How does one obtain listed on the dmoz or the Open Directory Project? The dmoz is an eventuated blessed directory that lists sites and links to explicit websites on the World Wide Web. This list, which is called dmoz to define its artistic field name, directory.mozilla.org, is owned by Netscape and is maintained by a set of editors who have volunteered their services. The dmoz ODP is and called the largest human-directory on the web.
A consubstantial list was launched by AT&T and was called the Anywho directory. The Anywho directory is a telephone directory that can be commence online and is linked with the Yellow Pages of the according to company. The Anywho directory is a searchable telephone build and superscription database past the dmoz is a current slanting of sites according to category. Both directories are searchable, but that is where the similarities end. Getting listed on both directories, the Anywho directory and the dmoz, requires overly mismatched guidelines and requirements now they are two fully contradistinctive directories.
Getting listed on the Anywho directory is as homely as having a telephone craft with AT&T. These telephone interject listings are intent from the company's records and are updated every three months on the online Anywho directory. While the counsel on the Anywho directory of AT&T lists phone numbers of registered individuals and businesses, practiced are options for humans who get not yearning their encircle to be shown in the Anywho Directory. Logging in on the Anywho directory station and organism asset of their privacy oblique process consign help those who yearning their phone incorporate to outlast hermetic get done related a status. There is and an choice on the Anywho directory for horde to headway to the brochure if they demand to by using the close privacy indirect commotion to conflicting the removal.
Getting listed on the OPD or the dmoz is a largely unrelated motion as compared to the slanted deed for the Anywho directory. Website owners conclusively have to submit their website details to the editors of the dmoz for try and inclusion to the list. While the Anywho directory gets the network from their burden database, the dmoz OPD gets its report for these residence listings from the whistle stop owners and contrastive sources. Publication and inclusion in the register is matter to the volunteer editors' perusal and approval. Often, suggesting a corner for inclusion in the inventory and acceptance known may produce a extended look-in depending on the conglomerate of your residence and the backlog that the set may have appurtenant to the unqualified introduce of suggestions.
The simple stirring for site submission for experiment to the list involves four steps. Initially, you have to have information whether a point should certainly be listed and is not today listed on the ODP. Next is great which combination prime describes or fits the website you are suggesting for inclusion. After these prime three steps, you will thus infatuation to fill out the author on the dmoz abode on the party you buy best describes the compass you are suggesting. Approval for inclusion in the record may depend on the editors' right with the power of final, also depend on the receiving of volunteer editors the spot currently has deal for them.
Tampilkan postingan dengan label SEO. Tampilkan semua postingan
Tampilkan postingan dengan label SEO. Tampilkan semua postingan
Senin, 10 September 2012
Jumat, 07 September 2012
The power of google sitemaps
Dear fellow entrepeneur
Let me tell you. When I started with Google Adsense in 2004, I had my doubts. But today, three years later, I am convinced about Google Adsense.
Maybe you won't believe me, but I'm making almost 30% of my monthly salary with Google Adsense.
You know, you get these so-called experts telling you how you can get rich in no time with Adsense. But let me tell you; it's all a hype (not that I'm saying that it is impossible to get rich with Google Adsense.). You see, it all comes down to very hard work and experimentation. And believe me, I made a lot of mistakes! But I've learned. And I've learned a lot!. You see, when I first started my first website, I did not have any intention of making money with Google Adsense. I started a website with the pure intent to help other people. I mean, the internet is a great place and the perfect opportunity where you can help others if you like.
So many people just join the internet community to make money. It does not matter to them if you loose money or valuable time, as long as they get what they want. Not that I say you are not allowed to make an income off the internet.
Ok, enough talking. Let's get to the real topic here. What is it about Google Sitemaps? Google Sitemaps tell the Google Bot / Spider about your wesite.
You know, the layout, where all the files are, which file is more important and which file is less important. The reason for this is that the search engine knows how to arrange your files in the search results.
A google sitemap is in xml format and there is alot of free tools available which will help you to create a sitemap for your website. Online as well as offline tools. Just type (free script google sitemap creator) in the search engine and you will see exactly what I mean.
I must admit, in my own experience that the google bot visits my site more regurlarly from when I started to make use of a sitemap. Everytime you create a sitemap, it tells the googlebot which files has been changed and what new files has been added or any other changes that you may have made to your site.
If your are a serious webmaster and did not create a sitemap yet, I suggest you do so. I do not understand xml markup language, but I can at least give you an example of how an xml sitemap looks like. With this example you will be able to create your own sitemap in no time (that is to say if you do not have too much pages), otherwise it will be better to make use of one of the free sitemap creators available.
Well, here is the example:
\n");
http://www.example.com \n");
2007-08-27
weekly
0.8
http://www.example.com/directory/file.htm \n");
2007-08-27
weekly
0.5
Well I think you got the basic idea now to enable you to create your own sitemap, get more visitors, and make more money with Google Adsense.
One more thing. You are free to use this article on your website provided that it stays unaltered and the links in the resourcebox is live, search-engine friendly links.
DO NOT STEAL. IT IS NOT WORTH IT.
Let me tell you. When I started with Google Adsense in 2004, I had my doubts. But today, three years later, I am convinced about Google Adsense.
Maybe you won't believe me, but I'm making almost 30% of my monthly salary with Google Adsense.
You know, you get these so-called experts telling you how you can get rich in no time with Adsense. But let me tell you; it's all a hype (not that I'm saying that it is impossible to get rich with Google Adsense.). You see, it all comes down to very hard work and experimentation. And believe me, I made a lot of mistakes! But I've learned. And I've learned a lot!. You see, when I first started my first website, I did not have any intention of making money with Google Adsense. I started a website with the pure intent to help other people. I mean, the internet is a great place and the perfect opportunity where you can help others if you like.
So many people just join the internet community to make money. It does not matter to them if you loose money or valuable time, as long as they get what they want. Not that I say you are not allowed to make an income off the internet.
Ok, enough talking. Let's get to the real topic here. What is it about Google Sitemaps? Google Sitemaps tell the Google Bot / Spider about your wesite.
You know, the layout, where all the files are, which file is more important and which file is less important. The reason for this is that the search engine knows how to arrange your files in the search results.
A google sitemap is in xml format and there is alot of free tools available which will help you to create a sitemap for your website. Online as well as offline tools. Just type (free script google sitemap creator) in the search engine and you will see exactly what I mean.
I must admit, in my own experience that the google bot visits my site more regurlarly from when I started to make use of a sitemap. Everytime you create a sitemap, it tells the googlebot which files has been changed and what new files has been added or any other changes that you may have made to your site.
If your are a serious webmaster and did not create a sitemap yet, I suggest you do so. I do not understand xml markup language, but I can at least give you an example of how an xml sitemap looks like. With this example you will be able to create your own sitemap in no time (that is to say if you do not have too much pages), otherwise it will be better to make use of one of the free sitemap creators available.
Well, here is the example:
\n");
Well I think you got the basic idea now to enable you to create your own sitemap, get more visitors, and make more money with Google Adsense.
One more thing. You are free to use this article on your website provided that it stays unaltered and the links in the resourcebox is live, search-engine friendly links.
DO NOT STEAL. IT IS NOT WORTH IT.
Kamis, 06 September 2012
Linking To The Top in Google
A while back and without much experience, and too much time to kill, after a little work I achieved top ranking for six of my websites for their main keyword phrases. And you know what? Back then it was easy, the main things were your meta tags and getting some links, it really was that simple. Mostly reciprocal links and all I had to do to get in the top three of my category was put my main keyword phrase in the link text. That's all it took, it was so easy!
It had to happen eventually, the seceret got out and everyone else knew to put their best keywords in their links, and bam, page one SERP's. The reciprocal link exchange boom was on. Link exchange services and software poped up like mushrooms after the rain.
I needed another edge so I started buying links, mostly run of site links. I'd have my best keyword in the ancor text on every page of a large site. I'd do this wit a couple of websites, and bam, right back on top. This was fantastic! Think about it, $100 every 30 days to get thousands of visitors every single day. Things were going great, I had tons of traffic and most of my competitors spending a fortune with Adwords for a small percentage of the traffic I was bringing in.
Once again everyone eventually discovered the power of buying text links, the race was on once again. It doesn't take long to get the attention of the SE's when everyone is abusing something that powerful, and once the SE's put their sites on it. it's over. So I looked at top ranking site's for terms like shoes, clothes, gifts etc. Link exchange services and software poped up like mushrooms after the rain. O.K. now I'm pumped, I've just got to get one way links from relevant content pages and I'm back in the saddle again. But how am I going to get lots of people to give me a one-way link from a relevant content page?
Then it hit me, create a triangle of sites linking to each other, A would link to B, B would link to C and C would link to A, of course this will solve all my problems. How hard could it be?
I had no idea what I was getting into!
Talk about a nightmare!
