9/10 times your web site visitors won't stay for more than 15 seconds. This is how you get them to stay, or should I say, get them to come back!
For most of you, your web site is a great brochure. It probably outlines your services very well. There's nothing wrong with that what-so-ever!
but...
There are creative marketing strategies that you can implement so that you don't entirely loose your clients, you just need to keep them in the loop for when the time comes for them to buy.
"Marketing Online - Is about creative patience"
Being creative with your web marketing ventures is crucial but it doesn't necessarily react like print magazine ads or like newspaper press releases. No, it takes time for something to kick into full force.
This is why you should always keep on top of creating something new because, just like regular marketing, if you don't have another campaign ready to go when your done this one, you'll start to loose prospects on the way and create a slow period for your business.
You want your world online to consistently grow. Don't grow too quickly, just grow and keep growing with all your marketing efforts.
Here are some of the marketing strategies you can implement:
- Create an online newsletters
- Give something away for free
- Create online questionnaires
- Engage yourself into discussion groups
- Write helpful tips
- Create local resources for others
- Have a section of tips from others in your field
- Create a forum on your site
As you can see, these are all marketing strategies that ingage people in some way. The key is to create emotion through your visitors. Once you've engaged someone from your site, your site will be imprinted on their mind. It may take them a year to buy something from you but once in a while, maybe even weekly, they will keep coming back to your site.
The important thing to remember is that, eventually, we loose all of our visitors, even more important is to find marketing ventures that keep them coming back from time to time.
Just because someone saw your service today, doesn't mean that he/she is ready to buy what you are offering. Many people "Shop For Tomorrow". They like to browse around, see the options out there before they dig into their wallet.
I hope this article will spawn off some ideas for you!
Rabu, 30 Juni 2010
Selasa, 29 Juni 2010
Build it and they will come…Yea Right!
It amazes me, people still believe that all they have to do is “build it and they will come“. I promise that is the only movie quote that I will use. Having personally developed well over 100 websites since 1997 I am always stunned by people complaining that there website is a failure and blaming the person who built it. Having a website is only half the battle! You must promote, promote, and then promote some more. No matter how great your product is no one can buy it unless they know about it.
First let me say that having someone develop a custom website for you is very important. Go cheap and buy a prefab website is usually a prelude to failure. Yes they are affordable and I know you are on a tight budget but never forget “You Get What You Pay For”.
Now to the point. There is a simple formula for success. Spend money = make money. Sounds easy right?
First figure out what you can afford to pay a developer for your website, if you have a product to sell you should be thinking in the $1000 range. Also find a developer who believes in web standards, trust me this is important.
Next figure out a monthly advertising budget and spend it wisely. This is by far the most import advice I can give. Your website is not going to shoot to the top of the search engines or miraculously develop visitors all on its own. While we are on the topic of search engines, keep in mind that a person on the web only has a 4% chance of winding up on your website through a search engine. Most likely they will find your site while browsing on another website. Your best bet, if you can afford it, is to hire a reputable firm to promote your website. They will know what will work and what is a waste of money. If you can not afford to hire a firm, do your do diligence before spending your money. Only advertise on websites that are relevant to your product otherwise you are wasting your money.
This leads to our third point. Believe in the power of link exchange. I do not care what it will do for you in the search engines. The more links you have out their the greater the likely hood that someone will click that link and wind up on your website. If you are on a tight budget this is the best way to promote your website.
This article only covers the basics. Keep an eye out for part two which will have more detail about internet promotion.
First let me say that having someone develop a custom website for you is very important. Go cheap and buy a prefab website is usually a prelude to failure. Yes they are affordable and I know you are on a tight budget but never forget “You Get What You Pay For”.
Now to the point. There is a simple formula for success. Spend money = make money. Sounds easy right?
First figure out what you can afford to pay a developer for your website, if you have a product to sell you should be thinking in the $1000 range. Also find a developer who believes in web standards, trust me this is important.
