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Rabu, 23 Mei 2012
Making Keyword Optimization Work for your Website
Keyword optimization is a tool that anyone starting a website (or trying to maintain one) should take advantage of. This tool can do wonders for a web-based business, and has proven to keep web visitors coming back to certain sites time and time again—if it’s done correctly. Here are some suggestions for making keyword optimization work for your website that could improve the state of your Internet business or informational website.
Test the keywords out yourself. When you’re thinking of keywords that will make your site more searchable, test a few out on popular search engines to see that kind of results a person looking for your site or a site similar to yours will find. You’ll be surprised sometimes to find that keywords you think are ‘common’ or ‘regular’ may not yield the results you expected. Try to think both as practical and as abstract as possible when it comes to keywords, and select keywords that you think are somewhere in the middle. For instance, if you’re opening an online boutique, you’ll want to input keywords like ‘boutique’, ‘accessories’, or ‘handbags’, because it is safe to assume that the people searching for your boutique will be looking for accessories or handbags. However, you may also want to use words or phrases like ‘online boutique’, ‘original designs’, and ‘boutique clothing’ for secondary keywords, so that if people are looking for something a little more specific, they can still be led almost directly to your site.
Find out how different search engines work. Another great way to make sure that keyword optimization is working for your website it to test out different search engines, and learn the ‘rules’ behind each of them. Use the keywords you have chosen several times with different search engines, so you can see just how effective they are. Some search engines yield better results when the person searching enters a short phrase (i.e. Yahoo), because more words offer more details, and the search engine can give more specific details in terms of findings. And, some search engines work well when using only one or two words (i.e. Google, Microsoft). Making sure that potential customers can find you no matter what search engine they’re using will definitely help to increase business and traffic for your site.
Change your keywords if necessary. Every now and then, you may want to change your keywords or phrases in order to make your site more searchable. This depends largely on the type of content that you’re putting on your site, so you may need to add a few keywords to your list to make sure that customers can find you easily. The more updated your site is, the more attractive it will be for new and existing customers, the more traffic your site will be able to take on.
Selasa, 15 Mei 2012
Participating In SEO Contests? Then You Have To Think Of A Well Structured Strategy To Win!
In normal niches the competition is not as killing as in SEO contests, well... except for the search engine optimization niche off coarse. But to be the best in an SEO contest you don't always have to have a big wallet, or a huge network of authority websites. You can also win with a good strategy, and good SEO tactics.
The number one for the search engine contest keyword phrase is always the one everybody is focused upon. And everything that page does is being duplicated by hundreds of people. And that's not what you want, do you? You want to win by surprise. The best way is off course hitting the first spot a day before the end of the contest. But how can you do that? Well I'll explain it to you.
First of all you need to get yourself indexed, get some low pagerank backlinks from some link directories or something. This is to know your position in the contest, once you rank at a spot for the specific key phrase you kind of know how hard it is going to be, if you rank on the first 3 pages of Google the competition isn't that hard. But if you rank at the tenth page it's going to be a little more difficult.
The next thing is to use your network of websites. You can do that by placing a link from each website to your contest page. But if you have many websites and many pages on those websites, it can trigger a Google penalty, and you don't want that in the contest. What you also can do is creating a page on every website you own and link to that page from all the pages within the website. You will get high valuable links with a lot of weight because the links are on topic.
Another tip from me is try to rank high with a handicap. If you screw up your on page optimization and you can rank high, you can give a final boost to your ranking by doing some on page optimization right before the contest ends.
And off coarse do what I'm doing now: write articles. This is almost the most important thing in SEO, writing articles about the subject. This article is about SEO contests, and it would never been written if i never participated in the pvmultimedia seo contest. Also like you see above, you can put anything in your article, so put your targeted keywords in it for the contest. You can see I'm doing that as well, I wrote down the words pvmultimedia seo contest because those are the contest keywords.
And if you write a lot of articles you have to submit them to ezinarticles.com and other big article directories, they will be all over the web in no-time. All organic backlinks from highly optimized content related web pages from all around the globe, all different ip addresses, all with the one link you prefer, all one way links. This is the way to be the best, not money, no networks just be smart and stay out of sight.
Sabtu, 12 Mei 2012
Search Engine Marketing
As part of your overall Internet marketing strategy, it is important to devote resources to search engine marketing. This component of your marketing mix has become increasingly critical due to the importance that search engines and directories play in how prospects access information. Search engines have the advantage of driving highly qualified traffic due to the self-selection process initiated by the searcher in choosing their search query.
Research shows that there are more than 8 hundred million people in the world have the habit to access Internet. 86% of them tend to locate information via search engines. In addition, research shows that most people will only look at 2 to 3 pages of search results, so your ranking among the results is becoming increasingly important.
When developing your search engine strategy you need to understand how search engines work, how they are different from directories, and how to maximize their effectiveness in making sure that your business gets as much exposure as your budget allows.
Search Engines populate their databases for search results through robotic software programs that crawl the web looking for content to index. This crawling requires that the software find text-based machine-readable content to index and categorize a site. The content accessed is from the meta tags (title, description, keywords, alt image tags), filenames and content on pages throughout your site. Spiders tend to look at the root directory, 1st level files and occasionally will spider your site to 2nd level content. To determine a site’s meta tags, right click your mouse and select View Source.
If your site has not been developed with search engines in mind, you could have difficulty in having your content properly indexed. Search engines also determine relative rankings of results based on certain algorithms that include factors like link popularity, site traffic, site content, etc.
