What is Non Reciprocal Link Building?
Link popularity is the most important internet marketing tool for you. Building outbound links, inbound links or non reciprocal link building is the prime aspect for you to popularize your links. The non reciprocal link building directly boosts up targeted traffic on your website(s) and, thus, simply generates more business for you. In fact, one way non reciprocal links are responsible for effective SEO operations.
So, it becomes all the more important for you to know about non reciprocal links in detail. Read on to know it.
First things first, what is link popularity?
In the simple terms, link popularity can be defined as the number of websites linking to one website. You can check the link popularity of your website(s) with the help of search engines or some link popularity software. There are actually three types of links: inbound links, outgoing links and reciprocal links. The reciprocal links are the links exchanged between the two sites. Outgoing links are the links of other web masters on your websites. The inbound links are called non reciprocal links. They are also known as the one way links.
Non reciprocal link building: Why it is the most important?
The non reciprocal link building is the process of getting the other websites to mention your links. And you do not even have to link back to these websites. And now the natural question that might be cropping in your mind would be why do you need to build non reciprocal links?
The answer to this question is straight and direct. As these links are one way, they are based on the fact that these links are “useful” to the visitors. The links provide information, article and knowledge to the users. Thus, these links add credibility to your website. Even the search engines base their ranking more on the basis of one way non reciprocal links. Thus, the number of non reciprocal links for your website plays a great role in determining the exact position of your website.
Now to build these one way links, you need to make your site well enticing to the other sites. They must feel that the links to the content on your site will attract the traffic. So your website should provide necessary content or information. Even if you need to spend some money or time in getting quality content made, the deal is worth making.
You can also get free articles from a number of sites to publish on your website(s). Similarly, you can get your articles published on the others’ web sites as well. Web directories and ezines are also a place to get your website noticed. Always mention your link at the end of the articles. Always make sure that the directory you are submitting links to, is related to your business circuit.
Joining discussion forums is also an effective way of non reciprocal link building. The forums publish your articles and help you get the feed back from the readers. A numbers of sites search for the forums to find out the websites publishing good articles. Some forums allow you to mention your signature as well.
Now it would be clear to you that non reciprocal link building raise your link popularity to newer heights. So go ahead and start working in this direction today.
Sabtu, 25 Agustus 2012
Jumat, 24 Agustus 2012
Holistic Search Engine Optimization
We all have heard that search engines are the number one resource for consumers to research and buy products or services online. In fact, marketing studies have shown that over 70% of web surfers use search engines to locate online merchants. The ramification of this statistic is simple: if you want to reach the members of your target market you need to make sure that your business web site appears in popular search engines.
Search engine optimization (SEO) can help you achieve this. SEO is a crucial online marketing technique. It helps you to get your web site to appear in search engine result pages (SERPs) for keywords that that are relevant to your business. For example, if you are a business coach, and someone is searching for "business coach", it would be great for your business if your web site appears in the first 10 results.
So what exactly is search engine optimization? SEO includes selecting the best keywords for the body of the page as well as other page elements (the title tag, keyword and description meta tags, etc.) Carefully chosen keywords provide "hints" that search engines use to classify your site and to determine whether your site should appear for certain search keywords. On-page keyword optimization by itself will help your rankings. However, holistic search engine optimization is required to achieve optimal results. For the best placement, focus on SEO as a whole, rather than concentrate on a particular technique.
Here are a few important elements of holistic search engine optimization:
- Have good content. After all, content is king (or queen, whichever the case may be). Without content there isn't much of a site. The content must walk a fine line between providing useful content and including sufficient and relevant keywords for search engines.
Often it is difficult to optimize your product or service pages for search engines, since the main goal of these items is to showcase the benefits of your offer. On the other hand, it is easier to optimize blog posts and articles. In fact, you can create entire articles and blog posts around keywords that are popular with your target market.
