Role of On Page Optimization in SEO

What is Search Engine Optimization?

Search Engine Optimization is the process of enhancing the visibility of a website on search engine listings. It refers to a list of marketing tools required to arrange a website in order to increase its rankings in the context of the result of pages of search engines and directories.


There are two main types of factors in search engine optimization:

1. On page Optimization
2. Off Page Optimization

On Page Optimization:

On Page Optimization is a technique by means of which your web page gets a high ranking on various Search engines like yahoo, google MCN etc. On page factors are directly related to the content and structure of the website.

Features of On Page Optimization:

Title Tag: This is an area in a web page where the text is placed that shows the title of the website on the very top of the web browser window. Search engines use title tags to make a link in search results.

Meta tag description: A Meta Tag Description is a part of web page coding that gives the basic description about the website. This should focus on the website because Meta tag description plays a very important role in web page ranking.

Meta Tag Keywords: Meta Tag Keywords play the similar role as meta tag description for highlighting the importance of a website.

Keyword Density: A particular percentage of keywords used on a web page are called keyword density. A keyword must be used in a web page from 2% to 8 % for good page ranking. This technique is the backbone of Search Engine Optimization.

URL Structure: If you want your website to rank well then your URL of website must be related to the context of the website.

Benefits of On Page Search Engine Optimization:

When creating or updating a commercial website it should be taken into consideration that the products are made more attractive for the viewers. At the same time it must be taken into account that the ability o gain more exposure with a broader target audience has its own benefits. Most websites need to reach out to a larger target audience in order to enhance their business. On Page Optimization allows a higher page ranking and based on a specific keyword or phrases they enter. This process identifies those keywords that will benefit a particular website and uses them in such a way that it gets a higher page ranking when those keywords are searched.

Most searchers only use first page displayed websites on their searches because this is where the pages with higher page rankings are displayed, which translates into these pages find the highest relevance to their keyword searches. This makes it even more vital that each website comprehends the significance and the knowledge necessary to adapt their websites to benefit from Search Engine Optimization.

An understanding of Search Engine Optimization provides the website a higher ranking in the world of search engines. By taking advantage of optimization techniques, more searchers will gain faster access to the particular website. If the website has something worthwhile to offer then this strategy that should be implemented immediately.

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What can get you penalized?

Keyword placement, keyword proximity, keyword density is all important factor in a website development.But overdoing those like placing keyword on every part of your page will do no good for you.This is termed as Keyword stuffing by experts and in search engine terms they call it as keyword Spamming.

The consequences is that your website may get penalized by ranking it low in SERP.

Don't make your page heavy,mean to say one should not overdo with the images just like mentioned below:
No heavy Images.
No Heavy Flash
No links in Flash

Another factor is Cloaking which by far is an important issue as far as penalization is concerned.

Cloaking is an unethical SEO tactic which involves serving a specific page to each search engine spider and a different one to human visitors.

There are three types of cloaking,
1)Ip based
2)User-agent based and
3)Hybrid

Ip based cloaking involves showing different pages(which are highly optimized with fresh content) to the search engine based on their search engine(IP).

User-agent based means showing pages according to the type of user like mozilla(which is an user-agent).

Hybrid ia an mixture of the both IP and User-agent.

IP based cloaking is by far used more to serve the cloaked pages to SE.