If your business has a website, most likely it's constantly changing and evolving. This can be a good thing but how you handle these changes can make a dramatic difference in how effective your website becomes.
Some of your content may be time sensitive, such as information on special promotions, contests and things of that nature. Some content may no longer be relevant to your business, such as discontinued products or services. Most people's first course of action in these cases would be to simply remove these pages and all internal links (links from your own website pointing to your own pages) so that there is no path to them. This is not the best approach and can result in less website traffic and also potentially affect your search engine rankings.
There is a strong possibility that other people have placed links on their website pointing to the removed pages. Some people may have even previously book marked the removed pages for future use. Once you've removed the pages you have eliminated these sources of prospects.
Search engines follow links to find websites and web pages. By removing these pages, you are removing the content that they have come to expect (once they've found and indexed it). If they are unable to find a number of pages that you have improperly removed from your server then they very often will leave your website. This can make getting your new pages indexed difficult and slow.
Fortunately, the solution is relatively simple. If you plan to remove a page from your website you would first set up a 301 redirect to another related page. For example if you had a page named "july-sale.htm" and it is now August, you would set your 301 redirect to automatically send all requests for that page directly to "august-sales.htm" instead. Once that is in place you can safely delete the page. If you've already deleted pages from your website without setting up 301 redirects you can still fix the problem. If you view your error logs on your web server you can find all of the 404 errors which are caused by requests for files that do not exist and then set up a 301 redirect for each missing file.
This ensures that when someone comes to a page that no longer exists, rather than getting an error message and leaving, they are instantly whisked away to the next most relevant page and you get the chance to turn them into a client or customer. It also ensures that when the search engines come looking for a page that no longer exists they are redirected to the next most relevant page causing them to spend more time crawling your website. It's important to point out that some hosts do not offer the ability to set up these type of redirects and will recommend adding a java script to the page. This will not work for the search engines because they do not execute any scripts, and it will only work for a portion of visitors.
Selasa, 27 Maret 2012
Senin, 26 Maret 2012
Definition of Inbound Links, Outbound Links and Their Role in SERP
The quality, as well as the amount of your inbound links is vital criteria utilized by search engines to rank your pages. Inbound links are links placed on other sites to direct traffic back to your own site, and there are numerous ways to obtain inbound links. One way to obtain inbound links is to exchange links with other similar websites. Contributing to forums and blogs is another way to get inbound links, and you can also request that visitors to your website link to your site. Submitting your website for reviews and offering free web hosting space in exchange for links is another opportunity to get inbound links.
Outbound links are also important, and while some people worry about adding external links to their websites, if done properly, outbound links can offer a boost on the search engine results page. When placing outbound links, only place links that will send visitors to reputable, authoritative sites. Be choosy when placing outbound links, and be positive that none of the links you place are broken.
Inbound, as well as outbound links should be a part of your linking campaign. It doesn’t make sense to have one without the other. Both of these are somewhat of a life- line that can either make or break your site on the SERP. It would be worthwhile to try and get as many inbound links as you can, not only on a variety of websites, but also on numerous different networks.
The SERP, or search engine results page, is a complete listing of the web pages returned by search engines in response to a keyword query. The results on the SERP generally include such details as a list of web pages with their titles, a link to that particular webpage, and also a brief description showing where the keywords have matched content within the webpage. The search engines construct the SERP once and it is then saved for future inquiries. Search engines do crawl the web periodically to account for new pages, and then the SERP is rebuilt.
Recently, the SERP has begun to offer users of the search engines new and improved features that include suggestions for alternate keywords, images, definitions, local matches and even files on the users very own computer.
Without the aid of inbound and outbound links, your website will not have favorable results on the search engine results page. It is a known fact that only 7% of all websites are even visible to the search engines. This means that 93% of the websites in existence are not optimized correctly, and are losing out on the SERP. Utilize those inbound and outbound links, and be a part of the 7%.
Links exchange
Outbound links are also important, and while some people worry about adding external links to their websites, if done properly, outbound links can offer a boost on the search engine results page. When placing outbound links, only place links that will send visitors to reputable, authoritative sites. Be choosy when placing outbound links, and be positive that none of the links you place are broken.
