How Content Can Really Increase Your Sales

Search engines don't buy products and services. People do. To sell your products and services online, you need targeted traffic. Search engines will send you targeted traffic, and a lot of it, if you take certain steps. The first step in your search engine marketing campaign isn't search engine optimization. Your first step is to understand the internet and how to effectively use it to promote your products and services. The internet is a content driven medium. Searchers are looking for information. They don't want to be sold to. They want value. You can provide this value through the content you write for your website, as well as content you write for your promotions. Therefore, you need to develop a complete, content management strategy. Your content management strategy needs to be customer focused, content driven, and optimized for the search engines. Your content management strategy should consider on page and off page optimization factors. On page factors include optimizing your page for keywords relevant to your page, titles, and descriptions. Off page factors include link exchanges and backlinks. Once you've chosen the topic for your site, you need to develop your website. Decide what content you will write. Your content should include articles, press releases, and product reviews. You can also create free ebooks, reports, and white papers provided the information you include will be useful to your site visitor. Before developing your content, you need to do your research. Find out what your readers are searching for. There are plenty of free tools and software on the internet to help you accomplish this task. Simply search for a keyword phrase like "keyword suggestion tools". When you're ready to write your content, choose two to three keywords and/or keyword phrases in the text for your page. Write your content and then optimize your page for these keywords. You can use free software like Web CEO. Although on page optimization will help you if you don't have a lot of competition for your keyword phrases, it is not enough if you are targeting high competition words. To raise your rankings, you will need to link to high traffic sites with high page rank. Building backlinks from other websites will also help you raise your rankings. Do a search in your favorite search engine to find sites you can link to. Study these sites. Check to see what keywords they use to optimize their pages. Find out if they exchange links and request a link exchange. The key to success in search engine marketing is to do your homework BEFORE you create your website. The bottom line is that no matter how many links you have pointing back to your site, or how well you optimize your page for the search engines, you won't rank high for keywords that are too competitive. If you still insist on building a website on a highly competitive topic, then I would recommend you use other techniques to promote your site. Article writing, forum posting, press releases, pay per click ads, and offline classifieds. The bottom line is you won't succeed in any business you aren't passionate about. Choose a topic you like that has a market and then build a content rich search engine friendly market. Get your name out there and keep branding yourself. You will succeed.

Link Popularity FAQ

Building links doesn't always have to be so stressful. Many sites tell you that they'll increase your links by 1000 overnight if you spend $39.99! I'm here to tell you, it's not the quantity, it's the quality. Although quality does help, it's hard to judge what is quality and what isn't. The first comes first, reciprocal links aren't all that great, so don't spend hours upon hours of sending hopeless spam mails to sites who, if you had good content, would link to you for free. The best way to gain links quickly is article submission. One article, if well written and of high quality, can generate 10-15 links. Think of the possibilities! Write one article a day for a week and you may end up with 100 links. And that is, 100 non-reciprocal links. Why are non-reciprocal links so important? Well, I will tell you. Search engines, such as Google and Yahoo!, are now counting reciprocal links for less. There is even speculation of the recent update that Yahoo! is penalizing sites which have links pages. Even if this were not the case, non-reciprocal links are more important for one reason, visitors. Visitors don't like to see sites with worthless links to websites they don't want. Why have a link to a travel website if you are in entertainment (besides the obvious, but you get the point)? Even if you do have a reciprocal link to a site which is your competitor you may lose visitors by giving them a higher link popularity. Should I not link to anyone then? No. In fact, you should link to as many authoritative sites as possible (authoritative sites are sites which are ranked 1 or 2 throughout your genre). Links are very important on every site. Don't just give them away, choose carefully. Link to authoritative sites with great content you know your visitors will appreciate. Just ask yourself, "If the links are not for the visitors use, what use are they then?" So, I've done the whole article submission thing, what other ways can I gain link popularity? Directories and great content. Content is king and is becoming more-so with the evolution of Search Engines. When a site owner finds an article useful he or she generally places a link to it, even if it is just a blog, it's still a link. But whatever you do, don't do the silly thing and spam blogs, that will only get you banned. Directories are also a major part. If you can write a great description and have an editor in your field at DMOZ.org, submit it and forget it. Either you will get in or you won't. If there isn't an editor, try becoming one. It will only take a few hours of your time, just don't get too hopeful. If you can't get in DMOZ, don't worry, there are tons of other useful directories out there. Tons of FREE directories. Don't spend $10-$20 on a directory submission unless you know they are worth it and can generate quality traffic. Google and others are starting to crack down on directories who require a fee in order to get listed.