- Have consistent navigation. Both your web site visitors and search engine spiders navigate your web site through links that connect different pages. Consistent navigation ensures that your visitors can reach every page on your web site from every other page. On top of that, you will you get the most out of your search engine optimization efforts.
- Get links to your site. Links to your web site play a very important role in holistic search engine optimization. Many popular search engines evaluate your web site's popularity based on counting the number of links that point to your site. The more popular your web site is, the better rankings it gets on search engines. The best links are links from reputable, quality web site that have complimentary or related content.
You can get links to your web site by using a variety of techniques, such as writing articles, participating in link exchanges, and participating in online networking.
Take a holistic approach to web site optimization. Apply SEO to your web site as a whole, and always evaluate the overall impact of your marketing efforts.
Search engine optimization (SEO) can help you achieve this. SEO is a crucial online marketing technique. It helps you to get your web site to appear in search engine result pages (SERPs) for keywords that that are relevant to your business. For example, if you are a business coach, and someone is searching for "business coach", it would be great for your business if your web site appears in the first 10 results.
So what exactly is search engine optimization? SEO includes selecting the best keywords for the body of the page as well as other page elements (the title tag, keyword and description meta tags, etc.) Carefully chosen keywords provide "hints" that search engines use to classify your site and to determine whether your site should appear for certain search keywords. On-page keyword optimization by itself will help your rankings. However, holistic search engine optimization is required to achieve optimal results. For the best placement, focus on SEO as a whole, rather than concentrate on a particular technique.
Here are a few important elements of holistic search engine optimization:
- Have good content. After all, content is king (or queen, whichever the case may be). Without content there isn't much of a site. The content must walk a fine line between providing useful content and including sufficient and relevant keywords for search engines.
Often it is difficult to optimize your product or service pages for search engines, since the main goal of these items is to showcase the benefits of your offer. On the other hand, it is easier to optimize blog posts and articles. In fact, you can create entire articles and blog posts around keywords that are popular with your target market.
- Have consistent navigation. Both your web site visitors and search engine spiders navigate your web site through links that connect different pages. Consistent navigation ensures that your visitors can reach every page on your web site from every other page. On top of that, you will you get the most out of your search engine optimization efforts.
- Get links to your site. Links to your web site play a very important role in holistic search engine optimization. Many popular search engines evaluate your web site's popularity based on counting the number of links that point to your site. The more popular your web site is, the better rankings it gets on search engines. The best links are links from reputable, quality web site that have complimentary or related content.
You can get links to your web site by using a variety of techniques, such as writing articles, participating in link exchanges, and participating in online networking.
Take a holistic approach to web site optimization. Apply SEO to your web site as a whole, and always evaluate the overall impact of your marketing efforts.
Kamis, 23 Agustus 2012
5 Simple Search Engine Optimization (SEO) Techniques
The lifeblood of any website/ecommerce business is traffic, and every webmaster knows the best type of traffic is natural, organic search engine traffic. There are two very important reasons for this: (1) it is extremely targeted, and (2) It is FREE! The hard part is getting top ranking for your sites keywords... or is it? The purpose of this article is to provide a few simple, effective, and most important, search engine friendly strategies to help boost your websites' ranking and ultimately your traffic.
1. We will start with the Meta Tags. I know you have already heard of, and are probably currently using meta tags on your site. This is great. I just want to make sure you are using them effectively. We will only go over 2 tags: the "title" tag, and the "description" tag. We will not go over the "keywords" tag, as the major search engines have placed less and less weight on this one, and some would argue this tag has no weight at all. I still use this tag however, as I feel there is some merit and no drawbacks to using this tag.
I have found it effective to use similar text in the "title" and "description" tags, and to place your keywords prominently in these tags (near the beginning and more than once). I have seen sites with "sitename.com", "New Page 1", or "Welcome to my site" in the "title" tag, which really does not help in their quest for higher rankings for their particular keyword. Also, try not to use words such as "and", "or", or "the" in these tags.
