You have an ad. You run it. And then what do you do next? Do you just sit and wait for your target clients to call you? Or you go out and make sure that you know if your marketing campaign has good results or not?
One of the important tasks you need to do when running an advertising campaign is to measure the results. When people ask you what happened to your ads, are you ready to answer that you got great results or none at all? Even with poor response, you need to be able to measure it so you can make changes to your ad and hopefully sales will also improve.
Your task of marketing doesn’t stop when you’ve already sent out your marketing campaign. In fact, the job has just started. You have to measure the effectivity of your ad so you will know what to improve on or how to further enhance it.
First off, you need to differentiate your ad’s response rate to its results. You have a ‘response’ when your target reader acted on your call. Say, you want him or her to call you or visit your website. If your prospect did one of those things, then you have a ‘response’.
On the other hand, your ‘result’ is when your target reader takes the action and then buys from you. Your sale is your ‘result’.
So now you determined after measuring your print ad produced by a professional commercial printing company, that there’s no response at all. One of two things must have happened. It’s either your ad didn’t generate interest because it was poorly designed and the content is badly written; or, your marketing campaign did not reach the right target audience.
The next step would be to determine the cause of the ‘no response’. You can do it by testing your ad again but this time around, you may want to post it in another location or place it on a different website. If you get a positive response then you’ll know that it must be the exposure. But if it does not improve at all, then you better change your ad fast.
Now comes the hard part – you have a response but there are no results. Your prospects contact you or click on your website as you’ve asked them to, but no sale has been made. The only probability to this scenario is that you don’t have a good content or offer to support your marketing campaign. Changing or improving your copy or design would surely change your results.
And then again, testing is the key. Run your new and improved ad to test whether it’ll get results or not. If again you get low response rate or results, go back to your drawing board and do it all over again – change an ad, improve it, run it again.
It may take a while and it will definitely cost you. But having an unproven ad can cost you more especially when you don’t get the response or results that you expect for your business.
For more information, you can visit this page on http://www.justprint.com
Tampilkan postingan dengan label commercial color printing. Tampilkan semua postingan
Tampilkan postingan dengan label commercial color printing. Tampilkan semua postingan
Jumat, 13 Januari 2012
Sabtu, 07 Januari 2012
How Reinvention Can Render Your Brand Immortal
It’s always a good thing to start over when you don’t get the results you expect from your marketing campaign. It might be that you’re doing it wrong or maybe because you haven’t been able to zero in on your brand the first time.
Whatever your reason, you however, must realize that a makeover of your brand can make or break your business. Re-branding is not always the right choice to increase your sales that have become too lethargic, or to surpass the competition. It all depends on the makeover itself.
Reinventing the wheel as they say with your brand can be vital if done right. On the other hand, it can be nothing short of dangerous when you create more mistakes than good. You have to remember that a makeover can only be effective if your kind of service is really something different from all the rest, and that customer experience is equal or worth more than what your clients expect from you. Without these factors, however which way you do it; your reinvention of your brand won’t cut it.
Second, you should also remember that changes that are so different from the first can drastically change the kind of brand you would want to be known for. And it might eventually lose you your clients instead of generating new ones to add to the list. While this may be horrible to even consider, yet you cannot discount the fact that this result is inevitable. You will always lose clients even if you ensure that you gain new ones. Catching a wider set of clients and prospects with your re-branding will always have consequences that you might not be ready to accept.
So when is it the right time to do a makeover? When your image is not truly reflected in the first place, then reinventing your brand may just be the best thing to do for your business. A poor quality marketing tool, even if done by an expensive commercial color printing company, is of no value to you, and will do more damage than help you increase your sales.
Does your brand reflect your true image, your objective, and your values? Or your brand is a contradiction of what you actually uphold as your brand of customer service? Is your promise to deliver reflected in your brand?
If it doesn’t match those of your product’s benefits, then it would just be a waste of your time, money and effort to continue using your brand. It won’t make any difference at all even if you utilize it for many years more.
Perhaps you really need a makeover. Or perhaps the original can be adapted and updated to make it look fresh again. The key is to make sure that your brand will not lose its appeal to your clients, and instead help you gain more for your business.
For more information, you can visit this page on Commercial Color Printing
Whatever your reason, you however, must realize that a makeover of your brand can make or break your business. Re-branding is not always the right choice to increase your sales that have become too lethargic, or to surpass the competition. It all depends on the makeover itself.