Some ways to improve your king content

There are thousands of articles, books and forum posts which showed that content is king in search engine optimization (SEO). In this article, you can find some ways that can help you improve this king content for your web site.

* Content for people first, not for search engines - Some webmasters make a common mistake that they optimize everything for search engines but forget about web visitors. The goal of our website is not only to get high search rankings, but also to sell our service. So you should give your website visitors what they are really looking for. Make sure your content flows naturally and you're not just trying to stuff more keywords in the interest of search engines. If users don't find your content convincing they won't buy from you.

* Studying popular search terms - High search engine ranking is meaningless if your website only ranks high on terms nobody searches for. You need to ask your colleagues, vendors, competitors, clients, ... or use online tools (e.g.: wordtracker.com) to identify what keywords which potential customers would use to search your web site, then try to use them often, in titles, and throughout the body.

* Building article directory - How can you optimize the content if your web site only offers a simple service? It means there are just several pages in your whole website. So, to increase the content in quality you should write some articles, reviews which are related to your service. A site with more web pages means there are more chances of different terms that will become findable in search engines. You may consider adding free articles to your article directory. On the Internet today, one can find a lot of websites which provide articles free for republishing. Of course you must accept the policy of these web sites and authors before using these articles.

* Making a clear website organization - Build a site which is simple to navigate with a well linking structure. Every page should be accessible from at least one text link. It's better to be sparing with image links, Flash, JavaScript drop-down menus, or other codes that are not HTML based... because the search engine crawlers cannot recognize text contained in these kinds of display. In case using them is required, then make sure a text based menu or a sitemap is also included in the Web site. Last but not least, you should use meaningful words in your URLs, use as simple a web page layout and design as possible.

In conclusion, it is undeniable that content is king in the kingdom of search engines. The quality of your content is the main factor which decides the success in Internet marketing. So improving your content is very necessary.

Copywriting For Search Engines & Directories

To get optimal listings in search engine and directory queries, keywords and key concepts must be placed strategically throughout your web pages. To summaries, you need these words and phrases in:

1. Title tags

2. Meta-tags (keywords and descriptions)

3. Headings (if used)

4. Body text, and

Alt-attribute in the image source tags
When online marketing professionals optimize a web site for search engine and directory queries, they should not spend most of their time redesigning the layout (in HTML) or submitting the site to the search engines. Most of their time should be spent on researching, writing good copy that will index well in search engines, and writing thorough, accurate descriptions for directory submissions. Good web copy must contain well-researched and varied keywords and key concepts based on a web page's topic; accurately reflect the web pages' content; and be strategically placed throughout a web page as mentioned above.

Most sales and advertising "fluff" should be eliminated.

Here's an example (and one of our pet peeves). How many of you have seen this scam, "Put your printed brochure on the web!" Print advertising copy contains a lot of "fluff" phrases such as "service that is second to none." Search engine analysis? "Service" is a stop word in some search engines and will be ignored in a search query. "Second to none?" How many people do you know really search using that phrase? When we are looking for something on the web, we are going to type in exactly the type of product or service we are looking for, not sales and advertising "fluff."

Web copywriting should contain keywords and key concepts without all the "fluff." Web copy has to flow and be strategically placed to get your web pages ranked well in search engine and directory queries. Your potential customers will also appreciate being able to find what they are looking for as quickly and easily as possible. That's just good customer service.

The one time that web copywriting is extremely important is your site submission to Yahoo. Although Yahoo reserves the right to change or modify the site description you send them, if you can submit a well-written description containing your most important keywords and key concepts without word stacking, Yahoo will likely keep most of your description intact.

Good copywriting is a necessary element of both online and offline marketing. If you do not have experience in writing good copy for the web, we recommend that you hire an online marketing consultant to initially write the copy for you. Then you can learn from the copy you paid for. The more practice you get at web copywriting, the better you will get at it.

Low Cost SEO

Search engine optimization or SEO is the hottest way to drive targeted traffic to your website. Maximizing the benefits of a well optimized website will yield lots of earnings for the marketer. However, optimizing your site might cost you thousands of dollars if you are not skilled in this area.

