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Selasa, 05 Juni 2012
3 Things Search Engines Want To See - Using Links The Engines Will Like
Search engine companies are constantly changing their algorithms to keep their results up-to-date. Optimization used to be the primary factor search engines used to determine a website’s ranking. However, it currently makes up only about 10% of their total algorithms. What carries the most weight with search engines now is linking.
Linking is the process of connecting to other sites that are relevant to your target market and that are highly ranked, and of getting them to connect to you. Google has, by far, the largest percentage of the search engine market, and they’re link-driven. The other search engines tend to follow Google’s lead, so the market is moving faster in that direction.
3 Tips for Building Smart LinksM
When choosing which sites you want to link to, keep in mind what the search engines want to see:
• Search engines are looking for organic results. According to Bruce Chapman of http://Linkateer.com, the number one search engine positioning firm on the web, “One of the things we try to do is make sure every single one of our links is pertinent to that particular type of business.” If your website sells makeup, a natural link would be to a site that gives makeup application techniques. An unnatural link would be to an actor’s fan club site. Says Chapman, “If it’s not natural, it’s going to be a problem.”
• Search engines are looking for consistent results. More links aren’t necessarily better. In fact, getting too many links at once, such as by joining a link farm, can actually hurt your rankings. Gaining 20,000 links this month and 13 links next month is going to trip their filters and, for all your work, you’re going to find yourself dropping in the rankings. With links, the search engines are more concerned with quality than quantity.
• Search engines are looking for one-way links. Reciprocal links are often just people exchanging links to mutually increase their link counts. The search engines have grown wise to this practice and adapted their algorithms. Says Chapman, “When one website wants to link to another website, that’s showing that the second website has got something of value… The one-way link is probably worth 20 times as much as a reciprocal link.”
Achieving Natural Results
It takes time to achieve good positioning in the search engines, especially with the more competitive keywords. Any attempts to trick the engines may work for a while; but they’re getting more and more sophisticated, and they’ll eventually catch up with you. Not only will your trick no longer work, but you may get blackballed or be penalized in your rankings. The best way to achieve high rankings is to give the search engines what they’re looking for—good fresh content and relevant links.
Kamis, 11 Agustus 2011
Viral Buzz Blogs Launches Toothbrush Entrepreneur
Austin entrepreneur, Richard Trocino had a great product idea. And, like thousands of other innovative inventors with a new product concept, bringing that idea into a marketplace dominated by long established brands with deep links and dominance in the retail outlets is challenging. In these days of mega corporations and Walmarts, VCs and small business defined by the government in the land of opportunity, one entrepreneur with a grand idea or product may be considered by any of those groups as irrelevant and insignificant. Another challenge faced by small businesses in today’s marketplace, like in Trocino’s case, is getting an idea produced and generating sales.
In spite of impossible odds, Trocino’s invention sells almost faster today than his factories can produce and distribute all over the world. The established companies that were given the opportunity to brand and produce it, now may be wishing they had not dismissed the popular product so readily. Not when the blogosphere is broadcasting around the globe faster and with more range than a speeding bullet; comments appearing include; “OHSO gets my nod for the most stylish and futuristic toothbrush/toothpaste contraption on the market today”, “The Coolest Toothbrush Ever”, and “World’s Most Elegant Travel Toothbrush”.
Trocino received micro level funding to get the prototypes built and into limited manufacturing through friends and family after attempts to license the product to both toothpaste and toothbrush companies fell on deaf ears. Similarly, Trocino found his innovation locked out of normal channels of retailing without the benefits of an established proven brand in the marketplace.
Discouraged, but undaunted Trocino abandoned efforts to take the product to market using traditional marketing methods. Instead, like entrepreneurs who have met with unexpected success throughout business history he proceeded by seat of the pants and gut instinct. Acting on a hunch, he put it out there exclusively in the world of the internet and ignored the traditional “wisdom” of standard marketing techniques—no phones, faxes, or printed paper junk mail—nothing but net. A guerrilla marketer does not have the luxury of the corporate behemoths who can afford (since it’s investor’s and stockholders money not their own) to throw 98% of their marketing dollars away on a numbers game in a business model that justifies and covers its inherent wastefulness by overcharging those sold customers the expenses of marketing to everyone else.