Next figure out a monthly advertising budget and spend it wisely. This is by far the most import advice I can give. Your website is not going to shoot to the top of the search engines or miraculously develop visitors all on its own. While we are on the topic of search engines, keep in mind that a person on the web only has a 4% chance of winding up on your website through a search engine. Most likely they will find your site while browsing on another website. Your best bet, if you can afford it, is to hire a reputable firm to promote your website. They will know what will work and what is a waste of money. If you can not afford to hire a firm, do your do diligence before spending your money. Only advertise on websites that are relevant to your product otherwise you are wasting your money.
This leads to our third point. Believe in the power of link exchange. I do not care what it will do for you in the search engines. The more links you have out their the greater the likely hood that someone will click that link and wind up on your website. If you are on a tight budget this is the best way to promote your website.
This article only covers the basics. Keep an eye out for part two which will have more detail about internet promotion.
Senin, 28 Juni 2010
The Economics of On-Hold Advertising
WordSpy.com identifies "on-hold advertising" as one of the most interesting newly-coined phrases in the English lingua franca. It is about informative telephone-based pre-recorded business messages targeted at callers waiting on hold which convey updates of promotions and new products and/or services to callers.
That, utilizing every second available during business calls to advertise a particular subject, makes perfect economic sense. However, the set-up cost might not make a good economic sense to small and start-up businesses since a basic package or a simple hardware of on-hold advertising costs no less than $800.
At $800, business-savvy minds should opt for more flexible alternatives that not only serve the creation of personalized on-hold messages but also suit on-air advertisement needs when required.
I would recommend a combination of voice recorder, voice changer, music morpher and video morpher softwares to perform the on-hold, as well as on-air and, especially online tasks up to the mark. All should be priced at less than $500, even for the most advanced features.
More often than not, an adequate voice changer software also includes a voice recorder and an extensive library of pre-set voice talent. That would sufficiently meet the requirement of personalized and professional messages on hold, on air and online. Besides, should there be a need for complementary audio, the music morpher would easily help mix and match clips at will and joining those with recorded messages of choice. The video morpher makes it possible to produce several movie messages for various occasions and locations from only one-time recording thanks to its powerful capability of modifying both video and audio.
So, it is obvious that technology has permeated every corner of life making it easier and more comfortable for everybody, and business is not an exception at all. The economical cost and effective performance that computer software brings to on-hold advertising can be seen as a very good illustration.
That, utilizing every second available during business calls to advertise a particular subject, makes perfect economic sense. However, the set-up cost might not make a good economic sense to small and start-up businesses since a basic package or a simple hardware of on-hold advertising costs no less than $800.
At $800, business-savvy minds should opt for more flexible alternatives that not only serve the creation of personalized on-hold messages but also suit on-air advertisement needs when required.
I would recommend a combination of voice recorder, voice changer, music morpher and video morpher softwares to perform the on-hold, as well as on-air and, especially online tasks up to the mark. All should be priced at less than $500, even for the most advanced features.
More often than not, an adequate voice changer software also includes a voice recorder and an extensive library of pre-set voice talent. That would sufficiently meet the requirement of personalized and professional messages on hold, on air and online. Besides, should there be a need for complementary audio, the music morpher would easily help mix and match clips at will and joining those with recorded messages of choice. The video morpher makes it possible to produce several movie messages for various occasions and locations from only one-time recording thanks to its powerful capability of modifying both video and audio.
So, it is obvious that technology has permeated every corner of life making it easier and more comfortable for everybody, and business is not an exception at all. The economical cost and effective performance that computer software brings to on-hold advertising can be seen as a very good illustration.
Minggu, 27 Juni 2010
Tips to get your FREE website promotion!
You’ve put loads of effort in designing a site. You’ve added eye catchers and promotions to grab your visitor’s attention. And now you’re waiting... waiting for those visitors to come.
There are many ways to attract visitors to your site. You could of course spend a lot of money buying advertisements and promotion tools... Why not try it the FREE way first? You have absolutely nothing to lose and everything to gain!
