This article will explain the importance of link quality, and its application to link building. Everyone may have a different understanding of what “quality” is on terms of links, but essentially that is your decision entirely. If you have an existing site, that you need to build links for, use this as a reference check list to ensure that you are link building properly. I am going to review the key 6 areas.
Is the page linking to you indexed in Google and is the cache version fresh?
Why is this essential? Google has a cached page of any indexed page on their index. So basically, this should be your starting point for any link partnership decision. You need to verify that the page the link partner is proposing for exchange, is actually indexed and that the cached version is of the page is fresh in their records, within 20 days old as a benchmark. This will show that the page in question gets crawled often. PageRank of the page is secondary, and comes normally afterwards in comparison to this primary check.
Is the page linking to you on topic? Is this a themed link?
There is a big difference between the types of links you can get. These type of link are very targeted and carry a lot more weight over generic or unrelated links. This is part of what explains why some sites with much less links that their direct competitors are able to outrank them for particular terms. Quality links from themed sources is the short answer. Focusing on just "popularity" and inadvertently ignoring "reputation" is a mistake a lot of online marketers make. Keep this in mind.
Is the Title tag of the page linking to you on-topic? What about the text?
The title tag of the page linking to you is of great importance. When that is combined with text that is on topic with the page which is being link from, and other factors, the link value is increased greatly for the link. So as you can understand from this, is all about the co-relation of these factors that makes one link better than another.
Where is your link on the page located? Navigation, gutter, footer, body?
Location of your link is another strong factor to consider. The most beneficial location is considered to be within the body area of content. Any repetitive areas like navigation, gutter, footer, etc would normally not carry as much weight as the main body area. “Run-of-site” links fall into this group. There is a preference for the first paragraph, but the middle or bottom within the body content are good areas as well.
How many other links are on the page? Home Page vs. Link Page PR gap?
PageRank gets automatically diluted in relation to the amount of links on the page.
Google guidelines currently suggest a maximum of 100 links per page. So here you
want to make sure the number is as small as possible. I recommend targeting 20 links per page maximum on average to have room to allow those pages link growth. Also, what is the difference between the main page PR and the subpage were you are getting the link from? In the best cases, your link will be one point under the home page value. If it isn’t, you can consider other options with your link partner.
By Jose NUnez - Dedivated SEO Consultant
Tampilkan postingan dengan label search engine optimization firm. Tampilkan semua postingan
Tampilkan postingan dengan label search engine optimization firm. Tampilkan semua postingan
Senin, 03 September 2012
Kamis, 26 April 2012
Google Best Search Engine Optimization (SEO) Practices – Part 4
The four part of this article will concentrate on the link areas of the off-page optimization for Google. I will review 5 essential link areas.
Reciprocal linking does not have the effect it used to.
If you are asking for links right now, stop sending automated link requests. Instead, focus on getting natural links from related sites by using “link bait”, in other words, content that is worth linking to because of its value. When offered a link from partners, make sure their page doesn’t have more than 100 links already in it, look for 20 links max when possible, and also that their site is related to the theme of yours. At last, check that you are getting traffic from the link, or drop it.
“Article swap” and “article partitioning”.
Engage in “article swap” with link partners, and break articles in parts to create a series of them for your visitors to follow (partitioning). Include comments when applicable in all articles (in a different color to distinguish, hint: blue) since it gives visitors great commented content and overcomes duplicate content penalties.
Your internal linking structure.
You want PageRank to be passed to your traffic pages, so avoid absolute links to “About Us”, “Privacy Policy”, etc. Here the have a good combination of absolute and relative links is a must. Use absolute links within your content areas, not in you navigation. The PageRank score is directly affected by this. The “run of site links” filter includes internal pages now, so keep this in mind. Also make sure you have a relative link to your home page from every page. You should link to directories or portals that are authoritative as far as your external links. Always use your targeted keyword phrase for the anchor text. It is also wise to vary your anchor text when linking to your internal pages, and it always should match your unique phrase.
A few more words on PageRank.