After sending out hundreds of request and eventually getting two webmasters to agree the first issue I encountered was that they insisted on putting the links on spammy links pages that were almost impossible for a SE spider to find. Next big issue was webmasters that wanted two of their websites in the triangle, both of which had the same IP#, this was like putting putting up a flashing neon sign that read "Link Scheme". Then there was quite a few shady operators who were actively seeking triangle links who wanted a good link from you, but wanted to link back from a link farm. What a nightmare this was turning into, almost a month and not one decent link. Where did I go wrong? And how the heck did I end up on this path to nowhere?
Now besides the headaches involved in trying to trick the search engines with schemes and black hat seo, there is a very real risk of having your site banned. It took me several years to figure out, but sometimes its easier to go with the flow and give the search engines what they want, like real and valuable content. It may seem like the slow hard way, but in the end you’ll see it’s the only way to succeed long term.
Next week we’ll exam ways to get quality one way links to your site.
It had to happen eventually, the seceret got out and everyone else knew to put their best keywords in their links, and bam, page one SERP's. The reciprocal link exchange boom was on. Link exchange services and software poped up like mushrooms after the rain.
I needed another edge so I started buying links, mostly run of site links. I'd have my best keyword in the ancor text on every page of a large site. I'd do this wit a couple of websites, and bam, right back on top. This was fantastic! Think about it, $100 every 30 days to get thousands of visitors every single day. Things were going great, I had tons of traffic and most of my competitors spending a fortune with Adwords for a small percentage of the traffic I was bringing in.
Once again everyone eventually discovered the power of buying text links, the race was on once again. It doesn't take long to get the attention of the SE's when everyone is abusing something that powerful, and once the SE's put their sites on it. it's over. So I looked at top ranking site's for terms like shoes, clothes, gifts etc. Link exchange services and software poped up like mushrooms after the rain. O.K. now I'm pumped, I've just got to get one way links from relevant content pages and I'm back in the saddle again. But how am I going to get lots of people to give me a one-way link from a relevant content page?
Then it hit me, create a triangle of sites linking to each other, A would link to B, B would link to C and C would link to A, of course this will solve all my problems. How hard could it be?
I had no idea what I was getting into!
Talk about a nightmare!
After sending out hundreds of request and eventually getting two webmasters to agree the first issue I encountered was that they insisted on putting the links on spammy links pages that were almost impossible for a SE spider to find. Next big issue was webmasters that wanted two of their websites in the triangle, both of which had the same IP#, this was like putting putting up a flashing neon sign that read "Link Scheme". Then there was quite a few shady operators who were actively seeking triangle links who wanted a good link from you, but wanted to link back from a link farm. What a nightmare this was turning into, almost a month and not one decent link. Where did I go wrong? And how the heck did I end up on this path to nowhere?
Now besides the headaches involved in trying to trick the search engines with schemes and black hat seo, there is a very real risk of having your site banned. It took me several years to figure out, but sometimes its easier to go with the flow and give the search engines what they want, like real and valuable content. It may seem like the slow hard way, but in the end you’ll see it’s the only way to succeed long term.
Next week we’ll exam ways to get quality one way links to your site.
Selasa, 04 September 2012
How to Rank Better In Search Engines..
[1]. Your Web pages with content should be interested in reading.
As content is king for search engines content in your site should be both unique and interesting. This can improve your impression.
[2]. Content should be highly focused with keyword phrases.
Rather than phrases that are too general and competitive
specially when there is more competition.
[3]. Optimize your Web pages for at least three to five keywords at a time.
You should optimize your page for minimum three keywords-for three keywords your page should be highly relevant. for that you need to choose better keywords, choosing keywords is not a game of guessing. it is one science. Write your site's content using the keywords for which users search and you'll literally be speaking the same language as your visitors.
Useful sites:-Nichebot.com and Wordtracker.com
[4]. Use regionally specific keywords, when applicable.
If your target is regional than try to choose keywords that are regional.
Example:-you can choose 'loans in new York' rather than just 'loan in USA' that's why you will get highly targeted visitors and improve your visitor to sales ratio
[5]. Use the most commonly used variations of your keywords, with keyword research
Don't choose keywords that are highly competitive (specially when your page rank is low.) You can choose their synonyms etc.as per I said you need to do some research work for that. also consider some variation that can occur due to typing mistake etc..
[6]. each optimized page should contain a unique title.
It will some time meaningless if you will choose same title pages more than one. title tags are very important and perhaps you know that search engine give lots of weight to title if title of your page will different. Than you can get more traffic for more keywords. this is important.
[7].Use multiple keywords in your title tags when appropriate.
Choose better title for every page using synonyms etc..That you will probably also get traffic for that keywords too. but don't go overboard.
[8].Most important keywords appearing above the fold and throughout each optimized page.
First few lines are very important for search engine page relevancy. so write that with special care and using your all main keywords. also include your keywords in other part of page too.
[9]. Using keywords in hypertext links, whenever possible.
If you will use keywords in hypertext links than your page which you link will improve its page relevancy automatically
[10]. Each optimized page contains a unique meta-tag description.
Some search engines still give more weight to Meta tags so like title Meta tag should be different for each page if possible.
[11]. each optimized page contains a unique meta-tag keyword list.
Like Meta tags you should also change Meta tags wherever possible. and that keywords should also include in page body.
[12]. Place common misspellings of your keywords within your meta-tag keywords.
Many people using this system to get traffic you can use misspellings in your meta details and can drive traffic. due to typing mistakes of searchers
[13].your graphic images should contain descriptive keywords within the alternative text attribute, when appropriate.
Google also decide relevancy through name of icons, images etc..so try to include your keywords in it.
[14]. If you are submitting pages to non-U.S. search engines. write your pages in the appropriate language
if you will not do it. it may possible that in international search engines your rank will down.
Visit my seo resources at> http://seo-resources.inetzeal.com/ that will help you in pormoting your website..
As content is king for search engines content in your site should be both unique and interesting. This can improve your impression.
[2]. Content should be highly focused with keyword phrases.
Rather than phrases that are too general and competitive
specially when there is more competition.
[3]. Optimize your Web pages for at least three to five keywords at a time.
You should optimize your page for minimum three keywords-for three keywords your page should be highly relevant. for that you need to choose better keywords, choosing keywords is not a game of guessing. it is one science. Write your site's content using the keywords for which users search and you'll literally be speaking the same language as your visitors.
Useful sites:-Nichebot.com and Wordtracker.com
[4]. Use regionally specific keywords, when applicable.
If your target is regional than try to choose keywords that are regional.
Example:-you can choose 'loans in new York' rather than just 'loan in USA' that's why you will get highly targeted visitors and improve your visitor to sales ratio
[5]. Use the most commonly used variations of your keywords, with keyword research
Don't choose keywords that are highly competitive (specially when your page rank is low.) You can choose their synonyms etc.as per I said you need to do some research work for that. also consider some variation that can occur due to typing mistake etc..
[6]. each optimized page should contain a unique title.
It will some time meaningless if you will choose same title pages more than one. title tags are very important and perhaps you know that search engine give lots of weight to title if title of your page will different. Than you can get more traffic for more keywords. this is important.
[7].Use multiple keywords in your title tags when appropriate.
Choose better title for every page using synonyms etc..That you will probably also get traffic for that keywords too. but don't go overboard.
[8].Most important keywords appearing above the fold and throughout each optimized page.
First few lines are very important for search engine page relevancy. so write that with special care and using your all main keywords. also include your keywords in other part of page too.
[9]. Using keywords in hypertext links, whenever possible.
If you will use keywords in hypertext links than your page which you link will improve its page relevancy automatically
[10]. Each optimized page contains a unique meta-tag description.
Some search engines still give more weight to Meta tags so like title Meta tag should be different for each page if possible.
[11]. each optimized page contains a unique meta-tag keyword list.
Like Meta tags you should also change Meta tags wherever possible. and that keywords should also include in page body.
[12]. Place common misspellings of your keywords within your meta-tag keywords.
Many people using this system to get traffic you can use misspellings in your meta details and can drive traffic. due to typing mistakes of searchers
[13].your graphic images should contain descriptive keywords within the alternative text attribute, when appropriate.
Google also decide relevancy through name of icons, images etc..so try to include your keywords in it.
[14]. If you are submitting pages to non-U.S. search engines. write your pages in the appropriate language
if you will not do it. it may possible that in international search engines your rank will down.
Visit my seo resources at> http://seo-resources.inetzeal.com/ that will help you in pormoting your website..
Senin, 03 September 2012
Link "Quality" for Link Building Explained
This article will explain the importance of link quality, and its application to link building. Everyone may have a different understanding of what “quality” is on terms of links, but essentially that is your decision entirely. If you have an existing site, that you need to build links for, use this as a reference check list to ensure that you are link building properly. I am going to review the key 6 areas.