When search engines first evolved, they were based on a “free” business model, where conceptually all sites had an equal chance of being indexed and displayed in search results if their developers optimized with some basic steps. While the basic steps are still an important part of your search engine marketing strategy, they no longer are enough. This is due to the fact that many search engines (and dot bombs) found that it wasn’t just about capturing eyeballs, but was also about making money. This has led search engines to modify their business models to capitalize on all possible sources of revenue generated by their traffic and/or technology. Traffic was seen as a logical source for advertising revenues and technology was felt to be transferable for use at other sites requiring robust search engines. To date, most search engines have not elected to go towards a subscription-based model where searchers get charged for accessing information. These new business models require that site developers work even more closely with marketing strategists to ensure that the most effective business decisions are made.
Research shows that there are more than 8 hundred million people in the world have the habit to access Internet. 86% of them tend to locate information via search engines. In addition, research shows that most people will only look at 2 to 3 pages of search results, so your ranking among the results is becoming increasingly important.
When developing your search engine strategy you need to understand how search engines work, how they are different from directories, and how to maximize their effectiveness in making sure that your business gets as much exposure as your budget allows.
Search Engines populate their databases for search results through robotic software programs that crawl the web looking for content to index. This crawling requires that the software find text-based machine-readable content to index and categorize a site. The content accessed is from the meta tags (title, description, keywords, alt image tags), filenames and content on pages throughout your site. Spiders tend to look at the root directory, 1st level files and occasionally will spider your site to 2nd level content. To determine a site’s meta tags, right click your mouse and select View Source.
If your site has not been developed with search engines in mind, you could have difficulty in having your content properly indexed. Search engines also determine relative rankings of results based on certain algorithms that include factors like link popularity, site traffic, site content, etc.
When search engines first evolved, they were based on a “free” business model, where conceptually all sites had an equal chance of being indexed and displayed in search results if their developers optimized with some basic steps. While the basic steps are still an important part of your search engine marketing strategy, they no longer are enough. This is due to the fact that many search engines (and dot bombs) found that it wasn’t just about capturing eyeballs, but was also about making money. This has led search engines to modify their business models to capitalize on all possible sources of revenue generated by their traffic and/or technology. Traffic was seen as a logical source for advertising revenues and technology was felt to be transferable for use at other sites requiring robust search engines. To date, most search engines have not elected to go towards a subscription-based model where searchers get charged for accessing information. These new business models require that site developers work even more closely with marketing strategists to ensure that the most effective business decisions are made.
Sabtu, 28 April 2012
Why IS Search Engine Optimization SO Important?
If you miss the mark, search engine optimization can cost you both a lot of time and money, without getting you the results. However if you do it right, SEO WILL improve your internet business.
What IS the goal of search engine optimization?
The goal of search engine optimization is to bring new customers to your web site. SEO is about being found by the right people. It's about matching a prospect with the right offer. It is as simple as that.
What is NOT the goal of search engine optimization?
SEO is NOT about getting listed for every possible keyword. This is the biggest mistake that is made by webmasters and web designers. Most people try to get as many high search engine rankings as possible, AND for as many keywords as possible. That is not only a lot of work, it is also a complete waste of time.
It is not important that your web site is listed for a lot of keywords. It is important that your web site is listed for the right keywords, and that your web site then turns visitors into buyers. Without achieving this you will not be successful.
How can YOU improve your search engine optimization results?
1. Create convincing web pages
That really is a very important step. If you do not have web pages that appeal to your target group, then do not bother with trying to get visitors.
Your web pages must be designed so that your visitors become buyers.
2. You must also first create trust, and convince your visitors by making your web pages easy to use.
3. Find the right keywords
You must find the keywords that work best for you, and for your website. Build a keyword lists that is related to your business. There are many Free Keyword Generators that can help you with finding the right keywords for you.
Yahoo offer one here:
http://inventory.overture.com
4. You can then use the keywords that you find in a pay per click (PPC) campaign on say Google's Adwords, or with Yahoo's Overture. What this will do is give you a quick way of testing your new keywords. It is also important that you then track these keywords with a conversion tracking tool, which will tell you which keywords lead to sales, and which keywords are just a waste of both time and money.
5. Optimize your web pages for these keywords
Once you know the keywords that lead to conversions, (sales) you should then set about optimizing your web pages for these keywords. While PPC allows you to quickly test keywords, and you can see the results within only a few days, optimizing your web pages allows you to get targeted visitors, WITHOUT you having to pay for them.
Search engine optimization can lead to great results if you concentrate on the right goals. Search engine optimization is about improving your business. It is not about getting as much traffic as possible. Focus on your target group, and on keywords that work best for you. You will save a lot of work while at the same time increasing your profits.
What IS the goal of search engine optimization?
The goal of search engine optimization is to bring new customers to your web site. SEO is about being found by the right people. It's about matching a prospect with the right offer. It is as simple as that.
What is NOT the goal of search engine optimization?
SEO is NOT about getting listed for every possible keyword. This is the biggest mistake that is made by webmasters and web designers. Most people try to get as many high search engine rankings as possible, AND for as many keywords as possible. That is not only a lot of work, it is also a complete waste of time.
It is not important that your web site is listed for a lot of keywords. It is important that your web site is listed for the right keywords, and that your web site then turns visitors into buyers. Without achieving this you will not be successful.
How can YOU improve your search engine optimization results?
1. Create convincing web pages
That really is a very important step. If you do not have web pages that appeal to your target group, then do not bother with trying to get visitors.
Your web pages must be designed so that your visitors become buyers.
2. You must also first create trust, and convince your visitors by making your web pages easy to use.
3. Find the right keywords
You must find the keywords that work best for you, and for your website. Build a keyword lists that is related to your business. There are many Free Keyword Generators that can help you with finding the right keywords for you.