Any PageRank of less than 4 is not counted by the algo. That explains why Google shows much less back links for any domain than other search engines. You need to gain good incoming related links, not just any links. Again, the “less is more” concept could be applied here as well. Few good quality links always out weight lots of low quality unrelated links from other sites. Outgoing links are viewed from a different angle, and are related to “the theme” of your site. There is an optimal ratio between the quality vs. the quantity in links. You need to get as many links from pages with a high PageRank and a low number of total links in them.
Your link campaign goals.
Set yourself some achievable goals when it comes to links. Be realistic, and try to get one link exchange, article swap, directory submission, forum comment, etc. per day. Verify quality of all links, and use the “no follow” link attribute or directly remove all links from any site with 100 or more links on their page that is not an authority site.
Reciprocal linking does not have the effect it used to.
If you are asking for links right now, stop sending automated link requests. Instead, focus on getting natural links from related sites by using “link bait”, in other words, content that is worth linking to because of its value. When offered a link from partners, make sure their page doesn’t have more than 100 links already in it, look for 20 links max when possible, and also that their site is related to the theme of yours. At last, check that you are getting traffic from the link, or drop it.
“Article swap” and “article partitioning”.
Engage in “article swap” with link partners, and break articles in parts to create a series of them for your visitors to follow (partitioning). Include comments when applicable in all articles (in a different color to distinguish, hint: blue) since it gives visitors great commented content and overcomes duplicate content penalties.
Your internal linking structure.
You want PageRank to be passed to your traffic pages, so avoid absolute links to “About Us”, “Privacy Policy”, etc. Here the have a good combination of absolute and relative links is a must. Use absolute links within your content areas, not in you navigation. The PageRank score is directly affected by this. The “run of site links” filter includes internal pages now, so keep this in mind. Also make sure you have a relative link to your home page from every page. You should link to directories or portals that are authoritative as far as your external links. Always use your targeted keyword phrase for the anchor text. It is also wise to vary your anchor text when linking to your internal pages, and it always should match your unique phrase.
A few more words on PageRank.
Any PageRank of less than 4 is not counted by the algo. That explains why Google shows much less back links for any domain than other search engines. You need to gain good incoming related links, not just any links. Again, the “less is more” concept could be applied here as well. Few good quality links always out weight lots of low quality unrelated links from other sites. Outgoing links are viewed from a different angle, and are related to “the theme” of your site. There is an optimal ratio between the quality vs. the quantity in links. You need to get as many links from pages with a high PageRank and a low number of total links in them.
Your link campaign goals.
Set yourself some achievable goals when it comes to links. Be realistic, and try to get one link exchange, article swap, directory submission, forum comment, etc. per day. Verify quality of all links, and use the “no follow” link attribute or directly remove all links from any site with 100 or more links on their page that is not an authority site.
Rabu, 25 April 2012
Google Best Search Engine Optimization (SEO) Practices - Part 5
The fifth and last part of this article will concentrate on the internal and analysis areas of the optimization for Google. I will review 3 essential areas. Let’s start:
Why do you need to use Google Sitemaps.
If your site has hundreds of pages, then a compressed version of the file can be created. You are required to create an account with Google in order to take advantage of this feature. Two things to consider before uploading the sitemap file are to verify that your robots.txt allows Google to craw the site for this to work in the first place, and that you check for 404 error pages in your site. Now to why you need this: Google will crawl your site more frequently to verify changes in the sitemap file, and index files that normally it wouldn’t. So keep it up to date with your weekly changes. It saves Google time, since it will only concentrate on updated content, and getting new or updated pages indexed as a benefit.
The importance of Web Analytics.
Keep track of your optimization and log results by understanding your analytics. It is essential that you monitor your visitor paths and exit pages. Make all necessary changes through your pages to make sure you are improving those pages that are top exit ones. One way to achieve this is by creating stronger offerings, guarantees, and calls to action among other things. SiteCatalyst is a very robust solution with a lot of features. SiteCatalyst provides data related to navigation, ecommerce, content, and other detailed visitor information. It also has a pretty flexible dashboard and it is very data intensive. One of the great features that it provides is comparison, which allows you to compare different campaigns and groups to see how they are doing so against each other, so that campaigns can be optimized. If you are looking robust features such as customizable dashboards, then Omniture SiteCatalyst might be right for you.