Is the page linking to you indexed in Google and is the cache version fresh?
Why is this essential? Google has a cached page of any indexed page on their index. So basically, this should be your starting point for any link partnership decision. You need to verify that the page the link partner is proposing for exchange, is actually indexed and that the cached version is of the page is fresh in their records, within 20 days old as a benchmark. This will show that the page in question gets crawled often. PageRank of the page is secondary, and comes normally afterwards in comparison to this primary check.
Is the page linking to you on topic? Is this a themed link?
There is a big difference between the types of links you can get. These type of link are very targeted and carry a lot more weight over generic or unrelated links. This is part of what explains why some sites with much less links that their direct competitors are able to outrank them for particular terms. Quality links from themed sources is the short answer. Focusing on just "popularity" and inadvertently ignoring "reputation" is a mistake a lot of online marketers make. Keep this in mind.
Is the Title tag of the page linking to you on-topic? What about the text?
The title tag of the page linking to you is of great importance. When that is combined with text that is on topic with the page which is being link from, and other factors, the link value is increased greatly for the link. So as you can understand from this, is all about the co-relation of these factors that makes one link better than another.
Where is your link on the page located? Navigation, gutter, footer, body?
Location of your link is another strong factor to consider. The most beneficial location is considered to be within the body area of content. Any repetitive areas like navigation, gutter, footer, etc would normally not carry as much weight as the main body area. “Run-of-site” links fall into this group. There is a preference for the first paragraph, but the middle or bottom within the body content are good areas as well.
How many other links are on the page? Home Page vs. Link Page PR gap?
PageRank gets automatically diluted in relation to the amount of links on the page.
Google guidelines currently suggest a maximum of 100 links per page. So here you
want to make sure the number is as small as possible. I recommend targeting 20 links per page maximum on average to have room to allow those pages link growth. Also, what is the difference between the main page PR and the subpage were you are getting the link from? In the best cases, your link will be one point under the home page value. If it isn’t, you can consider other options with your link partner.
By Jose NUnez - Dedivated SEO Consultant
Is the page linking to you indexed in Google and is the cache version fresh?
Why is this essential? Google has a cached page of any indexed page on their index. So basically, this should be your starting point for any link partnership decision. You need to verify that the page the link partner is proposing for exchange, is actually indexed and that the cached version is of the page is fresh in their records, within 20 days old as a benchmark. This will show that the page in question gets crawled often. PageRank of the page is secondary, and comes normally afterwards in comparison to this primary check.
Is the page linking to you on topic? Is this a themed link?
There is a big difference between the types of links you can get. These type of link are very targeted and carry a lot more weight over generic or unrelated links. This is part of what explains why some sites with much less links that their direct competitors are able to outrank them for particular terms. Quality links from themed sources is the short answer. Focusing on just "popularity" and inadvertently ignoring "reputation" is a mistake a lot of online marketers make. Keep this in mind.
Is the Title tag of the page linking to you on-topic? What about the text?
The title tag of the page linking to you is of great importance. When that is combined with text that is on topic with the page which is being link from, and other factors, the link value is increased greatly for the link. So as you can understand from this, is all about the co-relation of these factors that makes one link better than another.
Where is your link on the page located? Navigation, gutter, footer, body?
Location of your link is another strong factor to consider. The most beneficial location is considered to be within the body area of content. Any repetitive areas like navigation, gutter, footer, etc would normally not carry as much weight as the main body area. “Run-of-site” links fall into this group. There is a preference for the first paragraph, but the middle or bottom within the body content are good areas as well.
How many other links are on the page? Home Page vs. Link Page PR gap?
PageRank gets automatically diluted in relation to the amount of links on the page.
Google guidelines currently suggest a maximum of 100 links per page. So here you
want to make sure the number is as small as possible. I recommend targeting 20 links per page maximum on average to have room to allow those pages link growth. Also, what is the difference between the main page PR and the subpage were you are getting the link from? In the best cases, your link will be one point under the home page value. If it isn’t, you can consider other options with your link partner.
By Jose NUnez - Dedivated SEO Consultant
Kamis, 30 Agustus 2012
Maintaining Ethical Standards In SEO
In all kinds of businesses, credibility is important. This is one of the primary principles that are being established by the companies. It must be prioritized above all other things because if not, they will surely loose their customers. In every country, there is always a provision that sets ethical standards when it deals about business.
Even on the SEO or the search engine optimization companies, they are also very concerned with the maintenance of their integrity. It is easier to attract customers if the company is able to sustain a good name. It will also ensure a good profit, because the more subscribers who will patronize the business the greater the gain that they will have.
The kind of employees that you have will reflect the totality of the company’s management. This will reveal the manner on how you discipline your staff. It will also transpire to the people that will make them decide whether they will go for subscription in your company or not.
In SEO, there are various ways to maintain its credibility.
• Choose a trustworthy staff. Usually, chaos and controversies within the company starts when misunderstanding exists. Make sure that when you accept applicants as your future employees you are guaranteed that they have a good morale. Even though the task of the employees in SEO will be merely focusing on computer works but still it is very important since you will be making transactions within and outside your offices.
• Small things should not be made complicated. If there are little problems that arise in running the business, better discuss it immediately before it grows into a bigger problem.
• Problems arising in the company must be tackled within the office only. Avoid things that will likely worsen the situation, commonly this is the problem of the companies. Matters that deal on internal concerns must not reach the other offices. There are times that your opponent company may use the controversy against you that will lead to the obliteration of your name.
• Always appear cheerful towards your customers. In spite of the internal problems that you are probably encountering do not take it as burden up to the point that you will disregard the welfare of your subscribers already. You will lose a lot of them if you continue doing this, so always remain positive to them at all times.
Some of the noted unethical practices that are very known to search engine optimization are cloaking and issue, doorway pages or hidden links and sometimes hidden texts.
These malpractices are treated to be forbidden by various search engines. Beware about this because once they discover these strategies used in your website, you will surely be banned.
Sadly, once your site is ban you will not only loose your ranking but as well as the money that you have invested on it. Everything will turn into nothing so it is better to be honest at all times. Do not grab for profit in an immoral way because you will just suffer the consequence in the end.
So, ethical standards will be comprised of all the factors surrounding the entire management of the company. It is not a matter of questioning your manager’s individual personality or even the staff but on their morale inside their work.
Even on the SEO or the search engine optimization companies, they are also very concerned with the maintenance of their integrity. It is easier to attract customers if the company is able to sustain a good name. It will also ensure a good profit, because the more subscribers who will patronize the business the greater the gain that they will have.
The kind of employees that you have will reflect the totality of the company’s management. This will reveal the manner on how you discipline your staff. It will also transpire to the people that will make them decide whether they will go for subscription in your company or not.
In SEO, there are various ways to maintain its credibility.
• Choose a trustworthy staff. Usually, chaos and controversies within the company starts when misunderstanding exists. Make sure that when you accept applicants as your future employees you are guaranteed that they have a good morale. Even though the task of the employees in SEO will be merely focusing on computer works but still it is very important since you will be making transactions within and outside your offices.
• Small things should not be made complicated. If there are little problems that arise in running the business, better discuss it immediately before it grows into a bigger problem.
• Problems arising in the company must be tackled within the office only. Avoid things that will likely worsen the situation, commonly this is the problem of the companies. Matters that deal on internal concerns must not reach the other offices. There are times that your opponent company may use the controversy against you that will lead to the obliteration of your name.
• Always appear cheerful towards your customers. In spite of the internal problems that you are probably encountering do not take it as burden up to the point that you will disregard the welfare of your subscribers already. You will lose a lot of them if you continue doing this, so always remain positive to them at all times.
Some of the noted unethical practices that are very known to search engine optimization are cloaking and issue, doorway pages or hidden links and sometimes hidden texts.
These malpractices are treated to be forbidden by various search engines. Beware about this because once they discover these strategies used in your website, you will surely be banned.
Sadly, once your site is ban you will not only loose your ranking but as well as the money that you have invested on it. Everything will turn into nothing so it is better to be honest at all times. Do not grab for profit in an immoral way because you will just suffer the consequence in the end.
So, ethical standards will be comprised of all the factors surrounding the entire management of the company. It is not a matter of questioning your manager’s individual personality or even the staff but on their morale inside their work.
Selasa, 28 Agustus 2012
Google And Your Domain Name
Google, being the largest and most used search engine and is extremely important to optimize your website for. As a matter of fact, if you optimize your website just for Google you’d find your rankings in Yahoo! and MSN will jump up higher than your ranking in Google. I’ve optimized many websites that show up in at least the top 20 listings in Google and found that in each case they ranked higher in Yahoo! and MSN usually in the top 3 positions with most in the number one spots.
Most everyone agrees that with Google content is king. So writing good copy with just the right amount of keyword phrases, for keyword density is important. And natural anchor text links is second to the throne, which takes lots of work and proper timing to do properly.
