We all start out the same. Some have budgets, some don't. The one true factor out there is that we all want to expose our business. For 99% of us, starting out in the world of web marketing means a few things:
* - A huge learning curve
* - Endless nights working
* - Trial & Error
* - Learning the ropes
Compared to older more established sites out there, a brand new site without a network of well established web sites to back it up will need to depend on good quality links pointing to it. This will commence the search engine ranking strategy.
See most "grand father" sites out there have already gone through the trials and tribulations of getting recognized. Since this is true, they don't always have to depend on the "Title" of the link pointing to their site, nor do they have to depend on the "Title" tag within their site.
Now here's the [kicker]. Let's say Joe has been doing this for 2 years now, 9 times out of 10, if Joes web site is still promoting content about "Web Marketing", he probably doesn't have to add "Web Marketing" to his main title anymore. He can now add it further down within another link on his site.
So the moral is???
If your site is new, you'll need to depend on the "Titles" of many things to get your rankings up for something specific. If you're site is more mature and has been established, you can work on other search terms you've been longing to get for your site.
Just keep plugging away and try to keep your "titles" the same for new sites and mix it up for older sites!
I hope you enjoyed the article!
Read more of Martins articles online here:
http://www.smartads.info/newsletter
Tampilkan postingan dengan label internet promotion. Tampilkan semua postingan
Tampilkan postingan dengan label internet promotion. Tampilkan semua postingan
Selasa, 12 Januari 2010
Sabtu, 09 Januari 2010
Web Site Promotion - 6 Key Press Release Facts - Short Version
By Anne Marie Baugh
6 Important Facts To Remember:
(1) Target The Correct Publications - Resist the urge to blast your press release out to thousands of publications, most of who will not be interested. Most likely this technique will annoy them. Instead, target the publications that will be most interested in your press release.
(2) Send A Personalized Letter - Send a letter directly to the correct editor of the publications you have selected. Don't be afraid to call and confirm the editor's name. Then send the press release with the cover letter and follow up with a friendly, non-pushy phone call.
(3) Create A Press Kit - Create press kit that defines all of your successes and achievements. Include a bio, press releases, and clips.
(4) Don't Limit Yourself To Online Ezines and Newsletters - Plenty of valuable newsletters still exist in print, hard copy form. Target these editors as well. Many are hungry for content.
(5) Get Yourself In Front Of An Audience - Don't forget the real world! Find opportunities to speak to your target audience. Many professional organizations are looking for free speakers. Take these opportunities and run with them.
(6) Pitch Like A Pro! - Sometimes the best approach to the media is a simple pitch. Forget the press release and all the elegant literature. Make a phone call and pitch your story. It's often the most effective approach.
6 Important Facts To Remember:
(1) Target The Correct Publications - Resist the urge to blast your press release out to thousands of publications, most of who will not be interested. Most likely this technique will annoy them. Instead, target the publications that will be most interested in your press release.
(2) Send A Personalized Letter - Send a letter directly to the correct editor of the publications you have selected. Don't be afraid to call and confirm the editor's name. Then send the press release with the cover letter and follow up with a friendly, non-pushy phone call.
(3) Create A Press Kit - Create press kit that defines all of your successes and achievements. Include a bio, press releases, and clips.
(4) Don't Limit Yourself To Online Ezines and Newsletters - Plenty of valuable newsletters still exist in print, hard copy form. Target these editors as well. Many are hungry for content.
(5) Get Yourself In Front Of An Audience - Don't forget the real world! Find opportunities to speak to your target audience. Many professional organizations are looking for free speakers. Take these opportunities and run with them.
(6) Pitch Like A Pro! - Sometimes the best approach to the media is a simple pitch. Forget the press release and all the elegant literature. Make a phone call and pitch your story. It's often the most effective approach.
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