First thing first: when promoting your site, always keep these tips in mind:
TIP 1: Persist
Keep your site promotion constant – if you promote your site with persistence, it will catch your audience’s attention.
TIP 2: Be patient!
As you know, Rome wasn’t build in one day, neither is a continuous traffic stream... Try each method to decide what (combination) works best for your site.
TIP 3:
Never put all your efforts into only one kind of advertising – you don’t want to reach the same potential visitors over and over again.
There are numerous ways to get your web site seen around the net without spending a dime. Listing them all would probably take hours. I’ve narrowed it down to the ones I think are the most important:
* Get your site listed in search engines en directories. Make sure to check your web site’s ranking to know whether or not this type of free promotion is right for you.
* Trade links with other web sites. Make your link description as attractive as possible. You’ll want people to click it! It’s a good idea to design an button and/or banner for your site to offer to your potential link partners.
* Use free classified ads: post them all around the web. They’ll attract non-targeted visitors to your site.
* Design an attention-grabbing banner and spread it all around the web. There are loads of free banner-exchange services on the net.
Like I said, listing them all would take hours, that’s why I’m not going to.
The above ones will be a good start. Just give them a try, and you’ll be amazed.
(Use an ad tracker to find out which free traffic generating system works best for you.)
And remember... the best thing in life are free!!
There are many ways to attract visitors to your site. You could of course spend a lot of money buying advertisements and promotion tools... Why not try it the FREE way first? You have absolutely nothing to lose and everything to gain!
First thing first: when promoting your site, always keep these tips in mind:
TIP 1: Persist
Keep your site promotion constant – if you promote your site with persistence, it will catch your audience’s attention.
TIP 2: Be patient!
As you know, Rome wasn’t build in one day, neither is a continuous traffic stream... Try each method to decide what (combination) works best for your site.
TIP 3:
Never put all your efforts into only one kind of advertising – you don’t want to reach the same potential visitors over and over again.
There are numerous ways to get your web site seen around the net without spending a dime. Listing them all would probably take hours. I’ve narrowed it down to the ones I think are the most important:
* Get your site listed in search engines en directories. Make sure to check your web site’s ranking to know whether or not this type of free promotion is right for you.
* Trade links with other web sites. Make your link description as attractive as possible. You’ll want people to click it! It’s a good idea to design an button and/or banner for your site to offer to your potential link partners.
* Use free classified ads: post them all around the web. They’ll attract non-targeted visitors to your site.
* Design an attention-grabbing banner and spread it all around the web. There are loads of free banner-exchange services on the net.
Like I said, listing them all would take hours, that’s why I’m not going to.
The above ones will be a good start. Just give them a try, and you’ll be amazed.
(Use an ad tracker to find out which free traffic generating system works best for you.)
And remember... the best thing in life are free!!
Sabtu, 26 Juni 2010
Marketing strategies for better businesses
Internet marketing is all about creating a brand identity in the market. It is about promoting your products and services on-line. It is about making your presence felt in the market in such a way that whenever your potential customers are searching for products and services similar to yours they should check your website.
The job does not complete here. Your website should display all your product information completely using impressive text. Moreover the credibility of your business should reflect from your website so that the targeted traffic visiting your site, purchases your products/ services.
Oms3, is a full fledgedly involved in internet marketing promotion services. We have a staff of qualified people working for us. They have the experience and the needed expertise to handle internet marketing for clients across various sectors.
Every thing is done professionally and systematically. Understanding your marketing goal and reach, a strategy is prepared for internet marketing promotion. This involves
producing quality leads
research for key phrases
developing the website by making use of those key pharases
preparing quality content
using PPC effectively
doing effective bid analysis for you
solid social networking and using blogs for marketing your products
developing quality in-bound links
giving you the best of affiliate internet marketing through are solid network
supplying quality traffic at cost effective rates
submission of articles pertaining to your business
submitting your website on the various on-line directories
effective viral marketing
Through all this we help you improve your search engine visibility-Which in turns helps to drive quality traffic to your site. This guarantees conversions which in turn guarantee higher return on investments. You can always expect quality, cost effective and timely services.