**Important note about your keywords. Search engines evaluate keyword prominence, keyword weight, and keyword density when determining a site's ranking. All three are calculated individually for the page, the title tag, the description tag, as well as other areas on a page. Keyword prominence means how close the keyword is to the beginning of your page. Keyword weight refers to how many times a particular keyword or phrase can be found on the page. Keyword density is the ratio of the keyword to the other words on the page. You do not want the keyword weight or density to be too high, as this can appear to the search engine as "keyword stuffing" and most search engines penalize sites that stuff their keywords.
2. Place your navigational links (and JavaScript) at the right or at the bottom, but not on the left, of the page. When the search engines "read" your site, they read from the top left to the bottom right. Search engines place an emphasis on the first 100 words or text on the site. You do not want these words to be navigational links or Javascript. Ideally, you want to have your heading tags with your keywords in the beginning of your page. This being said, placing your links/JavaScript on the right or bottom of your page ensures the search engine spiders get to the text first, giving more weight to what's important on your page.
3. Place alt tags on all of your images. Search engine spiders cannot "read" pictures or images. The only way a spider knows what an image is about is by reading the alt tag. This is also another chance to place more of your keywords in your HTML, improving your page's keyword weight/density. Alt tags are easy to make and they can make a big difference in your sites keyword ranking. A simple alt tag looks like this: alt="put your keyword phrase here." Search engines separately calculate keyword prominence, density, and weight in alt tags as well, so optimize your tags.
4. Place your keywords at the bottom of your page. Just as search engines place more weight on the first words of your page, they also do the same to the last words. The general thinking is this, if your site is about a certain subject, then the main points, or keywords, should, appear at the beginning, be spread throughout the page, and be prominent at the conclusion. But if you have all of your navigational links and JavaScript at the bottom, your relevant page text could end well before the HTML does. An easy way to have your keywords at the bottom of your page is to include them in the copyright information. For example, if you have a dog food website, you could have something like this at the very bottom of the page:
copyright 2005 yoursite.com
World's best dog food
Search engines are not (as of this writing), penalizing sites using this technique, and it wouldn't really make much sense for them to do so.
5. The Anchor Text of your links. Anchor text is the actual linking text on a site. It is what the user clicks on to navigate to that particular site or page. If a search engine finds many links to your site using the term "dog food", then the search engine concludes your site is about "dog food". This is overlooked quite often, but it seems to have a very large impact on your search engine rankings for a particular keyword. Your anchor text needs to be the keyword or phrase you are trying to target. Try to avoid anchor text such as "Click Here" or "yoursite.com"
Also, if you're running a reciprocal link campaign, be sure to use variations of your text. If an engine notices every link to your site is identical, it could place less weight on these links or potentially penalize your site. This is because search engines generally give more weight to "naturally occurring" links, and less to "reciprocal link exchange campaigns". Using different, but relevant anchor text can dramatically affect your targeted keyword rankings, by making your links appear more natural.
Effective SEO may seem difficult at first, but as you have read above, little tricks that require little or no programming knowledge, can make a huge impact on your website's keyword ranking.
1. We will start with the Meta Tags. I know you have already heard of, and are probably currently using meta tags on your site. This is great. I just want to make sure you are using them effectively. We will only go over 2 tags: the "title" tag, and the "description" tag. We will not go over the "keywords" tag, as the major search engines have placed less and less weight on this one, and some would argue this tag has no weight at all. I still use this tag however, as I feel there is some merit and no drawbacks to using this tag.
I have found it effective to use similar text in the "title" and "description" tags, and to place your keywords prominently in these tags (near the beginning and more than once). I have seen sites with "sitename.com", "New Page 1", or "Welcome to my site" in the "title" tag, which really does not help in their quest for higher rankings for their particular keyword. Also, try not to use words such as "and", "or", or "the" in these tags.