But to tell you the truth, you can essentially get information on low cost SEO anywhere in the Internet. A really good resource is available at http://www.seosuperb.com where you will find over 900 pages of tips, advice and information. But only several really show you how to work out an affordable search engine optimization endeavor. And those few that really inform include this article.

1. Link exchanges

One cheap SEO method that can get you best results is through link exchanges or linking to and from other web sites. Depending on the websites that you would like to exchange links with, this tool could even cost you nothing at all. Contact the author or owner of the web site you want to have a link exchange with. You will be surprised with the eventual spiking up of your page ranking using this means of getting your website optimized.

2. Write or acquire key word rich articles

Writing truly informative and keyword-rich articles is one surefire way to make your Internet business more visible than ever. It's either you write your own articles or you get them from article directories that allow you to post these articles on your website as long as you keep the resource box or the author's byline in tact. Just don't stuff your articles with keywords that even idiots would get bore of reading them. The readability and freshness of your articles will still be the basis of whether your writers will keep on coming back to your website or not. In my opinion, this method is the best way to advertise and promote you web site.

3. Catchy Domain Name

What better will make your target visitors remember your website but with a very easy-to-recall domain name. Something sweet and short will prove to be very invaluable. Registering your domain name is not for free. But creativity is.

4. Organize your site navigation

Providing easy steps in navigating your site is one way to make your visitors become at ease with your site. This, in turn, will improve the flow of traffic to your website.

Low cost SEO is always evolving like any other approach in information technology. There are many methods that can very well land you on the top ten rankings of Google or on any other search engines. Some may cost a lot but there are methods that can give you the same results at a low price or you can even do on your own such as those mentioned above.

Black Hat SEO: Taking The Shorter Route To Online Success

Higher search engine ranking is not achieved overnight. It takes considerable efforts and time to finally get a website to the top of search engine results. One of the most effective ways to help a website establish successful online presence and ranking is search engine optimisation or SEO.

Search engine optimisation; however, takes time to achieve results. Some web marketers are not open to the idea of waiting for months to achieve the search engine ranking they are aiming for. This is the reason why some of them decide to take the shorter route to high search engine ranking. They do this by using black hat SEO techniques.

Black Hat Search Engine Optimisation Techniques

Some websites copy content from other websites. The search engines are always in the look out for quality content. But writing content can be so laborious and some web marketers don’t want to go through this task. So instead of writing their own content, they just copy from other successful websites. This is a trick that triggers the red flag from the search engines. Oftentimes, it results to search engine penalty.

Another major factor that the search engines are looking for is keyword. A website that is highly optimised for a particular keyword will rank high on the search engines every time that keyword is searched for. Some web marketers want to get the short cut top ranking by using keywords excessively on the website’s pages. The trick is using invisible keywords (they use the same colour for the keywords’ font and the page’s background) so that the keywords will not be visible to the site visitors. Just like duplicate content, this trick is meant to do more harm than good to the website.

Search engine marketing resources never fail to mention about the importance of links. Truly, links play a crucial role in the online success of a website. A website with the most number of quality links ranks top on the search engine results.

Some web marketers participate in link farms or other link exchange programs to inflate their website’s incoming links. The fact is that the search engines are not only after the quantity of the links, they are after quality as well. Links from low quality websites don’t matter much. And worst, if the search engines found out about the “linking trick”, they will penalise the website.

Just like anything else, there is no shortcut way to online success. Top search engine ranking achieved through acceptable search engine optimisation strategies has long term benefits. Black hat SEO techniques will only give short term results and worst it can get a website banned on the search engines.

SEO: Simulating Organic Growth On A Busy Schedule

When you first launch a website, you naturally want all the content crammed into it that you can lay hands on. But if it's real traffic you're looking for, consider taking a more patient approach.

Anyone involved in SEO can tell you that organic growth of relevant content is the most successful long term strategy for search engine placement. When people read that, however, their brains toss the part they don't understand or want to deal with: “organic.” What they see is “successful long term strategy” and “search engine placement.” And that's where the trouble starts, because it's the organic growth that does the work.

What do people mean when they talk about organic growth?

Organic growth means slow, steady, continual growth - the way plants and animals grow. When Google ranks your site they look for this pattern of growth to help determine whether your site is “for real.” Think of an informational site you visit a lot, a forum perhaps, or a site like Wikipedia. Those sites did not spring into being overnight, chock full of content and with a hundred links pointing to them. They started as miniatures of themselves, and as people posted messages and articles they got bigger and bigger.

