Every website listed in the search engines has a position, or ‘ranking’, and each one of these rankings can change very quickly, in some cases as often as weekly or even daily. One day your website’s in a good position, then the next you’re wondering what happened to it. Staying on top of this situation is a must for any SEO professional – you need to become a search engine ninja. If that’s what you want to do, then you need to keep these things in mind at all times:
1. Good SEO requires frequent updates and ranking checks.
You might have a good spot today, but all it takes is for a few new sites to open, and before you know it you’re back down at the bottom. If you pay attention to your rankings, then you have a shot at fixing things that go wrong before your rankings fall too far.
2. You should check all your links weekly to make sure they work.
Maintain high-quality, relevant reciprocal links and check them weekly to make sure they’re working. Remove any dead links, as search engine crawlers may mark you down if they find them on your site.
3. Tweak and assess your website on a daily basis.
You need to continually assess and tweak your listing to keep your site in its proper place – that is, at the top. This ensures that your site is in the best position possible, and helps you keep your competitive edge.
4. Maintain the content on your website.
Update your content weekly at the very least, to make sure that search engine crawlers come back frequently. Even the smallest changes will be picked up on by the search engines and will help to maintain your ranking. If you can’t write, find someone who can: you need content.
5. Keep up-to-date with the latest developments in SEO.
If you can’t decide what you should be doing or you don’t want to keep up with SEO on your own, you could consider hiring a specialist. Consulting with an SEO specialist will still allow you to make your own changes to your website and learn which things work best, but you’ll have someone to answer your questions if you need them.
You should review your SEO techniques at least every few months, to see how the algorithms have changed and to devise new plans and strategies for increasing your rankings based on those changes. Any SEO ninja will tell you that there are only really two major search engines that you need to worry about: Google and Yahoo. You can do well even if you only have the time or energy to focus on these two engines. Being an SEO ninja is hard work, but it can be very rewarding if you’ve got the dedication for it.
Jumat, 06 April 2012
The Myth of Link Exchange
If you have a web site that is getting much traffic, you will sooner or later be approached by someone who will want to link to your website and have a link from yours to theirs. It has been widely reported that this will help you get better positioning in search engines. This is and is not true.
While having someone link to your site might drive traffic if they visit your site from a link on that site, having links that are not relevant to the content on the linked sites on your site may actually harm your ranking on the search engines.
Search engine positionint on sites like Google are based on a point system. This system adds or subtracts points from you for various reasons. For example it used to be that if you hid keywords on your page repeated over and over, you moved up in the search engines on a relevance basis. This practice over time became known as a form of "spamming the search engines". When you have hidden text on your page (hidden text is when you make the text the same color as the background so it is invisible to the user) you lose points in the rankings and move down the list.
Search engines have been made very intelligent by their creators. They do things like compare the keywords to content, look for content changes, and compare the content of site links contained on the site to the sites they link to. If the content is relevant to the site chances are it helps your site rating. If the links are not related, it can hurt your ranking.
It seems then that to have effective linking we should only link to sites that contain complimentary content. If I have a business site, my site should link to other sites with business content. To link my site to a beauty salon site would probably do very little good for me as far as traffic is concerned and would very likely be detrimental to my site ranking.
Now I do not want to deter you from having advertising on your site. Ads are a different animal. Links usually are all grouped together on a page of suggested links while ads are usually mixed in with the content and take the form of banners. These types of ads will not hurt ranking. Most profit driven web sites have some form of ads on their site and the search engines are made to take these ads into consideration.
To sum it all up, links are good only to sites that are relevant to your content. If someone asks you to do a link exchange that is not relevant to your site, thank them for the offer and decline politely. If their content is related to yours be sure to make it happen if you have a way to do it.
As a web master who enjoys a top 5 listing on most search engines on the internet I can say that when it comes to learning how the search engines work it is better to have linked and lost than to have never linked at all. ;-)
While having someone link to your site might drive traffic if they visit your site from a link on that site, having links that are not relevant to the content on the linked sites on your site may actually harm your ranking on the search engines.