Reinventing the wheel as they say with your brand can be vital if done right. On the other hand, it can be nothing short of dangerous when you create more mistakes than good. You have to remember that a makeover can only be effective if your kind of service is really something different from all the rest, and that customer experience is equal or worth more than what your clients expect from you. Without these factors, however which way you do it; your reinvention of your brand won’t cut it.
Second, you should also remember that changes that are so different from the first can drastically change the kind of brand you would want to be known for. And it might eventually lose you your clients instead of generating new ones to add to the list. While this may be horrible to even consider, yet you cannot discount the fact that this result is inevitable. You will always lose clients even if you ensure that you gain new ones. Catching a wider set of clients and prospects with your re-branding will always have consequences that you might not be ready to accept.
So when is it the right time to do a makeover? When your image is not truly reflected in the first place, then reinventing your brand may just be the best thing to do for your business. A poor quality marketing tool, even if done by an expensive commercial color printing company, is of no value to you, and will do more damage than help you increase your sales.
Does your brand reflect your true image, your objective, and your values? Or your brand is a contradiction of what you actually uphold as your brand of customer service? Is your promise to deliver reflected in your brand?
If it doesn’t match those of your product’s benefits, then it would just be a waste of your time, money and effort to continue using your brand. It won’t make any difference at all even if you utilize it for many years more.
Perhaps you really need a makeover. Or perhaps the original can be adapted and updated to make it look fresh again. The key is to make sure that your brand will not lose its appeal to your clients, and instead help you gain more for your business.
For more information, you can visit this page on Commercial Color Printing
Rabu, 04 Januari 2012
How To Start Off Your Advertising Campaign With Impact
When you do call your prospects or talk to them to follow up on an offer, please do not start your conversation with “How are you”. Not only does it kill the conversation instantly, it also opens you to a lot of responses that you either are not ready for or that you don’t want to hear it.
For one thing, when you do ask this opening phrase, be sure that you can actually bear to hear your target client’s answer. Be prepared to care – a lot, if your prospect says that he or she is sick and is not feeling fine, or get a never ending political rant of how Obama is better than Hillary.
Secondly, with a call-killer like your “how are you”, it surely makes you lose control of the call and gets you off track. You must remember that the main purpose why you talked to the person in the first place is to pitch your business. But how can you do that if your client is already lecturing you of the hazards of getting married with someone who nags all day and all night.
Another reason why you shouldn’t open your conversation with “how are you”, the moment you utter the phrase, your prospective client is already on to you. And before you could even say your first word of your sales pitch they would have already turned you down flat.
Even with your ads printed by a commercial color printing company, you should also avoid words and phrases considered as “call-killers” so you can effectively give your piece without your prospective customers throwing you out even before they can read your whole story.
Having call-killer phrases in your ads not only give your potential clients the tip off that you’re going to start a sales pitch, you also give them the opportunity to reject you outright. And when they do, you’ll have a heck of a time trying to keep them interested in what you have to say.
You probably think that it’s the polite thing to say when talking to somebody. Then again, there are other ways to start your ads. Introducing yourself and going directly to why you’re there in the first place can be more effective and it gives you the power to take control of the connection.
It’s all about taking control of the moment. When you are in control you are more likely to provide the most effective ad and copy that your target audience can appreciate. Don’t risk blowing your opportunity of being able to convince your prospective clients of your business’ worth. Avoiding call-killer phrases can lessen, if not totally eliminate your chances of getting your target clients interested, and eventually making a sale for your business.
For more information, you can visit this page on Commercial Color Printing
For one thing, when you do ask this opening phrase, be sure that you can actually bear to hear your target client’s answer. Be prepared to care – a lot, if your prospect says that he or she is sick and is not feeling fine, or get a never ending political rant of how Obama is better than Hillary.
Secondly, with a call-killer like your “how are you”, it surely makes you lose control of the call and gets you off track. You must remember that the main purpose why you talked to the person in the first place is to pitch your business. But how can you do that if your client is already lecturing you of the hazards of getting married with someone who nags all day and all night.
Another reason why you shouldn’t open your conversation with “how are you”, the moment you utter the phrase, your prospective client is already on to you. And before you could even say your first word of your sales pitch they would have already turned you down flat.
Even with your ads printed by a commercial color printing company, you should also avoid words and phrases considered as “call-killers” so you can effectively give your piece without your prospective customers throwing you out even before they can read your whole story.
