For a long time now, marketing gurus all over the world have been talking about google page ranking. Page ranking is simply Google's way of measuring your pages accordingly.
But there is a problem...
More and more we tend to see NO consistency with page ranking at all. Please don't confuse the difference between "page ranking" & "search engine ranking". The two are completely different.
With this method of measurement, we could quickly see how much or how little a person has put into promoting their website. A high rank of 6,7,8,9,10 is sometimes held as something honerable to have for your site but does it really matter?
In some aspects it does and in some it doesn't.
As I mentioned above, page ranking has nothing to do with your search engine success. It (did) have everthing to do with "importance". The only problem is (like so many marketing ventures online), this measurement method is dying off with the rest of them. People online are very intuitive about these sort of things and tend to over saturate ways to beat them and/or improve on them quickly.
People all over the world are even still wondering how to increase their page rank. Now why would they do this???
Simple, it's all about prestige. Eventhough marketing experts like myself weigh absolutely no importance on page ranking anymore, there are still literally 1000's of business people out there that consider a high rank a good thing.
So how do you benefit from increasing your rank?
- You will attract better quality websites to yours
- People will think your website has lasting power
- People will want to mimic what you do
- People will even think highly of you
Even now, many browsing people look for high ranking websites to exchange links with.
So does trying to increase your website page ranking help you? Not really. What you ultimately want to do is promote your website as much as you can in as many "RELATED _ RELATED" places that you can and let search engines do their own thing.
Playing into search engines hands won't help your company. Building a great web marketing foundation will attract exactly what you've been after..... MORE EXPOSURE!
Please take this seriously and always be on the look-out for other ways to promote your business, let Google's page rank go and look at the future beyond PR ratings.
Hope this article helps you out!
Read more of Martin's articles online here:
http://www.smartads.info/newsletter
Jumat, 14 Oktober 2011
Kamis, 13 Oktober 2011
What Is SEO And How Backlinks Help In Better Serp's
SEO is one of the most unnecessarily complicated jobs there is in the internet business world. There are so many “secrets” and “gurus” that offer you the hidden knowledge necessary for top search engine rankings, when in reality, search engine optimization is actually pretty simple.
Search engine optimization, or SEO, can be divided into two parts: on-site SEO, and link building.
On-site SEO is the process of optimizing the content of your pages for a particular keyword or keywords. The easiest way to do this is to use a free tool like WebCEO that will analyze your webpage and make suggestions on how you can better optimize it.
At it's simplest, on-site SEO is making sure that your keywords are found (in the right numbers) in the right places. Specifically, the search engines want to see your keywords in:
- Page titles
- Page body
- Bold text
- Top of page
- Bottom of page
- Alt text
- Text links
Link building, the second half of SEO, is at least as important as on-site SEO, but is often neglected. When search engines look at your site, they also look at all of the sites that link to your site. Each site that links to your site gives your site a certain number of “votes”, based on several factors.
So, the more quality links you can get to your site, the higher you will rank in the major search engines. But before you can start gaining links to your site, you need to know what makes a quality link. There are several factors that determine a link's quality:
1 – Anchor text
A high quality link will have your keyword(s) in the anchor text, or the clickable text part of the link.
2- Site quality
A high quality link is one from a quality, unique, content based site related to your site.
3- Anchor text variation
When building links, you'll want to vary your anchor text. If all of your links have the same text, search engines may discount them as spam.
4- Slowly but surely
Good things come to those who wait. Building links should be done slowly and steadily. If you build a whole bunch of links at once, you risk the links being discounted as spam by the search engines.
Search engine optimization, or SEO, can be divided into two parts: on-site SEO, and link building.
On-site SEO is the process of optimizing the content of your pages for a particular keyword or keywords. The easiest way to do this is to use a free tool like WebCEO that will analyze your webpage and make suggestions on how you can better optimize it.
At it's simplest, on-site SEO is making sure that your keywords are found (in the right numbers) in the right places. Specifically, the search engines want to see your keywords in:
- Page titles
- Page body
- Bold text
- Top of page
- Bottom of page
- Alt text
- Text links
Link building, the second half of SEO, is at least as important as on-site SEO, but is often neglected. When search engines look at your site, they also look at all of the sites that link to your site. Each site that links to your site gives your site a certain number of “votes”, based on several factors.
So, the more quality links you can get to your site, the higher you will rank in the major search engines. But before you can start gaining links to your site, you need to know what makes a quality link. There are several factors that determine a link's quality:
1 – Anchor text
A high quality link will have your keyword(s) in the anchor text, or the clickable text part of the link.