How can this be harnessed to help promote a website?

Timing of updates can be more important than size of updates. A lot of webmasters have a hard time updating their site regularly. They have day jobs, families, and other websites to run. This can lead to a tendency to update sites in large infrequent chunks.

To get the maximum benefit from your updates, do this instead: When you get time to update your site, prepare and arrange your new content so that it can be uploaded in small pieces. Get everything ready to go so that the only task remaining is the actual publish. Then upload each small piece separately, allowing a day or two to pass between each upload.

By doing this your website ends up with the same content, but search engines monitoring how frequently you update will see a pattern of steady growth. You can still write or gather all your content in one fell swoop, just dole it out to your webserver slowly instead of as a single publish. You won't see immediate results, but give this a month or two and search engines will take notice, to your benefit.

Get the Most Out of Web Directories and Article Directories

There are ways around promoting your site. And it isn’t even going to cost you a cent (only a bit of your time). There are what we call web directories and article directories. Web directories, simply, are directories of various categories containing website listings. On the other hand, article directories are directories also containing various categories where you can publish your articles. Why mention the two? You’ll soon find out.

First off, are web directories. Did you know that there hundreds of web directories exist all across the net? What you do is you submit your site to these directories, and there you go – instant links to your site! Did you also know that most of those web directories are free? That’s right, they won’t charge you anything (maybe just some occasional link backs to their site – “reciprocal linking”). What matters is that a site is linking back to your site. If you do this with hundreds of other web directories (thousands, if you have the time and perseverance), you would have that many sites linking back to you. By doing so, your link popularity will increase. Link popularity is the number of links pointing back to your site (the more links, and the higher their PR, the better). It also the basis on how search engines would rank your site. If a search engine sees that you have high link popularity, they would see your site to be important, and rank you accordingly.

Next are article directories. I know what you’re thinking. How would articles help your site get traffic? First reason – by submitting to article directories, you will have the chance to promote your site through the resource box or author’s biography. Like web directories, several hundred article directories exist. And again, they are also free. What you want are directories that let you submit and use their other articles for free. Why use free articles? Second reason – if your site is lacking content and you want people to regularly visit you, use these free articles as your web content (always include the author and source). With your site having more content, more traffic will eventually come to you.

These are two ways of boosting your link popularity, page rank, and of course, traffic. Other than these, you can try getting inbound links through forum participation and link partnership with sites that are related to yours (but that’s another story). I hope you would find this useful, so enlist to web directories and write your articles now.

Content Development Increases Rankings

There are a number of things a website owner must do for their website to be successful. In order to appease the search engines, websites must grow and develop into a life of their own in a natural way. What the search engines looking for, more specifically, is quality content, and lots of it, updated frequently. Here are some guidelines for developing content for your site.

Every website has a variety of keywords and keyword phrases associated with it. These are carefully selected to entice visitors and bring popularity to the site. The site in turn should be designed around these keywords in order to be relevant and useful to users that come to the website seeking those specific products. These keywords and keyword phrases should be the basis for your content development.

Once you have you keywords in order it is time to start developing content. Writing content does not mean just listing out your keywords over and over again. Content needs to be coherent and useful to readers. Write quality descriptions about your products that inform and also captivate your visitors. Write content about your company that gives readers insight about your company as well as your industry.
Place this content on the site in text format so when search engines come to visit they can read it too and pick up on your keyword phrases. Large websites with lots of content tend to rank higher than small websites. Developing content is one of the best ways to increase the size of your website. Ideally, a website should have twenty pages.

Writing articles is another great way to develop content for your site. If you write a quality article about your products or services, you can submit them to other businesses or article submission sites in your industry. The more useful the articles, the more they will be spread around. When submitting the articles, be sure to put a link to your site so when people use the article you get a free link back to your site.

Search engines are content hungry. It is one of the best ways for them to find out what the site is all about. The more content you have with the more keywords, the more the search engines will associate you with those keywords. The more you are associated with your keywords, the more likely search engines will display your site above others in the search results.