Yahoo offer one here:
http://inventory.overture.com
4. You can then use the keywords that you find in a pay per click (PPC) campaign on say Google's Adwords, or with Yahoo's Overture. What this will do is give you a quick way of testing your new keywords. It is also important that you then track these keywords with a conversion tracking tool, which will tell you which keywords lead to sales, and which keywords are just a waste of both time and money.
5. Optimize your web pages for these keywords
Once you know the keywords that lead to conversions, (sales) you should then set about optimizing your web pages for these keywords. While PPC allows you to quickly test keywords, and you can see the results within only a few days, optimizing your web pages allows you to get targeted visitors, WITHOUT you having to pay for them.
Search engine optimization can lead to great results if you concentrate on the right goals. Search engine optimization is about improving your business. It is not about getting as much traffic as possible. Focus on your target group, and on keywords that work best for you. You will save a lot of work while at the same time increasing your profits.
Jumat, 13 April 2012
SEO– Leveraging Your Content On The Way to Google Heaven
The Search Engine Optimization Quality guidelines have a direct impact on how search engines rank your website in search results and your website’s page rank. While they are listed as “suggestions” wise people are advised to listen REAL CAREFULLY when Google talks search engine optimization guidelines. Failure to follow them may have their website from being removed from Google. Worse than death (at least you have a grave stone) banishment removes your site from Google' and partner sites. Here are search engine optimization techniques to stay friends with Google and sleep soundly at night… (while thousands of people visit your website)
Enhance Content
First of all, forget search engine ranking and website design and concentrate on website content. Create a enough web pages to give a sense of what visitors will experience on your site. Email pages to people for their comments and feedback on your subject. Soon you’ll have a sense of what you have to offer and how to design your website. With the emphasis on content useful information to people, website design is logical and quick.
Site Maps
How will people reach the pages on your website. A proven SEO approach is to provide a simple hierarchy and text links for your website along with a site map. If you don’t have one, Google offers an online site map generator. It seems like an obvious search engine positioning technique, but worth repeating – a visitor should be able to reach each page from a static text link. Your site map point to the right page and also boosts your search engine ranking – not a bad deal. For large site maps… over a hundred links, create smaller site maps.
Web Page Hierarchy
An important search engine marketing tool is the proper placement of titles on your web page – H1, H2, H3, and so forth. These title tags guide the search engine though you page and help it determine what to read first, second and so on. The main subject of the page should be identified with an H1 title tags and secondary subject with an H2 tag and so forth. The proper use of titles benefits both the reader and search engine optimization.
Meta Tag Mania – Search Engine Marketing
Do you just go nuts trying to write the perfect meta tags? Join the club! While what’s in the meta tags are important.. how should we say, “It’s what’s in the bun that counts! In other words, search engine positioning techniques such as meta tags are secondary to what’ written on the page. Create useful, useful, entertaining content and your meta tags will write themselves. Be sure that your pages have the words listed in the meta tags and display important names, content, or links in text not pictures. Got that? See you in Google Heaven!
Enhance Content
First of all, forget search engine ranking and website design and concentrate on website content. Create a enough web pages to give a sense of what visitors will experience on your site. Email pages to people for their comments and feedback on your subject. Soon you’ll have a sense of what you have to offer and how to design your website. With the emphasis on content useful information to people, website design is logical and quick.
Site Maps
How will people reach the pages on your website. A proven SEO approach is to provide a simple hierarchy and text links for your website along with a site map. If you don’t have one, Google offers an online site map generator. It seems like an obvious search engine positioning technique, but worth repeating – a visitor should be able to reach each page from a static text link. Your site map point to the right page and also boosts your search engine ranking – not a bad deal. For large site maps… over a hundred links, create smaller site maps.
Web Page Hierarchy
An important search engine marketing tool is the proper placement of titles on your web page – H1, H2, H3, and so forth. These title tags guide the search engine though you page and help it determine what to read first, second and so on. The main subject of the page should be identified with an H1 title tags and secondary subject with an H2 tag and so forth. The proper use of titles benefits both the reader and search engine optimization.
Meta Tag Mania – Search Engine Marketing
Do you just go nuts trying to write the perfect meta tags? Join the club! While what’s in the meta tags are important.. how should we say, “It’s what’s in the bun that counts! In other words, search engine positioning techniques such as meta tags are secondary to what’ written on the page. Create useful, useful, entertaining content and your meta tags will write themselves. Be sure that your pages have the words listed in the meta tags and display important names, content, or links in text not pictures. Got that? See you in Google Heaven!
Rabu, 14 Maret 2012
What you can do while you wait for your SEO to kick in...
It is always hard to launch a new site. Optimization is always the best way to go, and not just for the obvious reasons. Optimizing your pages from the start has other benefits. Your optimized pages, though they are not ranking now, make a great platform for PPC. Watching your conversions on them is important. Use this time to make sure your pages are converting well no matter how large or small your PPC budget is. This will help with your future organic conversions as well.
You can, of course, also use this time to work on your backlinks. Articles are always a good start. They're a great way to make a name for yourself and your company. Articles placed on typical articles sites are good, however, the key to gaining recognition is getting your articles on industry leading sites. Getting your articles into trade publications is a good idea as well. Use this time to work on your image and letting people know who you are. Image is everything and how you represent yourself and your company can help build your reputation and provide natural links.
Starting a blog is a must today. Start building a community. What sort of business you are in will dictate what your blog would be about. It could be on your industry's news. It could be tips, ideas or insights into what you do or offer. Blog tools such as MyBlogLog make it easier to find readers and build a community, not to mention get ideas from other bloggers.
Using social bookmarking in combination with your articles and blog posts can help increase your exposure. There's a lot of great info on the net on how to use social bookmarking to your advantage. Sites such as Digg are a great way to build traffic and links.