Staying out of the Supplemental Index.
Sites of any age, size, and rank can end up in the supplemental index. For the first 2 factors, it is related to the update ratio or duplicate content. For the last one, because of missing elements. The number one reason to be listed in this index is the update ratio. So how do you fix this? Update the content of the page. Change the body content mostly. Title changes and Heading tags also helps. Number two reason is that the page is no longer internally linked from home or main category pages. So, the fix? Self explanatory. Last reason, your site is online but less than six months old. If this is your case, please read my 2 part article on “Search Engine Optimization (SEO) Basics” were you will be able to find out what to do to get out much quicker.
Closing Statement about Google Optimization.
To recap… Make sure that your site is compliant, stays true, stays natural, and stays organic. Focus on content, and bringing quality traffic to your site. If people are attracted to your site and buy, Google will be attracted to the site too and the site will naturally rank well. Make it easy on Google, and they will make it easy on you.
By Dedicated SEO Consultant: Jose Nunez
Jumat, 20 April 2012
Google PageRank Toolbar Explained
This article will guide you through the importance of the toolbar, and its accuracy at reporting PageRank. I will also discuss the feature about it that most people, including many SEOs are not aware of. If you have an existing site, use this as a reference to ensure that you are using the toolbar properly. I am going to review the key 5 areas.
The toolbar is not accurate, and it has limitations.
If you visit a page that is not in the index, but Google has a very similar page indexed that is very close to yours, then the toolbar will estimate its PageRank.
Also, Google represents PageRank through the toolbar, but since the nature of
PageRank is linear (a multiplier) and the toolbar is not, there are limitations.
Note: Please read “A few more words on PageRank” in my Google Best SEO
Practices – Part 4 article to find out more about this subject.
The information the toolbar displays is outdated.
There is a big difference between toolbar PageRank and actual PageRank. The data you see in the toolbar is 4 to 6 months old. Google tracks and assigns PageRank in real-time, but does not update the toolbar in the same fashion. There are multiple tools that estimate future PR, but they are just that, estimates. Keep this in mind.
Best SEO features: highlighting & backlinks.
You can highlight all instances of the search term on the page returned from your search. This helps you see how many times your competitors use these keywords on their pages, so you can adjust your SEO campaign accordingly. Also, the backlinks feature displays all the pages that link to yours, which Google counts towards your PageRank. Like I said above, remember this is outdated information.
The toolbar’s most hidden feature: indexing.
Ever wondered how can Google index pages with no links to them? Well, here is how it’s done: if you are browsing the web with the toolbar installed, (I am not saying just visible or enabled), Google is recording every page you visit and simultaneously checking to see if the address to it is in the index or not. So what if its not? It will be indexed on the next schedule. If you don’t want a page to get indexed yet, the make sure you don’t have the toolbar installed in your browser while getting it ready.
Demystifying the “pagerank dependency”.
PageRank is only one of the 100+ algo components of Google, and it is overrated.
Don’t rely solely on the toolbar to determine your link partners. You want links from related pages with high traffic, not high PageRank alone. And my final advice: Make sure you have at least 2 browsers, one with the toolbar (if you need it) and one without (to visit your “not-ready” pages).
By Dedicated SEO Consultant: Jose Nunez
The toolbar is not accurate, and it has limitations.
If you visit a page that is not in the index, but Google has a very similar page indexed that is very close to yours, then the toolbar will estimate its PageRank.
Also, Google represents PageRank through the toolbar, but since the nature of
PageRank is linear (a multiplier) and the toolbar is not, there are limitations.
Note: Please read “A few more words on PageRank” in my Google Best SEO
Practices – Part 4 article to find out more about this subject.
The information the toolbar displays is outdated.
There is a big difference between toolbar PageRank and actual PageRank. The data you see in the toolbar is 4 to 6 months old. Google tracks and assigns PageRank in real-time, but does not update the toolbar in the same fashion. There are multiple tools that estimate future PR, but they are just that, estimates. Keep this in mind.