**Important note about your keywords. Search engines evaluate keyword prominence, keyword weight, and keyword density when determining a site's ranking. All three are calculated individually for the page, the title tag, the description tag, as well as other areas on a page. Keyword prominence means how close the keyword is to the beginning of your page. Keyword weight refers to how many times a particular keyword or phrase can be found on the page. Keyword density is the ratio of the keyword to the other words on the page. You do not want the keyword weight or density to be too high, as this can appear to the search engine as "keyword stuffing" and most search engines penalize sites that stuff their keywords.
2. Place your navigational links (and JavaScript) at the right or at the bottom, but not on the left, of the page. When the search engines "read" your site, they read from the top left to the bottom right. Search engines place an emphasis on the first 100 words or text on the site. You do not want these words to be navigational links or Javascript. Ideally, you want to have your heading tags with your keywords in the beginning of your page. This being said, placing your links/JavaScript on the right or bottom of your page ensures the search engine spiders get to the text first, giving more weight to what's important on your page.
3. Place alt tags on all of your images. Search engine spiders cannot "read" pictures or images. The only way a spider knows what an image is about is by reading the alt tag. This is also another chance to place more of your keywords in your HTML, improving your page's keyword weight/density. Alt tags are easy to make and they can make a big difference in your sites keyword ranking. A simple alt tag looks like this: alt="put your keyword phrase here." Search engines separately calculate keyword prominence, density, and weight in alt tags as well, so optimize your tags.
4. Place your keywords at the bottom of your page. Just as search engines place more weight on the first words of your page, they also do the same to the last words. The general thinking is this, if your site is about a certain subject, then the main points, or keywords, should, appear at the beginning, be spread throughout the page, and be prominent at the conclusion. But if you have all of your navigational links and JavaScript at the bottom, your relevant page text could end well before the HTML does. An easy way to have your keywords at the bottom of your page is to include them in the copyright information. For example, if you have a dog food website, you could have something like this at the very bottom of the page:
copyright 2005 yoursite.com
World's best dog food
Search engines are not (as of this writing), penalizing sites using this technique, and it wouldn't really make much sense for them to do so.
5. The Anchor Text of your links. Anchor text is the actual linking text on a site. It is what the user clicks on to navigate to that particular site or page. If a search engine finds many links to your site using the term "dog food", then the search engine concludes your site is about "dog food". This is overlooked quite often, but it seems to have a very large impact on your search engine rankings for a particular keyword. Your anchor text needs to be the keyword or phrase you are trying to target. Try to avoid anchor text such as "Click Here" or "yoursite.com"
Also, if you're running a reciprocal link campaign, be sure to use variations of your text. If an engine notices every link to your site is identical, it could place less weight on these links or potentially penalize your site. This is because search engines generally give more weight to "naturally occurring" links, and less to "reciprocal link exchange campaigns". Using different, but relevant anchor text can dramatically affect your targeted keyword rankings, by making your links appear more natural.
Effective SEO may seem difficult at first, but as you have read above, little tricks that require little or no programming knowledge, can make a huge impact on your website's keyword ranking.
Rabu, 22 Agustus 2012
4 Steps To Law Firm Website Search Engine Placement Improvement
Well, by now you most likely have heard that good design, proper key word density, intuitive navigation, correct Meta tags, quality incoming links and informative content are all important to achieving top search engine placement. This is especially true when it comes to law firm sites. Legal search engine standings are one of the top competitive classifications for search engine standing optimization efforts.
For this article, I’ll assume that your legal website already excels in the areas just mentioned and your site has decent standing for your desired legal keyword phrases. But, as you are keenly aware, the Internet can generate quality clients at a far more cost effective basis compared to any other medium. So, moving your legal website to the next level should be a very wise decision.
Below I have noted some highly effective ideas to improve your search engine standings:
1. Get another legal website!
Yes, for about $53 per month for the first year, and appx. $11 per month starting in the second year, you can have a second website. Your cost the first year would be approximately $500 for the legal website creation, $10 for a new domain name registration for one year and $10 per month for good quality website hosting. The cost drops in the second year because the site creation fee drops off.
