Google Best Search Engine Optimization (SEO) Practices – Part 2

The second part of this article will guide you through the important steps on how to on-page optimize sites in Google. If you have an existing site, use this as a reference to ensure that you are doing everything right. We review 5 more areas.

Keyword research, the beginning.
Start with 5-10 keyword phrases, create content, optimize, post, maybe publish… Why? Are you building an authority? Then, wait until you have at least 100 pages. Otherwise continue. But 5-10 pages at a time can go a long way towards an authoritative site. Remember, what works… takes work.

Keyword refinement, the outgoing.
Following the previous though. After your initial research, primarily of some data you have form various keyword tools, you need to rely on your web analytics to see how focused your optimization is based on your visitors. That is what “outgoing” means here. You need to look at this information, especially search engine and searcher behavior, and refine your optimization even further, for the cycle of your site.

The importance of content tagging.
This is basically bolding or italicizing of keywords phrases in content. Don’t overdue it. It is recommended to use it for user experience mainly. Doing it right will bring good benefits.

Article marketing and its impact.
Writing articles is a great way to add fresh content to your site that is worth linking to. Now, for a good optimization of the content, add your keyword phrase within the first 20 words, at the of the page. Optimize one main keyword phrase per page.

The return of the niche… and off course authority sites.
Sites within 3-12 pages known as “niche” are OK in Google. You don’t need to target or optimize every page, but you should have one page for every target key phrase you want to rank for. If you are after an authority type of site, then you need daily fresh content with 450-500 words a page. This content can be in the form of daily articles you can host and syndicate for your site. Also, a blog or forum is another great way to generate fresh content.