You can purchase reviews by other bloggers using services such as payperpost. These will allow you to pay bloggers to write about you while gaining the links you need for SEO. Finding the right bloggers is important. You want to hit readers that will be interested in what you offer with an eye on relevancy for the links you're hoping to get.
A podcast is a great way to gain exposure, build trust and help brand your business. Podcasts aren't for every industry. It will be up to you to decide if it's right for you. Having a podcast is also another way to gain natural links which will help with your SEO.
There is so much you can do while waiting for your SEO to kick in that will not only help build your company and image but will also help aid you in your SEO efforts. Many of the aforementioned items won't put a dent in your budget, though they can take up quite a bit of time. Still, most business owners just starting out have a lot more time on their hands than money.
So, don't relax while you're waiting. Get aggressive and watch you're your business and traffic grow.
You can, of course, also use this time to work on your backlinks. Articles are always a good start. They're a great way to make a name for yourself and your company. Articles placed on typical articles sites are good, however, the key to gaining recognition is getting your articles on industry leading sites. Getting your articles into trade publications is a good idea as well. Use this time to work on your image and letting people know who you are. Image is everything and how you represent yourself and your company can help build your reputation and provide natural links.
Starting a blog is a must today. Start building a community. What sort of business you are in will dictate what your blog would be about. It could be on your industry's news. It could be tips, ideas or insights into what you do or offer. Blog tools such as MyBlogLog make it easier to find readers and build a community, not to mention get ideas from other bloggers.
Using social bookmarking in combination with your articles and blog posts can help increase your exposure. There's a lot of great info on the net on how to use social bookmarking to your advantage. Sites such as Digg are a great way to build traffic and links.
You can purchase reviews by other bloggers using services such as payperpost. These will allow you to pay bloggers to write about you while gaining the links you need for SEO. Finding the right bloggers is important. You want to hit readers that will be interested in what you offer with an eye on relevancy for the links you're hoping to get.
A podcast is a great way to gain exposure, build trust and help brand your business. Podcasts aren't for every industry. It will be up to you to decide if it's right for you. Having a podcast is also another way to gain natural links which will help with your SEO.
There is so much you can do while waiting for your SEO to kick in that will not only help build your company and image but will also help aid you in your SEO efforts. Many of the aforementioned items won't put a dent in your budget, though they can take up quite a bit of time. Still, most business owners just starting out have a lot more time on their hands than money.
So, don't relax while you're waiting. Get aggressive and watch you're your business and traffic grow.
Senin, 05 Maret 2012
Targeted Local Search Engine Optimisation
One of the key elements to Internet and Online marketing is identifying your target market. Who are they, how old are they and most importantly where are they located? With the advent of more advanced geo-location software systems being used by Google we are now able to target very specific markets with our online marketing campaigns. The first step in this process is to write down and identify your market with the 3 questions I have listed above. Once you have done that then you should consider the following and address them in order to hone in on your target search engines and then consequently your target market.
I will use the example of a Web Designer and Developer in Melbourne, Australia.
1. The website should be hosted in the country and if possible the city in which you plan on targeting with your online marketing strategy.
2. The website should have on page search engine optimisation which is tailored towards the region - country - city. So, in other words these three elements, if they are identified as the target market, should be mentioned in titles, keywords, meta tags, content, on page titles, links etc within the website.
3. Any controllable external links to the website should have a sprinkling of the region - country - city within them, without over doing it.
4. The website should have a fully qualified domain name. In this case .com.au
5. The website should be listed in the regional Google search index. You can go to your local search engine and simply register and request for the googlebot to scan your website. If you host within the region and/or you have a fully qualified domain name then you should get listed within the regional index anyway but registering will triply ensure.
6. Sign up for Google Webmaster Tools and then go to Tools->Set Geographic Location. Some sites target users for a particular geographic location. For example, a site may target all users within a specific country, or it may target only those users who reside within a very small geographic area within that country. Using this feature allows you to further refine your target your market.
7. Have a regional specific phone number. For example, for website design in Australia it would be 1300 880 841.
8. Get listed in local online directories.
9. Use a Google map that shows your business location. This will ensure that your regional association is further enhanced within the search engines.
Once you have done all of these things then your website should be fully targeted towards your identified target market. Now you just need to make your site interesting, make it sell and get it developed properly in order to do this.
I will use the example of a Web Designer and Developer in Melbourne, Australia.
1. The website should be hosted in the country and if possible the city in which you plan on targeting with your online marketing strategy.
2. The website should have on page search engine optimisation which is tailored towards the region - country - city. So, in other words these three elements, if they are identified as the target market, should be mentioned in titles, keywords, meta tags, content, on page titles, links etc within the website.
3. Any controllable external links to the website should have a sprinkling of the region - country - city within them, without over doing it.
4. The website should have a fully qualified domain name. In this case .com.au
5. The website should be listed in the regional Google search index. You can go to your local search engine and simply register and request for the googlebot to scan your website. If you host within the region and/or you have a fully qualified domain name then you should get listed within the regional index anyway but registering will triply ensure.
6. Sign up for Google Webmaster Tools and then go to Tools->Set Geographic Location. Some sites target users for a particular geographic location. For example, a site may target all users within a specific country, or it may target only those users who reside within a very small geographic area within that country. Using this feature allows you to further refine your target your market.
7. Have a regional specific phone number. For example, for website design in Australia it would be 1300 880 841.
8. Get listed in local online directories.
9. Use a Google map that shows your business location. This will ensure that your regional association is further enhanced within the search engines.
Once you have done all of these things then your website should be fully targeted towards your identified target market. Now you just need to make your site interesting, make it sell and get it developed properly in order to do this.
