Web Content, content, content. What the Search Engines were originally designed for and over time web content has been somewhat put on the back burner of Website Marketing Importance.
Good Web Site Content could set your site apart from your competition online by providing the information that surfers find so valuable as well as search engines and putting together great copy that sells could convert visitors into buyers or subscribers.
Although web content is important, well-written web copy that demands attention, talks to the customer and gives a proper call to action can be very powerful in your website marketing campaigns.
Here is how you can make you web site content sell: First thing to consider is the headline, it should speak out loud grabbing the attention of the reader making them want to read on. Be creative and don't be afraid to be a little controversial.
Then you may want to start with a question or a statement that makes the reader start to think about the problem they are having which is the reason they are looking for the answer that can solve that problem.
Next you may want to list some bullet points which list problem solving items to their problem. Try to avoid talking strictly about how great your item is, how wonderful your service is, this area will come later.
Note: Internet surfers can tell in seconds if your are advertising to them in your web site content, I think it is better to ease the reader to the call to action vs jumping in there face with another lame ad. Studies have shown that visitors will just click away if they feel that your are selling to them instead of trying to solve a problem for them.
The idea is that your web site content needs to create trust with the customer, make them invision using your product an or service and have them realize that they just can't live with out your product. If you show that you can help ease there pain and solve the problem they have they will be more likely to purchase from you.
Next you can tell them a little information about you and your products and or service.
This one may seem like it does not have much importance because customers should know what to do next but it is very important to include a call to action ( buy now!, call today!, click here, etc ) telling them what you want them to do next. This part is crucial.
There is more in-depth information about web site content writing but I think this will give you a good idea on what you may want to think about when putting together your web site content.