Techniques In Logo Design

Your logo is a tangible representation of your identity and image. This means that whatever you decide to put on your logo – the colors, shapes, and even the lines – all of these should reflect the image you would want your target readers to remember you even for many years to come.

It represents your values, your beliefs and the traditions you have in your business. That’s why you put so much effort in coming up with the right logo especially with your full color business cards.

Here are a few ideas for your logo design that you can consider when you start creating your very own logo:

Refinement
This technique is more of a going-back-to-the-basics kind of thing. It reflects simplicity more than creativity when designing your logo. In fact, major corporations have gone back to this type of logo design that the classic trend that was so popular during the 70s is again one of the hits today.

The technique is based on the basic geometric lines with a little visual twist. Especially with the advent of the computers and digital technology, the 70s natural geometric lines is definitely here to stay.

Droplets
This technique applies two or more droplets, making them appear that they’re coming together to act as one entity. It is usually reflective of a union and meeting of ideas, which is very expressive especially if you’re looking at a more technical and scientific design. Often, this logo design have flat shapes, while some have highlights or shadows that provides the feeling of a multi-dimensional effect in your design.

Natural Spirals
This logo design comes out when you use two elements together that creates a natural and less-contrived spiral shape. This technique is more of a nature-inclined rather than a computer generated design. The unaffected combination of seeming disarray and geometry in the design provides order and freedom simultaneously.

Pop
This is in response to the growing youth market that needs to have their own set of design structure. The youth have always been one of the driving forces that every business owner and marketer need to focus on. That’s why from the late 60s to the early 70s, the set of designs that came out to address the personality of the youth market have become very popular during those time. You can see this type of logo design resurfacing especially from companies that cater to the ever developing youth niche.

There are a lot more logo designs out there that you can apply to create your very own design. The bottom line is to make each design that you pick embody what you value most in your business because that would be yours for a very long time.