Best SEO features: highlighting & backlinks.
You can highlight all instances of the search term on the page returned from your search. This helps you see how many times your competitors use these keywords on their pages, so you can adjust your SEO campaign accordingly. Also, the backlinks feature displays all the pages that link to yours, which Google counts towards your PageRank. Like I said above, remember this is outdated information.
The toolbar’s most hidden feature: indexing.
Ever wondered how can Google index pages with no links to them? Well, here is how it’s done: if you are browsing the web with the toolbar installed, (I am not saying just visible or enabled), Google is recording every page you visit and simultaneously checking to see if the address to it is in the index or not. So what if its not? It will be indexed on the next schedule. If you don’t want a page to get indexed yet, the make sure you don’t have the toolbar installed in your browser while getting it ready.
Demystifying the “pagerank dependency”.
PageRank is only one of the 100+ algo components of Google, and it is overrated.
Don’t rely solely on the toolbar to determine your link partners. You want links from related pages with high traffic, not high PageRank alone. And my final advice: Make sure you have at least 2 browsers, one with the toolbar (if you need it) and one without (to visit your “not-ready” pages).
By Dedicated SEO Consultant: Jose Nunez
Kamis, 08 Maret 2012
Explanation of the Google Supplemental Index
This article will guide you through the main reasons why pages get listed on this index, and most importantly, how to get them out. If you have an existing site, there is a high probability that you may have pages in the supplemental index, so use this as a reference, and make sure you follow the steps outlined here.
First of all, for those of you new to this topic.
What is the Supplemental Index? Here is the short answer… Google has actually 2 indexes, on call the “Main Index” and a secondary one known as “Supplemental”. One way to verify that you are looking at a supplemental result is that you can see “Supplemental Result” in green text on the bottom line of any given Google listing.
Why do pages move from main to supplemental?
There are many obvious, and some not too obvious reasons for this, but Duplicate Content and Non-Updated are the two main ones. A “too dynamic” url, in other words, with too many variables, or a page that is to deep in the site’s structure also accounts for this. A word of advice on linking: If you are doing excessive reciprocal links, link buying/selling or linking to spammy neighborhoods… stop! Google algorithms has very low trust in the inbound and outbound links of those sites.
Solutions to get out of the supplemental index.
Now that you know what this index is and why you don’t your pages in it, I will go over ways you can get them out, and back to were they belong, the main index. I will group them in pairs as they are co-related:
1. Duplicate Content and Content Quality. All your meta tags should be unique. All pages have common elements like navigation, footer, etc. Make sure your page have enough unique content to offset these elements, and that you are providing quality with as well.
2. Dynamic URLs and Site Structure. Keep all URLs as “static” as possible. Why passing 3-4 variables if there is a simpler way? And every page should be 2-3 clicks away from the home page, as far as the site structure. Please refer to Google Best SEO Practices – Part 4.
3. Your Internal Linking and Profile. Your sitemap, which is very important component of your internal linking, should include links to all the pages on your site, and it should be linked (normally in the footer) from every page. And your site’s overall link profile directly impacts the level of trust Google gives it, and since this affects the PageTrust, less trust often translates into more supplemental pages.
Again, like I said before, make it easy on Google, and they will make it easy on you
By Dedicated SEO Consultant: Jose Nunez
First of all, for those of you new to this topic.
What is the Supplemental Index? Here is the short answer… Google has actually 2 indexes, on call the “Main Index” and a secondary one known as “Supplemental”. One way to verify that you are looking at a supplemental result is that you can see “Supplemental Result” in green text on the bottom line of any given Google listing.
Why do pages move from main to supplemental?
There are many obvious, and some not too obvious reasons for this, but Duplicate Content and Non-Updated are the two main ones. A “too dynamic” url, in other words, with too many variables, or a page that is to deep in the site’s structure also accounts for this. A word of advice on linking: If you are doing excessive reciprocal links, link buying/selling or linking to spammy neighborhoods… stop! Google algorithms has very low trust in the inbound and outbound links of those sites.
