The Google Adwords Keyword Tool

If you want to run an effective Google Adwords campaign, you'll find it necessary to learn to use the Google Adwords keyword tool. This handy little tool allows you to select keywords and establish how much you are willing to pay per click for ads that appear on web pages and search engine results pages that contain the identified keywords. Choosing the right keywords is very important to your success in operating an Adwords campaign. You want to reach an audience that is likely to want and need your product or service so that, once they arrive at your website, they will convert to a sale or lead. Having people click on your ad does nothing but cost you money unless you maintain a high conversion rate. When choosing the keyword or keywords that you want to target, keep in mind the keywords that your website is based upon. Those are, at least in part, the keywords you will want to select for advertising. However, you may have keywords on your website that are much broader than those that you want to use for your Adwords campaign. Whereas a person selling classic car parts online might use "auto parts" as a keyword on their website, it would certainly be a very bad choice for an Adword keyword. Driving traffic that are seeking auto parts for late model cars will simply leave the website as soon as they see what is offered and, since you choose the keyword, the click would still cost you money. Instead, focus on keywords that are very directly related to what you offer such as, in the case here, "classic car parts", for example. That way, only those people searching for and visiting websites related to classic cars and parts for those cars will see your Adwords campaign. The Google Adwords keyword tool allows you to add and remove keywords at any time you choose. You aren't tied to using keywords that aren't working for you for any specific length of time. If you find a keyword you have selected is working very poorly, go to the keyword tool and remove that keyword from your campaign. You might replace it with a better keyword, or simply drop the keyword and not replace it at all. The greatest thing about Google Adwords is the flexibility. You can change anything about your campaign at any time you want. Keywords that prove effective can be changed to a higher price per click while those that offer little traffic can be changed or removed. Find keywords that drive traffic that converts and stick with those keywords. A great alternative , even better than the google adwords tool is the new keyword elite which has more options and will give you the exact adwords pricing for each keyword and per search engine as well as competition, adsense high paying keywords and so on.

Choosing The Right Keywords

Internet marketing and search engine optimization hinge on knowing what keyword or keywords web search surfers are searching for on the web. By doing extensive keyword analysis you can zero in on the best keyword terms to use when setting up pay per click advertising, writing keyword articles, and optimizing web pages.

Not only is it necessary to know what keywords are searched for the most but also how many times particular keywords have been searched. There are a number of effective tools available for keyword analysis and keyword suggestion.

Yahoo Search Marketing

Yahoo has an excellent tool for helping webmasters and Internet marketers determine what keywords people are searching for on a monthly basis. This tool, located at http://searchmarketing.yahoo.com/srch/index.php is powered by Yahoo Search Marketing that was previously known as Overture.

Wordtracker

One of the more popular tools for doing keyword research is Wordtracker.
WordTracker can be found at http://www.wordtracker.com/. Keyword results provided by Wordtracker are compiled from Dogpile and Metacrawler. Wordtracker is not free but with the ability to do targeted keyword research the results can quickly pay for the software.

Once you have done some preliminary research you will need to decide which keywords or keyword phrases to target in your Internet marketing campaign. It is best to choose keywords that have a good amount of traffic without too much competition for placement.

For example, let’s say you are marketing a variety of photography books and you search on photography only to find that it had more than 1,000,000 searches last month. The competition for placement with this keyword is probably going to be pretty tough. Try researching on more targeted phrases such as nature photography, landscape photography, photography books, etc.

You will likely find that these terms have less monthly searches and much less competition. There will be a lower search to competition ratio. Generally, a keyword with 30,000 to 50,000 monthly searches is going to be one that you can compete for in terms of placement and being found on the search engines. Instead of spinning your wheels marketing for those who are searching for photography instead create multiple campaigns that market to more targeted keyword phrases.

You can evaluate the search to competition ratio by taking the number of searchs of a particular keyword and dividing by the number of web site which return for that keyword when searched. The higher the number the better. For example, if you have a keyword that is searched for 100 times in a month and when you search on that keyword you return 1000 results then the ratio is 100/1000 or 0.10. If you have a keyword that is searched for 100 times but there are 10,000 search return results then the ratio goes down to 0.01. The larger the ratio the better in terms of your ability to be competitive.