2- Site quality
A high quality link is one from a quality, unique, content based site related to your site.
3- Anchor text variation
When building links, you'll want to vary your anchor text. If all of your links have the same text, search engines may discount them as spam.
4- Slowly but surely
Good things come to those who wait. Building links should be done slowly and steadily. If you build a whole bunch of links at once, you risk the links being discounted as spam by the search engines.
Rabu, 12 Oktober 2011
11 Rules of a Copywriter
The art of the copywriting is one of the most intricate arts in the world. As in every profession there are some indispensable rules that every copywriter should stick to in order to impress his reader and produce appealing content What are these well-known yet so often forgotten rules that every copywriter should follow?! One should be as much precise and straightforward as possible in the writing of your text. Your text should have coherent and logical style. There should be some definite order in which all your message is written. Moreover, you should always visualise your audience in front of you and stress the most important points of your message.
In writing of the advertisement try to answer several important questions before you start devise and design the structure of your web site.
Make it easy to read. You message must have just one important point. It is not advisable to include several points in your message. Despite the fact that this is an advertisement and some exaggerations are possible and some specialists even encourage them, your message must not contain outward lies. If the reader suspects that you are lying he will not be inclined to take your words and might even doubt the credibility of the whole company you are working for. The message must be written in simple, easy to read and understandable style. Do not patronise and try to have honest and equal dialogue with your customer. Do not be very technical in the writing of your message. However, it might be advisable to include some technical terms in your advertisement, otherwise write it in more general terms, as your message might be read by the person who is not familiar with technical details.
Check your text on grammar and spelling mistakes before you are placing your message on the web site or submit it to the advertisement. Do not use too many words; try to be as succinct as possible. Your message should be memorable. Talk directly to the reader of your advertisement. Try to use such words as “you”, “your” as much as possible, as the advertisement that communicates directly with your customer is more appealing.
In writing of the advertisement try to answer several important questions before you start devise and design the structure of your web site.
Make it easy to read. You message must have just one important point. It is not advisable to include several points in your message. Despite the fact that this is an advertisement and some exaggerations are possible and some specialists even encourage them, your message must not contain outward lies. If the reader suspects that you are lying he will not be inclined to take your words and might even doubt the credibility of the whole company you are working for. The message must be written in simple, easy to read and understandable style. Do not patronise and try to have honest and equal dialogue with your customer. Do not be very technical in the writing of your message. However, it might be advisable to include some technical terms in your advertisement, otherwise write it in more general terms, as your message might be read by the person who is not familiar with technical details.
Check your text on grammar and spelling mistakes before you are placing your message on the web site or submit it to the advertisement. Do not use too many words; try to be as succinct as possible. Your message should be memorable. Talk directly to the reader of your advertisement. Try to use such words as “you”, “your” as much as possible, as the advertisement that communicates directly with your customer is more appealing.
Selasa, 11 Oktober 2011
Google Use of Visitor Data in Rankings
In this article, we continue to dig into the patent application of Google regarding the method used to rank sites in search results. Interestingly, Google asserts in the application that it “might” consider user data as a factor in organizing search results.
What Is User Data?
Without being rude, you should already know what user data is as part of your site evaluation. Any owner of a site on the web should be constantly looking at user data found on site servers.
The site server should have an administrative program telling you what searches are being used to reach the site, better known as “search strings.” The program should also be telling you how many pages the user looks at on each visit and where in the site they go. By reviewing these statistics, you can identify the sections of your site that appeal to potential customers. If clients are leaving after visiting only one or two pages, such statistics should tell you that you have an abandonment problem. The new information from the Google patent should motivate you to closely monitor your site.
Essentially, Google is also looking at your server statistics to determine the value of your content and factoring it into the rankings. Specifically, Google claims in the patent application that it tracks the amount of time that users spend accessing a page on your site. Having filed a few patent applications in my time, what this really means is Google is looking at how long a user spends on your site and how “deep” they go into it.
Expanding on this subject, Google details an additional factor. As with the Adwords program, Google is monitoring the click through rate on search results. The more click-throughs to your site from its listings in Google, the higher it will be moved in the search results.
Every Little Bit Helps
Google claims that it looks at what users are bookmarking. The apparent jist is that Google considers a site with a lot of bookmarks to be “worthy” of a higher ranking. In short, get out there and bookmark your sites!
Conclusion
The effort of Google to look for depth in a site should be commended. There is nothing worse then clicking onto a promising search result to find one crappy page full of links. With this new policy, Google rewards sites with healthy amounts of relevant pages. In short, content is king again.