Solutions to get out of the supplemental index.
Now that you know what this index is and why you don’t your pages in it, I will go over ways you can get them out, and back to were they belong, the main index. I will group them in pairs as they are co-related:
1. Duplicate Content and Content Quality. All your meta tags should be unique. All pages have common elements like navigation, footer, etc. Make sure your page have enough unique content to offset these elements, and that you are providing quality with as well.
2. Dynamic URLs and Site Structure. Keep all URLs as “static” as possible. Why passing 3-4 variables if there is a simpler way? And every page should be 2-3 clicks away from the home page, as far as the site structure. Please refer to Google Best SEO Practices – Part 4.
3. Your Internal Linking and Profile. Your sitemap, which is very important component of your internal linking, should include links to all the pages on your site, and it should be linked (normally in the footer) from every page. And your site’s overall link profile directly impacts the level of trust Google gives it, and since this affects the PageTrust, less trust often translates into more supplemental pages.
Again, like I said before, make it easy on Google, and they will make it easy on you
By Dedicated SEO Consultant: Jose Nunez
Jumat, 16 September 2011
Google Best Search Engine Optimization (SEO) Practices – Part 3
The third part of this article will concentrate on the meta tags area of the optimization for Google. I will mention them in the order they should normally appear in the source code. I will review 5 essential meta areas.
The DTD statement.
This should be the first tag of the head section of your code. The Document Type Definition Statement allows faster and deeper indexing with Google, shortening the time your site will be in the “trustbox” as well. HTML 4.0 or 4.01 should be the standard, and for most cases, the Transitional type should be used.
The title, the most important.
Why? Because there are 3 elements in SEO: the listing (were title is the main element) the click-through (were title is the main reason) and conversion (which is the object of all optimization work) Also, if that is not reason enough (it should) it is the single element that gests indexed and used to list the link text in the Google SERPs (Search Engine Results Pages). An average of 7 to 8 words length is optimal.
The description.
Used by Google to create a text summary in describing the page if available, so make sure the content of this tag is friendly to the searcher, not the search engine. If you are in a competitive market, this tag is not taken into account, but you should have it for your visitor. An average length of 150 characters is good.
The keywords.
Google actually uses this tag against you, by that meaning it is used as a spam check point for the page content. Also, do not include your niche keywords here, as you will be given your competition tips about your optimization. Put your main keywords across the content instead. Here use an average of 200 characters.
Make sure you are using different sets of keywords per page, in other words, that they are unique to each particular page.
The charset type.
Another element of the head section, this one tells the browser what to do when it encounters certain characters in your pages. Google indexes pages easier with the 8859-1 tag, since it will not do any data encoding, which can take a lot of extra time. The UTF-8 tag involves encoding and it should be used for forms that accept non standard characters, like foreign users from other countries.
The DTD statement.
This should be the first tag of the head section of your code. The Document Type Definition Statement allows faster and deeper indexing with Google, shortening the time your site will be in the “trustbox” as well. HTML 4.0 or 4.01 should be the standard, and for most cases, the Transitional type should be used.
The title, the most important.
Why? Because there are 3 elements in SEO: the listing (were title is the main element) the click-through (were title is the main reason) and conversion (which is the object of all optimization work) Also, if that is not reason enough (it should) it is the single element that gests indexed and used to list the link text in the Google SERPs (Search Engine Results Pages). An average of 7 to 8 words length is optimal.
The description.
Used by Google to create a text summary in describing the page if available, so make sure the content of this tag is friendly to the searcher, not the search engine. If you are in a competitive market, this tag is not taken into account, but you should have it for your visitor. An average length of 150 characters is good.
The keywords.
Google actually uses this tag against you, by that meaning it is used as a spam check point for the page content. Also, do not include your niche keywords here, as you will be given your competition tips about your optimization. Put your main keywords across the content instead. Here use an average of 200 characters.
Make sure you are using different sets of keywords per page, in other words, that they are unique to each particular page.
The charset type.