Search engine positionint on sites like Google are based on a point system. This system adds or subtracts points from you for various reasons. For example it used to be that if you hid keywords on your page repeated over and over, you moved up in the search engines on a relevance basis. This practice over time became known as a form of "spamming the search engines". When you have hidden text on your page (hidden text is when you make the text the same color as the background so it is invisible to the user) you lose points in the rankings and move down the list.
Search engines have been made very intelligent by their creators. They do things like compare the keywords to content, look for content changes, and compare the content of site links contained on the site to the sites they link to. If the content is relevant to the site chances are it helps your site rating. If the links are not related, it can hurt your ranking.
It seems then that to have effective linking we should only link to sites that contain complimentary content. If I have a business site, my site should link to other sites with business content. To link my site to a beauty salon site would probably do very little good for me as far as traffic is concerned and would very likely be detrimental to my site ranking.
Now I do not want to deter you from having advertising on your site. Ads are a different animal. Links usually are all grouped together on a page of suggested links while ads are usually mixed in with the content and take the form of banners. These types of ads will not hurt ranking. Most profit driven web sites have some form of ads on their site and the search engines are made to take these ads into consideration.
To sum it all up, links are good only to sites that are relevant to your content. If someone asks you to do a link exchange that is not relevant to your site, thank them for the offer and decline politely. If their content is related to yours be sure to make it happen if you have a way to do it.
As a web master who enjoys a top 5 listing on most search engines on the internet I can say that when it comes to learning how the search engines work it is better to have linked and lost than to have never linked at all. ;-)
Kamis, 05 April 2012
Some ways to improve your king content
There are thousands of articles, books and forum posts which showed that content is king in search engine optimization (SEO). In this article, you can find some ways that can help you improve this king content for your web site.
* Content for people first, not for search engines - Some webmasters make a common mistake that they optimize everything for search engines but forget about web visitors. The goal of our website is not only to get high search rankings, but also to sell our service. So you should give your website visitors what they are really looking for. Make sure your content flows naturally and you're not just trying to stuff more keywords in the interest of search engines. If users don't find your content convincing they won't buy from you.
* Studying popular search terms - High search engine ranking is meaningless if your website only ranks high on terms nobody searches for. You need to ask your colleagues, vendors, competitors, clients, ... or use online tools (e.g.: wordtracker.com) to identify what keywords which potential customers would use to search your web site, then try to use them often, in titles, and throughout the body.
* Building article directory - How can you optimize the content if your web site only offers a simple service? It means there are just several pages in your whole website. So, to increase the content in quality you should write some articles, reviews which are related to your service. A site with more web pages means there are more chances of different terms that will become findable in search engines. You may consider adding free articles to your article directory. On the Internet today, one can find a lot of websites which provide articles free for republishing. Of course you must accept the policy of these web sites and authors before using these articles.
* Making a clear website organization - Build a site which is simple to navigate with a well linking structure. Every page should be accessible from at least one text link. It's better to be sparing with image links, Flash, JavaScript drop-down menus, or other codes that are not HTML based... because the search engine crawlers cannot recognize text contained in these kinds of display. In case using them is required, then make sure a text based menu or a sitemap is also included in the Web site. Last but not least, you should use meaningful words in your URLs, use as simple a web page layout and design as possible.
In conclusion, it is undeniable that content is king in the kingdom of search engines. The quality of your content is the main factor which decides the success in Internet marketing. So improving your content is very necessary.
* Content for people first, not for search engines - Some webmasters make a common mistake that they optimize everything for search engines but forget about web visitors. The goal of our website is not only to get high search rankings, but also to sell our service. So you should give your website visitors what they are really looking for. Make sure your content flows naturally and you're not just trying to stuff more keywords in the interest of search engines. If users don't find your content convincing they won't buy from you.
* Studying popular search terms - High search engine ranking is meaningless if your website only ranks high on terms nobody searches for. You need to ask your colleagues, vendors, competitors, clients, ... or use online tools (e.g.: wordtracker.com) to identify what keywords which potential customers would use to search your web site, then try to use them often, in titles, and throughout the body.
* Building article directory - How can you optimize the content if your web site only offers a simple service? It means there are just several pages in your whole website. So, to increase the content in quality you should write some articles, reviews which are related to your service. A site with more web pages means there are more chances of different terms that will become findable in search engines. You may consider adding free articles to your article directory. On the Internet today, one can find a lot of websites which provide articles free for republishing. Of course you must accept the policy of these web sites and authors before using these articles.