Third in line are keyword phrases (notice I said phrase because single keywords are almost impossible to optimize for), which need to be researched to find the right phrase for you and not used to often in the content/text to get the right density. Used to often and you’ll hurt your ranking.
Fourth in line are the Meta Description Tag which when used properly can actually bring visitors to your website who wouldn’t normally come there. Of course there are several other factors involved with getting that elusive number one spot.
But what most everyone often overlooks is what I call the fifth element which Google uses to determine their ranking of a website and that's the domain name.
People, even SEO companies, don’t either know the importance of the domain name to Google or take the time to chose the proper name for the website. Most just use their company name or what they conceder a "Cool" name for their websites. Now, unless your company is well known or at least well known in its field, using a basically unknown company name is pointless. Even more pointless is the "Cool" name.
The entire reason you optimize your website is to get visitors from search engines, so why not use all the tools available to get the best ranking possible for your website.
Use your domain name as one of those tools. Instead of your company name or the "Cool" one, use a keyword phrase, one that describes your product or service. Take your time in choosing the proper name. Make sure that it will work best for your website. If you not sure ask your friends and relatives what keywords they would use to find your product or services on the Internet. You might be surprised at what they would use.
You have the keyword phrase that you know will work. But before you jump online and get that domain name there are a couple of things you may still need to do.
Let's say you're the owner of Mike's Bikes and you specialize in Colorado Mountain Bikes so you figure to kill two birds with one stone and use the domain name mikescoloradomountainbikes.com to keep your name in it along with using the keyword phrase. Now this might make sense to you but you’re not Google. You're not going to like it but you need to drop the mikes out of the name because it's dead weight.
So now you've got coloradomountainbikes.com but wait before you burn up the keyboard use Colorado-mountain-bikes.com instead. Why? Because Google sees this as three different words and would see coloradomountainbikes.com as a single word. When people are doing a search they will not be using coloradomountainbikes, they are going to use Colorado mountain bikes. The bonus is that your domain name now becomes a keyword phrase used by Google when it performs a search.
Most everyone agrees that with Google content is king. So writing good copy with just the right amount of keyword phrases, for keyword density is important. And natural anchor text links is second to the throne, which takes lots of work and proper timing to do properly.
Third in line are keyword phrases (notice I said phrase because single keywords are almost impossible to optimize for), which need to be researched to find the right phrase for you and not used to often in the content/text to get the right density. Used to often and you’ll hurt your ranking.
Fourth in line are the Meta Description Tag which when used properly can actually bring visitors to your website who wouldn’t normally come there. Of course there are several other factors involved with getting that elusive number one spot.
But what most everyone often overlooks is what I call the fifth element which Google uses to determine their ranking of a website and that's the domain name.
People, even SEO companies, don’t either know the importance of the domain name to Google or take the time to chose the proper name for the website. Most just use their company name or what they conceder a "Cool" name for their websites. Now, unless your company is well known or at least well known in its field, using a basically unknown company name is pointless. Even more pointless is the "Cool" name.
The entire reason you optimize your website is to get visitors from search engines, so why not use all the tools available to get the best ranking possible for your website.
Use your domain name as one of those tools. Instead of your company name or the "Cool" one, use a keyword phrase, one that describes your product or service. Take your time in choosing the proper name. Make sure that it will work best for your website. If you not sure ask your friends and relatives what keywords they would use to find your product or services on the Internet. You might be surprised at what they would use.
You have the keyword phrase that you know will work. But before you jump online and get that domain name there are a couple of things you may still need to do.
Let's say you're the owner of Mike's Bikes and you specialize in Colorado Mountain Bikes so you figure to kill two birds with one stone and use the domain name mikescoloradomountainbikes.com to keep your name in it along with using the keyword phrase. Now this might make sense to you but you’re not Google. You're not going to like it but you need to drop the mikes out of the name because it's dead weight.
So now you've got coloradomountainbikes.com but wait before you burn up the keyboard use Colorado-mountain-bikes.com instead. Why? Because Google sees this as three different words and would see coloradomountainbikes.com as a single word. When people are doing a search they will not be using coloradomountainbikes, they are going to use Colorado mountain bikes. The bonus is that your domain name now becomes a keyword phrase used by Google when it performs a search.
Minggu, 26 Agustus 2012
A Simple And Free Way To Skyrocket Your Search Engine Ranking
What can you do right now, to increase your search engine ranking?
Well for starters, incoming links play a huge role when it comes to placing high in the search engines. The more links that point to your site from other websites the better. To the search engines, each incoming link counts as a vote for your ranking. The higher a site ranks, the more the its vote is worth.
It's also important that these sites that have a similar theme as yours. For example, if your site is built around photography software, you would want to get your link on sites that deal with camera equipment or photography tips.
There is a simple and free technique that you can start using this minute to get tons of incoming links to your site. After reading this article of course :)
Try this, open your favorite search engine and type in the following phrase with quotations marks: "fishing" "add url" . Hit the search button and the results will turn up numerous sites that allow you to add your website link to their directory.
Some of these sites will add your link right away and some might require a reciprocal link which means you add their link to your site. Reciprocal links can also help your ranking by positioning you as an authority if you link to other quality, similar themed sites.
Apply this technique to you own site by substituting the keyword "fishing" with whatever keyword applies to you niche. To find even more sites that allow link submission, play around with different combinations of keywords in between the first set of quotation marks.
Examples:
"football" "add url"
"football gear" "add url"
"fishing gear" "add url"
"hockey equipment" "add url"
"weddings" "add url"
"wedding merchandise" "add url"
"golfing equipment" "add url"
"golfing secrets" "add url"
"fitness products" "add url"
"adventure tours" "add url"
Next you can expand you search even more by replacing "add url" in between the second set of quotation marks with other phrases like "add link" or "submit a url". Get creative and try every possible combination you can think of.
Examples:
"add website"
"add your link"
"add a link"
"add a site"
"submit url"
"submit a site"
"submit site"
"submit link"
"link submission"
"suggest a link"
"suggest a url"
"recommended a site"
"suggest your site"
"link directory"
"add-a-link"
"cool sites"
As a side note, sometimes these link directory sites will have another text link that you must click to find the submission form. In cases like this, look for things like "click here to add your site" or "add your url" etc.
If you want to streamline the process of submitting your website link to hundreds of directories, significantly increase your link popularity and search engine ranking, then I highly recommend a hot new product called Link Directory Submitter http://www.GetDirectorySubmitter.com
This program has a very large, every increasing number of sites already built into it that you can submit your link to. Using this program is a great way to leverage your time by letting the program handle all the dirty work of finding these sites and manually submitting to them on your own.
Well for starters, incoming links play a huge role when it comes to placing high in the search engines. The more links that point to your site from other websites the better. To the search engines, each incoming link counts as a vote for your ranking. The higher a site ranks, the more the its vote is worth.
It's also important that these sites that have a similar theme as yours. For example, if your site is built around photography software, you would want to get your link on sites that deal with camera equipment or photography tips.
There is a simple and free technique that you can start using this minute to get tons of incoming links to your site. After reading this article of course :)
Try this, open your favorite search engine and type in the following phrase with quotations marks: "fishing" "add url" . Hit the search button and the results will turn up numerous sites that allow you to add your website link to their directory.
Some of these sites will add your link right away and some might require a reciprocal link which means you add their link to your site. Reciprocal links can also help your ranking by positioning you as an authority if you link to other quality, similar themed sites.
Apply this technique to you own site by substituting the keyword "fishing" with whatever keyword applies to you niche. To find even more sites that allow link submission, play around with different combinations of keywords in between the first set of quotation marks.
Examples:
"football" "add url"
"football gear" "add url"
"fishing gear" "add url"
"hockey equipment" "add url"
"weddings" "add url"
"wedding merchandise" "add url"
"golfing equipment" "add url"
"golfing secrets" "add url"
"fitness products" "add url"
"adventure tours" "add url"
Next you can expand you search even more by replacing "add url" in between the second set of quotation marks with other phrases like "add link" or "submit a url". Get creative and try every possible combination you can think of.
Examples:
"add website"
"add your link"
"add a link"
"add a site"
"submit url"
"submit a site"
"submit site"
"submit link"
"link submission"
"suggest a link"
"suggest a url"
"recommended a site"
"suggest your site"
"link directory"
"add-a-link"
"cool sites"
As a side note, sometimes these link directory sites will have another text link that you must click to find the submission form. In cases like this, look for things like "click here to add your site" or "add your url" etc.
If you want to streamline the process of submitting your website link to hundreds of directories, significantly increase your link popularity and search engine ranking, then I highly recommend a hot new product called Link Directory Submitter http://www.GetDirectorySubmitter.com
This program has a very large, every increasing number of sites already built into it that you can submit your link to. Using this program is a great way to leverage your time by letting the program handle all the dirty work of finding these sites and manually submitting to them on your own.