Essential features that make your advertisement successful

Since times immemorial, advertisers, salesman and traders have been trying to induce the public to purchase their products. They tried to write convincing and inspiring texts, to advertise their companies and promote themselves as true, reliable professionals. Advertisement market has been developed and established in order to satisfy the desires of promotion.In today’s highly competitive world few of the companies would be able to survive without advertisement. That was certainly true in the past and that is true today, with small rider- it is not enough just to advertise your company in the offline mass media. Every company, whether it is large or small, should advertise itself online as well, for starters internet advertisement, with its instant access, represents one of the best means of communication with their potential customers.

Attentive, attracting and compelling texts are indispensable elements of online advertisement; they should compel the readers to take some actions. However, they should attract the attention of not only readers but major search engines as well. Unless your site has high rankings among search engines, it is not used for full potential. In order to gain their attention your text should be Search Engines Optimized. Search Engines Optimization or SEO copywriting is a process by which the text on your web site is read both by your readers and major search engines such as Google, Yahoo and others.

Remember your readers find and discover your site by the search terms they put into search engines box that is why it is necessary to have keywords rich content on the web site. Besides, the content all other elements of your text (such as headlines and description can be optimized as well). Usually several hundreds with one or two words, as the search words, might be enough to get SEO optimized copy. This method allows maintaining high search engine rankings, whereas other methods are less predictable. There are several special search optimization techniques, which allow your site to communicate directly with your visitors. If these techniques are performed correctly your web site will get high rankings within the shortest period of time. However, in order most effective SEO process is performed in conjunction with marketing research in order to make sure that new search optimized texts target those individuals who are really interested in the products and services that you provide.

1 - Blogging: Let's Get You Started!

Copyright 2006 Chonticha Marijne

So what is blogging really all about? First off, let me tell you that it's a lucrative business to blog and that blogs are easy to set up and manage. Imagine getting paid to write about subjects that interest you, whenever you want, wherever you are! The flexibility involved allows you to maintain your blog at your own pace, and with Internet cafés easily accessible all over the globe, even your vacation won't get in the way of your blogging... Or should I say: even your blogging won't get in the way of your vacation?

In this article, let's take a look at the profitability of a blog and set up one of our own, free of charge! Interested? Read on!

First, you need to get yourself a blog. There are several options – host a blog on your own domain or get a free one. For starters, let’s talk about the free blogs. You can obtain one at http://www.blogger.com or the newer (and better!) http://www.wordpress.com. WordPress is a free blog engine that is robust and infinitely expandable.

Blogger is actually owned by Google, so it will be detected by Google’s radar faster and you will be indexed more quickly. WordPress.com, however, is a relatively new option so I have no comparison on the speed of getting indexed by search engines. However, WordPress is better in the sense that it has more advanced features such as Trackbacks and Categories. You can also manage your sidebar links more efficiently (more about this later).

Get a free blog at either Blogger or WordPress. Then, familiarize yourself by publishing your first post on your blog and tinkering around with the options and templates.

Here are some words to start expanding your blogging vocabulary:

Permalink – Permalink stands for permanent link, which is a URL (Uniform Resource Locator) that leads to an individual post that you make in your blog.

Trackback – When you post about someone else’s blog post elsewhere, your post will show up in their “trackback” section. This feature, however, is not available with a Blogger account.

Pinging – Blogging seems to be paired with pinging almost every time either one is mentioned nowadays. Pinging is actually the action where a certain aggregator is notified whenever your blog is updated, so that the aggregator may show the newest post of your blog on their website. This is a useful way to gain traffic, which I'll discuss in a future article.

Content

Next, let's look at the type of content that's suitable for your blog in order to make it profitable. You need to understand that there is no fixed scope that your blog should have, which means you can write about whatever you’re interested in. Mind you, the difference between a profitable blog and a non-profitable one is the way you write. What would you prefer: reading your university professor’s lecture notes or the latest novel by your favorite author? People prefer to read "light" items most of the time. When they check out your blog, they are not only looking for information, but they are also looking for information that they can access easily.

So, to attract more visitors as well as to keep your current readers coming back for more, it's very important to add a personal touch to your blog posts. This can be done by simply imagining that you’re talking with your personal friend. An extra bonus for your readers would be a great sense of humor, so try to add funny comments in your articles where relevant.

Another important point is to avoid addressing your reader as a plural unit. Don't write as if you’re preparing a speech. Instead, write as if you’re having a conversation with a single person, an equal friend, because this will make your reader relate to you more easily.

