Three Methods to Apply With Reciprocal Link Swapping

Building adequate incoming links to your newly developed website is a much needed part of website promotion. But what is the best way to go about it?

There are three main methods to swapping reciprocal links with other websites, all these methods must involve you swapping links with sites that have good page ranks and have appropriate site content related to your website.

METHOD ONE: Manual Searching. The slow approach

One method is to go to each major search engine individually and search by relevant keywords for your site, visiting each site in the top 50 and browsing to their links page and add your site details either via their add link form or contacting them directly via email.

METHOD TWO: Joining a free link exchange program

The second method involves joining a free link exchange program which is a website specially made for people to exchange reciprocal links freely, these webpages can be a valuable source of finding sites to swap links with. Most of these sites are free to join with only minor account limitations, which can easily be upgraded for a small amount of $20 if the free service is not adequate enough. The the best site free link exchange program I have found, which I use regularly is LinkMarket found at www.linkmarket.net; this has an extensive link directory and is a valuable resource for webmasters.

METHOD THREE: Web Promotion Software.

The third method is to purchase web promotion software, most of the leading web promotion software have link popularity improvers to help quicken the finding of adequate reciprocal links for your websites link page. The only draw back with this method is that you have to pay for the privilege of using the software, which can but some people off, but in my opinion the speed and ease of using these software greatly outweighs the cost. One such software package I use is IBP 8.1, see my articles for further information.

These three methods should help build adequate incoming links to your site and raise your rankings in the search engines, make sure the link text back to your site contain important keywords for your site e.g

Your a shoe shop, and your main keyword is 'men shoes', the link should read

<'href="http://www.freddys-shoes.com">Mens shoes"'

rather than

'href="http://www.freddys-shoes.com">Click Here"'

Conclusion

If you follow just one of these methods this will greatly help you in your quest for a steady and useful supply of incoming links to aid in your website promotion.

If you would like to check your link popularity for FREE then Free Download this FREE Link Popularity Checker

Are Using Free or Fee Paid Link Exchanges Useful?

There a few ways of building reciprocal links to your website, the method im going to discuss is the online link exchanges.

What are link exchanges?

Link exchanges serve has a centre point for reciprocal link exchanges between one webmaster and another and are a gateway to communication between the two interested parties, the service they provide can be free with minor account limitations such as only being able to make five link requests a day or fee paid giving access to the full facilities such as checking whether the website you swapped with still has your link on their site or help with building link pages for your site etc.

One fine example is Linkmarket.net. Webmasters simply sign up and enter their website details and then are added to the link exchanges directory under relevant web content categories along with search engine ranking powered by Google or Alexa. From here webmasters can browse through and find websites which have relevant web content to their site and add them to their link basket.

Once they have finished choosing which links they are interested in, they can checkout and the chosen website webmasters are then informed automatically via email that they are interested in exchanging links with their site and then have a specified time limit in which to decide whether to exchange links or not.

This method works both ways and webmasters will be informed frequently via email when someone is interested and requesting to exchange links.

Conclusion

Link exchanges can be a good way of padding out your deserted links pages on your website, the more reputable link exchanges have huge directories from which to choose adequate links with relevant content to your site and gaining full access to all features are only usually a small subscription charge. One downside could be that websites you wish to exchange with wont because you haven’t got an adequate Google Rank, this can be a bit frustrating to the newly made websites, but this problem is very rare.