Inbound, as well as outbound links should be a part of your linking campaign. It doesn’t make sense to have one without the other. Both of these are somewhat of a life- line that can either make or break your site on the SERP. It would be worthwhile to try and get as many inbound links as you can, not only on a variety of websites, but also on numerous different networks.
The SERP, or search engine results page, is a complete listing of the web pages returned by search engines in response to a keyword query. The results on the SERP generally include such details as a list of web pages with their titles, a link to that particular webpage, and also a brief description showing where the keywords have matched content within the webpage. The search engines construct the SERP once and it is then saved for future inquiries. Search engines do crawl the web periodically to account for new pages, and then the SERP is rebuilt.
Recently, the SERP has begun to offer users of the search engines new and improved features that include suggestions for alternate keywords, images, definitions, local matches and even files on the users very own computer.
Without the aid of inbound and outbound links, your website will not have favorable results on the search engine results page. It is a known fact that only 7% of all websites are even visible to the search engines. This means that 93% of the websites in existence are not optimized correctly, and are losing out on the SERP. Utilize those inbound and outbound links, and be a part of the 7%.
Links exchange
Minggu, 25 Maret 2012
Crash Course SEO
There is one thing I have learned after a week of fulltime crash course on SEO - It is very easy to learn but it takes a lot of work.
Last June the first Philippine SEO Contest was announced to the public and the contest was open to everyone, both SEO experts and amateurs. More than 70 entries were submitted and the contest will end on September 29th. The winners will be determined by the Google Philippines Search Engine Results Page.
All contestants did everything they can to get it to the top. Both White Hat and Black Hat SEO techniques are involved in the contest and the SEO community
Aaron Wall made a comment on this SEO Contests with regards to comment spamming and this raised a concern with the rest of the SEO community worldwide. Somehow this contest is becoming to look like spamming contest to some and the contestants are now changing their strategy to prevent their site from being eventually banned.
So what does it take to be on the top spot? Below are the general SEO techniques most of the contestants have done for the first month of this competition.
1. On-Page Optimization - The entry sites are being designed to make it as Google friendly as possible. Good Site Navigation, 5 to 7% Keyword Density, inserting Meta Tags, using Google Site Maps and implementing Google Adwords are among the most common techniques being implemented on these sites. Many are using WordPress because it is easy to build and it is known to be SEO friendly.
2. Link Building - The entry sites are submitted on almost all forums, blogs and directories out there. Even though some sites are totally unrelated to the entry site, many are still linking their sites there because of the site's high Google PageRank and Backlinks is the Google's top priority in ranking websites.
3. Articles - Articles are submitted to feeders and article sites. Some have violated copyright laws by using articles made by other people and made it as their own. Many SEO's agree that article writing helps the site's ranking a lot and many have submitted several articles just to get their site noticed.
4. Black Hat - Unfortunately, black hat techniques are being used. Spam blogging, duplicate sites and other unfriendly techniques are being used to get their site to the top. I could not blame them because most of the SEO contestants have no actual experience in SEO before this contest and they are still learning the difference between ethical and unethical SEO.
In the end, only Google-friendly sites will remain on the top spot and black hatters will most likely be banned in Google in the awards night.
So what is the lesson here? For the 30 days, I have learned that SEO is not very hard to learn, but for a site to be on the top spot, it would need a lot of work and it takes time.
To learn more about this SEO Contest, please visit this site: Learn SEO Philippines
Last June the first Philippine SEO Contest was announced to the public and the contest was open to everyone, both SEO experts and amateurs. More than 70 entries were submitted and the contest will end on September 29th. The winners will be determined by the Google Philippines Search Engine Results Page.
All contestants did everything they can to get it to the top. Both White Hat and Black Hat SEO techniques are involved in the contest and the SEO community
Aaron Wall made a comment on this SEO Contests with regards to comment spamming and this raised a concern with the rest of the SEO community worldwide. Somehow this contest is becoming to look like spamming contest to some and the contestants are now changing their strategy to prevent their site from being eventually banned.
So what does it take to be on the top spot? Below are the general SEO techniques most of the contestants have done for the first month of this competition.