* Making a clear website organization - Build a site which is simple to navigate with a well linking structure. Every page should be accessible from at least one text link. It's better to be sparing with image links, Flash, JavaScript drop-down menus, or other codes that are not HTML based... because the search engine crawlers cannot recognize text contained in these kinds of display. In case using them is required, then make sure a text based menu or a sitemap is also included in the Web site. Last but not least, you should use meaningful words in your URLs, use as simple a web page layout and design as possible.
In conclusion, it is undeniable that content is king in the kingdom of search engines. The quality of your content is the main factor which decides the success in Internet marketing. So improving your content is very necessary.
Rabu, 04 April 2012
Two Vital Tools For SEO – Well, For Me
The Internet has revolutionized business and you need a presence to make money in the digital age. While everyone has their favorite tools, I prefer two in particular.
Two Vital Tools For SEO – Well, For Me
Most businesses build sites without really having a clue regarding how to go about it. The first step in developing a business site is not building it. Instead, you have to focus on the internet marketing aspect of the business and design accordingly. To this end, there are two tools that can be considered from my point of view.
The single best tool you need to become familiar with is Wordtracker. This tool is the proverbial golden egg of Internet marketing. Wordtracker lets you take a keyword and find out all the phrases people are using that incorporate the keyword. You can then take the list of keywords and find out how many searches are occurring on any of the big search engines – Yahoo, Google and MSN. On top of this, you can also determine how difficult it will be to get top rankings for the keyword phrases through search engine optimization.
Wordtracker is great because it allows you to determine if there is a market for your idea before you waste time and money on it. It can also be used to come up with ideas for sites. You simply type in a keyword like “travel” and see if there is a niche with a lot of traffic and a nominal amount of competition for rankings. If you find the niche, you tailor a business idea to it and make a boatload of money.
As if Wordtracker isn’t enough, there is a second tool I have come to love. Introducing the article directory. The key to being really profitable on the Internet is getting free traffic. You do this through search engine optimization or by getting publicity. With either area, this has traditionally been accomplished through link trading. Essentially, you agree to put another persons link on your site in exchange for them doing the same with yours. As you might imagine, it takes a long time to build up enough links to get high rankings and publicity. Article directories solve this problem, which makes them great internet marketing tools.
An article directory is exactly what it sounds like. You write an article and deposit it in the directory. Webmaster and editors from all over the world search the directories looking for content for their sites. When they republish your article, you get free publicity. Even better, you will create links in the author area of your article and they will publish those on their site as well. You are either reading this article in a directory or it came from one. Or someone ripped me off…lol.
Everyone has there favorite tools they use to have a go at marketing and seo. I prefer these, but others would argue for others. In response, all I can say is this work for me and I am far too lazy to go find something new.
Two Vital Tools For SEO – Well, For Me
Most businesses build sites without really having a clue regarding how to go about it. The first step in developing a business site is not building it. Instead, you have to focus on the internet marketing aspect of the business and design accordingly. To this end, there are two tools that can be considered from my point of view.
The single best tool you need to become familiar with is Wordtracker. This tool is the proverbial golden egg of Internet marketing. Wordtracker lets you take a keyword and find out all the phrases people are using that incorporate the keyword. You can then take the list of keywords and find out how many searches are occurring on any of the big search engines – Yahoo, Google and MSN. On top of this, you can also determine how difficult it will be to get top rankings for the keyword phrases through search engine optimization.
Wordtracker is great because it allows you to determine if there is a market for your idea before you waste time and money on it. It can also be used to come up with ideas for sites. You simply type in a keyword like “travel” and see if there is a niche with a lot of traffic and a nominal amount of competition for rankings. If you find the niche, you tailor a business idea to it and make a boatload of money.
As if Wordtracker isn’t enough, there is a second tool I have come to love. Introducing the article directory. The key to being really profitable on the Internet is getting free traffic. You do this through search engine optimization or by getting publicity. With either area, this has traditionally been accomplished through link trading. Essentially, you agree to put another persons link on your site in exchange for them doing the same with yours. As you might imagine, it takes a long time to build up enough links to get high rankings and publicity. Article directories solve this problem, which makes them great internet marketing tools.