Finding the best keywords to use in your web site promotion is vital to effectively driving targeted traffic to your web site. Take the time to find out what people are searching for and your efforts will pay off in terms of traffic and sales conversion.

Find the best keywords for your web pages

If you want to improve your search engine rankings, then you need to put attention on keywords. Keywords are what lead search engine users to your site. Choosing the right keywords is really important. But how can you find the best keywords for your website? Well, there are few free tools you can use.

Take a piece of paper and write down all keywords that can relate to your business. Analyze carefully your business and think of any keywords that relate to your company or product. Ask your friends what keywords would they search for if they were looking for products like yours.

Try to avoid common words, you need to focus on specific keywords. Than more specific your keywords are than more chances you have that your potential customers will find you.

When you have your list of possible keywords, you can try to find out which of them are most popular and try to focus your search engine optimization on these keywords. There are some good tools you can use here.

Remember that people often misspell words, so you can include also some misspelled words.

The first one is the Google AdWords keyword sandbox at https://adwords.google.com/select/KeywordSandbox .
Submit your keywords and you'll get a list of popular queries that include your keyword and also a list of similar keywords to consider.

The second tool is the Overture Keyword Selector Tool . This one shows you the related searches to your term and how many times that term was searched on last month.

The third tool is a free software, Good keywords for finding the best keywords for your web pages. It provides you with the following features: keyword suggestion, misspelled words, web page explorer, keyword phrase builder, site and link popularity, keyword organizer.

Once you have your keyword list, you can use the Overture View Bids Tool to find out what they're worth to other advertisers. You can check here your list of most fruitful keywords. You may find out that you can pay very little money in pay-per-click advertising for some hot keywords related to your business.

Google AdWords also provides a similar service, but only to registered members. And Google doesn't show you the highest bids. You can use their tool named Traffic Estimator and see the traffic estimates for different bid values.

There few other places where you can find lists of popular keywords:

http://buzz.yahoo.com/ - you can find here the most searched terms on yahoo.
http://www.google.com/press/zeitgeist.html - What people are searching for at Google.
http://50.lycos.com/ - The 50 most popular searches on Lycos.

Have You Polished Your Keyword List?

As we all know, correct targeted keywords bring us traffic to our websites. Many Internet Marketers follow a routine when creating new keyword based web pages.

It's quite simple:

First, pick a subject you'd like your keyword to be based on. To do this, there are several software programs available which can help you brainstorm a subject for your new website.

Second, Use a “Keyword Research Tool“ to collect as many relevant keywords for your theme/subject. There are numerous software applications which help you collect keywords. Some famous ones are:

• Keyword Discovery
• Wordtracker
• Keywords Analyzer
• Keyword Locator
• Keyword Elite
• Google’s own keyword suggestion tool
• Overture’s Keyword Research Tool

These software programs help you research, filter and collect thousands of keywords for your niche.

You need to make sure there are enough searches for your keyword to justify making a web page based on that keyword.

Once the keywords are collected, it’s imperative to clean your list and make it worthy of making web pages based on the keywords you collected in the previous step.

Keyword Controller is a new software program which cleans and manipulates you keyword list ready for generating many pages for your new website. It removes all characters which are not needed such as !&*.)”(-: and a lot more…

Once the keywords have been cleaned, it’s time to use those keywords to make appropriate web pages. The page url should include the same keyword which it is targeting. Keyword Controller helps you do that also.

Once you site is uploaded to your web host, it’s time to submit your sitemap (also generated by Keyword Controller) to Google and get your sitemap indexed and listed in the search engines.

Generally speaking, it takes between 2 days and 2 months to get your site indexed in the search engine listings.

Once your site is listed, you should start seeing a steady stream of visitors to your websites for keywords which have been cleaned and targeted properly.

Good Luck!

