Yes, in this case the hype is true, search engine optimization (SEO) is the advertising bargain of the century. SEO is the process of tweaking and positioning websites so that they rank well in the search engines. And as most website owners know, if their website does not appear on the first two or three pages of search engine results pages (SERPS), then their website is not being found by prospective clients searching for their products and services. SEO is such a great bargain for a number of reasons.
SEO, the gift that keeps on giving
The benefits of SEO continue long after SEO services have been commissioned. Traditional advertising is like buying a plane ticket: once you’ve gone on your trip, the benefits have been used up. SEO, on the other hand, is like buying a car: it will keep on transporting you long after it has been paid for. That said, for most markets, once the initial SEO campaign has been implemented, good SEO requires a certain amount of upkeep. In this way, of course, SEO also resembles owning a car.
I want it now!
Unlike traditional advertising, which builds brand awareness and may eventually lead to more sales, SEO targets prospective customers who are actively searching for your products and services. They are using the search engines to find you! But is your website ready to be found?
“Half the money I spend on advertising is wasted. The trouble is, I don't know which half.”
John Wanamaker’s adage is still true, but it’s not true about SEO. Why? Because the results of SEO can be quantified and tracked. This is why in a recent article the Economist notes that “Thanks to the power of the internet, advertising is becoming less wasteful and its value more measurable. In terms of efficiency, if not size, the advertising industry is only now starting to grow out of its century-long infancy, which might be called ‘the Wanamaker era.’” (“The Ultimate Marketing Machine,” The Economist, 6 July 2006).
Tampilkan postingan dengan label design. Tampilkan semua postingan
Tampilkan postingan dengan label design. Tampilkan semua postingan
Minggu, 04 September 2011
Minggu, 19 September 2010
When It Comes to Web 2.0, Why You Gotta Be Hatin'?
It's been said that for every culture, there's a counter-culture. Every action has an equal and opposite reaction, right? The latter effect against highly stylized and uber-modern Web 2.0 design (for unfortunate lack of a better phrase) has been swift. And in large part, I believe, unjustly served.
I've got designers telling me that if they see another gradient, another cute gel icon ... another 24px Trebuchet header for god's sake, they're throwing in the towel.
Perhaps you're sick of it too. But ask yourself: does it work?
A good designer needs to work above trends, above what's fashionable. A good designer mustn't incorporate or consider style for style's sake. A good designer must ... design good. That is, he must motivate the user to go, to do, to click "Next", to subscribe or sign up, to sell the product.
Good design is not about what's pretty or popular or the next big thing. It's also not about looking hip to your design colleagues because you happen to be bucking the trend du jour. Doing so only means you wind up designing for the trend demain.
Ben Hunt (of webdesignfromscratch.com) lays out the key touchstones of Web 2.0 design:
It doesn't get much simpler than that. What's the point? These elements work. Don't buck a trend just because you want to be different. Be above the trends and counter-trends. Recognize what works. And utilize it the best way you can.
In Ben's words, "I'm glad to say that web design in 2006 is better than ever ... more web designers know more about how to design than ever before."
Here here.
I've got designers telling me that if they see another gradient, another cute gel icon ... another 24px Trebuchet header for god's sake, they're throwing in the towel.
Perhaps you're sick of it too. But ask yourself: does it work?
A good designer needs to work above trends, above what's fashionable. A good designer mustn't incorporate or consider style for style's sake. A good designer must ... design good. That is, he must motivate the user to go, to do, to click "Next", to subscribe or sign up, to sell the product.
Good design is not about what's pretty or popular or the next big thing. It's also not about looking hip to your design colleagues because you happen to be bucking the trend du jour. Doing so only means you wind up designing for the trend demain.
Ben Hunt (of webdesignfromscratch.com) lays out the key touchstones of Web 2.0 design:
- Simple layout
- 3D effects, used sparingly
- Soft, neutral background colours
- Strong colour, used sparingly
- Cute icons, used sparingly
- Plenty of whitespace
- Nice big text
It doesn't get much simpler than that. What's the point? These elements work. Don't buck a trend just because you want to be different. Be above the trends and counter-trends. Recognize what works. And utilize it the best way you can.
In Ben's words, "I'm glad to say that web design in 2006 is better than ever ... more web designers know more about how to design than ever before."
Here here.
Kamis, 20 Mei 2010
Today is the Right Time for a Career in Graphic Design
Graphic design is a field that is rising in possibilities for artistically creative minds. With new websites popping up by the thousands daily, it makes sense that now is the perfect time to be a graphic designer. All it takes is a little artistic flair and a willingness to invest the time into learning the coding required to turn your design talents towards a more technical endeavor.
If you have considered a career in graphic design or this is something you might find interesting now that you’ve heard about it, perhaps you would consider taking an online course or two to familiarize yourself with some of the more popular software in the field of graphic design.
Once you’ve learned a little you may want to get your feet wet by designing a site of your own or a few other sites for friends and family and using those as your portfolio. Once you have a couple of websites to show as examples of your work, you can submit bids on the many bidding sites around that are continuously asking for help in designing websites and graphics for their websites. You can even sell your graphic art through bidding sites designed specifically for the purpose of selling art.
Begin a virtual and an actual portfolio of your graphic designs. You can take the actual portfolios to local businesses, particularly the small businesses that are not part of large chains and offer to design a website for them. You can actually build a business of your very own, that you can do from home, by sharing your graphic design skills with just a few local companies. Word will spread eventually and you will eventually have people coming to you for help with their websites and logo needs. Now is a great time to begin your very own graphic design business.
If you have considered a career in graphic design or this is something you might find interesting now that you’ve heard about it, perhaps you would consider taking an online course or two to familiarize yourself with some of the more popular software in the field of graphic design.
Once you’ve learned a little you may want to get your feet wet by designing a site of your own or a few other sites for friends and family and using those as your portfolio. Once you have a couple of websites to show as examples of your work, you can submit bids on the many bidding sites around that are continuously asking for help in designing websites and graphics for their websites. You can even sell your graphic art through bidding sites designed specifically for the purpose of selling art.
Begin a virtual and an actual portfolio of your graphic designs. You can take the actual portfolios to local businesses, particularly the small businesses that are not part of large chains and offer to design a website for them. You can actually build a business of your very own, that you can do from home, by sharing your graphic design skills with just a few local companies. Word will spread eventually and you will eventually have people coming to you for help with their websites and logo needs. Now is a great time to begin your very own graphic design business.
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