1. On-Page Optimization - The entry sites are being designed to make it as Google friendly as possible. Good Site Navigation, 5 to 7% Keyword Density, inserting Meta Tags, using Google Site Maps and implementing Google Adwords are among the most common techniques being implemented on these sites. Many are using WordPress because it is easy to build and it is known to be SEO friendly.
2. Link Building - The entry sites are submitted on almost all forums, blogs and directories out there. Even though some sites are totally unrelated to the entry site, many are still linking their sites there because of the site's high Google PageRank and Backlinks is the Google's top priority in ranking websites.
3. Articles - Articles are submitted to feeders and article sites. Some have violated copyright laws by using articles made by other people and made it as their own. Many SEO's agree that article writing helps the site's ranking a lot and many have submitted several articles just to get their site noticed.
4. Black Hat - Unfortunately, black hat techniques are being used. Spam blogging, duplicate sites and other unfriendly techniques are being used to get their site to the top. I could not blame them because most of the SEO contestants have no actual experience in SEO before this contest and they are still learning the difference between ethical and unethical SEO.
In the end, only Google-friendly sites will remain on the top spot and black hatters will most likely be banned in Google in the awards night.
So what is the lesson here? For the 30 days, I have learned that SEO is not very hard to learn, but for a site to be on the top spot, it would need a lot of work and it takes time.
To learn more about this SEO Contest, please visit this site: Learn SEO Philippines
Sabtu, 24 Maret 2012
Web Analytics and SEO
By Jose Nuñez
As an SEM Specialist, I must understand the different algorithms search engines use in their work. I also need to have an understanding of how my client's target audience searches these engines.
Analytical tools and their test results offer the most valuable information about visitors searching and browsing behavior. The resulting traffic changes and most frequent keyword phrases that appear in these web analytics reports are the Site Catalyst of any SEO campaign.
This helps one understand the information retrieval algorithms and heuristics process that takes place when search engines qualify a web page for a particular keyword phrase. That is why in order for a web page to be considered relevant, its content organization must accommodate a wide variety of direct and semi-direct search behavior, which is mostly disclosed by its own metrics, in a given time period.
Part of the important information web analysis provides is the amount of words and phrases people type into search queries to find a particular web page, and it is equally important to include this information in order to receive targeted search engine traffic. That is just one of the aspects in the existing relation between web analytics and SEO: understanding how visitors search and browse websites.
In a similar fashion, search engine generated traffic is reported by a web analytics tool, including the phrases entered into the search engine that were used to find a website. By separating the paid traffic generated by SEM from the total traffic that was referred by search engines, you can monitor the effectiveness of SEO efforts. Higher-end analytic tools break out organic search engines into a separate report.
Another area where this statistical data is used for SEO benefits is in copywriting. Understanding how to write for the target audience of a website is key. Finding the right terms to use semantically within the copy of a web page is one of the main components of all successful SEO efforts. A SEM should always consider what each web page communicates to site visitors and search engines. This content should not only help achieve top search engine rankings, but it should also encourage searchers to visit the website.
To improve positioning on search engine results pages, you need to be able to measure effectiveness. These tools make measuring your improvement on search engines easy, but it is really important to know is if the improvement affects traffic and sales. By monitoring and tracking this information frequently, a SEO can make recommendations, prove these recommendations work, and accurately report on the true effectiveness of these changes. Web analytic helps shorten the gap between what you think your visitors are searching for, and what they actually are.
As an SEM Specialist, I must understand the different algorithms search engines use in their work. I also need to have an understanding of how my client's target audience searches these engines.
Analytical tools and their test results offer the most valuable information about visitors searching and browsing behavior. The resulting traffic changes and most frequent keyword phrases that appear in these web analytics reports are the Site Catalyst of any SEO campaign.
This helps one understand the information retrieval algorithms and heuristics process that takes place when search engines qualify a web page for a particular keyword phrase. That is why in order for a web page to be considered relevant, its content organization must accommodate a wide variety of direct and semi-direct search behavior, which is mostly disclosed by its own metrics, in a given time period.
Part of the important information web analysis provides is the amount of words and phrases people type into search queries to find a particular web page, and it is equally important to include this information in order to receive targeted search engine traffic. That is just one of the aspects in the existing relation between web analytics and SEO: understanding how visitors search and browse websites.