Contact us today.
The job does not complete here. Your website should display all your product information completely using impressive text. Moreover the credibility of your business should reflect from your website so that the targeted traffic visiting your site, purchases your products/ services.
Oms3, is a full fledgedly involved in internet marketing promotion services. We have a staff of qualified people working for us. They have the experience and the needed expertise to handle internet marketing for clients across various sectors.
Every thing is done professionally and systematically. Understanding your marketing goal and reach, a strategy is prepared for internet marketing promotion. This involves
producing quality leads
research for key phrases
developing the website by making use of those key pharases
preparing quality content
using PPC effectively
doing effective bid analysis for you
solid social networking and using blogs for marketing your products
developing quality in-bound links
giving you the best of affiliate internet marketing through are solid network
supplying quality traffic at cost effective rates
submission of articles pertaining to your business
submitting your website on the various on-line directories
effective viral marketing
Through all this we help you improve your search engine visibility-Which in turns helps to drive quality traffic to your site. This guarantees conversions which in turn guarantee higher return on investments. You can always expect quality, cost effective and timely services.
Contact us today.
Jumat, 25 Juni 2010
Pay Per Click and Search Engine Optimization – A Perfect Marriage
Pay per click or search engine optimization, which one should you use? Many view PPC marketing as a colossal waste of money while others disdain search engine optimization. In reality, the two marketing strategies form a perfect marriage.
Pay-Per-Click - PPC
PPC marketing is a love it or hate platform. For the “love it” crowd, PPC marketing is a way to get instant exposure and feedback on site designs. In a matter of minutes, you can start receiving traffic and adjusting your site to convert the traffic at the best rate possible. For those in the “hate it” crowd, bids are to high and one never knows how may of the clicks are fake and worthless.
Search Engine Optimization – SEO
As with PPC, seo marketing has its proponents and detractors. Those who love it look at the free traffic and glorious profitability of a site that converts the traffic at a decent rate. Detractors view seo as an unnecessary waste of time since it can take a year or more to get high rankings, particularly on Google. Detractors also argue that high listings are subject to changes in the search engine ranking process, which means you can lose your rankings.
So, who is right? In truth, both sides make accurate arguments. PPC is expensive and click fraud is a monstrous problem. Seo produces free traffic, but it takes along time to get to the top and rankings are subject to the whims of search engine ranking changes. The truth, of course, is both marketing platforms should be used whenever possible.
Marketing Marriage
Every site is unique, but most should combine PPC and seo marketing as part of an overall internet marketing strategy. When starting out, the PPC campaign is critical for getting immediate traffic and tweaking the site to maximize conversions. At the same time, a seo campaign should be undertaken. As the site rises in search results, the PPC campaign should be fazed out for the relevant high listings.
PPC and seo marketing are not mutually exclusive. When married together as part of an overall marketing strategy, both platforms will deliver the goods.
Pay-Per-Click - PPC
PPC marketing is a love it or hate platform. For the “love it” crowd, PPC marketing is a way to get instant exposure and feedback on site designs. In a matter of minutes, you can start receiving traffic and adjusting your site to convert the traffic at the best rate possible. For those in the “hate it” crowd, bids are to high and one never knows how may of the clicks are fake and worthless.
Search Engine Optimization – SEO
As with PPC, seo marketing has its proponents and detractors. Those who love it look at the free traffic and glorious profitability of a site that converts the traffic at a decent rate. Detractors view seo as an unnecessary waste of time since it can take a year or more to get high rankings, particularly on Google. Detractors also argue that high listings are subject to changes in the search engine ranking process, which means you can lose your rankings.