Senin, 16 Januari 2012
Reasons To Ignore Toolbar Pagerank Updates
There seems to be this hysteria around Google and its Toolbar updates. Maybe it relates to webmasters and web designers thinking that once Google make this fabled toolbar update that their website will magically jump up in the SERP's. Well I cannot say this clearly enough but if this is what you believe then you will be sadly disappointed. Google just don't work this way.
I see many, many articles, posts and blog comments by interested onlookers and self-declared SEO experts about the upcoming, and according to some people, well overdue, toolbar pagerank update. I have one quote I would like to share with you, from Matt Cutts who is one of the head Google Search Engineers, "Toolbar Pagerank updates are a non-event at Google". The main reason Matt says this is because pagerank is updated constantly and the toolbar pagerank is only a snapshot of the real pagerank. So this being the case once the snapshot of the real page rank is taken and assigned to the toolbar database it will have no affect on how Google actually view or rank the website in the SERP's. Fretting and stressing about where the toolbar pagerank update has gone is pointless because your web page already has a pagerank assigned to it, you just can't see a little green bar. It's just so teasing by Google isn't it!!
So, what should we do now that we have decided that checking your toolbar pagerank and those terribly inaccurate pagerank predictors is a waste of our time?
Well, find some good articles on SEO. Read them. Find more. Read them. Absorb as much information as you can about SEO and online marketing. Read about the website language your website is coded in. A common language nowadays is PHP. Research keywords and how to find good keyword phrases. Take a proactive approach and make some modifications to your site that you now know are correct SEO techniques.
If you have already got web pages in the SERP's then look for where you have 2 pages with 1 indented and maybe make some small modifications to the page that is the indented result and experiment with it a little. Keep a diary of your changes so that if you need to trace back to what changes you made you can. If they get a positive result then you can apply the exact same changes across other pages or if they are negative in the SERP's then you can start again from where you were before.
Give at least a week or two in-between making changes so that you can know exactly what affect your change had in the SERP's. Make only one change per page so that you can monitor that particular change vs. SERP's rankings.
I see many, many articles, posts and blog comments by interested onlookers and self-declared SEO experts about the upcoming, and according to some people, well overdue, toolbar pagerank update. I have one quote I would like to share with you, from Matt Cutts who is one of the head Google Search Engineers, "Toolbar Pagerank updates are a non-event at Google". The main reason Matt says this is because pagerank is updated constantly and the toolbar pagerank is only a snapshot of the real pagerank. So this being the case once the snapshot of the real page rank is taken and assigned to the toolbar database it will have no affect on how Google actually view or rank the website in the SERP's. Fretting and stressing about where the toolbar pagerank update has gone is pointless because your web page already has a pagerank assigned to it, you just can't see a little green bar. It's just so teasing by Google isn't it!!
So, what should we do now that we have decided that checking your toolbar pagerank and those terribly inaccurate pagerank predictors is a waste of our time?
Well, find some good articles on SEO. Read them. Find more. Read them. Absorb as much information as you can about SEO and online marketing. Read about the website language your website is coded in. A common language nowadays is PHP. Research keywords and how to find good keyword phrases. Take a proactive approach and make some modifications to your site that you now know are correct SEO techniques.
If you have already got web pages in the SERP's then look for where you have 2 pages with 1 indented and maybe make some small modifications to the page that is the indented result and experiment with it a little. Keep a diary of your changes so that if you need to trace back to what changes you made you can. If they get a positive result then you can apply the exact same changes across other pages or if they are negative in the SERP's then you can start again from where you were before.
Give at least a week or two in-between making changes so that you can know exactly what affect your change had in the SERP's. Make only one change per page so that you can monitor that particular change vs. SERP's rankings.
Rabu, 11 Januari 2012
Web Marketing - Fundamental Steps
1) Collection of back links: Do collect back links for your site. More you have back links proves more you are popular in the web world. Back links are counted as vote for the particular site. So do link exchange with those sites, which are relevant to the theme of your business as well as having good page ranking and also placed in the top level of the SERPs.
2) Article submission: Article submission is the best way of getting quality one-way back links. Write articles and then submit it into the article sites and place the site link under the option of author’s details.
3) Directory submission: Directory submission is another way of getting one way back links.
4) E-mail marketing: Using web-mining data and collecting visitor details or collecting old customer details thus web owner can promote their site through e-mail messaging. Also yahoo provides option for placing signature in their yahoo mail ids. This is also a good option for e-mail marketing.
5) Uses of signature link in popular forums: these days web forum is the global platform for any web users. Net savvy people like to spend time in forum, they use web forum for their own queries, for their research work as well as for knowledge. Web forum is also a global platform for online marketing too. Placing own site link as the signature link assures increased number of visitors as well as a certain amount of back links.
6) Blogging for indirect marketing: one must have own blog and use this blog for indirect marketing. Blog can be used as a supporting base for online marketing. Fundamental concept of blogging is to carry fresh content all time. Bloggers always try to provide fresh news, small articles in their own blog as a result blogger always have good amount of visitors. So collecting back links from popular blogs is another way of marketing.
7) Banner exchange: Exchange your banner with other sites and place link in there off.
8) Article exchange: Write good relevant articles on complementary aspects and exchange those articles with other site in lieu of back links for your site.
9) Adsense marketing: Google adsense marketing is one of the world-renowned marketing options. But web owner must be aware of the limitations of the uses of adsense. Otherwise a site giving more attention to google adsens will be considered either as a scraper site or as a site made for adsense reveue only. Visitors and major search engine like big G or yahoo or msn do not like these sites.