Having call-killer phrases in your ads not only give your potential clients the tip off that you’re going to start a sales pitch, you also give them the opportunity to reject you outright. And when they do, you’ll have a heck of a time trying to keep them interested in what you have to say.
You probably think that it’s the polite thing to say when talking to somebody. Then again, there are other ways to start your ads. Introducing yourself and going directly to why you’re there in the first place can be more effective and it gives you the power to take control of the connection.
It’s all about taking control of the moment. When you are in control you are more likely to provide the most effective ad and copy that your target audience can appreciate. Don’t risk blowing your opportunity of being able to convince your prospective clients of your business’ worth. Avoiding call-killer phrases can lessen, if not totally eliminate your chances of getting your target clients interested, and eventually making a sale for your business.
For more information, you can visit this page on Commercial Color Printing
Sabtu, 31 Juli 2010
Timing Is Always Key
Advertising needs time and most of all, money. You know for a fact that in order for you to market effectively, you need to invest your resources to the project, be it color printing ads or commercials. Expert marketers would even tell you that to get better results, you need to increase your ads in terms of your spending efforts.
However, for the most of us, increasing your advertising budget may not be the best option considering that you’re a small business operating on a limited budget. Add to that the current situation is not too good as the economy begins to shrink.
So when do you suppose is the right time to advertise?
There’s a study that says otherwise. New research shows that an increased spending on your ads when the economy is low can be vital in your success. If you wait until the economy shrinks, you have a better chance of generating more sales for your products and services.
According to the study, when spending on advertising is high during a healthy economy, you risk the chance of losing your target clients to your competitors. Why? Because too much spending on your marketing campaigns during a great economy boosts a consumer’s responsiveness to the type of product you are offering rather than your company. Too much advertising makes it appear that your target clients need the product and that anywhere they can get the same benefits. So where does that leave you?
When the research was going on, the members of the group also found out that that advertising can greatly help a business grow in terms of the financial aspect. This is true from start of the business until the third year for all the respondents in the study. And it was confirmed that when these companies increased their marketing efforts during downtimes, it reflected that they were able to get more benefits than when they do it during the time that the economy was healthy.
They deduced that the reason for this is that advertising provides that positive light during times of depression. In fact, it helps build confidence among clients and investors alike that the situation is not too tough after all that business owners are willing to spend even their limited budget.
The bottom line of the research is that businesses should maintain their efforts to advertise even at times of adversity. They maintain that in order for you maximize your spending during these bad times you have to be at it at a steady pace. You need to regularly market to ensure that you get your market share of what’s left of the economy.
However, for the most of us, increasing your advertising budget may not be the best option considering that you’re a small business operating on a limited budget. Add to that the current situation is not too good as the economy begins to shrink.
So when do you suppose is the right time to advertise?
There’s a study that says otherwise. New research shows that an increased spending on your ads when the economy is low can be vital in your success. If you wait until the economy shrinks, you have a better chance of generating more sales for your products and services.
According to the study, when spending on advertising is high during a healthy economy, you risk the chance of losing your target clients to your competitors. Why? Because too much spending on your marketing campaigns during a great economy boosts a consumer’s responsiveness to the type of product you are offering rather than your company. Too much advertising makes it appear that your target clients need the product and that anywhere they can get the same benefits. So where does that leave you?
When the research was going on, the members of the group also found out that that advertising can greatly help a business grow in terms of the financial aspect. This is true from start of the business until the third year for all the respondents in the study. And it was confirmed that when these companies increased their marketing efforts during downtimes, it reflected that they were able to get more benefits than when they do it during the time that the economy was healthy.
They deduced that the reason for this is that advertising provides that positive light during times of depression. In fact, it helps build confidence among clients and investors alike that the situation is not too tough after all that business owners are willing to spend even their limited budget.
The bottom line of the research is that businesses should maintain their efforts to advertise even at times of adversity. They maintain that in order for you maximize your spending during these bad times you have to be at it at a steady pace. You need to regularly market to ensure that you get your market share of what’s left of the economy.
Rabu, 28 Juli 2010
Breaking Down And Analyzing Your Design
What a graphic designer usually does is to mix all the basic ingredients to reflect a particular mood or style in any color printing ad they create. The fonts, the graphic images, the design as well as the color – all of these elements are combined to come up with an ad that would definitely get your target readers’ attention.
And it all boils down to what your readers feel and say about your ad. It’s all about their reaction and impression on the style you chose for your ad, as well as the way you conveyed your message to them.