Jumat, 24 Agustus 2012
Holistic Search Engine Optimization
We all have heard that search engines are the number one resource for consumers to research and buy products or services online. In fact, marketing studies have shown that over 70% of web surfers use search engines to locate online merchants. The ramification of this statistic is simple: if you want to reach the members of your target market you need to make sure that your business web site appears in popular search engines.
Search engine optimization (SEO) can help you achieve this. SEO is a crucial online marketing technique. It helps you to get your web site to appear in search engine result pages (SERPs) for keywords that that are relevant to your business. For example, if you are a business coach, and someone is searching for "business coach", it would be great for your business if your web site appears in the first 10 results.
So what exactly is search engine optimization? SEO includes selecting the best keywords for the body of the page as well as other page elements (the title tag, keyword and description meta tags, etc.) Carefully chosen keywords provide "hints" that search engines use to classify your site and to determine whether your site should appear for certain search keywords. On-page keyword optimization by itself will help your rankings. However, holistic search engine optimization is required to achieve optimal results. For the best placement, focus on SEO as a whole, rather than concentrate on a particular technique.
Here are a few important elements of holistic search engine optimization:
- Have good content. After all, content is king (or queen, whichever the case may be). Without content there isn't much of a site. The content must walk a fine line between providing useful content and including sufficient and relevant keywords for search engines.
Often it is difficult to optimize your product or service pages for search engines, since the main goal of these items is to showcase the benefits of your offer. On the other hand, it is easier to optimize blog posts and articles. In fact, you can create entire articles and blog posts around keywords that are popular with your target market.
- Have consistent navigation. Both your web site visitors and search engine spiders navigate your web site through links that connect different pages. Consistent navigation ensures that your visitors can reach every page on your web site from every other page. On top of that, you will you get the most out of your search engine optimization efforts.
- Get links to your site. Links to your web site play a very important role in holistic search engine optimization. Many popular search engines evaluate your web site's popularity based on counting the number of links that point to your site. The more popular your web site is, the better rankings it gets on search engines. The best links are links from reputable, quality web site that have complimentary or related content.
You can get links to your web site by using a variety of techniques, such as writing articles, participating in link exchanges, and participating in online networking.
Take a holistic approach to web site optimization. Apply SEO to your web site as a whole, and always evaluate the overall impact of your marketing efforts.
Search engine optimization (SEO) can help you achieve this. SEO is a crucial online marketing technique. It helps you to get your web site to appear in search engine result pages (SERPs) for keywords that that are relevant to your business. For example, if you are a business coach, and someone is searching for "business coach", it would be great for your business if your web site appears in the first 10 results.
So what exactly is search engine optimization? SEO includes selecting the best keywords for the body of the page as well as other page elements (the title tag, keyword and description meta tags, etc.) Carefully chosen keywords provide "hints" that search engines use to classify your site and to determine whether your site should appear for certain search keywords. On-page keyword optimization by itself will help your rankings. However, holistic search engine optimization is required to achieve optimal results. For the best placement, focus on SEO as a whole, rather than concentrate on a particular technique.
Here are a few important elements of holistic search engine optimization:
- Have good content. After all, content is king (or queen, whichever the case may be). Without content there isn't much of a site. The content must walk a fine line between providing useful content and including sufficient and relevant keywords for search engines.
Often it is difficult to optimize your product or service pages for search engines, since the main goal of these items is to showcase the benefits of your offer. On the other hand, it is easier to optimize blog posts and articles. In fact, you can create entire articles and blog posts around keywords that are popular with your target market.
- Have consistent navigation. Both your web site visitors and search engine spiders navigate your web site through links that connect different pages. Consistent navigation ensures that your visitors can reach every page on your web site from every other page. On top of that, you will you get the most out of your search engine optimization efforts.
- Get links to your site. Links to your web site play a very important role in holistic search engine optimization. Many popular search engines evaluate your web site's popularity based on counting the number of links that point to your site. The more popular your web site is, the better rankings it gets on search engines. The best links are links from reputable, quality web site that have complimentary or related content.
You can get links to your web site by using a variety of techniques, such as writing articles, participating in link exchanges, and participating in online networking.
Take a holistic approach to web site optimization. Apply SEO to your web site as a whole, and always evaluate the overall impact of your marketing efforts.
Kamis, 23 Agustus 2012
5 Simple Search Engine Optimization (SEO) Techniques
The lifeblood of any website/ecommerce business is traffic, and every webmaster knows the best type of traffic is natural, organic search engine traffic. There are two very important reasons for this: (1) it is extremely targeted, and (2) It is FREE! The hard part is getting top ranking for your sites keywords... or is it? The purpose of this article is to provide a few simple, effective, and most important, search engine friendly strategies to help boost your websites' ranking and ultimately your traffic.
1. We will start with the Meta Tags. I know you have already heard of, and are probably currently using meta tags on your site. This is great. I just want to make sure you are using them effectively. We will only go over 2 tags: the "title" tag, and the "description" tag. We will not go over the "keywords" tag, as the major search engines have placed less and less weight on this one, and some would argue this tag has no weight at all. I still use this tag however, as I feel there is some merit and no drawbacks to using this tag.
I have found it effective to use similar text in the "title" and "description" tags, and to place your keywords prominently in these tags (near the beginning and more than once). I have seen sites with "sitename.com", "New Page 1", or "Welcome to my site" in the "title" tag, which really does not help in their quest for higher rankings for their particular keyword. Also, try not to use words such as "and", "or", or "the" in these tags.
**Important note about your keywords. Search engines evaluate keyword prominence, keyword weight, and keyword density when determining a site's ranking. All three are calculated individually for the page, the title tag, the description tag, as well as other areas on a page. Keyword prominence means how close the keyword is to the beginning of your page. Keyword weight refers to how many times a particular keyword or phrase can be found on the page. Keyword density is the ratio of the keyword to the other words on the page. You do not want the keyword weight or density to be too high, as this can appear to the search engine as "keyword stuffing" and most search engines penalize sites that stuff their keywords.
2. Place your navigational links (and JavaScript) at the right or at the bottom, but not on the left, of the page. When the search engines "read" your site, they read from the top left to the bottom right. Search engines place an emphasis on the first 100 words or text on the site. You do not want these words to be navigational links or Javascript. Ideally, you want to have your heading tags with your keywords in the beginning of your page. This being said, placing your links/JavaScript on the right or bottom of your page ensures the search engine spiders get to the text first, giving more weight to what's important on your page.
3. Place alt tags on all of your images. Search engine spiders cannot "read" pictures or images. The only way a spider knows what an image is about is by reading the alt tag. This is also another chance to place more of your keywords in your HTML, improving your page's keyword weight/density. Alt tags are easy to make and they can make a big difference in your sites keyword ranking. A simple alt tag looks like this: alt="put your keyword phrase here." Search engines separately calculate keyword prominence, density, and weight in alt tags as well, so optimize your tags.
4. Place your keywords at the bottom of your page. Just as search engines place more weight on the first words of your page, they also do the same to the last words. The general thinking is this, if your site is about a certain subject, then the main points, or keywords, should, appear at the beginning, be spread throughout the page, and be prominent at the conclusion. But if you have all of your navigational links and JavaScript at the bottom, your relevant page text could end well before the HTML does. An easy way to have your keywords at the bottom of your page is to include them in the copyright information. For example, if you have a dog food website, you could have something like this at the very bottom of the page:
copyright 2005 yoursite.com
World's best dog food
Search engines are not (as of this writing), penalizing sites using this technique, and it wouldn't really make much sense for them to do so.
5. The Anchor Text of your links. Anchor text is the actual linking text on a site. It is what the user clicks on to navigate to that particular site or page. If a search engine finds many links to your site using the term "dog food", then the search engine concludes your site is about "dog food". This is overlooked quite often, but it seems to have a very large impact on your search engine rankings for a particular keyword. Your anchor text needs to be the keyword or phrase you are trying to target. Try to avoid anchor text such as "Click Here" or "yoursite.com"
Also, if you're running a reciprocal link campaign, be sure to use variations of your text. If an engine notices every link to your site is identical, it could place less weight on these links or potentially penalize your site. This is because search engines generally give more weight to "naturally occurring" links, and less to "reciprocal link exchange campaigns". Using different, but relevant anchor text can dramatically affect your targeted keyword rankings, by making your links appear more natural.
Effective SEO may seem difficult at first, but as you have read above, little tricks that require little or no programming knowledge, can make a huge impact on your website's keyword ranking.
1. We will start with the Meta Tags. I know you have already heard of, and are probably currently using meta tags on your site. This is great. I just want to make sure you are using them effectively. We will only go over 2 tags: the "title" tag, and the "description" tag. We will not go over the "keywords" tag, as the major search engines have placed less and less weight on this one, and some would argue this tag has no weight at all. I still use this tag however, as I feel there is some merit and no drawbacks to using this tag.