10) Offline marketing: Business owner can promote their site locally by using normal offline marketing strategies like news paper adds, TV adds, banner adds etc. It will help them to gain local popularity. Say for example: bharatmatrimony.com or shadi.com can give their off line news paper add in Sunday Anandabazar Patrika in well known “Patra-patri” column to gain the local popularity.
Article source: http://www.articledashboard.com/
2) Article submission: Article submission is the best way of getting quality one-way back links. Write articles and then submit it into the article sites and place the site link under the option of author’s details.
3) Directory submission: Directory submission is another way of getting one way back links.
4) E-mail marketing: Using web-mining data and collecting visitor details or collecting old customer details thus web owner can promote their site through e-mail messaging. Also yahoo provides option for placing signature in their yahoo mail ids. This is also a good option for e-mail marketing.
5) Uses of signature link in popular forums: these days web forum is the global platform for any web users. Net savvy people like to spend time in forum, they use web forum for their own queries, for their research work as well as for knowledge. Web forum is also a global platform for online marketing too. Placing own site link as the signature link assures increased number of visitors as well as a certain amount of back links.
6) Blogging for indirect marketing: one must have own blog and use this blog for indirect marketing. Blog can be used as a supporting base for online marketing. Fundamental concept of blogging is to carry fresh content all time. Bloggers always try to provide fresh news, small articles in their own blog as a result blogger always have good amount of visitors. So collecting back links from popular blogs is another way of marketing.
7) Banner exchange: Exchange your banner with other sites and place link in there off.
8) Article exchange: Write good relevant articles on complementary aspects and exchange those articles with other site in lieu of back links for your site.
9) Adsense marketing: Google adsense marketing is one of the world-renowned marketing options. But web owner must be aware of the limitations of the uses of adsense. Otherwise a site giving more attention to google adsens will be considered either as a scraper site or as a site made for adsense reveue only. Visitors and major search engine like big G or yahoo or msn do not like these sites.
10) Offline marketing: Business owner can promote their site locally by using normal offline marketing strategies like news paper adds, TV adds, banner adds etc. It will help them to gain local popularity. Say for example: bharatmatrimony.com or shadi.com can give their off line news paper add in Sunday Anandabazar Patrika in well known “Patra-patri” column to gain the local popularity.
Article source: http://www.articledashboard.com/
Senin, 17 Oktober 2011
SEO contests a new effective way of internet marketing
First, let me explain you what a SEOcontest is. A SEOcontest is a contest where every webmaster can build a website or page about a special keyword. There must be no results in the targeted search engine for that keyword or keyphrase. So most contests have not existing words in them or have the site name of the sponsor in the keyphrase. Like the ambatchdotcom seocontest. Where you need to rank number 1 in Google for the keyphrase ambatchdotcom seocontest. And when you become number one in Google or another search engine and you stay at that spot until the end of the contest you win the main price. Normally thousands of dollars.
But how can a simple seocontest sponsor make profits from such a contest if it costs that much? That will be explained in this article.
The most big contests dure a couple of months or even half a year. So it can attract a lot of webmasters/SEO's because they can jump in any time, even if the contest is already going on for a month. And big prices attract big amounts of media and participants. So you're brand gets big attention for a long time.
Also, most contests contain the main keywords or the site name or the sponsor of the contest. Like the ambatchdotcom seocontest. The sponsor is ambatch.com. The contest is already going for a month and there are allready over 500,000 participants who promote the name ambatch.com. So when you start a SEOcontest you will be known in the whole webmaster world. Also a lot of contests like the Cpayscom2 Online Casino contest have they're main keywords in them. In the Cpayscom2 Online Casino contest the keyphrase is Cpayscom2 Online Casino to rank in msn at the first spot. But cpays.com is an affiliate program for online casinos, so the participants are not only promoting the main sponsor but also the main keyphrase of that sponsor.
In most contests there are rules. A common used rule is that you have to place a link back to the sponsor of the contest. So in the Cpayscom2 Online Casino you have to place a link back to cpays.com with the text online casino. But every participant has been optimizing their website for the keyphrase Cpayscom2 Online Casino. That keyphrase contains the words online casino. So every backlink from a participating page is a high value backlink! And if there are 500,000 participating websites, it makes the sponsor a huge jump in the serps and lots of traffic and....MONEY!
But how can a simple seocontest sponsor make profits from such a contest if it costs that much? That will be explained in this article.
The most big contests dure a couple of months or even half a year. So it can attract a lot of webmasters/SEO's because they can jump in any time, even if the contest is already going on for a month. And big prices attract big amounts of media and participants. So you're brand gets big attention for a long time.
Also, most contests contain the main keywords or the site name or the sponsor of the contest. Like the ambatchdotcom seocontest. The sponsor is ambatch.com. The contest is already going for a month and there are allready over 500,000 participants who promote the name ambatch.com. So when you start a SEOcontest you will be known in the whole webmaster world. Also a lot of contests like the Cpayscom2 Online Casino contest have they're main keywords in them. In the Cpayscom2 Online Casino contest the keyphrase is Cpayscom2 Online Casino to rank in msn at the first spot. But cpays.com is an affiliate program for online casinos, so the participants are not only promoting the main sponsor but also the main keyphrase of that sponsor.
In most contests there are rules. A common used rule is that you have to place a link back to the sponsor of the contest. So in the Cpayscom2 Online Casino you have to place a link back to cpays.com with the text online casino. But every participant has been optimizing their website for the keyphrase Cpayscom2 Online Casino. That keyphrase contains the words online casino. So every backlink from a participating page is a high value backlink! And if there are 500,000 participating websites, it makes the sponsor a huge jump in the serps and lots of traffic and....MONEY!