Trocino decided to be a “Swamp Fox” marketer, like General Francis Marion who befuddled the British in South Carolina during the Revolutionary war, and break all the rules of modern marketing warfare. Marketing is a form of warfare and many entrepreneurs have discovered the reality of today’s business battlefields. The corporations and financiers have in today’s market reality stacked the deck against upstart competition by raising the ante into the game of commerce. One unnamed entrepreneurial internet advice columnist estimates the cost of entry to even be considered for funding by an angel or VC group at between $25,000 and $250,000. That is merely for the development of the business plan, and pre-start up consulting, general expenses and to purchase access to their secretive inner circle. Trocino decided to wander into the unknown swamp of the internet and blogsphere and see what people would do when offered his innovation directly.
Trocino, like most entrepreneurs, is a risk taker, but like most smart business persons likes to reduce risk wherever possible. He knew a good concept poorly executed had little chance of success in the market, so he took his idea to a locally based but internationally known design firm called “Design Edge” and negotiated a co-marketing partnership for assistance in ‘packaging’ his innovation. Trocino knew that people who travel a lot would naturally respond favorably to the concept of an integrated toothpaste dispensing toothbrush in a self contained case that protects clothing in suitcases as well as keeps things neat and sanitary. With the co-marketing partnership with ‘Design Edge’ the product took on a new personality within a sexy futuristic design that takes the basic utilitarian idea and wraps it in fashionability and elegance.
Then with a few well chosen words, a friend with a good photographic eye and a smattering of html code, Trocino put up a website at http://www.goOHSO.com, and invited a few friends through http://MySpace.com to look at his new line of toothbrushes. MySpace would become the testing ground and ultimate launch pad for the rollout of his product.
With its stylish modern design and elegant photography, the buzz it generated in cyberspace was somewhat unexpected. In fact, it was explosive!
Driven by the dynamics of blogosphere where coolness and fashionability become badges of personal taste and sophistication, the OHSO toothbrush rapidly found its way onto the personal blogs of graphic designers, and jet setters as the coolest thing since crystal ice. When Josh Spears, the blogger’s blogger posted his rave of the sleek product, sales and global visibility exploded. Even the legendary Steven Wozniak, the cofounder of another innovative product, Apple computer, is counted among the OHSO toothbrush users and fans.
Today the product is available in high fashion boutiques in the swanky Beverly Hills bastions of elegance and among the cappuccino makers and executive toys on the shelves of Brookstone stores around the country. Blogs have elevated the sensible, functional, practical toothbrush for harried travelers into fashion statements that provide high status and cool despite it’s less than $20 price tag.
Not a bad state of affairs for the beaming Trocino who is today expanding the line with even more designs to satisfy the market demands. OHSO is a product that owes its success to a seat of the pants approach to beat the corporate gorillas with a bit of his own guerilla marketing. He simply put it out there in the vast uncharted cyber world where the old MBA strategies have no more influence on the hip youth market than the full color fall outs in the increasing unread Sunday paper.
Today freedom of the personal press in the global Blogsville rules a small voice with a message, or product like the OHSO toothbrush, can be magnified into a global phenomena. When people like what they see, they tell their friends, who today are everywhere. Just like Richard Trocino’s classy and well designed toothbrush.
In spite of impossible odds, Trocino’s invention sells almost faster today than his factories can produce and distribute all over the world. The established companies that were given the opportunity to brand and produce it, now may be wishing they had not dismissed the popular product so readily. Not when the blogosphere is broadcasting around the globe faster and with more range than a speeding bullet; comments appearing include; “OHSO gets my nod for the most stylish and futuristic toothbrush/toothpaste contraption on the market today”, “The Coolest Toothbrush Ever”, and “World’s Most Elegant Travel Toothbrush”.