I have found it effective to use similar text in the "title" and "description" tags, and to place your keywords prominently in these tags (near the beginning and more than once). I have seen sites with "sitename.com", "New Page 1", or "Welcome to my site" in the "title" tag, which really does not help in their quest for higher rankings for their particular keyword. Also, try not to use words such as "and", "or", or "the" in these tags.
**Important note about your keywords. Search engines evaluate keyword prominence, keyword weight, and keyword density when determining a site's ranking. All three are calculated individually for the page, the title tag, the description tag, as well as other areas on a page. Keyword prominence means how close the keyword is to the beginning of your page. Keyword weight refers to how many times a particular keyword or phrase can be found on the page. Keyword density is the ratio of the keyword to the other words on the page. You do not want the keyword weight or density to be too high, as this can appear to the search engine as "keyword stuffing" and most search engines penalize sites that stuff their keywords.
2. Place your navigational links (and JavaScript) at the right or at the bottom, but not on the left, of the page. When the search engines "read" your site, they read from the top left to the bottom right. Search engines place an emphasis on the first 100 words or text on the site. You do not want these words to be navigational links or Javascript. Ideally, you want to have your heading tags with your keywords in the beginning of your page. This being said, placing your links/JavaScript on the right or bottom of your page ensures the search engine spiders get to the text first, giving more weight to what's important on your page.
3. Place alt tags on all of your images. Search engine spiders cannot "read" pictures or images. The only way a spider knows what an image is about is by reading the alt tag. This is also another chance to place more of your keywords in your HTML, improving your page's keyword weight/density. Alt tags are easy to make and they can make a big difference in your sites keyword ranking. A simple alt tag looks like this: alt="put your keyword phrase here." Search engines separately calculate keyword prominence, density, and weight in alt tags as well, so optimize your tags.
4. Place your keywords at the bottom of your page. Just as search engines place more weight on the first words of your page, they also do the same to the last words. The general thinking is this, if your site is about a certain subject, then the main points, or keywords, should, appear at the beginning, be spread throughout the page, and be prominent at the conclusion. But if you have all of your navigational links and JavaScript at the bottom, your relevant page text could end well before the HTML does. An easy way to have your keywords at the bottom of your page is to include them in the copyright information. For example, if you have a dog food website, you could have something like this at the very bottom of the page:
copyright 2005 yoursite.com
World's best dog food
Search engines are not (as of this writing), penalizing sites using this technique, and it wouldn't really make much sense for them to do so.
5. The Anchor Text of your links. Anchor text is the actual linking text on a site. It is what the user clicks on to navigate to that particular site or page. If a search engine finds many links to your site using the term "dog food", then the search engine concludes your site is about "dog food". This is overlooked quite often, but it seems to have a very large impact on your search engine rankings for a particular keyword. Your anchor text needs to be the keyword or phrase you are trying to target. Try to avoid anchor text such as "Click Here" or "yoursite.com"
Also, if you're running a reciprocal link campaign, be sure to use variations of your text. If an engine notices every link to your site is identical, it could place less weight on these links or potentially penalize your site. This is because search engines generally give more weight to "naturally occurring" links, and less to "reciprocal link exchange campaigns". Using different, but relevant anchor text can dramatically affect your targeted keyword rankings, by making your links appear more natural.
Effective SEO may seem difficult at first, but as you have read above, little tricks that require little or no programming knowledge, can make a huge impact on your website's keyword ranking.
Sabtu, 11 Agustus 2012
Google Page Rank Updates
Many webmasters are obsessed with the Google Page Rank. Articles and books have been written about Google PR (Page Rank). Forum postings cover the topic over and over again and about every 3 months tensions are rising when a possible Page Rank update is eventually happening. Page Rank updates are an interesting experience watching a small group of webmasters go a little crazy.
It all starts with somebody noticing the PR update in progress. This event will find its way into forums and newsgroups fast. Within minutes and hours the Internet community becomes aware of a Page Rank update. As Google.com uses several different data centers for its search engine services and also updates them in different intervals webmasters all over the world will see different results when looking for Page Rank results. A Page Rank update will also not complete within an hour or a day. For several days results will fluctuate.
With that in mind it is a funny event watching the hype surrounding a PR update. Webmasters get nervous if the PR of their website suddenly changes. A change can mean that the PR completely disappears or that the webmaster sees different (conflicting) results. As a high Page Rank can mean higher amounts of traffic and eventually higher income from a website this event often feels like a rollercoaster ride for the people who depend on having a successful website. Imagine the website you worked for so hard suddenly going up and down in Page Rank during a PR update. Now the same people start posting questions and comments in forums and newsgroups. The more experienced webmasters know the game and react professionally. They know that the publicly visible Page Rank is just a moment in time to display a snapshot of what is in Google's database. They know that PR actually updates daily or weekly internally, but that these more frequent updates do not show up as publicly visible PR updates. But no matter how often it is pointed out that the publicly visible PR is not important - the hype around this topic by a large group of webmasters does not quiet down. "How many links does it take to get a PR 5?" - "Why does my PR suddenly went down? I added x number of back links to my site." - "I hate Google for doing this." - These and many other comments or questions will show up. But in the end it all comes down to: Public PR is just a snapshot in time of what is in Google.com's database. PR changes much more often than what is showing up in the Google Toolbar.
And so it comes as no surprise that about every 3 months the tensions go high up in newsgroups and online forums when it comes to discussing Google Page Rank. If you are on the hunt for a high Page Rank for you site - don't waste time looking for the publicly visible PR. Use the time the others need to discuss PR to actually work on the Page Rank for your site. Establish high quality back links to your site. Grow these numbers slowly. A large increase in a short amount of time is not natural. Back links grow slowly and that is what Google is looking for. Be smart - be in it for the long run and not some short-term PR gain that won't last.
Kamis, 09 Agustus 2012
Increase your page ranks and generates your revenues by using SEO.
Page Rank is the most controversial topic ever discussed among the search engine experts. Most of them seem a bit confused about how pages are ranked, what are the factors affecting a page ranking etc. Page Rank is quite a mathematical formula that seems difficult but the reality is it is as simple as any other search engine algorithms.
Page Ranking Algorithm: An Introduction
Google applies more than 1000 factors while ranking any website and positioning it in the displayed results and page ranking is one of them. Somehow a page rank provides a slight idea about your importance among the millions of WebPages on the internet. A better page rank denotes that how unique you are in the crowd of World Wide Web and you have some quality information or services to offer. Higher PR never correlates you with higher position in the search engines result pages but differentiate your position among your competitors’ that you’re much better than all.
How to Improve Page Rank
There are several factors Google consider while giving PR to any of the web page. It’s not only the best designing part, keyword density, relevancy or the quality content which enables to get a higher PR but page ranking is a combined result of all these factors which are defined by the search engines.
• One can get higher PR by having a no. of backward links from other website pages. It is recommended to have backlinks from the websites already having higher PR than your website. There are certain methods to get quality backlinks viz. reciprocal linking with other sites, posting on blogs and forums, article marketing, and press releases etc.
• Quality content on your website helps you to acquire a higher PR as search engines gives higher to pages with quality content.
• Numerous relevant keywords with anchor text will assist you to get higher PR.
• Placing main keyword between H1 tags or highlighting keywords in the whole content in bold, underlined or italicized should also be a better idea.
• The most important criteria are the relevancy of your webpage. How relevant it is while matching with a search query determines the page rank.
• A few factors like JavaScript, Frames, Outbound links, Pop ups can decrease your page ranking so just try to avoid these things on your web page to get a higher PR value.
• Updating of the content at frequent intervals to get noticed by Google and to get a better PR.
How Site Visit Effect Page Ranking
While discussing all the possible factors influencing the page ranking site visit is believed to play no as such role to enhance a page ranking. If your site receives more visits it definitely indicates your website popularity but PR ranking is a sole discretion of the search engines. Search engines use certain predefined parameters for giving PR to a web page and they never consider the no. of visits a site receives.
Rabu, 08 Agustus 2012
The Best Way How To Improve Link Popularity
There are many ways how to improve link popularity. If you are webmaster who is hungry for better ranking in search engines, this article was written for you. There are hundreds of factors which determine your search engine position. Except on-page factors there are off-page factors too. And these factors seem to be most important for big search engines like Google, Yahoo! and MSN.
When I speak about off-page factors I mean not only the number of the links pointing to your website. If you want to achieve top positions in search engines you must care about relevance of your back links. Let's say you are a web designer. In your case the most valuable links are from another web designers websites. Very valuable will be links from related industries like web hosting, search engine optimization (seo) or webmaster tools. By contrast, link from site like online casino will have minimal value for you. From this reason exchange links with relevant websites only. Internet is full of sites related to yours so why waste your time with gaining worthless back links?
