Keyword Prominence

After preparing your list about keywords well, you should begin placing those keywords on your website. But, which part on the website should it be placed?

1. Title Tags
As you open a front page via the web browser, the Title tag would appear on the top of the front page as usual. As for the search engine, the Title tag is vitally crucial. Comparing with other parts on the website, the part of search engine stands high proportion for the Title tag. So, to put keywords into this tag is the turning point of heightening the vision scale of search engine. Besides, the Tile tag would also appear on the searching result of search engine and then be hyper-linked to your website. Therefore, that the Title tag is described well or not relates to if browsers can be drawn attraction to click your website as choosing from numerous searching results. And Title tag is the first description that people can read as searching results are shown via search engine; thus, make the Title tag easier as possible as you can so that people can realize what your website is about.

2.Meta Description
Meta Description is kind of HTML tag and mainly used to describe the content of the front page. But these years the Meta tag isn’t arranged into the running rule of operation analyses because that isn’t as important as the Title tag. But we still suggest readers to compose the Meta tag because certain search engines would manifest the content of Meta tag in the searching results. That is to say, it can be the attraction for web browsers to click and read materials inside. Remember the description cannot be exaggerated; otherwise, as web visitors browse your website but find out the content isn’t like what you describe, he may recede soon.

3.Meta Keyword
The keyword tag isn’t that crucial as the Title tag and Meta description. But if correct keyword tags can be noted down, it may do good. As one types keyword tags, he should choose the keywords which relate to content of that front page to avoid surplus, irrelative or duplicate keywords. This tag won’t be read by people in common condition except for the search engine.


4.Headings
Headings are words placed between (h1)-----(h1) in HTML tag and mainly prompt browsers what the main content is and for the search engine, it stands in the pivotal place for the search engine.

5.Context
The ratio of numbers of keywords to words on that front page is called keyword density. Your keywords should appear in the appropriate website content. When it comes to numbers of times and frequency, you can search for the keywords you want to optimize in the search engine and compile statistics about the density of top keywords on the website.

To protrude keywords on the website appropriately will be helpful for the ranking of website in search engine. But, excessively modifiers may be considered as Spam by the search engine.

How to Select Correct Keyword Phrases

In order to get top ranking in major search engines, the basics are getting the best possible contents for the site and search engines will pick up well-edited websites and furnish them to surfers through their related keywords by means of sophisticated algorithm that generates rankings.

Therefore, targeted clients, keyword and keyword phrases that reflect what clients are looking for and what the company’s major products are should be well chosen before the actual construction of any website. These carefully selected keywords or keyword phrases should be strategically placed all over your website should you hope your site be ranked by search engines.

However, it is usually not easy enough to grab a few good keywords that will represent company’s products and services. The following methods are proven ways to catch a head start.

1. Start imitating what potential clients will think
Always try to thinks like you clients, if you were them will type of words will you use to locate your products. Business conversations and meeting memoirs are good records are good data where correct keywords may be filtered out.

2. Make good use of related catalogues
Company catalogues and adverting literatures should be studied for popular keywords that clients are familiar with in business transactions. Repeated product names are certainly the one you should pay special attention to.

3. Keep a watchful eye upon the competitors
Track your competitors’ websites that are ranking well. Make sure what kind of keywords they are making use of and use them in your site if necessary.

With the methods listed above, you should be able to work out some useful keywords.
But further attention ought to be in place as follows
1 Use different combinations of keywords through good blending of words in their single or plural forms, synonyms, short forms and even misspellings.

2 Use well targeted keywords instead of general keywords. Use the word “mouse” instead of “computer peripherals”. Keywords too general will miss clients after all. In this case, more accurate and descriptive keywords such as optical mouse, wireless mouse or blue tooth mouse should be given enough consideration.

3 Avoid using single keyword. Single keyword carries the toughest competition and the least serious clients response. Search results will get blurred if single keywords are used.

4 Do not use keywords with copyright to avoid unnecessary legal accusations.

Keywords selection is the primary links of good search engine optimization. Time and experience are needed to study them fully.