Trocino received micro level funding to get the prototypes built and into limited manufacturing through friends and family after attempts to license the product to both toothpaste and toothbrush companies fell on deaf ears. Similarly, Trocino found his innovation locked out of normal channels of retailing without the benefits of an established proven brand in the marketplace.
Discouraged, but undaunted Trocino abandoned efforts to take the product to market using traditional marketing methods. Instead, like entrepreneurs who have met with unexpected success throughout business history he proceeded by seat of the pants and gut instinct. Acting on a hunch, he put it out there exclusively in the world of the internet and ignored the traditional “wisdom” of standard marketing techniques—no phones, faxes, or printed paper junk mail—nothing but net. A guerrilla marketer does not have the luxury of the corporate behemoths who can afford (since it’s investor’s and stockholders money not their own) to throw 98% of their marketing dollars away on a numbers game in a business model that justifies and covers its inherent wastefulness by overcharging those sold customers the expenses of marketing to everyone else.
Trocino decided to be a “Swamp Fox” marketer, like General Francis Marion who befuddled the British in South Carolina during the Revolutionary war, and break all the rules of modern marketing warfare. Marketing is a form of warfare and many entrepreneurs have discovered the reality of today’s business battlefields. The corporations and financiers have in today’s market reality stacked the deck against upstart competition by raising the ante into the game of commerce. One unnamed entrepreneurial internet advice columnist estimates the cost of entry to even be considered for funding by an angel or VC group at between $25,000 and $250,000. That is merely for the development of the business plan, and pre-start up consulting, general expenses and to purchase access to their secretive inner circle. Trocino decided to wander into the unknown swamp of the internet and blogsphere and see what people would do when offered his innovation directly.
Trocino, like most entrepreneurs, is a risk taker, but like most smart business persons likes to reduce risk wherever possible. He knew a good concept poorly executed had little chance of success in the market, so he took his idea to a locally based but internationally known design firm called “Design Edge” and negotiated a co-marketing partnership for assistance in ‘packaging’ his innovation. Trocino knew that people who travel a lot would naturally respond favorably to the concept of an integrated toothpaste dispensing toothbrush in a self contained case that protects clothing in suitcases as well as keeps things neat and sanitary. With the co-marketing partnership with ‘Design Edge’ the product took on a new personality within a sexy futuristic design that takes the basic utilitarian idea and wraps it in fashionability and elegance.
Then with a few well chosen words, a friend with a good photographic eye and a smattering of html code, Trocino put up a website at http://www.goOHSO.com, and invited a few friends through http://MySpace.com to look at his new line of toothbrushes. MySpace would become the testing ground and ultimate launch pad for the rollout of his product.
With its stylish modern design and elegant photography, the buzz it generated in cyberspace was somewhat unexpected. In fact, it was explosive!
Driven by the dynamics of blogosphere where coolness and fashionability become badges of personal taste and sophistication, the OHSO toothbrush rapidly found its way onto the personal blogs of graphic designers, and jet setters as the coolest thing since crystal ice. When Josh Spears, the blogger’s blogger posted his rave of the sleek product, sales and global visibility exploded. Even the legendary Steven Wozniak, the cofounder of another innovative product, Apple computer, is counted among the OHSO toothbrush users and fans.
Today the product is available in high fashion boutiques in the swanky Beverly Hills bastions of elegance and among the cappuccino makers and executive toys on the shelves of Brookstone stores around the country. Blogs have elevated the sensible, functional, practical toothbrush for harried travelers into fashion statements that provide high status and cool despite it’s less than $20 price tag.
Not a bad state of affairs for the beaming Trocino who is today expanding the line with even more designs to satisfy the market demands. OHSO is a product that owes its success to a seat of the pants approach to beat the corporate gorillas with a bit of his own guerilla marketing. He simply put it out there in the vast uncharted cyber world where the old MBA strategies have no more influence on the hip youth market than the full color fall outs in the increasing unread Sunday paper.