When webmasters exchange links, a lot of them care too much about pagerank of partner's website. Yes, you are right -- link from PR8 site is better then link from PR0. But keep in mind that those new sites with PR0 will grow with time and their PR will grow too. It can easily happen that you exchange a link with PR0 website today and after 6 months this site gain PR5+. And now let's answer this important question: What is easier -- get link on PR0 website which will grow or on PR5+ site? From my point of view each link has big value as long as it is from relevant website.
Let's look at another factors used by search engines to determine the value of back links. You have probably heard terms "one-way" and "reciprocal" links. One-way links are links where webmaster of site A links to site B but webmaster of site B doesn't link back to site A. Reciprocal links are links where webmaster A links to site B and webmaster B links back to site A. There are two important facts:
1. One-way links have a little higher value for search engines. Search engines suppose that one-way links are most likely natural and predicate the quality of the linked website.
2. Reciprocal links have a little lower value from the reason mentioned above. But it is easier to get reciprocal link then one-way link (In case that your site is quality, of course. For poor websites it is always difficult to gain back links). Anyway relevant reciprocal link is always better then one-way link from unrelated website.
The last factor I will describe in this article is the age of the domain. If you get link from the 5 years old domain the link will have higher value then link from the new site. Many spammers register domains for one year, use them as link farms and when they are banned by search engines (it takes probably less then one year) then they don't renew this domain and register a new one. On the other side, if the site is a few years old and had never used any unfair SEO tactics, search engines give this site higher importance.
So if you are trying to improve link popularity of your website, don't forget that it is not only about pagerank. You need links from quality websites. Making your website the best in your field is the right way how to get these valuable links.
Kamis, 02 Agustus 2012
Using Search Engines To Connect With New Local Customers
Local Search Marketing provides you, the business owner, with the most targeted and cost effective customer acquisition opportunity.
Your customers are more and more often searching for businesses like yours on the Internet. Studies show that these customers have a serious buying intent. As a local business (online or off) you need to figure out how to cost effectively reach out to these “Local” customers and start the business relationship before your competition does.
Why should “local search marketing” be important to your business? The Kelsey research group found:
• 74% of households use the Internet as an information source when shopping locally.
• Approximately 45% of local searches had a buying intent.
• The percentage of respondents who used yellow page directories decreased from 75% to 62%. (If you have a yellow page ad, it is time to consider buying a smaller ad and shifting your marketing dollars to the Internet.)
As local business owners you need to take action now. You need to keep your existing customers, and gain new customers, so you need to be found where they are searching. Local Search Marketing is where your future clients and customers will come from.
So where do you start?
Most likely your customers will have a default setting on their computers and this will be set to one of these sites for search; Google, Yahoo, MSN or AOL. These search engines all index web pages and have some form of paid advertising referred to as Pay Per Click. This is fine if you have a website but what about many small and local businesses that have little or no web presence at all? And even if you do have a website, does it show up in the search engines above?
Okay, so what other choices have you got?
There are those folks, you know whom I am talking about, who will place you not only in a hard copy directory but also have services online. The challenge is in what the financial cost is, BIG, but hey, they have been around a long time and have deep pockets. The other issue is that they often advertise in the search engines and you will find them there BUT if you follow the link to them, you need to do your search all over again! What a pain.
There are other commercial "local search engines" and some of these are good value but many are not comprehensive. If there are only a few thousand businesses in a local directory most users will leave given the limited amount of content.
So what you need to do is use a search engine like Google and search for "local search directory", make sure you limit your search to the country you’re in. The results include Yahoo local search and a number of local directories. You should check these out and see what it takes to participate in the directories that make the first page of the Google search. By doing so, you’ll be able to get a feel for how they work and what is needed for you to get listed competitively
Rabu, 01 Agustus 2012
SEO - General Guidelines
SEO is an acronym for Search Engine Optimizing and refers to a set of good practices that teach you how to improve your website so that it would be easily tracked, indexed and ranked by search engines. Getting your site indexed by Google and other major search engines will help you attract visitors and increase traffic.
SEO is an exciting and ongoing process that involves not only an initial optimized website, but also permanent maintenance and evaluating search results on a regular basis. With the ever-changing Internet technology, SEO experts sometimes have contrasting opinions on what makes a good website. However, there are some general guidelines most of them agree on.
Design & Content
• You should build your web pages for human beings and not for search engines. A clean design and a strong content will ultimately drive search engine spiders to your site.
• Make a clear hierarchy and provide text links to each page.
• Don't put to many links on a single page (maximum 100).
• You should include a site map to help users navigate easily through your website.
• Make sure you have clear TITLE tags, no HTML errors and all the links work.
• You should use text instead of images to display important elements, as search engine crawlers may not recognize a text inside an image.
• While keeping your content useful and clear, do use keywords that you know users would type to get to your page.
Technical Issues
• Most search engine crawlers see your website similar to the way a text browser sees it. Consequently, you should use a text browser, such as Lynx, to check your website. If you can't see the whole page because of JavaScript, session IDs, DHTML or Flash features, search engine spiders will probably have trouble with crawling your website.
• Check with your web host to see if the server supports the If-Modified-Since HTTP header. This header tells Google whether the website content has changed since its last visit.
• While it is advised session IDs to track visitors' path through the website, you shouldn't do this for search bots.
• The robots.txt file on your web server tells spiders which directories can be crawled and which cannot. Make sure it's updated and it doesn't somehow block search engine crawlers.
Website Promotion
• After you've built your website and put it online, try to get high PageRank sites link to it.
• Submit your website to major search engines (Google, Yahoo/Altavista, MSN) to get it indexed, along with a site map that will tell them the site structure.
• Submit your website to relevant directories, such as Yahoo and Open Directory Project.
• Get involved in community based websites, blogs and forums and build a strong reputation.
Whether you choose to implement these techniques yourself or go to a SEO expert, no one can guarantee a #1 ranking on Google and other search engines. Search engines change their crawling algorithms often and competitor websites appear all the time. However, following these basic SEO guidelines will improve your chances of increasing your website traffic and is a better practice than looking for a way to cheat on search engines in order to get your pages indexed.
Copyright © 2006 Andreas Obermueller
Sabtu, 21 Juli 2012
Seo Search Engine Optimaization Tips
Search Engine Optimization uses a combination of techniques, tools, and technical know-how to get results .Search engine optimization (SEO) is a set of methodologies aimed at improving the visibility of a website in search engine listing. Search Engine Optimization (SEO) involves the careful optimization of corporate web sites to effectively increase their visibility in the major search engines such as Google, Yahoo, Alta-Vista,and many others. The higher a Web site ranks in the results of a search, the greater the chance that that site will be visited by a user. The higher a Web site ranks in the results of a search, the greater the chance that that site will be visited by a user.
• Meta Tags
• Navigational links
• Rich Content
Meta Tags:
Meta Tags are very important for your website's visibility. Many search engines read them from your site when you submit it to them .Major meta tags that you can use:
Meta Title
The only resource type that is currently in use is "document" This is the only tag that you need to put in for indexing purposes.
Meta Description
Depending on the search engine, this will be displayed along with the title of your page in an index. "content" could be a word, sentence or even paragraph to describe your page. Keep this reasonably short, concise and to the point.
Meta Keyword
Choose whatever keywords you think are appropriate, seperated by commas.
Navigational links:
at the right or at the bottom, but not on the left, of the page. When the search engines "read" your site, they read from the top left to the bottom right. Search engines place an emphasis on the first 100 words or text on the site. You do not want these words to be navigational links or Javascript. Ideally, you want to have your heading tags with your keywords in the beginning of your page. This being said, placing your links/JavaScript on the right or bottom of your page ensures the search engine spiders get to the text first, giving more weight to what's important on your page.
Rich Content:
The more content you have on your site the more likely someone is to find what they're looking for when they get there. Keep your site very content rich. Have a lot of pages.Update the site even twice a day if you have the time. Updating your site does not mean that you copy paste content from other sites.That will only push your rankings further down. Don't have any duplicate content. At the same time ,dont spam multiple content across the same website. When a search engine views or reviews a website, which they do at least every few months, it looks for specific characteristics found in the content of website landing pages.For information about Search Engine Optimaization visit http://www.googleseostar.org.
Kamis, 19 Juli 2012
Use Article To Increase Your Google Rank
It doesn’t really matter who you are; you definitely know something that’s worth sharing with other. In fact if you are a webmaster chances are you have a lot of knowledge that other’s could gain insight from. And that knowledge shared through articles can be a valuable asset to your website.
Interesting and informative articles are in big demand. Article directories meet this demand by making them available in one location for webmasters to use on their sites, in their newsletters, and in their Ezines. There are many article banks to choose from and you should sign up for as many as possible.
So you are wondering what qualifications you need to write an article?
You simply need to have knowledge on a topic, any topic that others might benefit from. You need to ensure your content is clean, contains no profanity, and no hate literature. Article banks will accept most articles that are interesting and informative as long as they don’t contain the above.