An article directory is exactly what it sounds like. You write an article and deposit it in the directory. Webmaster and editors from all over the world search the directories looking for content for their sites. When they republish your article, you get free publicity. Even better, you will create links in the author area of your article and they will publish those on their site as well. You are either reading this article in a directory or it came from one. Or someone ripped me off…lol.
Everyone has there favorite tools they use to have a go at marketing and seo. I prefer these, but others would argue for others. In response, all I can say is this work for me and I am far too lazy to go find something new.
Selasa, 03 April 2012
Pleasant Full Technology for Your Site
The main determine of an online shopping portal is to make intelligent impact easier. Hence, the SEO Delhi metropolis consort e-fuzion is constructing in such a manner that they lead the visitors to accomplish the simple task of making an online purchase. Thus, there are some differences in a intelligent metropolis that is created for ecommerce, and which is created for other purposes. Though every website needs to be attractive, and substantially designed and systematic, there are some conceptual differences in the SEO Delhi metropolis consort e-fuzion of an online shopping portal and that of any other website. Taking a close look at some top ranking online shopping portals module reveal the difference between the two. The usual responsibility of a beatific online shopping portal includes a pleasant experience to the visitors, user-friendly navigation, and trustworthy aggregation most the website. Coming to think of it, almost every websites order this, then what is so extremely characteristic most an online shopping portal. The first criterion of becoming a beatific intelligent technology is to lead the visitors to the right locate in just one click. Some intelligent impact thinks that by taking the visitors to the webpage in a round most manner module help them expose a some more things most the place to him. This is extremely wrong. Instead of learning, more most the project possibilities are that the visitor module get harried because of your tendency and module advise out of the place completely.
Give your visitors a panoramic arranges of choices of products with a careful description and price tag along with them. Few websites keep the prices useable until the individual has reached up to the dealings page. This likewise is a criminal practice in SEO Delhi metropolis consort e-fuzion as it makes the visitor feel insecure most your practices. Be very open and country most your product arrange and prices. A genuine vendee module definitely go finished arrange of products before he makes his selection. If you are providing an offer on your online shopping portal, then use it as your USP. However, do not exaggerate on it. It is beatific to provide juicy offers to your visitors as it increases your income and popularity too, but do not go overboard with your offer song. It strength impact the other artifact round on the customer. He strength begin doubting the product calibers or your authenticity as well.
Search engine improvement is an extremely beneficial business and hence, must be created with immense care and thinking so that they are able to provide juicy returns to you.
Give your visitors a panoramic arranges of choices of products with a careful description and price tag along with them. Few websites keep the prices useable until the individual has reached up to the dealings page. This likewise is a criminal practice in SEO Delhi metropolis consort e-fuzion as it makes the visitor feel insecure most your practices. Be very open and country most your product arrange and prices. A genuine vendee module definitely go finished arrange of products before he makes his selection. If you are providing an offer on your online shopping portal, then use it as your USP. However, do not exaggerate on it. It is beatific to provide juicy offers to your visitors as it increases your income and popularity too, but do not go overboard with your offer song. It strength impact the other artifact round on the customer. He strength begin doubting the product calibers or your authenticity as well.
Search engine improvement is an extremely beneficial business and hence, must be created with immense care and thinking so that they are able to provide juicy returns to you.
Senin, 02 April 2012
Optimizing with Firefox
One piece of software any optimizer should love is Firefox. Now some may say "Why Firefox, it's only a browser?" Yes, it's a browser, but one that supports a big variety of plugins, some of them very useful for search engine optimization. So let's see what those plugins are:
1. SEOpen ( https://addons.mozilla.org/firefox/570/ ): this is one of the best and most used Firefox seo plugins, and has many tools that make it a favorite of mine. So let's see what it can do:
* in Google it can check for: backlinks, indexed pages, related pages, cache and PageRank.
* in Yahoo and MSN: backlinks and indexed pages.
* for Alexa: overview, traffic details, backlinks and related sites.
* keyword density of the most used words on the page.
* DMOZ checker: see if the site is included in the directory.