This second site should not duplicate any of your existing site’s appearance or content. Failure to abide by this could cause your site to be dropped from major search engines. Your sites should be about your firm but each emphasizing a different practice area. Plus, both your sites should be hyperlinked together.
2. Select a URL
Your new website needs a web address. Select a URL for your new legal website that incorporates some of your keywords. Which site do you think would generate more search engine hits: www.sandiegolawyerforyou.com or www.smith-smithandklein.com?
Even if you have great name recognition in your local neighborhood, a potential client seeking a San Diego attorney will most definitely find the first site before the second. Result: Incorporating key words into your URL will increase your chances of being found in a key word search.
3. Purchase website creation software.
As web site owner, you or your assistant should know how to up-date your site by adding current content, or minor changes. Updating should be done often to keep your site relevant. With many free and low cost web site programs available, knowledge of HTML is not necessary. Personally, I would recommend Microsoft’s FrontPage as the best choice for website creation software.
4. Read a book on Search engine optimization.
Knowledge is power. Website designers are good at their website creation efforts, but usually lousy at any optimization efforts. In many cases, if they try optimization at all, they are using techniques that are way dated and in many cases could and have caused sites to actually rank well below their true potential or be desisted because of what is perceived as search engine mutilation.
Become the master of your domain not a slave to it! Read a Search engine optimization book today!
Copyright 2005 Promotions Unlimited - All rights reserved
For this article, I’ll assume that your legal website already excels in the areas just mentioned and your site has decent standing for your desired legal keyword phrases. But, as you are keenly aware, the Internet can generate quality clients at a far more cost effective basis compared to any other medium. So, moving your legal website to the next level should be a very wise decision.
Below I have noted some highly effective ideas to improve your search engine standings:
1. Get another legal website!
Yes, for about $53 per month for the first year, and appx. $11 per month starting in the second year, you can have a second website. Your cost the first year would be approximately $500 for the legal website creation, $10 for a new domain name registration for one year and $10 per month for good quality website hosting. The cost drops in the second year because the site creation fee drops off.
This second site should not duplicate any of your existing site’s appearance or content. Failure to abide by this could cause your site to be dropped from major search engines. Your sites should be about your firm but each emphasizing a different practice area. Plus, both your sites should be hyperlinked together.
2. Select a URL
Your new website needs a web address. Select a URL for your new legal website that incorporates some of your keywords. Which site do you think would generate more search engine hits: www.sandiegolawyerforyou.com or www.smith-smithandklein.com?
Even if you have great name recognition in your local neighborhood, a potential client seeking a San Diego attorney will most definitely find the first site before the second. Result: Incorporating key words into your URL will increase your chances of being found in a key word search.
3. Purchase website creation software.
As web site owner, you or your assistant should know how to up-date your site by adding current content, or minor changes. Updating should be done often to keep your site relevant. With many free and low cost web site programs available, knowledge of HTML is not necessary. Personally, I would recommend Microsoft’s FrontPage as the best choice for website creation software.
4. Read a book on Search engine optimization.
Knowledge is power. Website designers are good at their website creation efforts, but usually lousy at any optimization efforts. In many cases, if they try optimization at all, they are using techniques that are way dated and in many cases could and have caused sites to actually rank well below their true potential or be desisted because of what is perceived as search engine mutilation.
Become the master of your domain not a slave to it! Read a Search engine optimization book today!
Copyright 2005 Promotions Unlimited - All rights reserved
Senin, 20 Agustus 2012
“Do-It-Yourself” Search Engine Optimisation (SEO) – Three Easy Steps
Ranking high in Google’s search results can have a phenomenal impact on the success of your business.
You can either engage the expertise of a Search Engine Optimisation company, or if you have the time, there are some changes you can make to your website yourself.
Step 1: Keyword Research
What keywords do you think your customers would type in to search for your products or services? A keyword can be one word (e.g. “optimisation”), but multiple keywords or keyword phrases are usually preferred, because they are more specific and more likely to be what your customers are looking for (eg. “ Search Engine Optimisation Australia”).