Another element of the head section, this one tells the browser what to do when it encounters certain characters in your pages. Google indexes pages easier with the 8859-1 tag, since it will not do any data encoding, which can take a lot of extra time. The UTF-8 tag involves encoding and it should be used for forms that accept non standard characters, like foreign users from other countries.
Minggu, 21 Agustus 2011
Google Best Search Engine Optimization (SEO) Practices – Part 1
This article will guide you through the important steps on how to create and maintain sites in Google. If you have an existing site, use this as a reference to ensure that you are doing everything right. I am going to review 5 areas at a time.
First things first… the domain name dilemma.
Your domain name should be brandable. Keyword rich with hyphens type of domains are not longer relevant. Focus on a .com since it is the one searchers will enter when not sure about extensions, and is the easiest to brand. As far as registering it, do it for more than one year since this helps with the “trustbox” in Google. If you have many related domain names for the same content it is always good to only take one as the main domain and to redirect (301) any others to it. This way, you can make sure not to have duplicate content issues.
Less is more, when it comes to web design.
Your text content should outweigh your html code. Make sure your code is “search engine friendly”. That is a big different with being W3C compliant. The W3C is too limited, and a lot of code warnings will appear with perfectly acceptable code. Their validation system is simply outdated. You want to be search engine compliant, not W3C compliant. Keep this in mind.
Javascript and CSS, in code or out?
Good question. JavaScript and CSS should be in external files. They will increase page size otherwise. Specially when having the same code for menus or styles on multiple pages, when this can be easily fixed by doing it externally.
Demystifying the page size limit.
There is NOT page size limitation here. There you have it. The 101kb limit thing is absolutely incorrect. But do not take this the wrong way. You need to make sure the size of your page is about 40K on average. Up to 50K is OK. Consider loading time as a factor, and the text/graphics ratio is very important.
Web hosting solutions and their impact.
Use your own dedicated server whenever possible. Make sure you have a static IP address assigned to either individual domains or groups of domains, and make sure that it is clean, by not being in any blacklist.
First things first… the domain name dilemma.
Your domain name should be brandable. Keyword rich with hyphens type of domains are not longer relevant. Focus on a .com since it is the one searchers will enter when not sure about extensions, and is the easiest to brand. As far as registering it, do it for more than one year since this helps with the “trustbox” in Google. If you have many related domain names for the same content it is always good to only take one as the main domain and to redirect (301) any others to it. This way, you can make sure not to have duplicate content issues.
Less is more, when it comes to web design.
Your text content should outweigh your html code. Make sure your code is “search engine friendly”. That is a big different with being W3C compliant. The W3C is too limited, and a lot of code warnings will appear with perfectly acceptable code. Their validation system is simply outdated. You want to be search engine compliant, not W3C compliant. Keep this in mind.
Javascript and CSS, in code or out?
Good question. JavaScript and CSS should be in external files. They will increase page size otherwise. Specially when having the same code for menus or styles on multiple pages, when this can be easily fixed by doing it externally.
Demystifying the page size limit.
There is NOT page size limitation here. There you have it. The 101kb limit thing is absolutely incorrect. But do not take this the wrong way. You need to make sure the size of your page is about 40K on average. Up to 50K is OK. Consider loading time as a factor, and the text/graphics ratio is very important.
Web hosting solutions and their impact.
Use your own dedicated server whenever possible. Make sure you have a static IP address assigned to either individual domains or groups of domains, and make sure that it is clean, by not being in any blacklist.
Rabu, 17 Agustus 2011
Importance of Search Engine visibility
A lot of people search the internet generally when they are in require of some service or to expand product information. Most people would do search using few keywords as they are unconscious of the brands they want to use to advantage the service or product. Also the person who is searching frequently decides before he hits the end of the search page.
Well that leaves us with only one question, how can one get good search engine visibility? How can the product or solution on extend be visible in the first page itself?
There are few tips that can really help you to achieve visibility on the search engines and that means your content is accessible to millions of Internet browsers.
First thing you will have to do is find out what words do people use to search to access a particular service or product and their related key words. Once you set your keywords you could Meta tag the same to represent the entire company’s website content.