In a similar fashion, search engine generated traffic is reported by a web analytics tool, including the phrases entered into the search engine that were used to find a website. By separating the paid traffic generated by SEM from the total traffic that was referred by search engines, you can monitor the effectiveness of SEO efforts. Higher-end analytic tools break out organic search engines into a separate report.
Another area where this statistical data is used for SEO benefits is in copywriting. Understanding how to write for the target audience of a website is key. Finding the right terms to use semantically within the copy of a web page is one of the main components of all successful SEO efforts. A SEM should always consider what each web page communicates to site visitors and search engines. This content should not only help achieve top search engine rankings, but it should also encourage searchers to visit the website.
To improve positioning on search engine results pages, you need to be able to measure effectiveness. These tools make measuring your improvement on search engines easy, but it is really important to know is if the improvement affects traffic and sales. By monitoring and tracking this information frequently, a SEO can make recommendations, prove these recommendations work, and accurately report on the true effectiveness of these changes. Web analytic helps shorten the gap between what you think your visitors are searching for, and what they actually are.
Jumat, 23 Maret 2012
Use ExactSeek To Improve Your "All Around" Search Results!
Exactseek.com is another great search engine that relies on meta tags to determine your web site results. Through ExactSeek, not only can you improve your search results with the tools they give you but, you'll also improve your search results for other search engines that rely on meta tags.
I must also note that not all search engines determine your ranking the same and to state that would be a lie but this article will definitely help you increase your
chances at success.
By now, we should all know what meta tags are for and how to implement them. Ex. Title Tag, Description Tag, and the famous Key Word Tag. (If you don't know, search "creating meta tags" in www.google.com)
Back to ExactSeek, if you haven't already submitted your site, submit it here: http://www.exactseek.com/add.html
It doesn't cost you a thing but MAKE SURE that you already have quality meta tags in place within your site.
ExactSeek has a unique search engine ranking tool that they invite everyone to use! This is what this article is all about.
That's right, unlike so many search engines that don't want you to check your ranking, ExactSeek even gives you the necessary tools to improve your ranking and keep improving your ranking results.
Before you go, there are two things you'll want to remember. 1) There are two tools available within the page I am about to give you. (left) Ranking Checker, (right) re-submitting your web site.
You'll want to pay attention to the submission on the left in order to check your ranking. Simply enter your web site url and a key phrase that you would want your web site to be listed in.
Also, ExactSeek has provided you with a better explanation on what they look for within your meta tags. I would suggest you also read this 1st. http://www.exactseek.com/srank2.html
You should also remember that by adding a "Search" box to your site and keeping within the minimum daily requirements, ExactSeek guarantees you top 100 placements. This might be a route you might want to take for yourself, you can do so here: http://www.exactseek.com/add_priority.html
SEARCH ENGINE RANKING TOOL:
http://www.exactseek.com/srank.html
Use this tool to determine the rank that you're current meta tags get you. If you're not satisfied with your rank, simply tweak the meta tags within your site and re-submit your site to be crawled again (revised within ExactSeek).
Don't forget that you can also log into ExactSeek with your user name & password they send you. By login in, they give you the option of manually changing the title and description of your sites listing whenever you want.
I hope that you have much success within ExactSeek and that you improve your meta tags with the tools available to you.
I must also note that not all search engines determine your ranking the same and to state that would be a lie but this article will definitely help you increase your
chances at success.
By now, we should all know what meta tags are for and how to implement them. Ex. Title Tag, Description Tag, and the famous Key Word Tag. (If you don't know, search "creating meta tags" in www.google.com)
Back to ExactSeek, if you haven't already submitted your site, submit it here: http://www.exactseek.com/add.html
It doesn't cost you a thing but MAKE SURE that you already have quality meta tags in place within your site.
ExactSeek has a unique search engine ranking tool that they invite everyone to use! This is what this article is all about.
That's right, unlike so many search engines that don't want you to check your ranking, ExactSeek even gives you the necessary tools to improve your ranking and keep improving your ranking results.
Before you go, there are two things you'll want to remember. 1) There are two tools available within the page I am about to give you. (left) Ranking Checker, (right) re-submitting your web site.
You'll want to pay attention to the submission on the left in order to check your ranking. Simply enter your web site url and a key phrase that you would want your web site to be listed in.
