR 7/10.
What about MSN & Yahoo?
In growing efforts to keep up with MSN & Yahoo's strong and growing marketing campaign, Google may be feeling left out these days. Many people think that their PR system is simply a gimmick; a gimmick that attracts a lot of attention. By disabeling this system, you create mass fear and confusion. Bad publicity is still publicity neverless?
So, is Google trying to create a buzz?
This could be possible and it could be possible that everything will be back to normal within a couple of days. We won't know until time catches up with us.
Until then, take this "dark saga" moment and find other ways to build your business online. Don't worry about what Google is doing, worry about what you are doing to improve your internet marketing campaign.