That’s your design palette – where you mix altogether your elements to draw your readers into your ad. It may be the subtle type where your readers are drawn to your design with no effort at all. The design is so simple and subtle that your readers won’t even realize that they’re into your ad already. The other one, the more aggressive type, is more obvious, as the design usually directs your attention to the key message. There’s nothing to distract or confuse your readers from what is really important, which is your message.
If you choose to apply the more aggressive style in your design, first of all, you need to provide a typeface that is ‘clean, readable, and with quiet strength’ as another designer would suggest. This means that your choice of font does its job efficiently, and yet it doesn’t overshadow all the other elements in your ad. And remember that when you want to put a lot of information in your color printing campaign, be sure to include a distinctive typeface that is neutral as it easily packs your details in a small space without making it look busy and disorderly.
In terms of your colors, by putting a limit to your use would ensure that you provide subtleness to your design and draw your readers’ attention to the ideas and concepts that you would want to be emphasized. This is particularly true with your photographs. If you want to show a certain concept on that, you’re better off limiting your color use.
Your photos and images also provide your readers with the idea you would want to convey. Depending on different design factors such as layering, opacity, and transparency, you can make your images look more dramatic and striking.
The bottom line is that you include that extra attention to the details of your design. It doesn’t matter whether you want it subtle or straight-forward. What would make your ad effective are the features and factors you add in your size, color, in your choice of image and photos, and so forth.
And it all boils down to what your readers feel and say about your ad. It’s all about their reaction and impression on the style you chose for your ad, as well as the way you conveyed your message to them.
That’s your design palette – where you mix altogether your elements to draw your readers into your ad. It may be the subtle type where your readers are drawn to your design with no effort at all. The design is so simple and subtle that your readers won’t even realize that they’re into your ad already. The other one, the more aggressive type, is more obvious, as the design usually directs your attention to the key message. There’s nothing to distract or confuse your readers from what is really important, which is your message.
If you choose to apply the more aggressive style in your design, first of all, you need to provide a typeface that is ‘clean, readable, and with quiet strength’ as another designer would suggest. This means that your choice of font does its job efficiently, and yet it doesn’t overshadow all the other elements in your ad. And remember that when you want to put a lot of information in your color printing campaign, be sure to include a distinctive typeface that is neutral as it easily packs your details in a small space without making it look busy and disorderly.
In terms of your colors, by putting a limit to your use would ensure that you provide subtleness to your design and draw your readers’ attention to the ideas and concepts that you would want to be emphasized. This is particularly true with your photographs. If you want to show a certain concept on that, you’re better off limiting your color use.
Your photos and images also provide your readers with the idea you would want to convey. Depending on different design factors such as layering, opacity, and transparency, you can make your images look more dramatic and striking.
The bottom line is that you include that extra attention to the details of your design. It doesn’t matter whether you want it subtle or straight-forward. What would make your ad effective are the features and factors you add in your size, color, in your choice of image and photos, and so forth.
Rabu, 21 Juli 2010
How To Make Ads That Get Response
Here are several suggestions on how you can improve on your color printing ads to generate more response you could ever imagine:
1 – A free prize or gift will always get people to keep your ads. People are generally excited every time they see or hear the word ‘free’. That’s why having it written in your copy can do a world of good of making your print ads valuable to your target audience. And don’t just give the freebie immediately. Create a contest or a puzzle before they can get the prize. Keeping them occupied with your ad makes it easy for them to hold on to your material longer. The more chances for you to convince them of buying from you.
2 – Always remind your target readers of their issues and make sure that you position yourself in your color printing ad that you become the only solution to their problem. Post questions that they will have to answer with either a yes or a no.
3 – A donation to a charitable institution always convinces people that the act of buying from you makes them more generous and socially conscious.
4 – Testimonials, especially coming from a famous person, establish your credibility and quality. Include a picture as well as their actual statements and you’ll surely get people to try your product or service.
5 – Include anything that was written about you and your business. If it’s a good review, then the better. This would add value to your copy, as well as increase your credibility in your target readers’ eyes.
6 – Get personal by including a hand written letter or signature. This extra bit can increase your appeal to your target audience. You can do it on a piece of paper, scan the document, and then include it in your ad copy.
7 – List all the famous and popular people who actually benefited from your products and services, and then include the list in your marketing material. Their names would add glamour and credibility to your color print ad.
8 – A before and after design usually gets attention. If the benefits of your product or service can be saved in photos and pictures, then add that to your print ad. Make sure to highlight the ‘after’ when the problem was resolved after a client used your product or availed of your service.
