SEO or Search Engine Optimization is a very crucial technique or process for people who depend on their websites to bring them business. Or are trying to do so. Merely having an online presence by way of a website doesn't serve any purpose if various pages of the website are not optimized with search engines in mind.
SEO is a technique with the help of which a site attains a position in search engine. Depending on how well the website is optimized and marketed will decide its position in Search Engines. The higher the position, the better. Higher position will ensure higher traffic to the site, more visitors, means more sales.
Optimizing is done with the help of key phrases. Key phrases are what people generally type in Search box while searching for a particular topic.
Freezing upon key phrase requires a major effort on the part of Search Engine Optimizer. He has to decide this on the basis of the briefings from his client for whom he is designing and optimizing the website.
Search engine optimization can be learnt online from various sites dedicated to it. These sites give you free access and lessons about SEO. SEO can be learnt by anybody provided one is willing to have the patience to learn it. SEO doesn't require any formal educational background.
SEO is a very lucrative profession by itself. If you get the hang of nuances related to SEO and develop a genuine intrest while building your own site, you can become a SE Optimizer.
SEO is a time taking and intricate process but it can be learnt. ALso SEO is an ongoing process. You have to apply the SEO techniques on a contineous basis. "Optimize Once And Forget It Forever" is not how its done. There are many sub-topics in SEO all of which one by one have to be mastered and applied in various combinations to achieve the desired result.
Thus we can conclude that SEO is the heart of any business website. A healthy heart will lead to a problem free prosperous life. So will a well optimized website be. A profitable venture.