Also, ExactSeek has provided you with a better explanation on what they look for within your meta tags. I would suggest you also read this 1st. http://www.exactseek.com/srank2.html
You should also remember that by adding a "Search" box to your site and keeping within the minimum daily requirements, ExactSeek guarantees you top 100 placements. This might be a route you might want to take for yourself, you can do so here: http://www.exactseek.com/add_priority.html
SEARCH ENGINE RANKING TOOL:
http://www.exactseek.com/srank.html
Use this tool to determine the rank that you're current meta tags get you. If you're not satisfied with your rank, simply tweak the meta tags within your site and re-submit your site to be crawled again (revised within ExactSeek).
Don't forget that you can also log into ExactSeek with your user name & password they send you. By login in, they give you the option of manually changing the title and description of your sites listing whenever you want.
I hope that you have much success within ExactSeek and that you improve your meta tags with the tools available to you.
Kamis, 22 Maret 2012
Virtual Hand-Holding: Aids in making sitemaps
In virtual hand-holding, it is an important tip to remember that people visit the site in order to look for some information. Internet surfers are an unforgiving lot. They only visit sites that are useful to them. With thousands of websites out there that offer the same features as your own site, how do you stand out? This is where sitemaps come in.
What is a sitemap, you ask? Just as the name implies, this is an aid that makes navigating a website easier. The premise is basically the same as in an ordinary map. A sitemap contains the structure of the website as well as links to the site’s major parts and subsections. Now, if your site offers sufficient information as well as easy navigation then you have hit the jackpot. Your site will probably generate more traffic than your competitors’.
Another advantage to having a site map is that search engines love it, mainly because of two things -- text and keywords. Therefore, it might also prove beneficial to combine relevant keywords with hypertext links. For instance, if your sitemap has a link to website promotion, then your hyperlink should contain the words 'website promotion' and then linked directly to that page in your site.
Contrary to what a lot of people think, a site map need not be fancy. It’s good for it to be catchy, though what’s important is for it to be clear and easy to navigate. In order to have a good site map, one must remember four things.
First, a prominent link to your sitemap should be placed on every page. It should be labelled as SITE MAP so that surfers can easily spot it.
The next thing you need to remember in order to have a good sitemap is that your sitemap should show all your web pages through different levels as basic text links.
The third thing to remember is to use standard colours for links and for the visited links as well.
Lastly, your sitemap should show a quick and easy-to-follow overview of the site without the need to scroll around in the web browser.
Google and Yahoo had begun allowing people to submit site maps to their account as a way of informing them about your web pages as well as the updates to your site. Although it does not help your page ranking any, it’s still worth taking the time to set up properly.
As more people came to the conclusion that sitemaps are indispensable, more and more sites have began offering free software for generating site maps. A quick search on Google for advice on creating a site map initially cropped up many links to software you could buy or download for free to create a site map. One such site is www.xml-sitemaps.com, which offers a free online sitemap generator.
When you are done with your sitemap, do not forget to tell Google about it so they can nose about and hopefully index all the pages of your site.
What is a sitemap, you ask? Just as the name implies, this is an aid that makes navigating a website easier. The premise is basically the same as in an ordinary map. A sitemap contains the structure of the website as well as links to the site’s major parts and subsections. Now, if your site offers sufficient information as well as easy navigation then you have hit the jackpot. Your site will probably generate more traffic than your competitors’.
Another advantage to having a site map is that search engines love it, mainly because of two things -- text and keywords. Therefore, it might also prove beneficial to combine relevant keywords with hypertext links. For instance, if your sitemap has a link to website promotion, then your hyperlink should contain the words 'website promotion' and then linked directly to that page in your site.
Contrary to what a lot of people think, a site map need not be fancy. It’s good for it to be catchy, though what’s important is for it to be clear and easy to navigate. In order to have a good site map, one must remember four things.
First, a prominent link to your sitemap should be placed on every page. It should be labelled as SITE MAP so that surfers can easily spot it.
The next thing you need to remember in order to have a good sitemap is that your sitemap should show all your web pages through different levels as basic text links.
The third thing to remember is to use standard colours for links and for the visited links as well.