What Is User Data?
Without being rude, you should already know what user data is as part of your site evaluation. Any owner of a site on the web should be constantly looking at user data found on site servers.
The site server should have an administrative program telling you what searches are being used to reach the site, better known as “search strings.” The program should also be telling you how many pages the user looks at on each visit and where in the site they go. By reviewing these statistics, you can identify the sections of your site that appeal to potential customers. If clients are leaving after visiting only one or two pages, such statistics should tell you that you have an abandonment problem. The new information from the Google patent should motivate you to closely monitor your site.
Essentially, Google is also looking at your server statistics to determine the value of your content and factoring it into the rankings. Specifically, Google claims in the patent application that it tracks the amount of time that users spend accessing a page on your site. Having filed a few patent applications in my time, what this really means is Google is looking at how long a user spends on your site and how “deep” they go into it.
Expanding on this subject, Google details an additional factor. As with the Adwords program, Google is monitoring the click through rate on search results. The more click-throughs to your site from its listings in Google, the higher it will be moved in the search results.
Every Little Bit Helps
Google claims that it looks at what users are bookmarking. The apparent jist is that Google considers a site with a lot of bookmarks to be “worthy” of a higher ranking. In short, get out there and bookmark your sites!
Conclusion
The effort of Google to look for depth in a site should be commended. There is nothing worse then clicking onto a promising search result to find one crappy page full of links. With this new policy, Google rewards sites with healthy amounts of relevant pages. In short, content is king again.
Senin, 10 Oktober 2011
Merely For Your Web Endorsement
SEO Delhi company e-Fuzion search engine is becoming rapidly popular owing to difference advantages. Plenty of searching process is available at a particular place which can be accessed easily with the help of the computer. Variety of searches like permanent, full or part time contracts and consulting different searching process. Searching process is necessary for ranking the web site. Application can be easily browse through the web sites and select their preference based on their requirements and convenience. SEO Delhi company e-Fuzion play a vital role and offer various information and details that required by the Searching process. SEO Delhi e-Fuzion is one of the popular online searching organizations which provide different criteria. SEO Delhi is an online searching organization which helps resources to grow and technical development. This company extends from different searching agencies, which provides a better ranking to other web site. Its process should posses’ adequate knowledge about searching skills that are involved in communication. This web site extends better online services as compared to the other online websites. It provides top class ranking to different web sites. All necessary tools required for the process of hiring is provided online by the SEO Delhi Company. The nature of search engine process required by the client should be pointed out by him or her on the web site. A glance by the applicant regarding search engine service will be beneficial. It provides large amount of services through advanced online web site. The experts of e-Fuzion search engine can be consulted for the purpose of updating and editing the web site. It only selects good and impressive content and rejects the repeated contents.
A SEO Delhi company e-Fuzion search only selects the matches with the needs of the visitors. It also increases the traffic, if it contains good contains, only they are selected. SEO Delhi offers different profits by which the recruiter will get a great help.
A SEO Delhi company e-Fuzion search only selects the matches with the needs of the visitors. It also increases the traffic, if it contains good contains, only they are selected. SEO Delhi offers different profits by which the recruiter will get a great help.
Sabtu, 08 Oktober 2011
Keywords Shape the Success of a Web Site
Choosing the keywords for your site is one of the most important steps in developing a website. The keywords you choose will be branded to the site for its lifetime. There are many important factors to keep in mind when researching keywords as well as when placing the keywords within the site. The keywords should be chosen with ranking and search engine marketing in mind.
Researching keywords is imperative to making the right choice for your product and your industry. The process is said to be the most challenging task for website developers. It will shape and develop the success of the site for years to come. There are a variety of tools available that provide listings of keyword popularity.
Monitoring keyword trends is an important step in keyword research. Keyword trends fluctuate, so you should not choose the first set you find that coincides with your market. Watch the trends for several months to get a better grasp on how users search for your terms.
Competitiveness of keywords makes a big difference. The keyword may be popular, but if you’re competing with 1 million results in the search engines, the end result will not be beneficial to your site. Choosing keywords that are somewhat less popular will not be as competitive and may only produce several thousand results in the search engines. In this scenario, the chances of someone finding your site are much greater.
Once a keyword or keyword phrase has been finalized, there is the matter of placement within the site. Your keywords should appear frequently through out the site, but not every other word. Keyword stuffing or keyword Spam is not a search engine friendly tactic. SEO specialists have developed strategic keyword placement that includes a standard set of areas within the site where the keyword should appear. Keyword placement is a very delicate issue, where placing the keyword in the wrong area or used too frequently could get your site banned from a search engine entirely.