If you aren’t sure? Consider this. Would you read it? Does it catch your interest? If the answer is yes then there are most likely many others that would read it.
From search engine optimization, to how to grow the most beautiful roses, to buying jewelry, to lawyers and doctors. It’s all useful. From simple to technical to basic, your perspective may be anywhere from useful to universal.
Your articles should be written in proper English. If English is not your native tongue consider hiring a ghostwriter to write your article for you. Ghostwriters are also a valuable tool if you are not good at writing or simply don’t have the time. There are several sites online where you can obtain the services for a reasonable fee.
When submitting your article to the article directories be sure to read their submission guidelines. Only submit your article if it fits in an appropriate category. If it does not then find a different article bank that is more suited to your article.
The exposure you get from your article is unlimited and you can submit your article to thousands of directories if you like. These articles are an excellent way to boost your one way inbound links and they are a lot less hassle then finding good link partners.
Use the resource box to provide information about your site or yourself and be sure to include the active link to your site. Use the resource box to entice visitors to visit your site.
You can get traffic to your site because of search engines and the possibility or probability of someone reading the article, then clicking your link. You get a double hit - two for one. What more could you ask for. This is virtual marketing at its’ best! Exposure 24/7. Everyday, all day long, and the only effort required by you is to submit your article or articles.
So if you are looking for more exposure, improved search engine rankings, and to get your company in the lime light, you certainly should consider writing a few articles and submitting them to the article directories. In fact submitting one article each week can give you great benefits!
Selasa, 17 Juli 2012
An Increasing Internet Culture – Social Media Optimization
Social media optimization is not a tool but it is today’s internet culture. With the social media sites on internet, people have got a good platform to become more social, more interactive and more communicative. Socialmediaoptimization doesn’t only allow discovering and reading the content and information but also encourages you to share the knowledge what you have. It is no more a one-way process but is a two way communication.
Social media optimisation stresses the fact that your target audiences are real people and you need to be friendly and real to them as you are with your friends and acquaintances. A great way to understand your target audiences is to engage then in an honest conversation and to know them. In socialmediaoptimisation, you have to provide your target people with grounds like video, audio, mobile accessibility, widget etc. There should regularity in updating the content and providing them a fresh content. You have to expand your network of influencers (bloggers, digg etc) and expand your network of content too.
Key factors in social media marketing are to focus on social media sites and knowing your target spectators. Apart from creating a quality content, you have to track and measure the conversion to calculate ROI. Social Media optimisation enables the advertiser to create a conversation with the target audience. Social Media can spread across multiple mediums very quickly, and increase your advertising reach. It also creates instant brand awareness. Socialmediaoptimization enables us to position your brand to your customers on their own terms and in their environment which results in a more authentic marketing message.
Socialmediaoptimisation works on the fundamentals of getting people into a conversation and winning them. It is really important to arouse their interests and encourage them to talk about themselves or the things they like. Don’t be afraid introducing a new topic and reward helpful and valuable users.
There is the need to prepare some ground work before you actually start with your social media optimization campaign. Before getting your Social Media Optimization campaign into full swing, your SEO campaign should be put into place to have the highest-ranking site for the keywords that you will be promoting. Once you have ranked your site for all of your important keywords you will be ready to receive all of the new searches. You may call socialmediaoptimisation a new approach to Word-of-Mouth medium. Social media optimisation allows you to efficiently spread the word and generate a curiosity and interest for a relatively unknown or a new product or service.
With every profit you have to be prepared for losses too. There are certain risks involved herein too. There is no guarantee that your submission will be popular and hit the first page of the social media site.
Sabtu, 14 Juli 2012
Why and how to track traffic of your website?
Traffic analysis--why you should analyze traffic of your website?
[1] You can decide what you need to change in your site.
[2] You will able to know how visitors coming on your site
[3] You will Calculate your ROI if you are advertising with any PPC sites
[4] You will be able to know Path of visitors and most preferred path of
visitors.
[5] You will decide which Keywords can work better for you and drive more
targeted traffic for your site
[6] You will be able to know Percentage of visitors country wise
[7] You will be able to know top referral links
[8] You will know page load per visitors and Visitor to sales ratio and may
improve it by changing appropriate changes in your site. changes in
Title, Description etc..
[9] Most popular pages.
[10] According to feature of every tools you will analyze like Size of file loaded in a day, no of Error pages etc..
How to analyze traffic?
There are various tools available for traffic analysis. various services like
Stacounter,google-analytics,webstats4u,ritecounter etc...available for free
to analyze your traffic
[1]Stacounter:-http://www.statcounter.com/
Stacounter is one of the most popular counter. it is invisible! its alexa traffic rank is 122 this itself shows how popular it is. the service is totally free if your page load per month is 3,00,000 other vise you have to improve log size, initially its log size is 100 and you can upgrade your logsize..
[2]Webstats4u:- http://www.webstats4u.com/
webstats4u is another popular counter but it is not invisible. everyone can view your stats. however they have added some nice features recently.
[3]Google-analytics:-www.google.com/analytics/
recently Google launched its site tracking service named google-analytics.it is really nice service and free. I have no more experience but people says it is really nice accept its low speed! you have to first register your site with them using your Google account. then you have to paste a code on pages you want to alalyze.there are certain limitation for placing codes like you have to place the code immediately after the metatags and before Body!. Then it will analyze your traffic. it is in Beta(Launched in Last December)
Rite counter:-ritecounter.com/
i have little experience with ritecounter.but I sometime shows
weird results. Some visits can't track.however they provide large log size.this is biggest binifit for this site
There are other lots of Site tracking services. you can choose.
Webalizer:-
you can Download it from-http://www.mrunix.net/webalizer/
you will be able to analyze your log file i am Happy with Their analysis. they says that "over 10,000 records can be processed in one second, through webalizer Please visit their page as i shown above. you Have to create a directory and install this program(source code). Installation Guide is written on their home page.
Awstats:-
Like webalizer awstats is also a log file analyzer which you can install for your traffic analysis,There are some unique features are available which you will find only on Awstats. you can Download it from here>http://awstats.sourceforge.net/
its latest version released just on December 2005.with lots of improved features
Jumat, 13 Juli 2012
Web Promotion - SEO Strategy
What's it like to work for a world class SEO? What secrets could you glean on website promotion? The SEO business is sexy, exciting and challenging. While most people want to improve and promote their site, web promo companies often deal with such diverse clients, it sharpens their instincts for what works and what don't work in the SEO game. This article presents a few tricks, tips and myths about how to SEO your website into GOOGLE heaven.
Content + SEO = Top GOOGLE Positions
If you have great content and decent SEO techniques, you're webs site should do pretty well in the search engines. If you have SEO stuffed pages full of garbage keyword phrases, sooner or later, you're gonna pay the price. There are too many billions of dollars at stake for cheap tricks to raise search engine rankings for long. Combine great content with great SEO instincts and bang... you're website traffic will skyrocket. Here are some common tips, you may have heard, but are worth repeating.
Website Design - SEO Strategy
If you can't highlight and grab the text off of your website - look out! If you can't grab it and paste it into a document, how do you think a search engine is gonna read it put it in their search engine. Sure, people will tell you, don't worry, the search engines index it not problem. Maybe they are right, my gut say Watch Out! Keep it simple!
Keyword Selection - SEO Strategy
You can spend hours researching your keywords, try lots of combo's and still get zero results in the search engines. What the problem? CONTENT! The key words and the content have to flow together. For example, if you write about dog grooming and switch to a few cat grooming examples, you may defeat your SEO efforts. If you write for the search engine like you were talking to a ten year old, you'll probably get much higher SEO results.
Meta Tag Mania - SEO Strategy
There are tons of meta tag how to's to read and confuse you. Here's a tip for writing better meta tags - pretend you're asking them out on a date and just say what you have to say without all the bull corn. For example, "I'm ah, going to be in the area this evening, and wonder if you would ahh. oh yeah and I just rebreed something... ah, what was I trying to say is ahh, there's a nice film tonight if you would like to ah... Now compare that speech that never got to the point with, "Look girl, I think you’re beautiful, would you like to see a movie with me?" And shut up!!!
Copy Writing - SEO Strategy
Ditto for the copy writing - less is more. Pretend you're writing for NPR. What do they do? They tell you what they are going to tell you, tell you what the have to say and then tell you what the told you. NPR are no dummies, if that's what they do, it must be good so jump on the band wagon and blow your trumpet.
Image Tags Copy - SEO Strategy
By the time you're concerned with adding image tags to SEO your website, you either have a great site way, way up their in the search engines or you're a SEO junky that needs help. No body can assure you #1 rankings on Google so don't set your sails for impossible goals. Someday, we'll all wake up in the 1980's again and discover the sense of freedom people back in pre-internet era.
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