Besides that, it's also very useful to establish your own personality through your words. We're very curious creatures, so naturally your visitors would want to know as much about you as the information you’re offering them.

Having a distinctive personality in your blog will make a world of difference between your blog about gadgets and all the other blogs about gadgets out there. This is a lot like creating your own brand name, where people immediately remember your blog’s name when they need information about gadgets, just like how people immediately think of McDonald’s for fastfood or Nike for sportswear.

There will be more on the subject of content the next time.

When word gets around about your command of blogging, others who need to know about blogging will start to actively seek you out!

Content is Not King

It may be Queen, but it is definitely not King and I'll tell you why. I'm really tired of hearing the virtues of content when all of the search engines put more value on off-site influences. If content really were king and you had ten sites that were all on the same subject, well written and optimized, how would the search engines determine which site was most relevant? One of those sites is going to have to be first and one of those sites is going to have to be tenth. Well, Google found an answer for this and that is off-site influences, specifically link popularity - sites linking to your site. Each site linking to you is a "vote" for your site saying, "this site is about so and so."

This off-site influence is so strong that sites can rank extremely well for terms that don't even exist in the site's copy. If you search "miserable failure" on Google the #1 site is Biography of President George Bush. If you search the copy on the homepage you'll find that the term "miserable failure" does not even exist on the page. If content is king how can a site rank #1 for a term that doesn't even exist on the page? Isn't this telling us that content really isn't king and that link popularity is really the reigning power?

I have a site that I put up for my mom's book all about chastity, sex and relationships. The whole book is available to read online either on html pages or pdfs. The content is relevant and beautifully written. Is is #1 for chastity in any of the search engines? No. Why? Because it lacks link popularity.

Content is not King and probably never will be. It definitely helps, but it will never give you the weight in search engines that link popularity does now.

Why using blog to earn money online?

This question has been around for many times. Here we will tell you the reasons why using blog to earn money



1. You must not be an HTML expert

The biggest problem to earn money from internet is HTML knowledge to design website. Blog comes as a solver problem for this matter. Most of you have to do just type what you like and let the system work for you toe display it in a webpage format.



2. Keep the content fresh

Blog is similiar to online jurnal. Like you write your activiy in your diarybook, and you write it often even daily. The reader also requires frequently updated blog then seldom, because it is useful information for them.



3. Search engine optimize blog frequently

Search engine love fresh content.



4. Blog creates A Built-In Linking Structure

Blog always creates linking between old and new post. This condition is one of tool search engine optimization.



5. You Can Keyword-Optimize Your Blog Extensively

All parts of your blog's template can be customized. And a very powerful way to do it is by inserting relevant keywords. It's a do-it-once job that will give you ongoing benefits for as the life of your blog. You can include keywords in your blog title, description, blog post headings, trackback links, comment invitations, archive titles, and category names. By doing this you can optimized your blog, and also can earn money from blog



6. You Create An Online Community

If your blog is on a specific theme, you can build a loyal readership and develop an online community. You can even take it a notch higher by tying it in with a forum or membership site. Ask for comments, suggestions, ideas and feedback, or invite reader participation. Pretty soon, your blog will be growing organically - even if you don't write a lot! And you have a traffic for your site.



7. You Can Syndicate Your Content Easily

Getting readers for your content is good. Getting your content out where many more readers can see it is GREAT! Syndication (via RSS feeds) is built in to most blogging platforms, giving you a quick and easy way to get a wide readership for your blog posts.

How to Choose the Best Keywords

First, think about the theme of your site and write down the words you would use your self when searching for a similar site. Now if the sites you expected came up then you have got a good list of keywords ready to build your site content around.
Do not make your content TOO keyword heavy though as this will result in a penalty from the search engines, there are lots of free tools available for you to check your keyword density and they will tell you what state your site is in regards the keyword situation.
Another good tip is to check your competitors who are getting good search results, view the source code on their page and make a note of their keywords, now have a look through that pages content to see what kind of keyword ratio they have. Do not copy a competitors keyword and content per se, but use it to your advantage. A lot of websites tend to take their foot off the gas once they have a good search engine position. You need to put time into this constantly to stay ahead of the game.
Use Googles webmaster tools they are there to help you. Make sure your meta tags are correct, poor meta tags can affect you more than you think. Once you have good keyword density then you need to start building up traffic.