With so many things to keep in mind when researching keywords, it may be beneficial to hire search engine positioning specialist who have expertise in keyword research and placement. It’s all about the right keywords to get you to the top of the search engine rankings.
Researching keywords is imperative to making the right choice for your product and your industry. The process is said to be the most challenging task for website developers. It will shape and develop the success of the site for years to come. There are a variety of tools available that provide listings of keyword popularity.
Monitoring keyword trends is an important step in keyword research. Keyword trends fluctuate, so you should not choose the first set you find that coincides with your market. Watch the trends for several months to get a better grasp on how users search for your terms.
Competitiveness of keywords makes a big difference. The keyword may be popular, but if you’re competing with 1 million results in the search engines, the end result will not be beneficial to your site. Choosing keywords that are somewhat less popular will not be as competitive and may only produce several thousand results in the search engines. In this scenario, the chances of someone finding your site are much greater.
Once a keyword or keyword phrase has been finalized, there is the matter of placement within the site. Your keywords should appear frequently through out the site, but not every other word. Keyword stuffing or keyword Spam is not a search engine friendly tactic. SEO specialists have developed strategic keyword placement that includes a standard set of areas within the site where the keyword should appear. Keyword placement is a very delicate issue, where placing the keyword in the wrong area or used too frequently could get your site banned from a search engine entirely.
With so many things to keep in mind when researching keywords, it may be beneficial to hire search engine positioning specialist who have expertise in keyword research and placement. It’s all about the right keywords to get you to the top of the search engine rankings.
Jumat, 07 Oktober 2011
Content, Links, Relevance And Page Rank
SEO experts are constantly telling us about the importance of good quality content and good quality back links from web sites with relevant content. They also tell us that reciprocal links and page rank are of decreasing importance. They then instruct us as to how to go about getting good links by personally contacting other web sites and proposing a reciprocal link! Confusing! As is much of the advice given to prospective site designers.
Personal experience with our own web site has shown that the following is correct and works;
· Content is the key. Lots of it, with constant up dates to it, and it should be well written and informative not just a sales pitch.
· The more pages you can create the better. Upwards of 100 pages will highlight your site as an important one. Sites with only a few pages rarely appear on the first page of search engine results.
· As the site ages its importance will increase. Those who got in early generally outperform the later sites. Google also have an ageing process for links. As these links approach six months old they become of more importance.
· Reciprocal links once gone through the ageing process are still being counted, even with Google’s updated algorithm.
· Article writing and publishing will produce huge numbers of backlinks. You should be looking to produce upwards of 30 articles and aim for around 250.
· Attaching a weblog to your site which is updated daily will increase the rate at which the search engines visit your site and at the same time adds valuable content and links.
· Page Rank has still some importance in determining your position in the rankings because it is based on the links and the content of your site. However the page rank as given by the Google Toolbar is not necessarily accurate. A more accurate page rank can be gauged from using the detail supplied by the Google Sitemap statistics. Consequently generate a sitemap and submit it to Google.
The most important piece of advice is to design your site for the visitor and not the search engines. Have as much information within the content as possible and keep the graphics to a minimum.
Personal experience with our own web site has shown that the following is correct and works;
· Content is the key. Lots of it, with constant up dates to it, and it should be well written and informative not just a sales pitch.
· The more pages you can create the better. Upwards of 100 pages will highlight your site as an important one. Sites with only a few pages rarely appear on the first page of search engine results.
· As the site ages its importance will increase. Those who got in early generally outperform the later sites. Google also have an ageing process for links. As these links approach six months old they become of more importance.
· Reciprocal links once gone through the ageing process are still being counted, even with Google’s updated algorithm.
· Article writing and publishing will produce huge numbers of backlinks. You should be looking to produce upwards of 30 articles and aim for around 250.
· Attaching a weblog to your site which is updated daily will increase the rate at which the search engines visit your site and at the same time adds valuable content and links.
· Page Rank has still some importance in determining your position in the rankings because it is based on the links and the content of your site. However the page rank as given by the Google Toolbar is not necessarily accurate. A more accurate page rank can be gauged from using the detail supplied by the Google Sitemap statistics. Consequently generate a sitemap and submit it to Google.
The most important piece of advice is to design your site for the visitor and not the search engines. Have as much information within the content as possible and keep the graphics to a minimum.
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