Niche Keywords Competition Analysis

With the advance of information technology in our lives and revolution of internet has changed conventional competition and marketing completely. Now product has to be marketed on internet equally forcefully to compete and remain in the market. Nearly all kind of products are ordered online and it is made sure that all transactions are secure.

Basically Internet is collection of websites. There are billions of websites and increasing the toll every second. So daily internet surfer cannot remember addresses of all websites. They can bookmark some websites but most of the time they have to search for new products, topics, and new happenings. And they go to search engines to check the relevant websites. As competition is already severe in all niches. Thus webmasters have to work hard to remain competent and relevant in the eyes of major search engines like Google to bring visitors and new customers for their niche keywords and to remain at top in their niche.

In this situation webmasters and internet marketers have to know the exact competition for their niche keywords and need to be aware of competition level and required work and search engine optimization necessary. As they know importance of search engine optimization to bring their site at competent place for their niche keywords so they need technical information about their competitor web pages. They need information of their competitor web pages like number of back links of domain (BLD), page rank of domain (PRD), back link to web page (BLP), page rank of web page (PRP) and most importantly information about all in anchor, title and text rank of their competitor web pages in Google.

Currently webmasters and internet marketers have to struggle a lot to determine competition for their niche keywords but a website Niche Watch has made their work very easy by providing free Keyword Competiton Checker Tool. Now webmasters and marketers have to enter their niche keyword and the tool provided by this website gives all technical information required to assess competition level for their niche keyword at one place in very comprehensive format.

How to Feed the Spiders and Grab the Top Spots

Over the years I have created 24 fully operational websites and as an experiment this evening (30 November 2005) I did a progress check on the very first site I ever launched: writing-for-profit.com.

5 years on and here is how this site is ranking today on the top six major search engines

Google No.1

Yahoo! No.2

MSN No.1

AOL No.1

AltaVista No.2

AllTheWeb No.2

Using the keyword phrase ‘writing for profit’ check out for yourself the veracity of these rankings.

Do it now; prove the power of feeding the spiders and grabbing the top spots.

How do I manage to do that?

• How do I manage to sustain top rankings for a 5 year-old website when almost every other site fails to achieve even ONE Top 30 ranking after years of trying?

• How do I not only achieve Rankings 1 & 2 on the major search engines but also manage to maintain these top spots 5 years on?

The secret lies in researching what the spiders want to see and gobble up when they visit your website.

And that is exactly what this system does; feeds the spiders and snares them into grabbing the top spots for my sites.

It did not happen overnight; it took hundreds of hours of burning the midnight oil before this system was perfected and converted into a technique that works irrespective of the ever-changing search engine vagaries.

It works for me because it not only feeds the spiders; it feeds them with precisely what they like to eat – and the proof of the pudding is that ALL of my 24 websites have Top 10 rankings for their core keywords.

Is this system easy to understand?

Yes.

Is implementation just as easy?

No.

There are no free rides on the cyberspace roller coaster and if you want to succeed, you have to work at it.

This is a complete turnkey system, not optimization software, and it is not for everyone.

It works for me because I work for it, consistently, contentedly, and in the process reap the rewards of top rankings for all of my websites.

If you would like to learn more about the system I use to feed the spiders you might want to visit the website address featured in the resource box below.

Emphasizing Your Keyword For SEO

Once you get into the search engine optimization game, you will learn all kinds of fundamental axioms. Emphasizing your keyword in code is one.

Emphasizing Your Keyword For SEO

Keywords are the key, pun intended, to search engine optimization. You must develop an understanding of what your prospects are looking for in your area of business. Keyword research is the method for doing this and a step that should be undertaken with great precision and effort.

Assuming you have nailed down your keywords, the question arises as to how to use them on the pages of your site. There are a lot of strategies that work and everyone swears by the one they use. That being said, making sure the primary keyword is emphasized on the page is one strategy that I certainly use frequently.