Write down as many as you can think of. Brainstorm with your team. Think of alternative words. Consider geographical phrases if they are important to your customer (e.g. “house cleaning Hornsby”). Also, get some ideas from your competitors’ websites. Try to make a list of 20-30 keyword phrases.
Choose the two keyword phrases you think would be searched for the most. But also remember, the more competition there is for a keyword, the harder it is to achieve top rankings. If you want to rank high in Google for the keyword “insurance”, you have a very long journey ahead. So try your best to select two keyword phrases that are the most relevant to you business but that are not vague nor competitive. It’s a good idea to have 2 or 3 words in each phrase (e.g. “wedding catering services”)
Once you’ve selected your two best keyword phrases the next step shows you how to make some improvements to your home page.
Step 2: Web Copy
Web copy refers to all the words or text on your website. Because content is king in the world of search engines, your keyword phrases need to be placed strategically on your webpage to convince Google that your content is highly relevant to those keywords. The more prominent they are, the better. (Keep in mind that as important as search engines are, customers come first, so make sure your copy also reads well.)
Here’s how you can increase each keyword’s prominence:
• Place your keywords in headings, preferably at the beginning of the heading;
• Include keywords towards the top of the page;
• Bold or italicise keywords where appropriate;
• Instead of having a link to another page that says "Click here to read more ", reword it to include your keywords, e.g. "Read more about our seo copywriting Services".
An important tip is to also include these keywords in your HTML “title tag”. Use your content management system to make these changes yourself, or perhaps ask your web developer to do it if you’re unsure how.
Once you have fine-tuned your home page, consider adding new content, such as detailed descriptions of what you offer, FAQs and informative articles about your products and services. (If you don’t want to write these yourself, they can be located for free on the internet - do a search for “articles directory”).
It’s also good to bear in mind that search engines can only read text, not pictures. Often web developers embed words in images to look better for website visitors or use Flash for animation, but this is a major impediment to search engines.
Step 3: Linking
Each link from another website to your website (not from your website) is considered by search engines as a vote of popularity for your business and will improve your rankings.
But it is the quality, not quantity, of the links that is crucial. The other websites should be relevant to your industry, and preferably highly regarded themselves. Ten quality links count far more than 500 links from arbitrary websites. In the same way your personal business network can have a significant impact on the success of your business, so too the online network you build on the internet.
Brainstorm all the relevant websites that could link to you, such as non-competing companies, and industry bodies and organisations. Write a friendly email to each describing the benefit their visitors would get in knowing about your business, and request them to create a link to your website. Most people will not respond first time round, so a follow-up phone call is usually required.
How do I monitor my results?
Monitor your rankings in Google over the next few months by typing your chosen keywords into the search box, and recording your ranking. Also look at your hosting reports to understand what search terms your visitors are using to find your website.
The above process can be also be repeated for each page of your website. Remember to keep updating your content, and continually increase the number of links to your website.
As you see your rankings climb you should see a corresponding increase in web traffic and a substantial increase in sales enquiries. Be sure to record the source of your customer enquiries, so you can measure the success of your marketing efforts.
Remember, if you measure it, you can improve it.
You can either engage the expertise of a Search Engine Optimisation company, or if you have the time, there are some changes you can make to your website yourself.
Step 1: Keyword Research
What keywords do you think your customers would type in to search for your products or services? A keyword can be one word (e.g. “optimisation”), but multiple keywords or keyword phrases are usually preferred, because they are more specific and more likely to be what your customers are looking for (eg. “ Search Engine Optimisation Australia”).
Write down as many as you can think of. Brainstorm with your team. Think of alternative words. Consider geographical phrases if they are important to your customer (e.g. “house cleaning Hornsby”). Also, get some ideas from your competitors’ websites. Try to make a list of 20-30 keyword phrases.