So, who is right? In truth, both sides make accurate arguments. PPC is expensive and click fraud is a monstrous problem. Seo produces free traffic, but it takes along time to get to the top and rankings are subject to the whims of search engine ranking changes. The truth, of course, is both marketing platforms should be used whenever possible.
Marketing Marriage
Every site is unique, but most should combine PPC and seo marketing as part of an overall internet marketing strategy. When starting out, the PPC campaign is critical for getting immediate traffic and tweaking the site to maximize conversions. At the same time, a seo campaign should be undertaken. As the site rises in search results, the PPC campaign should be fazed out for the relevant high listings.
PPC and seo marketing are not mutually exclusive. When married together as part of an overall marketing strategy, both platforms will deliver the goods.
Kamis, 24 Juni 2010
Unprecedented secret for getting backlinks
Uprecedented Secret Revealed!
How to get tons of backlinks to your website!
This secret apparently known only to some few people around. first, let me ask you: how much would you pay for more than 1,000 one way backlinks to your website? I guess it will be around 500$-5000$, depending on the quality of the websites.
Now i'll show you how to get that for a less than 200$, or even for nothing if you will be the one to do the work, which in my opinion is also fun! keep reading, my unprecedented secret in a couple of paragraphs.
The method for achieving such amount of backlinks is to give something that have high demand for free, and put a link to your website with the text "Provided by ..." at the bottom. Now, the free thing you give can be anything, and you won't be having to create it yourself.
Some Ideas
Here are some ideas for things you can give for free:
Software
Scripts
Articles or eBooks
Services like our ASBOX! :)
You can always pay talented people to create the free things, find those people in forums like Digital Point or go to Rent A Coder to find someone who will build you a software / free script.
The better than all method!
The answer is hidden in skins, yes... skins are a great tool to get tons of backlinks. Here is the approach to act by for getting good results:
1. Find a great web designer
2. Find a free CMS script which people uses and usually can be found on websites that have lots of traffic, a good example is phpBB. You may try to look for other forums / blogs / CMS scripts and find those ones that are popular but have already ugly skins created for them.
3. Pay the designer to create a custom skin, tell him that you are going to offer his skin for free. You may also want to give him credit, but you don't have to.
4. At the bottom of the skin, place a direct link to your website and add the text "Provided by [Your Website Name]"
If it won't give you traffic, at least it will give you tons of backlinks that will constantly grow as more and more people will use your skins.
Article Source: Single Page Marketing
How to get tons of backlinks to your website!
This secret apparently known only to some few people around. first, let me ask you: how much would you pay for more than 1,000 one way backlinks to your website? I guess it will be around 500$-5000$, depending on the quality of the websites.
Now i'll show you how to get that for a less than 200$, or even for nothing if you will be the one to do the work, which in my opinion is also fun! keep reading, my unprecedented secret in a couple of paragraphs.
The method for achieving such amount of backlinks is to give something that have high demand for free, and put a link to your website with the text "Provided by ..." at the bottom. Now, the free thing you give can be anything, and you won't be having to create it yourself.
Some Ideas
Here are some ideas for things you can give for free:
Software
Scripts
Articles or eBooks
Services like our ASBOX! :)
You can always pay talented people to create the free things, find those people in forums like Digital Point or go to Rent A Coder to find someone who will build you a software / free script.
The better than all method!
The answer is hidden in skins, yes... skins are a great tool to get tons of backlinks. Here is the approach to act by for getting good results:
1. Find a great web designer
2. Find a free CMS script which people uses and usually can be found on websites that have lots of traffic, a good example is phpBB. You may try to look for other forums / blogs / CMS scripts and find those ones that are popular but have already ugly skins created for them.
3. Pay the designer to create a custom skin, tell him that you are going to offer his skin for free. You may also want to give him credit, but you don't have to.
4. At the bottom of the skin, place a direct link to your website and add the text "Provided by [Your Website Name]"
If it won't give you traffic, at least it will give you tons of backlinks that will constantly grow as more and more people will use your skins.
Article Source: Single Page Marketing
Langganan:
Postingan (Atom)