Kamis, 29 September 2011
SEO Guidelines –Search Engine Marketing
SEO guidelines also known as Search Engine Optimization set the rules used by major search engines like GOOGLE, Yahoo, and MSN, etc. to judge whether or not to include a website in their search engine results. Believe it or not , having your website included in Google results is not part of the Bill of Rights under the constitution. There are Search Engine Marketing guidelines that govern which websites are included and those excluded from their results.
SEO Guidelines – Thou Shall…
Write your pages for people, not for search engines. It seems obvious, doesn't it? We have all gone to web pages with garbage content written to deceive search engines for top rankings. When discovered (and they will be discovered), these websites are banned. Other SEO guidelines prohibit offering different content to search engines than your visitors. Called ""cloaking", it's unethical and another trick to avoid for high search engine rankings. Instead, focus on providing useful content your visitors are seeking and update your site frequently with fresh content.
SEO guidelines - Thou Shall Not...
Here are some important search engine optimization methods to avoid when using SEO methods on your website. These are unethical techniques that may lead to having your websites removed from the Google index. OUCH!!! That hurts! Once banned, your site will not appear in GOOGLE results or partner sites.
SEO guidelines clearly ban link farms that create multiple links to your site to raise your page rank by unethical means. Sooner or later your site will be caught and penalized for breaking SEO guidelines. In particular, avoid links to web spammers and software that auto submits your pages to search engines.
SEO guidelines – Search Engine Optimization
Create web pages free of hidden texts and links seen only by the search engines. Instead, use search engine marketing strategies without redirects to other sites. Instead of garbage content, search engine optimization promotes useful reader content. Do you like to read the same thing again… read the same thing again… read the same thing again… neither does the search engine. After all, search engines are people too!
SEO Guidelines – Thou Shall…
Write your pages for people, not for search engines. It seems obvious, doesn't it? We have all gone to web pages with garbage content written to deceive search engines for top rankings. When discovered (and they will be discovered), these websites are banned. Other SEO guidelines prohibit offering different content to search engines than your visitors. Called ""cloaking", it's unethical and another trick to avoid for high search engine rankings. Instead, focus on providing useful content your visitors are seeking and update your site frequently with fresh content.
SEO guidelines - Thou Shall Not...
Here are some important search engine optimization methods to avoid when using SEO methods on your website. These are unethical techniques that may lead to having your websites removed from the Google index. OUCH!!! That hurts! Once banned, your site will not appear in GOOGLE results or partner sites.
SEO guidelines clearly ban link farms that create multiple links to your site to raise your page rank by unethical means. Sooner or later your site will be caught and penalized for breaking SEO guidelines. In particular, avoid links to web spammers and software that auto submits your pages to search engines.
SEO guidelines – Search Engine Optimization
Create web pages free of hidden texts and links seen only by the search engines. Instead, use search engine marketing strategies without redirects to other sites. Instead of garbage content, search engine optimization promotes useful reader content. Do you like to read the same thing again… read the same thing again… read the same thing again… neither does the search engine. After all, search engines are people too!
Selasa, 19 Juli 2011
Search Engines Change So Fast - Most Of What You Hear Is Wrong
Few things are as important to online businesses as reliable Search Engine Optimization. Get listed high on top search engines and you can just about bet on getting a big boost in sales.
Businesses often spend big bucks on SEO experts, advice, and systems that are touted to deliver your site into the promised land of high rankings. The bad news is -- most of this advice is outdated, untested, or just plain wrong.
Here's why. Search engines are extremely complicated and constantly changing. What worked last year may be completely wrong today. What worked yesterday may be outdated by this afternoon. SEO advisors who get their information from discussion groups (as many do) are often repeating untested guesses, theories, and rumors. Sometimes they misinterpret what search engine changes really mean for real websites.
Keeping up with search engines has become a full-time job, not just for one person, but for a full team of seasoned pros. It takes that many trained people to pour through the hundreds of pages of new findings, and TEST new methodologies.
I stress the word TEST because that's really the only way you can know an optimization or marketing strategy is going to work. My team constantly tests new strategies in real life situations to see how search engines will respond.
In general, it's good to learn how at least some of the Net's most important search engine features (like Google's vital PageRank system) work. You should also learn how to use meta tags and Overture to get your site listed quickly and in a way that will bring you more visitors and sales.
If you really want better ranking for your site, you are well advised to get the help of a qualified SEO professional. Choose a firm that specializes in SEO or SEM. You'll know which ones are the most successful because THEIR sites are ranked high in search engines.
Businesses often spend big bucks on SEO experts, advice, and systems that are touted to deliver your site into the promised land of high rankings. The bad news is -- most of this advice is outdated, untested, or just plain wrong.
Here's why. Search engines are extremely complicated and constantly changing. What worked last year may be completely wrong today. What worked yesterday may be outdated by this afternoon. SEO advisors who get their information from discussion groups (as many do) are often repeating untested guesses, theories, and rumors. Sometimes they misinterpret what search engine changes really mean for real websites.
Keeping up with search engines has become a full-time job, not just for one person, but for a full team of seasoned pros. It takes that many trained people to pour through the hundreds of pages of new findings, and TEST new methodologies.
I stress the word TEST because that's really the only way you can know an optimization or marketing strategy is going to work. My team constantly tests new strategies in real life situations to see how search engines will respond.
In general, it's good to learn how at least some of the Net's most important search engine features (like Google's vital PageRank system) work. You should also learn how to use meta tags and Overture to get your site listed quickly and in a way that will bring you more visitors and sales.
If you really want better ranking for your site, you are well advised to get the help of a qualified SEO professional. Choose a firm that specializes in SEO or SEM. You'll know which ones are the most successful because THEIR sites are ranked high in search engines.