Choose the two keyword phrases you think would be searched for the most. But also remember, the more competition there is for a keyword, the harder it is to achieve top rankings. If you want to rank high in Google for the keyword “insurance”, you have a very long journey ahead. So try your best to select two keyword phrases that are the most relevant to you business but that are not vague nor competitive. It’s a good idea to have 2 or 3 words in each phrase (e.g. “wedding catering services”)
Once you’ve selected your two best keyword phrases the next step shows you how to make some improvements to your home page.
Step 2: Web Copy
Web copy refers to all the words or text on your website. Because content is king in the world of search engines, your keyword phrases need to be placed strategically on your webpage to convince Google that your content is highly relevant to those keywords. The more prominent they are, the better. (Keep in mind that as important as search engines are, customers come first, so make sure your copy also reads well.)
Here’s how you can increase each keyword’s prominence:
• Place your keywords in headings, preferably at the beginning of the heading;
• Include keywords towards the top of the page;
• Bold or italicise keywords where appropriate;
• Instead of having a link to another page that says "Click here to read more ", reword it to include your keywords, e.g. "Read more about our seo copywriting Services".
An important tip is to also include these keywords in your HTML “title tag”. Use your content management system to make these changes yourself, or perhaps ask your web developer to do it if you’re unsure how.
Once you have fine-tuned your home page, consider adding new content, such as detailed descriptions of what you offer, FAQs and informative articles about your products and services. (If you don’t want to write these yourself, they can be located for free on the internet - do a search for “articles directory”).
It’s also good to bear in mind that search engines can only read text, not pictures. Often web developers embed words in images to look better for website visitors or use Flash for animation, but this is a major impediment to search engines.
Step 3: Linking
Each link from another website to your website (not from your website) is considered by search engines as a vote of popularity for your business and will improve your rankings.
But it is the quality, not quantity, of the links that is crucial. The other websites should be relevant to your industry, and preferably highly regarded themselves. Ten quality links count far more than 500 links from arbitrary websites. In the same way your personal business network can have a significant impact on the success of your business, so too the online network you build on the internet.
Brainstorm all the relevant websites that could link to you, such as non-competing companies, and industry bodies and organisations. Write a friendly email to each describing the benefit their visitors would get in knowing about your business, and request them to create a link to your website. Most people will not respond first time round, so a follow-up phone call is usually required.
How do I monitor my results?
Monitor your rankings in Google over the next few months by typing your chosen keywords into the search box, and recording your ranking. Also look at your hosting reports to understand what search terms your visitors are using to find your website.
The above process can be also be repeated for each page of your website. Remember to keep updating your content, and continually increase the number of links to your website.
As you see your rankings climb you should see a corresponding increase in web traffic and a substantial increase in sales enquiries. Be sure to record the source of your customer enquiries, so you can measure the success of your marketing efforts.
Remember, if you measure it, you can improve it.
Minggu, 19 Agustus 2012
10-step Guide to Get Links to Your New Website
If you are the webmaster of a newly launched website, or if your website lacks the popularity it deserves, you should have a look at the following 10-step guide, which will show you how to get valuable links and improve your traffic levels and overall site popularity:
1. Use the full power of automated link management websites and directories. This is the easiest and most effective way of getting links to your website. Some great resources to start linking to other websites, go to:
o http://www.MyLinkMachine.com
o http://www.LinkManager.com
2. Place a link or invitation for potential link partners. There are many webmasters who visit related websites and some of them might want to link to you. Make sure to offer them an easy and quick solution to initiate the link exchange.
3. Use high authority websites like Wikipedia to generate traffic and increase your website popularity. Remember that quality is king on such websites, so don’t try to spam them or find quick solutions. Become part of the community and your links will be more than welcome.
4. Become a part of the blogging craze. Create your own blog (you can do that for free with services like Blogger or Word Press) and start posting on other blogs. Try to include a link to your website where the context allows it. Blog posting is effective and has the potential to send hundreds of visitors each week with only a few well written comments and some subtle links.
