On Page Factors
These factors all relate to your own site and include your domain name, page names, meta tags, keyword density, titles, headings and last but not least the content.
If you know how to optimize these, you will improve your chances of a better ranking. But, remember, there is no guarantee as the exact formula (algorithm) used by the search engines is not known and is frequently changed.
* Domain Name – Should contain the keyword phrase that describes your niche and not be hyphenated. e.g www.ladiesgolfclubs.com
* Page Names – Each page should be dedicated to a specific topic that is related to your main theme. The keyword(s) that best describe this should make up the page name (hyphens are ok for this). e.g www.ladiesgolfclubs.com/8-irons.html
* Meta Tags – These are HTML tags contained in the head section of your page. You should include your keyword(s) near the beginning of each of these tags. The text for the TITLE tag and DESCRIPTION tag should be compelling, as this is what the visitor sees on the search results page and will influence their decision to click.
There is debate about the benefit of placing your keywords into the KEYWORD tag, but it can’t do any harm if you put them in once.
* Keyword Density – There are no fixed rules for this, but your keyword(s) should appear in your content between 1% and 3% of the time. e.g if your content is 500 words long, your keyword(s) should appear between 5 and 15 times. Too high a density could be seen as spamming.
* Titles & Headings – Putting your keywords or derivatives of it into your titles and sub-headings confirms the importance of your keyword within your page. Using H1 and H2 tags for this purpose can also help.
* Content – The golden rule is to write good quality unique content for your visitors. If you get that right, you have a good chance of keeping some of the search engines happy for some of the time. Rather keep your visitors happy for 100% of the time! If you have done your research and kept your content on topic, you should automatically produce a good mix of theme related keywords and keyword density.
A good idea is to get some help in the form of step by step instructions and coaching videos designed specifically for newbies.
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Kamis, 22 Desember 2011
Jumat, 02 Desember 2011
Which Off-Page Factors Matter Most To The Search Engines
Off-Page Factors That Search Engines Look For
The exact way in which the search engines rank the pages of a web site is not known to anyone outside of the inner circle of engineers working for Google, Yahoo, MSN etc. However there are some general principles on what is considered to be positive factors that can influence your rankings.
These factors relate mainly to the quality and quantity of incoming links to your site. Although outgoing links also play a part, they are not as important as incoming links.
Quality of Incoming Links
Quality is based on the perceived importance of the website linking to you. If the link is one way (you don’t reciprocate by linking back) it carries more weight than a reciprocal link.
Another factor to consider is the relevance of the page that is linked to. It’s no good having a page from a gambling site linking to a page on a health site. The more closely they match the better.
Relevance of On Topic Theme Content
Based on your sites content, the search engines determine the theme of your site and the relevance of your individual pages to your theme. This is one of the reasons why it is so important to focus on a niche topic and not go too broad.
The search engines are looking for sites that appear to be natural and not contrived to beat their algorithms. If your site has lots of incoming links but they all went to the same page, this would not appear to be natural. Similarly if lots of your links come from the same site or even the same server, this would raise alarm signals with the search engines and they could penalise your rankings.
Tip:
Do not try and fool the search engines by purchasing links from so called "link farms" or other dubious schemes. You may succeed for a short while, but the search engines will always catch you out and penalize your site heavily.
In Summary…SEO is not an exact science… a page could rank no 1 with Yahoo and not even be in the top 100 with Google. Similarly, a page that ranks well today could rank poorly tomorrow. Don’t get too involved with trying to figure out what you are doing wrong. Stick to the basics of producing lots of good quality original content related to your niche and get as many quality incoming links as you can.
A good idea is to get some help in the form of step by step instructions and coaching videos designed specifically for newbies.
The exact way in which the search engines rank the pages of a web site is not known to anyone outside of the inner circle of engineers working for Google, Yahoo, MSN etc. However there are some general principles on what is considered to be positive factors that can influence your rankings.
These factors relate mainly to the quality and quantity of incoming links to your site. Although outgoing links also play a part, they are not as important as incoming links.
Quality of Incoming Links
Quality is based on the perceived importance of the website linking to you. If the link is one way (you don’t reciprocate by linking back) it carries more weight than a reciprocal link.
Another factor to consider is the relevance of the page that is linked to. It’s no good having a page from a gambling site linking to a page on a health site. The more closely they match the better.
Relevance of On Topic Theme Content
Based on your sites content, the search engines determine the theme of your site and the relevance of your individual pages to your theme. This is one of the reasons why it is so important to focus on a niche topic and not go too broad.
The search engines are looking for sites that appear to be natural and not contrived to beat their algorithms. If your site has lots of incoming links but they all went to the same page, this would not appear to be natural. Similarly if lots of your links come from the same site or even the same server, this would raise alarm signals with the search engines and they could penalise your rankings.
Tip:
Do not try and fool the search engines by purchasing links from so called "link farms" or other dubious schemes. You may succeed for a short while, but the search engines will always catch you out and penalize your site heavily.
In Summary…SEO is not an exact science… a page could rank no 1 with Yahoo and not even be in the top 100 with Google. Similarly, a page that ranks well today could rank poorly tomorrow. Don’t get too involved with trying to figure out what you are doing wrong. Stick to the basics of producing lots of good quality original content related to your niche and get as many quality incoming links as you can.