Kamis, 07 Juli 2011
Why ? - SEM ( Search Engine Marketing )
What is SEM ?
Where SEM is an acronyms of Search Engine Marketing and which is the fastest, most powerful, highly-targeted, most dynamic, highly-measurable and most cost-effective marketing strategy that can give your business the power to reach potential customers anywhere in the world.
Search Engine Marketing or SEM is about making sure that your Web site appears on the top 20 of search results every time potential customers search for whatever products and/or services that you offer on any of the major Search Engines including Google, Yahoo and MSN.
So Search engine marketing is an alternative to traditional marketing such as commercials, brochures, and print advertising.
Types of SEM
There are two forms of search engine marketing today. They are:
1 - Natural search engine listings - such as those returned in numeric form on major search engines like Yahoo, Google and MSN.
2 - Paid search engine listings - such as those returned in sponsored areas of search results on these same engines and others that belong to their network.
What are natural search engine listings?
There are two kinds of search engine listings. Natural and Paid. Natural listings are the listings that are not paid for. They are determined by the search engines' algorithms for finding, sorting and ranking pages based on relevancy. Because natural listings are considered "more accurate" by searchers, getting in natural listings is typically preferable to getting in paid listings.
What Is Paid search engine listings?
Paid listings are usually labeled in a separate section such as "sponsored listings.Paid search engine are those returned based on auction type keyword bidding. These listings are displayed in sponsored areas of search results and are paid for on a per-click basis.
So search engine marketing is an essential part of business and should not be underestimated and Search engine marketing is responsible for millions of consumer transactions daily.
Visit us:
http://www.halfvalue.com/top-articles/seo-resources.html"
Where SEM is an acronyms of Search Engine Marketing and which is the fastest, most powerful, highly-targeted, most dynamic, highly-measurable and most cost-effective marketing strategy that can give your business the power to reach potential customers anywhere in the world.
Search Engine Marketing or SEM is about making sure that your Web site appears on the top 20 of search results every time potential customers search for whatever products and/or services that you offer on any of the major Search Engines including Google, Yahoo and MSN.
So Search engine marketing is an alternative to traditional marketing such as commercials, brochures, and print advertising.
Types of SEM
There are two forms of search engine marketing today. They are:
1 - Natural search engine listings - such as those returned in numeric form on major search engines like Yahoo, Google and MSN.
2 - Paid search engine listings - such as those returned in sponsored areas of search results on these same engines and others that belong to their network.
What are natural search engine listings?
There are two kinds of search engine listings. Natural and Paid. Natural listings are the listings that are not paid for. They are determined by the search engines' algorithms for finding, sorting and ranking pages based on relevancy. Because natural listings are considered "more accurate" by searchers, getting in natural listings is typically preferable to getting in paid listings.
What Is Paid search engine listings?
Paid listings are usually labeled in a separate section such as "sponsored listings.Paid search engine are those returned based on auction type keyword bidding. These listings are displayed in sponsored areas of search results and are paid for on a per-click basis.
So search engine marketing is an essential part of business and should not be underestimated and Search engine marketing is responsible for millions of consumer transactions daily.
Visit us:
http://www.halfvalue.com/top-articles/seo-resources.html"
Selasa, 02 Maret 2010
Are directory Links still effective?
A Lot of Search Engine Optimization and Search Engine Marketing Professionals are voicing their opinions and saying than directories are dead. But remember, these are the people that also say that Page Rank is dead, SEO is dead, and the latest this is dead theory. So is directory link building no longer worthy? well only the Search Engines can tell you for sure.
I believe the real issue with directory links is that only some of them are good and worthy, while some others are junk, being able to tell this difference is the key between loosing your time and having a fruitful link building campaign. How you can tell if a directory is good enough or that you should pass it. Here are the 3 main criteria of identifying a good directory from a bad one.
1) The director is listed in the Search Engines and most pages are being crawled.
You can find the directory in the most popular search engines, Google, Yahoo, MSN, and Ask. Also the category pages of the directory are cached on the search engines, if the directory offers detail pages, these should be indeed too.
2) The links are plain text, no redirects or javascript.
Check the source code of the pages of the directory. Look to see if the links are plain a href's, without the rel="nofollow" attribute, and no sneaky redirects are present. By validating all these you guarantee that these links are seeing and counted by Search Engines.
3) Doesn't link to bad neighborhoods.
The directory doesn't link to questionable websites, specially topics like gambling, casino adult, and illegal content websites. Be very wary about directory that offers sitewide likes to these type of sites.
Hopefully these guidelines will help you do more quality link building campaigns getting links from quality web directories.
I believe the real issue with directory links is that only some of them are good and worthy, while some others are junk, being able to tell this difference is the key between loosing your time and having a fruitful link building campaign. How you can tell if a directory is good enough or that you should pass it. Here are the 3 main criteria of identifying a good directory from a bad one.
1) The director is listed in the Search Engines and most pages are being crawled.
You can find the directory in the most popular search engines, Google, Yahoo, MSN, and Ask. Also the category pages of the directory are cached on the search engines, if the directory offers detail pages, these should be indeed too.
2) The links are plain text, no redirects or javascript.
Check the source code of the pages of the directory. Look to see if the links are plain a href's, without the rel="nofollow" attribute, and no sneaky redirects are present. By validating all these you guarantee that these links are seeing and counted by Search Engines.
3) Doesn't link to bad neighborhoods.
The directory doesn't link to questionable websites, specially topics like gambling, casino adult, and illegal content websites. Be very wary about directory that offers sitewide likes to these type of sites.
Hopefully these guidelines will help you do more quality link building campaigns getting links from quality web directories.
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