So the next time you begin creating your print ad, remember these suggestions and see how your marketing campaign generate leads to increase your sales.
For more information, you can visit this page on Commercial Color Printing
1 – A free prize or gift will always get people to keep your ads. People are generally excited every time they see or hear the word ‘free’. That’s why having it written in your copy can do a world of good of making your print ads valuable to your target audience. And don’t just give the freebie immediately. Create a contest or a puzzle before they can get the prize. Keeping them occupied with your ad makes it easy for them to hold on to your material longer. The more chances for you to convince them of buying from you.
2 – Always remind your target readers of their issues and make sure that you position yourself in your color printing ad that you become the only solution to their problem. Post questions that they will have to answer with either a yes or a no.
3 – A donation to a charitable institution always convinces people that the act of buying from you makes them more generous and socially conscious.
4 – Testimonials, especially coming from a famous person, establish your credibility and quality. Include a picture as well as their actual statements and you’ll surely get people to try your product or service.
5 – Include anything that was written about you and your business. If it’s a good review, then the better. This would add value to your copy, as well as increase your credibility in your target readers’ eyes.
6 – Get personal by including a hand written letter or signature. This extra bit can increase your appeal to your target audience. You can do it on a piece of paper, scan the document, and then include it in your ad copy.
7 – List all the famous and popular people who actually benefited from your products and services, and then include the list in your marketing material. Their names would add glamour and credibility to your color print ad.
8 – A before and after design usually gets attention. If the benefits of your product or service can be saved in photos and pictures, then add that to your print ad. Make sure to highlight the ‘after’ when the problem was resolved after a client used your product or availed of your service.
So the next time you begin creating your print ad, remember these suggestions and see how your marketing campaign generate leads to increase your sales.
For more information, you can visit this page on Commercial Color Printing
Sabtu, 17 Juli 2010
What Printing Process Will Work Best For Your Project
So you now have your design and your message, you even had the color printing company selected. So what’s next? It’s now time for you to choose the color printing method you’ll use to get your ads produced.
But it’s not about your knowledge of all the color printing methods available. It’s more than that. It’s about what would be the most appropriate for your special project. Will it be the offset litho this time, or a dye-sublimation would be more suitable to your ad?
Here are some of the general guidelines made by most color printers to help you come up with the most appropriate printing method for your project. Remember that there are no hard and fast rules; only suggestions that can help you fast track your choice process.
When you’re looking at personal use, hence you only need a low volume…… it’s best that you also consider using your desktop inkjet and laser printers. When you need only a few copies, you might want to try printing your stuff yourself and put off hiring your color printer for other bulk projects. It’s more practical this way. Either a color laser printer or an inkjet printer will do the job suitably.
When you want proofs for your color printing ad…… you can either utilize, again, your desktop color laser printer or inkjet for the job. They’re very good at providing proofs especially for your text and general layout. But they may not be able to give you the precise color you expect. However, if you want a much higher resolution and digital proofs to boot, you might as well avail of color lasers, and dye-sublimation printing process. The last one is the process preferred by most graphic designers especially if you’re looking at creating that extra high end proofing.
For bulk desktop publishing in high volume…… you would want to have offset lithography for those. This printing method is the most popular commercial color printing process when desktop publishing is involved; not to mention, it requires high volume mass production. That’s why most commercial printers use offset lithography for books, newsletters and brochures.
In addition, offset lithography is also best for glossy magazines, brochures and catalogs that require spot color and full color printing because of the pictures and photographs in it.
For business cards, letterheads, envelopes, labels…… offset lithography is also the most commonly used printing method. You can add engraving for a more subtle letterhead, and thermography for that raised look in your material.
But it’s not about your knowledge of all the color printing methods available. It’s more than that. It’s about what would be the most appropriate for your special project. Will it be the offset litho this time, or a dye-sublimation would be more suitable to your ad?
Here are some of the general guidelines made by most color printers to help you come up with the most appropriate printing method for your project. Remember that there are no hard and fast rules; only suggestions that can help you fast track your choice process.
When you’re looking at personal use, hence you only need a low volume…… it’s best that you also consider using your desktop inkjet and laser printers. When you need only a few copies, you might want to try printing your stuff yourself and put off hiring your color printer for other bulk projects. It’s more practical this way. Either a color laser printer or an inkjet printer will do the job suitably.