Once you have the list of key words you have to try and use these keywords in your content of the website. The more keywords you collect and add on to your content the more will be the visibility for your website.
Regular press releases using these keywords can also do the trick. This way you have more gain more visibility and more search engines will pick up your data as it’s the latest update. Do make sure your press release has relevant and important data so that your possible client gets all wanted information. As he lands on your website he should see the expression of the information he has seen and should be satisfied with the further information he expected on your website. Start a blog so that you and your employees add on that and they become an entire part of the domain you control on.
With a good search engine visibility you have already won the war of the markets, as most people would not even look at the other websites. So your competition is already filtered and you are ready to be the leader. So now Prepare your content filled with keywords and get ready to rule the market!
Well that leaves us with only one question, how can one get good search engine visibility? How can the product or solution on extend be visible in the first page itself?
There are few tips that can really help you to achieve visibility on the search engines and that means your content is accessible to millions of Internet browsers.
First thing you will have to do is find out what words do people use to search to access a particular service or product and their related key words. Once you set your keywords you could Meta tag the same to represent the entire company’s website content.
Once you have the list of key words you have to try and use these keywords in your content of the website. The more keywords you collect and add on to your content the more will be the visibility for your website.
Regular press releases using these keywords can also do the trick. This way you have more gain more visibility and more search engines will pick up your data as it’s the latest update. Do make sure your press release has relevant and important data so that your possible client gets all wanted information. As he lands on your website he should see the expression of the information he has seen and should be satisfied with the further information he expected on your website. Start a blog so that you and your employees add on that and they become an entire part of the domain you control on.
With a good search engine visibility you have already won the war of the markets, as most people would not even look at the other websites. So your competition is already filtered and you are ready to be the leader. So now Prepare your content filled with keywords and get ready to rule the market!
Minggu, 17 Juli 2011
Google Best Search Engine Optimization (SEO) Practices – Part 2
The second part of this article will guide you through the important steps on how to on-page optimize sites in Google. If you have an existing site, use this as a reference to ensure that you are doing everything right. We review 5 more areas.
Keyword research, the beginning.
Start with 5-10 keyword phrases, create content, optimize, post, maybe publish… Why? Are you building an authority? Then, wait until you have at least 100 pages. Otherwise continue. But 5-10 pages at a time can go a long way towards an authoritative site. Remember, what works… takes work.
Keyword refinement, the outgoing.
Following the previous though. After your initial research, primarily of some data you have form various keyword tools, you need to rely on your web analytics to see how focused your optimization is based on your visitors. That is what “outgoing” means here. You need to look at this information, especially search engine and searcher behavior, and refine your optimization even further, for the cycle of your site.
The importance of content tagging.
This is basically bolding or italicizing of keywords phrases in content. Don’t overdue it. It is recommended to use it for user experience mainly. Doing it right will bring good benefits.
Article marketing and its impact.
Writing articles is a great way to add fresh content to your site that is worth linking to. Now, for a good optimization of the content, add your keyword phrase within the first 20 words, at the of the page. Optimize one main keyword phrase per page.
The return of the niche… and off course authority sites.
Sites within 3-12 pages known as “niche” are OK in Google. You don’t need to target or optimize every page, but you should have one page for every target key phrase you want to rank for. If you are after an authority type of site, then you need daily fresh content with 450-500 words a page. This content can be in the form of daily articles you can host and syndicate for your site. Also, a blog or forum is another great way to generate fresh content.
Keyword research, the beginning.
Start with 5-10 keyword phrases, create content, optimize, post, maybe publish… Why? Are you building an authority? Then, wait until you have at least 100 pages. Otherwise continue. But 5-10 pages at a time can go a long way towards an authoritative site. Remember, what works… takes work.
Keyword refinement, the outgoing.
Following the previous though. After your initial research, primarily of some data you have form various keyword tools, you need to rely on your web analytics to see how focused your optimization is based on your visitors. That is what “outgoing” means here. You need to look at this information, especially search engine and searcher behavior, and refine your optimization even further, for the cycle of your site.