5. Join a few forums related to the topic of your website and become an active member. Try to create the exact same user name and password for more forums, so that you can manage your posts and memberships better. Some forums don’t allow you to place links in your messages – unless they are really valuable forums try to avoid them as they will bring little benefit.
6. Post on groups and other online communities.
7. Use social bookmarking websites such as digg.com or furl.com to generate interest in your website. The more interesting the content of your pages is, the more credit you will get from the people who determine the placement of your links.
8. Yahoo Answers is another interesting source of traffic and links. Make sure to become a real contributor to the program, not just someone who places a link without any real content.
9. Offer something of value for free to your visitors or newsletter subscribers. This will generate a viral effect in which visitors tell their friends about your website. This will lead to increased traffic, plus it will let more webmasters know that you exist, increasing the chances of a link exchange.
10. Use the full power of article submissions. This is another viral marketing tool that has the potential of generating more and more incoming links towards your website as the articles you submitted get republished on blogs and websites. You may want to register with some ezines and directories to submit your article for inclusion, such as:
o http://www.MyContentBuilder.com
Article submission can be tedious, which is why you may want to consider an automatic article submitter. It will submit one article to over 30 directories in half an hour. To watch a video on how to accomplish this, go to:
o http://1trac.com/dt/t/Article_Submitter_Video.php
Jumat, 17 Agustus 2012
Importance of Maintaing Your SEO Campaigns
There are people who think that they can throw up a web page and that people will find them, and good luck too them – but it won’t happen. Any website that wants to make money needs to get optimized, and stay that way. Running and SEO campaign once or twice isn’t enough in this market: you need to consider long-term maintenance of your SEO.
For long term SEO maintenance to be effective, you need to constantly monitor the search engines algorithms, which can change very frequently. You also need to keep track of your competitors’ optimizations and adapt your strategy accordingly.
Always consider your website as an investment – you’ve put time, money and effort into it. Your investment needs to be protected, and the way to do that is SEO maintenance. This makes sure that your website is ranked high enough to bring you the traffic you need, and keeps the sales coming.
We’ve compiled a list of tips to help you with your SEO maintenance. To keep good rankings, you need to pay attention to how your site is doing. A few things to remember are:
1. Check on your pages regularly and make sure they’re still listed. Your listings are the most important part of your SEO work. Whether the page is listed or not is vastly more important than what key words you have etc. After all, if you aren’t listed at all what good is it to optimize?
2. Monitor the listings every week or two to make sure your pages are displaying correctly and that there are no problems with your site. While your at it see whether you’ve risen, dropped, or remained constant as far as listings go. Odds are that you will not remain constant, if you do remain constant you should consider this a small success as you have probably risen above other pages that were formerly above you while others from below you have surpassed you.
3. Watch for trouble, and fix it quickly. Don’t think it will correct itself – it won't. Any missing pages should be checked out thoroughly. Chances are that the system has run into a problem, but if you don’t check it out you may very easily be wrong. Always correct any of your mistakes as your mistakes can be very costly if they are not dealt with in a timely fashion.
4. Resubmit your site if you make major changes, but not for anything smaller. The most important time to resubmit your site is if you have recently changed your titles. Titles are very important in SEO and can deliver you with a completely new set of quality key words.
5. Create monthly ranking reports on your site, to see if any changes need to be made.
6. Keep building your link popularity.
7. Keep submitting your site to the big directories, as spiders use these as a starting point.
8. Watch your competitors and the methods they use. If they start trying to cheat, report them straightaway – it gets them out of your way.
9. Set goals for yourself. Write out an SEO maintenance plan, and if things change then make sure to set new goals and stick with them.
10. Stay up to date on the latest SEO information.
11. Check your site’s performance – if you’re not monitoring your traffic, find a tool to do it now.
12. Maintain a solid plan for dealing with your site’s growth. Don’t panic if you see a blip.
As with any buisness or marketing campaign it requires work, SEO is no different. So sit down and make a plan…. and start to make your SEO campaigns work and work consistantly.
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