A good idea is to get some help in the form of step by step instructions and coaching videos designed specifically for newbies.
Minggu, 23 Oktober 2011
Improving Your Website For More Sales
If you create more value for your customers, you will get more sales. So to increase your success you must make adding value to your website a top priority. This is directed towards Information marketing, (one of the best ways to make money), but can generally be applied to any web site. Here are some great tips to making your site the best it can be:
1.You can add more value by adding more pages to your site
Think about creating a whats new page or a FAQ page to increase your customer service. People will appreciate the new helpful information.
2.Add new products
You need to be adding to your current products to increase your sales. No one can buy from you more than once if you only have one product! This can also attract more customers if you write more material that wasn't in the first book, or if you write about a different topic in your niche market.
3.Test different versions of your website
The only real way to figure out exactly what website set-up is best is to make different versions, and test them out. Keep the one that makes the most sales!
4.Add audio
This can be a great selling point on your website. Adding audio creates a greater connection between you and your customers. The more they feel safe buying from you, the more often they will buy your product. Audio is also good because your customers are more likely to stop and listen to your audio then they are to read a sales letter. You can also use audio in combination with a sales letter.
5.Add testimonials
Your customers will love the reassurance of previous customer's great experiences with your product.
6.Improve current content
Add value to your current information to generate more sales. Create more chapters in your e book and maybe even widen your topic range. Widening your topic range creates more of a market and that means more customers. Just be careful to stay in your general market so your customers will still be interested. When you add more content you may want to have an idea in mind for a sequel.
7.Add more paragraphs to your sales letter
Add more text to your sales letter, so your customer gets more bang for their reading time. Don't forget to mention what your product can do for them and all the great things that are included!
Use these tips to keep your website updated and ready to take on your competition.
Best Wishes!
Maranda
Mann
1.You can add more value by adding more pages to your site
Think about creating a whats new page or a FAQ page to increase your customer service. People will appreciate the new helpful information.
2.Add new products
You need to be adding to your current products to increase your sales. No one can buy from you more than once if you only have one product! This can also attract more customers if you write more material that wasn't in the first book, or if you write about a different topic in your niche market.
3.Test different versions of your website
The only real way to figure out exactly what website set-up is best is to make different versions, and test them out. Keep the one that makes the most sales!
4.Add audio
This can be a great selling point on your website. Adding audio creates a greater connection between you and your customers. The more they feel safe buying from you, the more often they will buy your product. Audio is also good because your customers are more likely to stop and listen to your audio then they are to read a sales letter. You can also use audio in combination with a sales letter.
5.Add testimonials
Your customers will love the reassurance of previous customer's great experiences with your product.
6.Improve current content
Add value to your current information to generate more sales. Create more chapters in your e book and maybe even widen your topic range. Widening your topic range creates more of a market and that means more customers. Just be careful to stay in your general market so your customers will still be interested. When you add more content you may want to have an idea in mind for a sequel.
7.Add more paragraphs to your sales letter
Add more text to your sales letter, so your customer gets more bang for their reading time. Don't forget to mention what your product can do for them and all the great things that are included!
Use these tips to keep your website updated and ready to take on your competition.
Best Wishes!
Maranda
Mann
Jumat, 15 Januari 2010
Promoting A Website For Free
When you have a website, one of your most difficult tasks is to figure out a way to get people to come visit your site. If you are selling something, it becomes vital for your business that people will come and take a look at what you have built. The easiest way you can get more traffic to your website is to promote. Promoting a website is not a difficult task. In fact, it doesn’t even have to cost any money. Take a look at these ideas of promoting a website and bring more traffic to your site right away.
The first thing you can do to start promoting your website is start trading space with other websites. You can find websites and offer them space on your website to advertise their site. In return, you would get a free space on their website. Many times you will be able to earn more money if you make deals with sites who offer products that are related to yours, without being in competition. You might have to talk to fifty website owners to get a few to agree, but if you can do this for free, it will be worth it.
Another way you can go about promoting a website for free is by utilizing blogs and message boards to your advantage. When you post thoughtful comments on random blogs and message boards that somewhat relate to your website, you will be reaching more potential consumers. For example, if you have a fish hook website, you could post about your website on a fishing blog or message board. Those who came there would be most likely your targeted consumers and you could earn more money this way.
So, as you can see, to earn money online you do need to learn how to promote your website. However, you don’t have to pay an ad company a ton of money to do it for you. You may have to put in some time and effort, but you will be able to take on the task yourself.
The first thing you can do to start promoting your website is start trading space with other websites. You can find websites and offer them space on your website to advertise their site. In return, you would get a free space on their website. Many times you will be able to earn more money if you make deals with sites who offer products that are related to yours, without being in competition. You might have to talk to fifty website owners to get a few to agree, but if you can do this for free, it will be worth it.
Another way you can go about promoting a website for free is by utilizing blogs and message boards to your advantage. When you post thoughtful comments on random blogs and message boards that somewhat relate to your website, you will be reaching more potential consumers. For example, if you have a fish hook website, you could post about your website on a fishing blog or message board. Those who came there would be most likely your targeted consumers and you could earn more money this way.
So, as you can see, to earn money online you do need to learn how to promote your website. However, you don’t have to pay an ad company a ton of money to do it for you. You may have to put in some time and effort, but you will be able to take on the task yourself.
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