Lastly, your sitemap should show a quick and easy-to-follow overview of the site without the need to scroll around in the web browser.
Google and Yahoo had begun allowing people to submit site maps to their account as a way of informing them about your web pages as well as the updates to your site. Although it does not help your page ranking any, it’s still worth taking the time to set up properly.
As more people came to the conclusion that sitemaps are indispensable, more and more sites have began offering free software for generating site maps. A quick search on Google for advice on creating a site map initially cropped up many links to software you could buy or download for free to create a site map. One such site is www.xml-sitemaps.com, which offers a free online sitemap generator.
When you are done with your sitemap, do not forget to tell Google about it so they can nose about and hopefully index all the pages of your site.
Rabu, 21 Maret 2012
Impact of Press Release in SEO
All companies want to brag something about their products or services. Owners always want to let the whole world know about their companies to get more customers and to increase their sales. This is where online marketing takes place.
You must have a good online marketing strategy to have a successful online business. There are lots of ways to capture the attention of your potential customers. You can have all the available advertising tools online such as advertising on the search engines, online advertisements, affiliate programs, newsletter distribution through email and a lot more.
One of the best ways for cost effective marketing is creating a press release for your site. There are many press release services available on the Internet, you can choose whether you like it to be free or paid. Of course there were lots of differences between those two services. On free press release services, the features are limited. Like on some press release distribution sites, you cannot insert HTML tags, and you cannot upload your images. On the other hand, paid press release services can have your release featured on their site. In short, your release can be more visible. But keep in mind that money alone will not guarantee that your press release is read by your targeted visitors. You must also have an appealing announcement to attract visitors and readers.
Creating a press release for your site is not enough, you have to take another step, which is publishing your release and getting it read by your targeted readers. Publishing a press release can help your search engine optimization work. By having your link on your release pointing to your site, you can acquire more backlinks and you can also boost your web site promotion.
Acquiring backlinks is very important in search engine optimization. The more backlinks you have, the greater the possibilities to have a higher page rank in Google. The higher your page rank, the greater the possibilities to have a higher search position for your particular keyword. The higher your search engine position, the more traffic you get for your site. Remember that most of the researches only click those links on the top pages. They wouldn’t waste their time searching on the 100th page. Search engines also rely on backlinks to determine how popular a website is. The more websites linking to your site is a good indication that your site is reliable and offers something useful to your visitors.
The main purpose of a press release is to let your products, services, or companies be known. In short, it’s about promotion. Create an interesting and attractive press release and choose a good press release distribution site for better promotion and for successful search engine optimization.
You must have a good online marketing strategy to have a successful online business. There are lots of ways to capture the attention of your potential customers. You can have all the available advertising tools online such as advertising on the search engines, online advertisements, affiliate programs, newsletter distribution through email and a lot more.
One of the best ways for cost effective marketing is creating a press release for your site. There are many press release services available on the Internet, you can choose whether you like it to be free or paid. Of course there were lots of differences between those two services. On free press release services, the features are limited. Like on some press release distribution sites, you cannot insert HTML tags, and you cannot upload your images. On the other hand, paid press release services can have your release featured on their site. In short, your release can be more visible. But keep in mind that money alone will not guarantee that your press release is read by your targeted visitors. You must also have an appealing announcement to attract visitors and readers.
Creating a press release for your site is not enough, you have to take another step, which is publishing your release and getting it read by your targeted readers. Publishing a press release can help your search engine optimization work. By having your link on your release pointing to your site, you can acquire more backlinks and you can also boost your web site promotion.
Acquiring backlinks is very important in search engine optimization. The more backlinks you have, the greater the possibilities to have a higher page rank in Google. The higher your page rank, the greater the possibilities to have a higher search position for your particular keyword. The higher your search engine position, the more traffic you get for your site. Remember that most of the researches only click those links on the top pages. They wouldn’t waste their time searching on the 100th page. Search engines also rely on backlinks to determine how popular a website is. The more websites linking to your site is a good indication that your site is reliable and offers something useful to your visitors.
The main purpose of a press release is to let your products, services, or companies be known. In short, it’s about promotion. Create an interesting and attractive press release and choose a good press release distribution site for better promotion and for successful search engine optimization.
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