The importance of content tagging.
This is basically bolding or italicizing of keywords phrases in content. Don’t overdue it. It is recommended to use it for user experience mainly. Doing it right will bring good benefits.
Article marketing and its impact.
Writing articles is a great way to add fresh content to your site that is worth linking to. Now, for a good optimization of the content, add your keyword phrase within the first 20 words, at the of the page. Optimize one main keyword phrase per page.
The return of the niche… and off course authority sites.
Sites within 3-12 pages known as “niche” are OK in Google. You don’t need to target or optimize every page, but you should have one page for every target key phrase you want to rank for. If you are after an authority type of site, then you need daily fresh content with 450-500 words a page. This content can be in the form of daily articles you can host and syndicate for your site. Also, a blog or forum is another great way to generate fresh content.
Minggu, 04 Juli 2010
Google Best Search Engine Optimization (SEO) Practices - Part 3
The third part of this article will concentrate on the meta tags area of the optimization for Google. I will mention them in the order they should normally appear in the source code. I will review 5 essential meta areas.
The DTD statement.
This should be the first tag of the head section of your code. The Document Type Definition Statement allows faster and deeper indexing with Google, shortening the time your site will be in the “trustbox” as well. HTML 4.0 or 4.01 should be the standard, and for most cases, the Transitional type should be used.
The title, the most important.
Why? Because there are 3 elements in SEO: the listing (were title is the main element) the click-through (were title is the main reason) and conversion (which is the object of all optimization work) Also, if that is not reason enough (it should) it is the single element that gests indexed and used to list the link text in the Google SERPs (Search Engine Results Pages). An average of 7 to 8 words length is optimal.
The description.
Used by Google to create a text summary in describing the page if available, so make sure the content of this tag is friendly to the searcher, not the search engine. If you are in a competitive market, this tag is not taken into account, but you should have it for your visitor. An average length of 150 characters is good.
The keywords.
Google actually uses this tag against you, by that meaning it is used as a spam check point for the page content. Also, do not include your niche keywords here, as you will be given your competition tips about your optimization. Put your main keywords across the content instead. Here use an average of 200 characters.
Make sure you are using different sets of keywords per page, in other words, that they are unique to each particular page.
The charset type.
Another element of the head section, this one tells the browser what to do when it encounters certain characters in your pages. Google indexes pages easier with the 8859-1 tag, since it will not do any data encoding, which can take a lot of extra time. The UTF-8 tag involves encoding and it should be used for forms that accept non standard characters, like foreign users from other countries.
The DTD statement.
This should be the first tag of the head section of your code. The Document Type Definition Statement allows faster and deeper indexing with Google, shortening the time your site will be in the “trustbox” as well. HTML 4.0 or 4.01 should be the standard, and for most cases, the Transitional type should be used.
The title, the most important.
Why? Because there are 3 elements in SEO: the listing (were title is the main element) the click-through (were title is the main reason) and conversion (which is the object of all optimization work) Also, if that is not reason enough (it should) it is the single element that gests indexed and used to list the link text in the Google SERPs (Search Engine Results Pages). An average of 7 to 8 words length is optimal.
The description.
Used by Google to create a text summary in describing the page if available, so make sure the content of this tag is friendly to the searcher, not the search engine. If you are in a competitive market, this tag is not taken into account, but you should have it for your visitor. An average length of 150 characters is good.
The keywords.
Google actually uses this tag against you, by that meaning it is used as a spam check point for the page content. Also, do not include your niche keywords here, as you will be given your competition tips about your optimization. Put your main keywords across the content instead. Here use an average of 200 characters.
Make sure you are using different sets of keywords per page, in other words, that they are unique to each particular page.
The charset type.
Another element of the head section, this one tells the browser what to do when it encounters certain characters in your pages. Google indexes pages easier with the 8859-1 tag, since it will not do any data encoding, which can take a lot of extra time. The UTF-8 tag involves encoding and it should be used for forms that accept non standard characters, like foreign users from other countries.
Langganan:
Postingan (Atom)