In my opinion, every page on your site should focus on one keyword phrase. Others prefer to go with a variety of keywords totaling no more than 13 to 15 total words. Each approach works, but you still have to determine the particular phrase you wish to emphasize. Once you have selected the phrase, it helps to draw the attention of the search engine to it by emphasizing it in some way. To do this, most people immediately think of enclosing it in bold html commands. This will work, but there is a better way.

Using heading commands such as H1, H2, H3 and so on are the best way to emphasize a keyword phrase. The commands tell the search engine robots that the enclosed text is the focus of the page. This can only help, but you have to be careful how to use them. Personally, I stick to using them for the title of the page, which corresponds to the keyword phrase I wish to focus on. Trying to use them in the middle of a paragraph of text is not advised as it looks horrific due.

One potential issue with these commands is there size. If you select a default H1, your text is going to be huge. You can counter this by redefining the size if you use cascading sheets. Regardless, make sure the primary keyword is emphasized on the page in one form or another.

Seo Elite - Dramatically Boosting Your Traffic And Search Engine Ranking

As most marketers will be aware, getting traffic to your website is a constant and demanding job, unless of course you are ranked top in the search engines like Google, MSN, and Yahoo, and let’s face it most of us are not at the top or anywhere near it. Seo Elite claims to be able to rectify this problem, boosting not only your traffic and ranking statistics but the sale of your products as well.

Seo Elite sounds like every marketers dream but what exactly do you get with this software program? With Seo Elite you get the ability to view your competitor’s linking strategy which includes the ability to see the page your link is located on, the Google and Alexa ranking of their website, the total number of times a keyword appears on specified pages, and much more. This program also teaches you how to search engine optimize your website which in turn will attract 100% free targeted traffic to your website.

Seo Elite will teach you how to create your website pages for top ranking by using keyword density which is how many times your keywords should be repeated on your pages, keyword prominence which explains where your keywords should be placed and so much more.

Seo Elite is much more than a search engine optimization program and serious marketers will greatly benefit, increasing their traffic, learning where they are going wrong, understand the importance of link backs and increase both their traffic conversions and sales profits. Although a little pricey at $167, this program is worth it for those who don’t have time to spend manually promoting and discovering everything there is to know about SEO.

What can get you penalized?

Keyword placement, keyword proximity, keyword density is all important factor in a website development.But overdoing those like placing keyword on every part of your page will do no good for you.This is termed as Keyword stuffing by experts and in search engine terms they call it as keyword Spamming.

The consequences is that your website may get penalized by ranking it low in SERP.

Don't make your page heavy,mean to say one should not overdo with the images just like mentioned below:
No heavy Images.
No Heavy Flash
No links in Flash

Another factor is Cloaking which by far is an important issue as far as penalization is concerned.

Cloaking is an unethical SEO tactic which involves serving a specific page to each search engine spider and a different one to human visitors.

There are three types of cloaking,
1)Ip based
2)User-agent based and
3)Hybrid

Ip based cloaking involves showing different pages(which are highly optimized with fresh content) to the search engine based on their search engine(IP).

User-agent based means showing pages according to the type of user like mozilla(which is an user-agent).

Hybrid ia an mixture of the both IP and User-agent.

IP based cloaking is by far used more to serve the cloaked pages to SE.

How to Choose the Best Keywords

First, think about the theme of your site and write down the words you would use your self when searching for a similar site. Now if the sites you expected came up then you have got a good list of keywords ready to build your site content around.
Do not make your content TOO keyword heavy though as this will result in a penalty from the search engines, there are lots of free tools available for you to check your keyword density and they will tell you what state your site is in regards the keyword situation.
Another good tip is to check your competitors who are getting good search results, view the source code on their page and make a note of their keywords, now have a look through that pages content to see what kind of keyword ratio they have. Do not copy a competitors keyword and content per se, but use it to your advantage. A lot of websites tend to take their foot off the gas once they have a good search engine position. You need to put time into this constantly to stay ahead of the game.
Use Googles webmaster tools they are there to help you. Make sure your meta tags are correct, poor meta tags can affect you more than you think. Once you have good keyword density then you need to start building up traffic.