* check for robots.txt.
* validator to check your page for errors (it uses the validator from www.w3.org).
There are other things, but these are the most important.
2. SEO Links ( http://www.webmasterbrain.com/seo-tools/firefox-extensions/seo-links/ ) is another extension I use everyday. When the extension si active and you hover over a link a tooltip will appear that will show you Yahoo, MSN, and Google link popularity and ranking data for the URL and anchor text pair. When you're simply browsing this can be annoying, but you can simply deactivate it with a right-click!
This could be very easily used to check your search engine rankings for a certain page, and here is how: write up a list with all the keywords and keyphrases that you want to rank for, and then link those words or phrases to the web pages associated with them!
Now every time you want to check your ranks activate the SEO Links extension and hover over the links -- you will see where your pages are in Google, Yahoo and MSN.
3. Don't waste anymore of your precious screen real estate just to find out what your PageRank and AlexaRank is! SearchStatus ( https://addons.mozilla.org/firefox/321/ ) can sit anywhere you want (I keep it in the status bar) and you'll receive the precious info at a glance. But this little tool can do a lot more than that:
* it shows what metatags a site has
* checks for backlinks and indexed pages in Google, Yahoo and MSN
* it shows the robots.txt file
* keyword density report function
* and best of all: the highlight "nofollow" links will show you what links will be followed by search engine spiders -- very useful when you want to submit your site to a directory and don't know if it will matter from a seo perspective.
So in case you're not using Firefox, go get it! It could be your best friend when it comes to search engine optimization!
Florin Costache writes on a daily seo blog for Romanian webmasters, called Optimizare pentru motoarele de cautare (a.k.a. search engine optimization for those who don't speak Romanian).
1. SEOpen ( https://addons.mozilla.org/firefox/570/ ): this is one of the best and most used Firefox seo plugins, and has many tools that make it a favorite of mine. So let's see what it can do:
* in Google it can check for: backlinks, indexed pages, related pages, cache and PageRank.
* in Yahoo and MSN: backlinks and indexed pages.
* for Alexa: overview, traffic details, backlinks and related sites.
* keyword density of the most used words on the page.
* DMOZ checker: see if the site is included in the directory.
* check for robots.txt.
* validator to check your page for errors (it uses the validator from www.w3.org).
There are other things, but these are the most important.
2. SEO Links ( http://www.webmasterbrain.com/seo-tools/firefox-extensions/seo-links/ ) is another extension I use everyday. When the extension si active and you hover over a link a tooltip will appear that will show you Yahoo, MSN, and Google link popularity and ranking data for the URL and anchor text pair. When you're simply browsing this can be annoying, but you can simply deactivate it with a right-click!
This could be very easily used to check your search engine rankings for a certain page, and here is how: write up a list with all the keywords and keyphrases that you want to rank for, and then link those words or phrases to the web pages associated with them!
Now every time you want to check your ranks activate the SEO Links extension and hover over the links -- you will see where your pages are in Google, Yahoo and MSN.
3. Don't waste anymore of your precious screen real estate just to find out what your PageRank and AlexaRank is! SearchStatus ( https://addons.mozilla.org/firefox/321/ ) can sit anywhere you want (I keep it in the status bar) and you'll receive the precious info at a glance. But this little tool can do a lot more than that:
* it shows what metatags a site has
* checks for backlinks and indexed pages in Google, Yahoo and MSN
* it shows the robots.txt file
* keyword density report function
* and best of all: the highlight "nofollow" links will show you what links will be followed by search engine spiders -- very useful when you want to submit your site to a directory and don't know if it will matter from a seo perspective.
So in case you're not using Firefox, go get it! It could be your best friend when it comes to search engine optimization!
Florin Costache writes on a daily seo blog for Romanian webmasters, called Optimizare pentru motoarele de cautare (a.k.a. search engine optimization for those who don't speak Romanian).
Minggu, 01 April 2012
Keyword Advice
Online "experts" are always offering conflicting keyword advice. This is because different keywords are good for different reasons. Once you know the factors involved, you can decide which ones are best for your web site.
I have a page of my backpacking site optimized for the term "dirtbagging." I think I get half the world traffic for that keyword, but that only means ten visitors a month. I was new to online marketing when I put up that page. Obviously you need decent keyword demand to get much traffic, but demand is just one factor.