When you want proofs for your color printing ad…… you can either utilize, again, your desktop color laser printer or inkjet for the job. They’re very good at providing proofs especially for your text and general layout. But they may not be able to give you the precise color you expect. However, if you want a much higher resolution and digital proofs to boot, you might as well avail of color lasers, and dye-sublimation printing process. The last one is the process preferred by most graphic designers especially if you’re looking at creating that extra high end proofing.
For bulk desktop publishing in high volume…… you would want to have offset lithography for those. This printing method is the most popular commercial color printing process when desktop publishing is involved; not to mention, it requires high volume mass production. That’s why most commercial printers use offset lithography for books, newsletters and brochures.
In addition, offset lithography is also best for glossy magazines, brochures and catalogs that require spot color and full color printing because of the pictures and photographs in it.
For business cards, letterheads, envelopes, labels…… offset lithography is also the most commonly used printing method. You can add engraving for a more subtle letterhead, and thermography for that raised look in your material.
Senin, 12 Juli 2010
Understanding Color Printing Jargon
Do you know the difference with colors? For most people, a color is a color. But for a professional who uses colors for a living, there are more to it.
Printers are well aware of the difference processes in color printing. Let’s talk about this color printing processes so you would understand what each means.
Most color print projects use either spot colors or process colors. In every project, budget plays a large role in the decision as well as the printing method and the design elements used in the layout. As a rule of thumb, a couple of spot colors will definitely cost less than a four-color or process color printing. However, when you use full color photos, a more expensive color process may be your best option.
What are spot colors? As I’ve said before, spot colors are cheaper than the full color ones. When do you use spot colors? Well, there are several guidelines to determine whether spot colors would do the trick. Here are a few:
- If your publication has no full-color photographs.
- If your publication needs a color that cannot be accurately reproduced. This includes CMYK (cyan, magenta, yellow and black) inks which are often used for precise color matching of a corporate or logo color.
- If you’re printing a specific color on something that requires page to page color consistency.
- If you’re using a much larger space such as that of your poster, spot color can provide that even consistency look in your marketing ad.
- Spot color can give you a more vibrant color than the CMYK can produce in your color printing ad.
- Or if your ad needs special effects that requires producing inks such as metallic or fluorescent ones.
On the other hand, you’ll definitely need to apply process colors, e.g. CMYK inks, when…
- Your ad has full color photographs in it.
- Your ad has graphics that require producing multi-color inks.
You’ll then have to produce many color inks if you use spot color instead of the process colors.
- And if you need more than two spot colors in your ad, it is better to apply process color instead. Most of the time, you can save on costs with process colors than using four or more spot colors to produce your shade.
And if you have an ad that has photographs that integrates both spot colors and process colors, you can always use both applications. This is especially true in your logo color. For better results, ask your color printing company so you’ll be sure to have the best application to produce the colors you need for your marketing campaign.
Printers are well aware of the difference processes in color printing. Let’s talk about this color printing processes so you would understand what each means.
Most color print projects use either spot colors or process colors. In every project, budget plays a large role in the decision as well as the printing method and the design elements used in the layout. As a rule of thumb, a couple of spot colors will definitely cost less than a four-color or process color printing. However, when you use full color photos, a more expensive color process may be your best option.
What are spot colors? As I’ve said before, spot colors are cheaper than the full color ones. When do you use spot colors? Well, there are several guidelines to determine whether spot colors would do the trick. Here are a few:
- If your publication has no full-color photographs.
- If your publication needs a color that cannot be accurately reproduced. This includes CMYK (cyan, magenta, yellow and black) inks which are often used for precise color matching of a corporate or logo color.
- If you’re printing a specific color on something that requires page to page color consistency.
- If you’re using a much larger space such as that of your poster, spot color can provide that even consistency look in your marketing ad.
- Spot color can give you a more vibrant color than the CMYK can produce in your color printing ad.
- Or if your ad needs special effects that requires producing inks such as metallic or fluorescent ones.
On the other hand, you’ll definitely need to apply process colors, e.g. CMYK inks, when…
- Your ad has full color photographs in it.
- Your ad has graphics that require producing multi-color inks.
You’ll then have to produce many color inks if you use spot color instead of the process colors.
- And if you need more than two spot colors in your ad, it is better to apply process color instead. Most of the time, you can save on costs with process colors than using four or more spot colors to produce your shade.
And if you have an ad that has photographs that integrates both spot colors and process colors, you can always use both applications. This is especially true in your logo color. For better results, ask your color printing company so you’ll be sure to have the best application to produce the colors you need for your marketing campaign.
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