Tampilkan postingan dengan label engines. Tampilkan semua postingan
Tampilkan postingan dengan label engines. Tampilkan semua postingan
Sabtu, 28 Juli 2012
Link Popularity and Search Engines
Link popularity has become increasingly important among the search engines. Because link popularity goes hand in hand with search engine optimization, it is important for any company with a web presence to build a link development strategy.
Many online marketing specialists believe that link popularity is simply obtaining as many links as possible. However, the quality of the link holds more "weight" than the quantity of links. You will get better results in the search engines if you have link popularity from sites that have considerable traffic.
To develop popularity for your web site, you should submit your site to the most visited directories. Yahoo (of course), LookSmart, About.com, and Open Directory are examples of major directories. Also, to further develop link popularity, you should consider sites/directories that are very industry specific, such as healthatoz.com for a health-related site.
Even more important, it can help your search engine ranking if your site is reviewed by a directory that is associated with a search engine. To be accepted into a major directory, we recommend that your site have content that can show credibility in your field. A tips page, links page, or a "how-to" page can showcase your credibility on your product or service.
For example, we can almost always tell when a new client site is added to Yahoo by looking at an Google ranking. Oftentimes, we will obtain a top 30 ranking for a client, then suddenly the site will move to a #1 position. Sure enough, when we go into Yahoo, we will see that the client site has been added. That's one of the reasons that we think a listing in Yahoo is essential.
Obtaining links from other web sites is not enough to obtain long-term results on both the search engines and directories. People have to actually click on those links to your web site and browse your web site. AND they need to return to your web site when they see the quality content, products, and/or services that you offer, i.e. the usability of your web site. That is the definition of "popularity" according to the major search engines and directories. Other terms for it are "click" popularity or "click-through" popularity.
Therefore, both link popularity and click-through popularity are essential for obtaining optimal search engine placement.
Remember, a search engine position is not permanent since the search engine companies change their algorithms all of the time. Being listed in directories and other sites can significantly drive traffic and sales, particularly if your site is listed in specialized directories (health, financial, and travel, for example).
To check your link popularity in some search engines:
For AltaVista, in the search query field, type in:
link:domainname.com
For Inktomi's services, in the search query field, type in:
Linkdomain:domainname.com
For FAST Search, in the search query field, type in your domain name:
link.all:www.domainname.com
For Google, in the search query field, type in your domain name:
link:www.domainname.com
Selasa, 13 Maret 2012
Copywriting For Search Engines & Directories
To get optimal listings in search engine and directory queries, keywords and key concepts must be placed strategically throughout your web pages. To summaries, you need these words and phrases in:
1. Title tags
2. Meta-tags (keywords and descriptions)
3. Headings (if used)
4. Body text, and
Alt-attribute in the image source tags
When online marketing professionals optimize a web site for search engine and directory queries, they should not spend most of their time redesigning the layout (in HTML) or submitting the site to the search engines. Most of their time should be spent on researching, writing good copy that will index well in search engines, and writing thorough, accurate descriptions for directory submissions. Good web copy must contain well-researched and varied keywords and key concepts based on a web page's topic; accurately reflect the web pages' content; and be strategically placed throughout a web page as mentioned above.
Most sales and advertising "fluff" should be eliminated.
Here's an example (and one of our pet peeves). How many of you have seen this scam, "Put your printed brochure on the web!" Print advertising copy contains a lot of "fluff" phrases such as "service that is second to none." Search engine analysis? "Service" is a stop word in some search engines and will be ignored in a search query. "Second to none?" How many people do you know really search using that phrase? When we are looking for something on the web, we are going to type in exactly the type of product or service we are looking for, not sales and advertising "fluff."
Web copywriting should contain keywords and key concepts without all the "fluff." Web copy has to flow and be strategically placed to get your web pages ranked well in search engine and directory queries. Your potential customers will also appreciate being able to find what they are looking for as quickly and easily as possible. That's just good customer service.
The one time that web copywriting is extremely important is your site submission to Yahoo. Although Yahoo reserves the right to change or modify the site description you send them, if you can submit a well-written description containing your most important keywords and key concepts without word stacking, Yahoo will likely keep most of your description intact.
Good copywriting is a necessary element of both online and offline marketing. If you do not have experience in writing good copy for the web, we recommend that you hire an online marketing consultant to initially write the copy for you. Then you can learn from the copy you paid for. The more practice you get at web copywriting, the better you will get at it.
1. Title tags
2. Meta-tags (keywords and descriptions)
3. Headings (if used)
4. Body text, and
Alt-attribute in the image source tags
When online marketing professionals optimize a web site for search engine and directory queries, they should not spend most of their time redesigning the layout (in HTML) or submitting the site to the search engines. Most of their time should be spent on researching, writing good copy that will index well in search engines, and writing thorough, accurate descriptions for directory submissions. Good web copy must contain well-researched and varied keywords and key concepts based on a web page's topic; accurately reflect the web pages' content; and be strategically placed throughout a web page as mentioned above.