My Keyword Advice
1. Make sure there is enough total demand for a keyword. This will vary according to the nature of your site. If you are making a few cents per visitor an average, you need more traffic than sites that average a dollar per visitor. I won't optimize for a keyword that is searched less than a few hundred times per month.
2. Look at keyword demand/supply ratios. Last month there were 289,000 searches for "fishing," but with 35 million results showing up on a Google search for the term, can you compete? Probably not. A Keyword term like "bass fishing tips," with 3,700 searches, and 31,000 results is a more likely winner.
3. Consider total supply. Google shows 300 results for "dirtbagging," 15 times the 20 monthly searches for the term. Still, it is easy to get on the first page of results for the term. A keyword with a demand of a million, and a million search results has a better ratio, but can you really get on the first page of search results? Whatever the ratio, you have to be able to compete against the total supply. Nobody will find you on the tenth page of results.
4. Consider the type of keyword. Good search engine placement is one thing, but what type of visitor are you getting? Who's more likely to buy something or click on your affiliate links, a searcher for "fishing stories," or "fishing poles?" You'd probably make more money with the second term, even if it had half the traffic.
5. Look for keyword variations. My site www.IncreaseBrainpower.com was optimized for "brain power." I later found there was even more traffic for "brainpower." I have since optimized for both. By the way, both spellings are in the dictionary. Look for odd search phrases too, but be careful about optimizing for misspellings and bad-grammar keywords, if it might hurt the reputation of your site.
5. Consider the value of keyword ads. If you rely partly on pay-per click advertising, like Google's Adsense program, for revenue, you may want to consider the ads that will be diplayed for a given keyword. Ads for "surveilance cameras," pay four times as much per click as those for "hidden cameras."
6. Consider your interest and expertise in the topic represented by the keyword. Do you want to write a page on that topic? Can you deliver what a searcher of that term is looking for? Giving real value while doing something you enjoy - that's my final keyword advice.
I have a page of my backpacking site optimized for the term "dirtbagging." I think I get half the world traffic for that keyword, but that only means ten visitors a month. I was new to online marketing when I put up that page. Obviously you need decent keyword demand to get much traffic, but demand is just one factor.
My Keyword Advice
1. Make sure there is enough total demand for a keyword. This will vary according to the nature of your site. If you are making a few cents per visitor an average, you need more traffic than sites that average a dollar per visitor. I won't optimize for a keyword that is searched less than a few hundred times per month.
2. Look at keyword demand/supply ratios. Last month there were 289,000 searches for "fishing," but with 35 million results showing up on a Google search for the term, can you compete? Probably not. A Keyword term like "bass fishing tips," with 3,700 searches, and 31,000 results is a more likely winner.
3. Consider total supply. Google shows 300 results for "dirtbagging," 15 times the 20 monthly searches for the term. Still, it is easy to get on the first page of results for the term. A keyword with a demand of a million, and a million search results has a better ratio, but can you really get on the first page of search results? Whatever the ratio, you have to be able to compete against the total supply. Nobody will find you on the tenth page of results.
4. Consider the type of keyword. Good search engine placement is one thing, but what type of visitor are you getting? Who's more likely to buy something or click on your affiliate links, a searcher for "fishing stories," or "fishing poles?" You'd probably make more money with the second term, even if it had half the traffic.
5. Look for keyword variations. My site www.IncreaseBrainpower.com was optimized for "brain power." I later found there was even more traffic for "brainpower." I have since optimized for both. By the way, both spellings are in the dictionary. Look for odd search phrases too, but be careful about optimizing for misspellings and bad-grammar keywords, if it might hurt the reputation of your site.
5. Consider the value of keyword ads. If you rely partly on pay-per click advertising, like Google's Adsense program, for revenue, you may want to consider the ads that will be diplayed for a given keyword. Ads for "surveilance cameras," pay four times as much per click as those for "hidden cameras."
6. Consider your interest and expertise in the topic represented by the keyword. Do you want to write a page on that topic? Can you deliver what a searcher of that term is looking for? Giving real value while doing something you enjoy - that's my final keyword advice.
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