Today freedom of the personal press in the global Blogsville rules a small voice with a message, or product like the OHSO toothbrush, can be magnified into a global phenomena. When people like what they see, they tell their friends, who today are everywhere. Just like Richard Trocino’s classy and well designed toothbrush.
Senin, 26 April 2010
What’s A Blog And Why Should I Have One? - Using Blogs To Generate Business
Most everyone on the internet has, at some point, run across blogs. Blogs are simply internet journals recording whatever happens to be on a writer’s mind at a given moment. Typically written in an informal tone, blogs read as though the writer is having a friendly conversation with their readers. Though blogs have exploded in popularity, few online retailers understand that having a blog can be a very effective way to drive sales for their e-businesses.
Getting Started
The easiest way to start a blog is with a free commercial service, like http://Blogger.com or http://BlogSpot.com. All you have to do is just set up an account and start blogging. To create a blog that sits on your website, you can go to http://SixApart.com and choose from several software options.
It takes time to build a loyal base of readers, but you can start guiding traffic to your site by linking with relevant blogs. Go to http://Technorati.com and find blogs whose content ties in with yours. Link only to blogs with content that’s useful and entertaining to your customers. Request they look at your blog and consider linking back to you.
For your product sales site, you don’t have to blog about your product itself. Blog about things related to your product. If you sell camping gear, blog about the country’s top camp sites, your hiking trip in the Appalachians, or the best time of year to visit Yellowstone. According to Anthony Perry, of http://BlogAds.com, “You can make your customers feel empowered if you inform them to make their own decisions, as opposed to just beating them over the head, saying, ‘This is a great product! You should buy it!’”
3 Benefits of Blogging
In addition to educating your viewers, your blog provides you with several advantages:
1. The familiar tone of blogging creates a window for buyers to see there’s a real person behind your site. The internet’s an impersonal selling medium, but the personal nature of blogs creates an element of customer trust and loyalty to your brand.
2. By sharing your valuable knowledge, you’re giving your customers a reason both to stay and to return. It’s a proven fact that the more time a user spends on a site, the more likely they are to purchase something. The more your readers return for your expertise, the more you increase your sales.
3. Get feedback on your products, your site, and your customer service. Let your users leave comments, and find out what changes they’d like to see or what products they’d like you to carry. Says Perry, “Blogging’s a tool that lets you communicate with your customer base in a way that’s far more intimate than a monthly e-newsletter.”
Getting Started
The easiest way to start a blog is with a free commercial service, like http://Blogger.com or http://BlogSpot.com. All you have to do is just set up an account and start blogging. To create a blog that sits on your website, you can go to http://SixApart.com and choose from several software options.
It takes time to build a loyal base of readers, but you can start guiding traffic to your site by linking with relevant blogs. Go to http://Technorati.com and find blogs whose content ties in with yours. Link only to blogs with content that’s useful and entertaining to your customers. Request they look at your blog and consider linking back to you.
For your product sales site, you don’t have to blog about your product itself. Blog about things related to your product. If you sell camping gear, blog about the country’s top camp sites, your hiking trip in the Appalachians, or the best time of year to visit Yellowstone. According to Anthony Perry, of http://BlogAds.com, “You can make your customers feel empowered if you inform them to make their own decisions, as opposed to just beating them over the head, saying, ‘This is a great product! You should buy it!’”
3 Benefits of Blogging
In addition to educating your viewers, your blog provides you with several advantages:
1. The familiar tone of blogging creates a window for buyers to see there’s a real person behind your site. The internet’s an impersonal selling medium, but the personal nature of blogs creates an element of customer trust and loyalty to your brand.
2. By sharing your valuable knowledge, you’re giving your customers a reason both to stay and to return. It’s a proven fact that the more time a user spends on a site, the more likely they are to purchase something. The more your readers return for your expertise, the more you increase your sales.
3. Get feedback on your products, your site, and your customer service. Let your users leave comments, and find out what changes they’d like to see or what products they’d like you to carry. Says Perry, “Blogging’s a tool that lets you communicate with your customer base in a way that’s far more intimate than a monthly e-newsletter.”
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