Most sales and advertising "fluff" should be eliminated.
Here's an example (and one of our pet peeves). How many of you have seen this scam, "Put your printed brochure on the web!" Print advertising copy contains a lot of "fluff" phrases such as "service that is second to none." Search engine analysis? "Service" is a stop word in some search engines and will be ignored in a search query. "Second to none?" How many people do you know really search using that phrase? When we are looking for something on the web, we are going to type in exactly the type of product or service we are looking for, not sales and advertising "fluff."
Web copywriting should contain keywords and key concepts without all the "fluff." Web copy has to flow and be strategically placed to get your web pages ranked well in search engine and directory queries. Your potential customers will also appreciate being able to find what they are looking for as quickly and easily as possible. That's just good customer service.
The one time that web copywriting is extremely important is your site submission to Yahoo. Although Yahoo reserves the right to change or modify the site description you send them, if you can submit a well-written description containing your most important keywords and key concepts without word stacking, Yahoo will likely keep most of your description intact.
Good copywriting is a necessary element of both online and offline marketing. If you do not have experience in writing good copy for the web, we recommend that you hire an online marketing consultant to initially write the copy for you. Then you can learn from the copy you paid for. The more practice you get at web copywriting, the better you will get at it.
Senin, 12 Maret 2012
Low Cost SEO
Search engine optimization or SEO is the hottest way to drive targeted traffic to your website. Maximizing the benefits of a well optimized website will yield lots of earnings for the marketer. However, optimizing your site might cost you thousands of dollars if you are not skilled in this area.
But to tell you the truth, you can essentially get information on low cost SEO anywhere in the Internet. A really good resource is available at http://www.seosuperb.com where you will find over 900 pages of tips, advice and information. But only several really show you how to work out an affordable search engine optimization endeavor. And those few that really inform include this article.
1. Link exchanges
One cheap SEO method that can get you best results is through link exchanges or linking to and from other web sites. Depending on the websites that you would like to exchange links with, this tool could even cost you nothing at all. Contact the author or owner of the web site you want to have a link exchange with. You will be surprised with the eventual spiking up of your page ranking using this means of getting your website optimized.
2. Write or acquire key word rich articles
Writing truly informative and keyword-rich articles is one surefire way to make your Internet business more visible than ever. It's either you write your own articles or you get them from article directories that allow you to post these articles on your website as long as you keep the resource box or the author's byline in tact. Just don't stuff your articles with keywords that even idiots would get bore of reading them. The readability and freshness of your articles will still be the basis of whether your writers will keep on coming back to your website or not. In my opinion, this method is the best way to advertise and promote you web site.
3. Catchy Domain Name
What better will make your target visitors remember your website but with a very easy-to-recall domain name. Something sweet and short will prove to be very invaluable. Registering your domain name is not for free. But creativity is.
4. Organize your site navigation
Providing easy steps in navigating your site is one way to make your visitors become at ease with your site. This, in turn, will improve the flow of traffic to your website.
Low cost SEO is always evolving like any other approach in information technology. There are many methods that can very well land you on the top ten rankings of Google or on any other search engines. Some may cost a lot but there are methods that can give you the same results at a low price or you can even do on your own such as those mentioned above.
But to tell you the truth, you can essentially get information on low cost SEO anywhere in the Internet. A really good resource is available at http://www.seosuperb.com where you will find over 900 pages of tips, advice and information. But only several really show you how to work out an affordable search engine optimization endeavor. And those few that really inform include this article.
1. Link exchanges
One cheap SEO method that can get you best results is through link exchanges or linking to and from other web sites. Depending on the websites that you would like to exchange links with, this tool could even cost you nothing at all. Contact the author or owner of the web site you want to have a link exchange with. You will be surprised with the eventual spiking up of your page ranking using this means of getting your website optimized.
2. Write or acquire key word rich articles
Writing truly informative and keyword-rich articles is one surefire way to make your Internet business more visible than ever. It's either you write your own articles or you get them from article directories that allow you to post these articles on your website as long as you keep the resource box or the author's byline in tact. Just don't stuff your articles with keywords that even idiots would get bore of reading them. The readability and freshness of your articles will still be the basis of whether your writers will keep on coming back to your website or not. In my opinion, this method is the best way to advertise and promote you web site.
3. Catchy Domain Name
What better will make your target visitors remember your website but with a very easy-to-recall domain name. Something sweet and short will prove to be very invaluable. Registering your domain name is not for free. But creativity is.
4. Organize your site navigation
Providing easy steps in navigating your site is one way to make your visitors become at ease with your site. This, in turn, will improve the flow of traffic to your website.
Low cost SEO is always evolving like any other approach in information technology. There are many methods that can very well land you on the top ten rankings of Google or on any other search engines. Some may cost a lot but there are methods that can give you the same results at a low price or you can even do on your own such as those mentioned above.
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